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題名 臺灣旅遊吸引力的決定因素:從西方遊客的觀點
Determinants to the Attractiveness of Youth Tourism in Taiwan: From the Perspective of Western Tourists
作者 馬克
Jr, Mark Douglas Schriver
貢獻者 林左裕
Lin, TsoYu Calvin
馬克
Mark Douglas Schriver Jr.
關鍵詞 旅遊
觀光
決定因素
青年旅遊
青年
台灣觀光局
滿意度
目的地
北美洲
歐洲
Travel
Tourism
Determinants
Youth Travel
Youth
Taiwan Tourism Bureau
Satisfaction
Destination
North America
Europe
日期 2016
上傳時間 22-Aug-2016 13:34:08 (UTC+8)
摘要 北美和歐洲的遊客來台量已經將近幾乎停滯了十年，而中國遊客卻出現了明顯的上升軌跡。本文的研究目的是要藉由深入的統計調查，確定來自歐洲和北美的20-30歲青年遊客的旅行因素。通過確定這些因素，台灣觀光局可以使用這些資訊來提高青年遊客來台旅行的滿意度，研究結果表示，安全性對於北美和歐洲的旅客有最高的滿意度，國內旅行和住宿都在青年遊客名單上得分很高，很少旅遊研究都集中在這兩個地區和年齡範圍，而本文提供了全新的見解。
North American and European tourist inflow to Taiwan has been nearly stagnant for almost a decade, while China’s tourists have seen a clear upward trajectory. This thesis aims to determine the travel factors that are preferred by youth tourists aged 20-30 from Europe and North America by using an in depth statistical survey conducted on tourists while visiting Taiwan. By determining these factors Taiwan’s Tourism Bureau can use this information to increase satisfaction rates in youth tourists visiting Taiwan. Findings suggest that security was the largest determinant of travel satisfaction for North American and European tourists when travelling. Domestic travel and accommodations both scored high on the list of preferences for youth tourists. Little tourism research has focused on these two regions and age ranges. This thesis provides new insights.
參考文獻 Ahmed, Zafar U. “The influence of the Components of a State’s Tourist Image on Product Positioning Strategy.” Tourism Management, 1991, 12: 331-40.
Alexander, Melvin. Decision-Making Using the Analytic Hierarchy Process (AHP) and JMP® Scripting Language.” University of Maryland Medical Center. 2012, (P. 1) Web.
Anderson, E.N. BASICS: Environment and Economy. “Everyone Eats: Understanding food and culture. Second Edition” NYU, JSTORE. 2014. (100-118). Web
Bizirgianni, Ioanna and Dionysopoulou Panagiota. “The Influence of Tourists Trends of Youth Tourism Through Media (SM) and Information and Communication Technologies (ICTs).” Elsevier. 2013, Web.
Cheo, John. “Gay and Lesbian Rights in Confucian Asia: The Cases of Hong Kong, Singapore, and Taiwan.” College of Undergraduate Research Electronic Journal 1-1-2014. JSTOR. 2016. (P. 1, 63, 70, 71). Web
Chou, Hsiu-Jung. “The Effect of the Visitor’s Consumption Experience and Tourism Image on Tourist Satisfaction and Revisit Intention of Taiwan’s Night Markets.” GSTF Journal on Business Review. 01 Nov. 2013, Web.
China ‘Cutting Number of tourists to Taiwan by Half.” Straitstimes. 12 June. 2016. Web.
Clark, Lewis. “51 Ways Taipei Will Always Be the #1 City. Stop Playing Around. Seriously.” Taipei Trends. 01 Jan, 2015. 2016. Web
Demeter, Timea. “Typologies of Youth Tourism.” ResearchGate. 2014.July, 2016. (P, 2) Web
Euromonitor International. “Travel Accommodation in Taiwan.” Passport. 2014. JSTORE. Web. 17 July. 2016.
Euromonitor International. “Tourist Attractions in Taiwan.” Passport. 2014. JSTORE. (p. 1-5) Web
Euromonitor International. “Tourism Flows Inbound in Taiwan.” Passport. 2014. JSTORE. 17 July. 2016. P.2 Web.
Euromonitor International. “Taiwan: Country Pulse.” Passport. 2014. JSTORE. Web.
Euromonitor International. “ The Way we Travel: Global Travel Behaviour has Changed in the Wake of the Recession. N.P. JSTORE. 2010, (P. 6, 28) Web.
Euromonitor International. “Travel and Tourism in Taiwan.” Passport. 2014. JSTORE. Web.
Executive Yuan. “A Handy Guide for Foreigners in Taiwan” Ed. Juang, Li-Lan. Chu Chin-Peng Publishing organization. 2010. Web.
