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題名 希拉蕊·羅登·柯林頓於紐約時報中的媒體再現：以2007年及2015年美國總統黨內初選為例
The Representation of ‘SHE’: A Content Analysis of the New York Times’ Coverage of Hillary Rodham Clinton
作者 廖育嫻
Liao, Yu Shiang
貢獻者 施琮仁
Shih, Tsung Jen
廖育嫻
Liao, Yu Shiang
關鍵詞 女性政治人物
框架
性別
希拉蕊·羅登·柯林頓
總統候選人
Female politicians
Frames
Gender
Hillary Rodham Clinton
Presidential candidate
日期 2016
上傳時間 2-Sep-2016 00:21:58 (UTC+8)
摘要 此論文以2007年及2015年美國總統黨內初選為例，探討希拉蕊·羅登·柯林頓於紐約時報中的媒體再現。本研究蒐集了297則紐時報導，使用內容分析途徑，進而解析紐約時報對於希拉蕊·羅登·柯林頓報導中的新聞框架、報導調性、議題連結與顯著性、個人特質描寫等面向之趨勢。過往研究顯示，在媒體呈現中，女性政治人物/候選人往往佔據較少版面，且版面內容也較傾向於描寫她們的婚姻狀態、外表、衣著、女性特質等；媒體報導較不會將女性政治人物/候選人形塑為具有能力、權威之人士，且經常性地將她們與軟性議題連結，諸如健保、家庭、教育等，此些特性，間接加深了在新聞報導中的性別刻板印象。在希拉蕊·羅登·柯林頓的案例中，於第一夫人時期，她對於政治活動的參與程度，即高於歷代美國第一夫人，此舉引起部分社會的反彈，其新聞報導也多居於負面；除在白宮的政治投入外，她也競逐了參議員選舉，成為第一個具備第一夫人身分的候選人，在2007年她試圖角逐總統之位，儘管失敗，仍受命於歐巴馬政府擔任國務卿重任，並於2015年第二次參與總統選舉。希拉蕊·羅登·柯林頓被視為非典型的女性政治人物，她的性別、政治身分轉換與媒體再現之關係，長久以來皆受到傳播研究學者的關注。此論文研究結果顯示，不同於以往的居多負面報導，紐約時報將希拉蕊·羅登·柯林頓形塑為有能力的候選人，對於其衣著、婚姻狀態、外貌與女性特質，無多加闡述，關於希拉蕊·羅登·柯林頓的報導具有高議題顯著性，且報導調性趨向於中性。
This study aims to examine how the New York Times represented the image of Hillary Rodham Clinton’s candidacy in 2007 and 2015 presidential primaries; the content analysis of 297 news stories was conducted. Different from prior research, suggesting that media coverage tends to focus on the attire, physical appearance, and feminine attributes of women candidates, findings of this study have shown that Hillary Rodham Clinton is overall represented and framed as viable and independent presidential candidate without being objectified by male domain in the politics, rarely emphasized by her personal attributes. Possessing high issue prominence, coverage of Hillary Rodham Clinton was more related to her issue stances or competence, instead of physical descriptions. News tone of Hillary Rodham Clinton’s coverage was presented neutral.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
99461009
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099461009
資料類型 thesis
dc.contributor.advisor 施琮仁zh_TW
dc.contributor.advisor Shih, Tsung Jenen_US
dc.contributor.author (Authors) 廖育嫻zh_TW
dc.contributor.author (Authors) Liao, Yu Shiangen_US
dc.creator (作者) 廖育嫻zh_TW
dc.creator (作者) Liao, Yu Shiangen_US
dc.date (日期) 2016en_US
dc.date.accessioned 2-Sep-2016 00:21:58 (UTC+8)-
dc.date.available 2-Sep-2016 00:21:58 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2016 00:21:58 (UTC+8)-
dc.identifier (Other Identifiers) G0099461009en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/101152-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 99461009zh_TW
