1. NCCU Academic Hub
  2. Publications
  3. College of Social Science
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 政策溝通行為之研究--以原能會為例
The Research of Policy Communication Behavior: The Case of the Atomic Energy Council
作者 謝忠安
貢獻者 黃東益
Huang, Tong Yi
謝忠安
關鍵詞 政策溝通途徑
政策溝通行為
政策溝通系統
原能會
policy communication approaches
policy communication behavior
policy communication system
Atomic Energy Council
日期 2016
上傳時間 2-Sep-2016 00:43:15 (UTC+8)
摘要 隨著政治民主化以及公共議題的多元化，政府溝通能力逐漸受到重視。許多政策推動的失敗被歸咎於政策溝通成效不彰外，文官更是被迫到第一線與民眾進行溝通互動以滿足逐漸高漲的溝通需求。然而，對於文官政策溝通行為的規範性及經驗性研究均相當匱乏，本研究從政府與民眾的互動關係、不同政府運作模式的邏輯，釐清並建構文官與民眾溝通的脈絡以及影響其溝通途徑與行為之因素，並試圖解釋文官參與政策溝通對於政治行政二分的意涵。
本研究以原能會為個案，透過訪談17位原能會文官、記者以及社運團體，蒐集原能會在不同溝通場域中的溝通經驗作為歸納與分析的素材。經過經驗資料的堆砌與歸納，建構政策溝通系統用以解釋影響原能會組織溝通途徑的選擇及其文官個人溝通行為的因素。研究發現行政組織有趨於選擇單向溝通的傾向，及趨於偏好使用間接管道溝通的傾向，並提出環境、制度、組織與個人層面對於溝通途徑選擇及溝通行為的影響因素。最後，本研究提出幾項建議，首先，原能會未來應重視記者對於政策資訊的理解；其次，應避免跨途徑溝通；其三，應正視反核態度的民眾，提供適當的溝通途徑；最後，未來應以團隊為政策溝通的行動單位，團隊應涵蓋不同層級的成員，以面對各式樣的問題，進而避免溝通困境的產生。
In recent years, government communication capacity has become important as political democratization and public issues have diversified. Policy failures are often attributed to the lack of policy communication and force the civil servant to communicate with the public directly. However, some of the communication behavior of civil service policy literature suffer from the lack of attention to the perspective of normative and empirical researches. This research intents to explore the communication context between civil servant and the public, and to find out the determinant factors which affect communication approaches and communication behavior.
This research uses the methods of in-depth interviews with key informants to investigate the key factors in the policy communication system that have substantial affected the choice of organizational communication approaches and communication behavior of civil service in Atomic Energy Council.
The result indicates that: First, the public sector still has a tendency to choosing one-way communication and using indirect channel to communicate. Second, this research offers critical factors from the level of environment, institution, organization and individual that affect the choice of communication approaches and communication behavior.
Finally, this research suggests that: First, Atomic Energy Council should pay more attention to understanding of policy information from reporters. Second, Atomic Energy Council should try to avoid cross-approaches communication. Third, Atomic Energy Council should face up to anti-nuclear groups and provide suitable communication approaches. Finally, Atomic Energy Council should design a policy communication team which concludes different levels of members, in order to build up an effective coordinating channels.
參考文獻 英文文獻
Aertsen, T., & D. Gelders (2011). Difference between the public and private rumors. A pilot survey Belgium. Public Relations Review, 37, 281-291.
Alford, J. (2002). Defining the client in the public sector: A social-exchange perspective. Public Administrative Review, 62(3). 337-346.
Banerjee, S., & Q. Liu (2014). Transparency versus tone: Public communication with limited commitment. Social Science Research Network. Retrieved December 28, 2014, from http://papers.ssrn.com/sol3/Papers.cfm?abstract_id=2382667.
Batley, R., W. McCourt, & C. Mcloughlin (2012). The Politics and governance of public services in developing countries. Public Management Review, 14(2), 131-144.
Berlo, D. K. (1960). The Process of Communication. San Francisco: Rinehart Press.
Bessette, J. M. (1980). Deliberative democracy: The majority principle in republican government. In R. A. Goldwin, & W. A. Shambra (Eds.). How democratic is the constitution? (pp. 102-116), Washington, D. C.: American Enterprise Institute.
Bickers, K. N., & J. T. Williams (2001). Public policy analysis: A political economic approach. Boston, MA: Houghton Mifflin.
Bouzas-Lorenzo, R. (2010). Public sector marketing, political science and science of public administration: The evolution of a transdisciplinary dialogue. International Review on Public and Nonprofit Marketing, 7(2), 113-125.
Box, R. C. (2009). Public administration and society: Critical issues in American governance (2nd Ed.). New York: M. E. Sharpe.
Bozeman, B. (1993). Introduction: Two concepts of public management. In J. L. Perry(Ed.), Public manage: The state of art (pp.1-5). San Francisco, CA: Jossey-Bass.