Fang, Cheng-ting, and Debby Wu. “Openness, awareness help Taiwan’s LGBT community gain traction.” Nikkei Asian Review. 24 Mar. 2016. Web.
Ferry, Tim. “How Safe is Taiwan’s Food?” AmChan Taipei. 6 Feb. 2015. Web.
Forsythe, Michael. “Saturday Night in Taipei, and the Cool Kids Are at the Bookstore.” The New York Times. 18 January. 2015. Web.
Girish, Prayag, Sameer Hosany, Birgit Muskat, and Giacomo Del Chiappa. “Understanding the relationships between Tourists’ Emotional Experiences, perceived Overall image, Satisfaction, and Intention to recommend.” Journal of Travel Research 1-14. 2015. JSTOR. Web.
Global Peace Index. “Global Peace Index 2015.” Institute for Economics and Peace. June, 2015. Web.
Hofstede, Geert. “Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations. Amsterdam. 2003. Print
Hofstede, Geert. “Masculinity and Femininity, the Taboo Dimensions of National Cultures. London. 1998. Print
Hunt, Katie. “Coming Soon to a Screen Near You: Taiwan.” CNN. 26 March. 2015. Web.
Jackson, Dominic. “Taiwanese Whisky Named World’s Best Single Malt in Recent awards.” Shanghaiist. 22 March. 2015. Web.
Kang, Chris. “UK magazine Writer Rhapsodizes over Taiwan’s gourmet food.” Taipei Trends. 4 Oct. 2015. Web.
Katerellios, Eleftherios and Iason Koufodontis. “The Balance of Economic Development and Purchasing Power Parity Between Tourist Origin and Destination Countries as a Key Factor Affecting Tourism Flows.” JSTORE. Web. .
Kozak, Metin and Mike Rimmington. “Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination.” Journal of Travel Research, Vol. 38, February 2000, 260-269. JSTORE. Web.
Lange, Abby. “Comrades Under the Rainbow Flag: Public Expression, Regulation, and Questions Surrounding the LGBT Community in Contemporary Taiwan.” Augustana Digital Commons. JSTORE. Web.
Laws, Eric. “Tourist Destination Management: Issues, Analysis, and Policies”. Routledge. 1995.
Lee, Tzong-Ru, Yu-Hsuan Kuo and Per Hilletofth. “Formulation of Marketing Information and Communication Strategies in Taiwan Tourism Industry. TIIM 2013. JSTORE. Web.
Lin, Tzu-Ping and Andreas Matzarakis. “Tourism Climate Information Based on Human Thermal Perception in Taiwan and Eastern China.” Elsevier. JSTORE. (P. 1-8). Web.
Loker-Murphy, laurie and Philip Pearce. “Young Budget Travelers: Backpackers in Australia.” Annals of Tourism Research 22(4). 1995. Web.
Ministry of Foreign Affairs. “Taipei as World’s Wixth Best Spot for New Year’s Eve.” Taiwan Today. 26 Dec. 2014. Web.
Ministry of Foreign Affairs. “Taiwan Rated World’s 2nd Safest Country.” Taiwan Today. 16 Feb. 2015. Web.
Moisa, Cloudia Olimpia. “Aspects of the Youth Travel Demand. Annales Universitatis Apulensis Series Oeconomica. 12(2). 2010. Web.
Montanari Massimo. Food is Culture. New York: Columbia UP, 2006. Print.
Moore, Malcolm. “Ban on Travel Between Taiwan and China Ends.” The Telegraph. 15 Dec. 2008. Web.
OSAC. “Taiwan 2015 Crime and Safety Report.” United States Department of State. Bureau of Diplomatic Security. 2015. Web.
Prowse, Sinclaire. “Taiwan’s Growing Multiculturism.” The Diplomat. 05 Feb. 2015. Web.
Tourism Bureau, M.O.T.C. Republic of China (Taiwan). “Tourism Bureau, M.O.T.C. Republic of China {Yearly Statistics}.1956-2015”. Web.
Tourism Bureau, M.O.T.C. Republic of China (Taiwan). “Tourism Bureau, M.O.T.C. Republic of China {Monthly Statistics}. 2008-20015”. Web.
United Nations World Tourism Organization. “Tourism Satellite Account – Why do we have it and what does it do?”. Capacity Building Program, Asia Workshop II. Manila, Philippines. 4-6 July. 2011. Workshop. (Slide 1). Web.
United Nations World Tourism Organization. “The Power of Youth Travel.” AM Reports Vol. 2. 2011. JSTORE. (P. 3, 6, 7,). Web.