dc.description.abstract (摘要) 此論文以2007年及2015年美國總統黨內初選為例，探討希拉蕊·羅登·柯林頓於紐約時報中的媒體再現。本研究蒐集了297則紐時報導，使用內容分析途徑，進而解析紐約時報對於希拉蕊·羅登·柯林頓報導中的新聞框架、報導調性、議題連結與顯著性、個人特質描寫等面向之趨勢。過往研究顯示，在媒體呈現中，女性政治人物/候選人往往佔據較少版面，且版面內容也較傾向於描寫她們的婚姻狀態、外表、衣著、女性特質等；媒體報導較不會將女性政治人物/候選人形塑為具有能力、權威之人士，且經常性地將她們與軟性議題連結，諸如健保、家庭、教育等，此些特性，間接加深了在新聞報導中的性別刻板印象。在希拉蕊·羅登·柯林頓的案例中，於第一夫人時期，她對於政治活動的參與程度，即高於歷代美國第一夫人，此舉引起部分社會的反彈，其新聞報導也多居於負面；除在白宮的政治投入外，她也競逐了參議員選舉，成為第一個具備第一夫人身分的候選人，在2007年她試圖角逐總統之位，儘管失敗，仍受命於歐巴馬政府擔任國務卿重任，並於2015年第二次參與總統選舉。希拉蕊·羅登·柯林頓被視為非典型的女性政治人物，她的性別、政治身分轉換與媒體再現之關係，長久以來皆受到傳播研究學者的關注。此論文研究結果顯示，不同於以往的居多負面報導，紐約時報將希拉蕊·羅登·柯林頓形塑為有能力的候選人，對於其衣著、婚姻狀態、外貌與女性特質，無多加闡述，關於希拉蕊·羅登·柯林頓的報導具有高議題顯著性，且報導調性趨向於中性。zh_TW
dc.description.abstract (摘要) This study aims to examine how the New York Times represented the image of Hillary Rodham Clinton’s candidacy in 2007 and 2015 presidential primaries; the content analysis of 297 news stories was conducted. Different from prior research, suggesting that media coverage tends to focus on the attire, physical appearance, and feminine attributes of women candidates, findings of this study have shown that Hillary Rodham Clinton is overall represented and framed as viable and independent presidential candidate without being objectified by male domain in the politics, rarely emphasized by her personal attributes. Possessing high issue prominence, coverage of Hillary Rodham Clinton was more related to her issue stances or competence, instead of physical descriptions. News tone of Hillary Rodham Clinton’s coverage was presented neutral.en_US
dc.description.tableofcontents 1. Introduction 1
2. Literature Review
Background – Female Politicians in the United States 6
Jamieson‘s Double Bind Theory – Spouse and Candidate 8
Being the “First” Female Politician 11
Soft Issues and Female Politicians 14
Media Coverage of Female Politicians 15
Gender Stereotypes of Female Politicians 18
Media Framing 21
Guiding Frames 22
3. Methodology
Searching Method 27
Measurements 28
Intercoder Reliability Test 32
4. Findings
Relationship between Social Issues and Hillary Rodham Clinton 34
News Tone of Hillary Rodham Clinton’s Coverage 35
Issue Prominence of Hillary Rodham Clinton’s Coverage 35
Relationship between Personal Attributes and Hillary Rodham Clinton 36
News Frames of Hillary Rodham Clinton’s Coverage 38
5. Discussion and Conclusion
Soft Issues 40
News Tone 41
Issue Prominence 42
Personal Attributes 42
News Frame 44
Limitations 47
Suggestions for Future Research 48
Conclusion 49
References 51
Appendix. Codebook 60		zh_TW
dc.format.extent 2076320 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099461009en_US
dc.subject (關鍵詞) 女性政治人物zh_TW
dc.subject (關鍵詞) 框架zh_TW
dc.subject (關鍵詞) 性別zh_TW
dc.subject (關鍵詞) 希拉蕊·羅登·柯林頓zh_TW
dc.subject (關鍵詞) 總統候選人zh_TW
dc.subject (關鍵詞) Female politiciansen_US
dc.subject (關鍵詞) Framesen_US
dc.subject (關鍵詞) Genderen_US
dc.subject (關鍵詞) Hillary Rodham Clintonen_US
dc.subject (關鍵詞) Presidential candidateen_US
dc.title (題名) 希拉蕊·羅登·柯林頓於紐約時報中的媒體再現：以2007年及2015年美國總統黨內初選為例zh_TW
dc.title (題名) The Representation of ‘SHE’: A Content Analysis of the New York Times’ Coverage of Hillary Rodham Clintonen_US
dc.type (資料類型) thesisen_US
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