Vetrak, Samuel. “What is the Next Big Thing in Youth Travel?” ITB Berlin. 2012. (P, 5, 12, 16, 25, 30, 31) Web
White, Edward, and Olivia Yang. “Why Taiwan Offers The Best Road Trip Experience in Asia.” News republic. 12 April. 2016. Web.
Woodside, A.G., Hsu and Marshall. “General Theory of Cultures’ Consequences on International Tourism Behavior,” Journal of Business Research 64:8. 2010. Print
Woodside, Arch G., Shih-Yun Hsu and Roger Marshall. “General Theory of Cultures’ Consequences on International Tourism Behavior. Journal of Business Research 64 (2011) 785-799. Elsevier. (P. 785-799) Web
World Travel and Tourism Council. “Travel and Tourism: Economic Impact 2015: Taiwan. N.P. 2016. JSTORE. Web.
Wyse Travel Confederation. “Rules Restrain Hostel Growth in Taipei.” Youth Travel Accommodation Panel. 2013. Web.
Van Der Horst, Linda. “Could Taiwan Be First in Asia with Marriage Equality?” Foreign Policy. 14 Jan. 2016. Web.
Zeldin, Wendy. “Taiwan: Law on Food Safety Amended.” Library of Congress. 2014. Web.
描述 碩士
國立政治大學
亞太研究英語碩士學位學程(IMAS)
102926043
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1029260431
資料類型 thesis
dc.contributor.advisor 林左裕zh_TW
dc.contributor.advisor Lin, TsoYu Calvinen_US
dc.contributor.author (Authors) 馬克zh_TW
dc.contributor.author (Authors) Mark Douglas Schriver Jr.en_US
dc.creator (作者) 馬克zh_TW
dc.creator (作者) Jr, Mark Douglas Schriveren_US
dc.date (日期) 2016en_US
dc.date.accessioned 22-Aug-2016 13:34:08 (UTC+8)-
dc.date.available 22-Aug-2016 13:34:08 (UTC+8)-
dc.date.issued (上傳時間) 22-Aug-2016 13:34:08 (UTC+8)-
dc.identifier (Other Identifiers) G1029260431en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/100561-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 亞太研究英語碩士學位學程(IMAS)zh_TW
dc.description (描述) 102926043zh_TW
dc.description.abstract (摘要) 北美和歐洲的遊客來台量已經將近幾乎停滯了十年，而中國遊客卻出現了明顯的上升軌跡。本文的研究目的是要藉由深入的統計調查，確定來自歐洲和北美的20-30歲青年遊客的旅行因素。通過確定這些因素，台灣觀光局可以使用這些資訊來提高青年遊客來台旅行的滿意度，研究結果表示，安全性對於北美和歐洲的旅客有最高的滿意度，國內旅行和住宿都在青年遊客名單上得分很高，很少旅遊研究都集中在這兩個地區和年齡範圍，而本文提供了全新的見解。zh_TW
dc.description.abstract (摘要) North American and European tourist inflow to Taiwan has been nearly stagnant for almost a decade, while China’s tourists have seen a clear upward trajectory. This thesis aims to determine the travel factors that are preferred by youth tourists aged 20-30 from Europe and North America by using an in depth statistical survey conducted on tourists while visiting Taiwan. By determining these factors Taiwan’s Tourism Bureau can use this information to increase satisfaction rates in youth tourists visiting Taiwan. Findings suggest that security was the largest determinant of travel satisfaction for North American and European tourists when travelling. Domestic travel and accommodations both scored high on the list of preferences for youth tourists. Little tourism research has focused on these two regions and age ranges. This thesis provides new insights.en_US
dc.description.tableofcontents Chapter 1. Intro 1
Chapter 2. Literature Review 6
Chapter 3. Methodology 15
Chapter 4. Results and Analysis 22
Chapter 5. Policy Implications 35
References 45
Appendix A 49
Appendix B 59		zh_TW
dc.format.extent 1280621 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1029260431en_US
dc.subject (關鍵詞) 旅遊zh_TW
dc.subject (關鍵詞) 觀光zh_TW
dc.subject (關鍵詞) 決定因素zh_TW
dc.subject (關鍵詞) 青年旅遊zh_TW
dc.subject (關鍵詞) 青年zh_TW
dc.subject (關鍵詞) 台灣觀光局zh_TW
dc.subject (關鍵詞) 滿意度zh_TW
dc.subject (關鍵詞) 目的地zh_TW
dc.subject (關鍵詞) 北美洲zh_TW
dc.subject (關鍵詞) 歐洲zh_TW
dc.subject (關鍵詞) Travelen_US
dc.subject (關鍵詞) Tourismen_US
dc.subject (關鍵詞) Determinantsen_US
dc.subject (關鍵詞) Youth Travelen_US
dc.subject (關鍵詞) Youthen_US
dc.subject (關鍵詞) Taiwan Tourism Bureauen_US
dc.subject (關鍵詞) Satisfactionen_US
dc.subject (關鍵詞) Destinationen_US
dc.subject (關鍵詞) North Americaen_US
dc.subject (關鍵詞) Europeen_US
dc.title (題名) 臺灣旅遊吸引力的決定因素:從西方遊客的觀點zh_TW
dc.title (題名) Determinants to the Attractiveness of Youth Tourism in Taiwan: From the Perspective of Western Touristsen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Ahmed, Zafar U. “The influence of the Components of a State’s Tourist Image on Product Positioning Strategy.” Tourism Management, 1991, 12: 331-40.
Alexander, Melvin. Decision-Making Using the Analytic Hierarchy Process (AHP) and JMP® Scripting Language.” University of Maryland Medical Center. 2012, (P. 1) Web.
Anderson, E.N. BASICS: Environment and Economy. “Everyone Eats: Understanding food and culture. Second Edition” NYU, JSTORE. 2014. (100-118). Web
Bizirgianni, Ioanna and Dionysopoulou Panagiota. “The Influence of Tourists Trends of Youth Tourism Through Media (SM) and Information and Communication Technologies (ICTs).” Elsevier. 2013, Web.
Cheo, John. “Gay and Lesbian Rights in Confucian Asia: The Cases of Hong Kong, Singapore, and Taiwan.” College of Undergraduate Research Electronic Journal 1-1-2014. JSTOR. 2016. (P. 1, 63, 70, 71). Web
Chou, Hsiu-Jung. “The Effect of the Visitor’s Consumption Experience and Tourism Image on Tourist Satisfaction and Revisit Intention of Taiwan’s Night Markets.” GSTF Journal on Business Review. 01 Nov. 2013, Web.
China ‘Cutting Number of tourists to Taiwan by Half.” Straitstimes. 12 June. 2016. Web.
Clark, Lewis. “51 Ways Taipei Will Always Be the #1 City. Stop Playing Around. Seriously.” Taipei Trends. 01 Jan, 2015. 2016. Web
Demeter, Timea. “Typologies of Youth Tourism.” ResearchGate. 2014.July, 2016. (P, 2) Web
Euromonitor International. “Travel Accommodation in Taiwan.” Passport. 2014. JSTORE. Web. 17 July. 2016.
Euromonitor International. “Tourist Attractions in Taiwan.” Passport. 2014. JSTORE. (p. 1-5) Web
Euromonitor International. “Tourism Flows Inbound in Taiwan.” Passport. 2014. JSTORE. 17 July. 2016. P.2 Web.
Euromonitor International. “Taiwan: Country Pulse.” Passport. 2014. JSTORE. Web.
Euromonitor International. “ The Way we Travel: Global Travel Behaviour has Changed in the Wake of the Recession. N.P. JSTORE. 2010, (P. 6, 28) Web.
Euromonitor International. “Travel and Tourism in Taiwan.” Passport. 2014. JSTORE. Web.
Executive Yuan. “A Handy Guide for Foreigners in Taiwan” Ed. Juang, Li-Lan. Chu Chin-Peng Publishing organization. 2010. Web.
Fang, Cheng-ting, and Debby Wu. “Openness, awareness help Taiwan’s LGBT community gain traction.” Nikkei Asian Review. 24 Mar. 2016. Web.
Ferry, Tim. “How Safe is Taiwan’s Food?” AmChan Taipei. 6 Feb. 2015. Web.
Forsythe, Michael. “Saturday Night in Taipei, and the Cool Kids Are at the Bookstore.” The New York Times. 18 January. 2015. Web.
Girish, Prayag, Sameer Hosany, Birgit Muskat, and Giacomo Del Chiappa. “Understanding the relationships between Tourists’ Emotional Experiences, perceived Overall image, Satisfaction, and Intention to recommend.” Journal of Travel Research 1-14. 2015. JSTOR. Web.
Global Peace Index. “Global Peace Index 2015.” Institute for Economics and Peace. June, 2015. Web.
Hofstede, Geert. “Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations. Amsterdam. 2003. Print
Hofstede, Geert. “Masculinity and Femininity, the Taboo Dimensions of National Cultures. London. 1998. Print
Hunt, Katie. “Coming Soon to a Screen Near You: Taiwan.” CNN. 26 March. 2015. Web.
Jackson, Dominic. “Taiwanese Whisky Named World’s Best Single Malt in Recent awards.” Shanghaiist. 22 March. 2015. Web.
Kang, Chris. “UK magazine Writer Rhapsodizes over Taiwan’s gourmet food.” Taipei Trends. 4 Oct. 2015. Web.
Katerellios, Eleftherios and Iason Koufodontis. “The Balance of Economic Development and Purchasing Power Parity Between Tourist Origin and Destination Countries as a Key Factor Affecting Tourism Flows.” JSTORE. Web. .
Kozak, Metin and Mike Rimmington. “Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination.” Journal of Travel Research, Vol. 38, February 2000, 260-269. JSTORE. Web.
Lange, Abby. “Comrades Under the Rainbow Flag: Public Expression, Regulation, and Questions Surrounding the LGBT Community in Contemporary Taiwan.” Augustana Digital Commons. JSTORE. Web.
Laws, Eric. “Tourist Destination Management: Issues, Analysis, and Policies”. Routledge. 1995.
Lee, Tzong-Ru, Yu-Hsuan Kuo and Per Hilletofth. “Formulation of Marketing Information and Communication Strategies in Taiwan Tourism Industry. TIIM 2013. JSTORE. Web.
Lin, Tzu-Ping and Andreas Matzarakis. “Tourism Climate Information Based on Human Thermal Perception in Taiwan and Eastern China.” Elsevier. JSTORE. (P. 1-8). Web.
Loker-Murphy, laurie and Philip Pearce. “Young Budget Travelers: Backpackers in Australia.” Annals of Tourism Research 22(4). 1995. Web.
Ministry of Foreign Affairs. “Taipei as World’s Wixth Best Spot for New Year’s Eve.” Taiwan Today. 26 Dec. 2014. Web.
Ministry of Foreign Affairs. “Taiwan Rated World’s 2nd Safest Country.” Taiwan Today. 16 Feb. 2015. Web.
Moisa, Cloudia Olimpia. “Aspects of the Youth Travel Demand. Annales Universitatis Apulensis Series Oeconomica. 12(2). 2010. Web.
Montanari Massimo. Food is Culture. New York: Columbia UP, 2006. Print.
Moore, Malcolm. “Ban on Travel Between Taiwan and China Ends.” The Telegraph. 15 Dec. 2008. Web.
OSAC. “Taiwan 2015 Crime and Safety Report.” United States Department of State. Bureau of Diplomatic Security. 2015. Web.
Prowse, Sinclaire. “Taiwan’s Growing Multiculturism.” The Diplomat. 05 Feb. 2015. Web.
Tourism Bureau, M.O.T.C. Republic of China (Taiwan). “Tourism Bureau, M.O.T.C. Republic of China {Yearly Statistics}.1956-2015”. Web.
Tourism Bureau, M.O.T.C. Republic of China (Taiwan). “Tourism Bureau, M.O.T.C. Republic of China {Monthly Statistics}. 2008-20015”. Web.
United Nations World Tourism Organization. “Tourism Satellite Account – Why do we have it and what does it do?”. Capacity Building Program, Asia Workshop II. Manila, Philippines. 4-6 July. 2011. Workshop. (Slide 1). Web.
United Nations World Tourism Organization. “The Power of Youth Travel.” AM Reports Vol. 2. 2011. JSTORE. (P. 3, 6, 7,). Web.
Vetrak, Samuel. “What is the Next Big Thing in Youth Travel?” ITB Berlin. 2012. (P, 5, 12, 16, 25, 30, 31) Web
White, Edward, and Olivia Yang. “Why Taiwan Offers The Best Road Trip Experience in Asia.” News republic. 12 April. 2016. Web.
Woodside, A.G., Hsu and Marshall. “General Theory of Cultures’ Consequences on International Tourism Behavior,” Journal of Business Research 64:8. 2010. Print
Woodside, Arch G., Shih-Yun Hsu and Roger Marshall. “General Theory of Cultures’ Consequences on International Tourism Behavior. Journal of Business Research 64 (2011) 785-799. Elsevier. (P. 785-799) Web
World Travel and Tourism Council. “Travel and Tourism: Economic Impact 2015: Taiwan. N.P. 2016. JSTORE. Web.
Wyse Travel Confederation. “Rules Restrain Hostel Growth in Taipei.” Youth Travel Accommodation Panel. 2013. Web.
Van Der Horst, Linda. “Could Taiwan Be First in Asia with Marriage Equality?” Foreign Policy. 14 Jan. 2016. Web.
Zeldin, Wendy. “Taiwan: Law on Food Safety Amended.” Library of Congress. 2014. Web.		zh_TW