Bozeman, B. (2000). Bureaucracy and red tape. Prentice Hall.
Bozeman, B. (2007). Public values and public interest: Counterbalancing economic individualism. Washington, DC: Georgetown University Press.
Bozeman, B., & G. Kingsley (1998). Risk culture in public and private organizations. Public Administration Review, 58(2), 109-118.
Brinkerhoff, D. W., A. Wetterberg, & S. Dunn (2012). Service delivery and legitimacy in fragile and conflict-affected State. Public Management Review, 14(2), 273-293.
Buurma, H. (2001). Public policy marketing: Marketing exchange in the public sector. European Journal of Marketing, 35(11/12), 1287-1300.
Canary, H. E., & R. D., McPhee (2009). The mediation of policy knowledge: An interpretive analysis of intersecting activity systems. Management Communication Quarterly, 23,147-187. doi: 10.1177/0893318909341409.
Canary, H. E., M. Blevins, S. S. Ghorbani (2014). Organizational policy communication research: Challenges, discoveries, and future directions. Communication Reports, 0(0), 1-17.
Chess, C., B. J. Hance & P. M. Sandman (1995). Improving dialogue with communities: A short guide to government risk communication. New Jersey Department of Environmental Protection.
Chess, C., K. L. Salomone, & B. J. Hance (1995). Improving risk communication in government: Research priorities. Risk Analysis, 15(2), 127-135.
Choi, T. (2014). Rational and compassionate information processing: A conceptual framework for authentic dialogue. Public Administration Review, 74(6), 726-735.
Cooper, T. L. (1990). The responsible administrator (3rd Ed.). San Francisco, CA: Jossey-Bass.
Cooper, T. L., T. A. Bryer, & J. W. Meek (2006). Citizen‐centered collaborative public management. Public Administration Review, 66(s1), 76-88.
Daniel, M., G. Bogdan, & Z. Daniel (2012). Strategies for interactive communication, with external and internal stakeholders, in events’ marketing. Procedia-Social and Behavioral Sciences, 46, 5361-5365.
Dehl, R. A. (1994). A democratic dilemma: System effectiveness versus citizen participation. Political Science Quarterly, 109(1), 23-24.
Denhardt, R. B., & J. V. Denhardt (2000). The new public service: Serving rather than Steering. Public Administration Review, 60(6), 549-559.
Dewey, J. (1988). The public and its problems. In J. A. Boydston (Ed.), The later works of John Dewey, 1925-1952, vol. 2 (pp. 238-272). Carbondale: Southern Illinois University Press.
Dryzek, J. S. (2000). Deliberative democracy and beyond: Liberals, critics, contestations. UK: Oxford University Press.
Dunleavy, D., & S. Horton (1996). From old public administration to new public management. Public Money & Management, 14(3), 9-16.
Fairbanks, J., K. D. Plowman, & B. L Rawlins (2007). Transparency in government communication. Journal of Public Affairs, 7, 23-37.
Farnham, D., & S. Horton (1996). Managing people in the public services. London: MaCmillan Press.
Fishbein, M., & Ajzen, I. (1975), Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, Mass.: Addison-Wesley.
Foxall, G. (1989). Marketing’s domain. European Journal of Marketing, 23(8), 7-22.
Frederickson, H. G., & K. B. Smith (2003). The public administration theory primer. Boulder, Colo.: Westview Press.
French, P. E. (2011). Enhancing the legitimacy of local government pandemic influenza planning through transparency and public engagement. Public Administration Review, 71(2), 253-264.
Garnett, J. L., & A. Kouzmin (1997). Handbook of administrative communication. New York: Marcel Dekker.
Gelders, D., & Ø. Ihlen (2010a). Government communication about potential policies: Public relations, propaganda or both? Public Relations Review, 36, 59-62.
Gelders, D., & Ø. Ihlen (2010b). Minding the gap: Applying a service marketing model into government policy communications. Government Information Quarterly, 27, 34-40.
Gelders, D., G. Bouckaert, & B. van Ruler (2007). Communication management in the public sector: Consequences for public communication about policy intentions. Government Information Quarterly, 24, 326-337.
Gelders, D., R. De Cock, K. Roe, & P. Neijens (2006). The opinion of Belgian government communication professionals on public communication about policy intentions: Pros/cons and conditions. Government Information Quarterly, 23, 281-292.
Gelders, D., R. De Cock, P. Neijens, & K. Roe (2006). Government communication about policy intentions: Unwanted propaganda or democratic inevitability? Surveys among government communication professionals and journalists in Belgium and the Netherlands. Communication, 32, 363-377.
Gibson, D. C. (1991). The communication continuum: A theory of public relations. Public Relation Review, 17(2):175-183.
Goldblatt, J. (2005). Special Events: Event leadership for a new world. Publishing House John Wiley and Sons Inc., New York.
Goodin, R. E., M. Rein, & M. Moran (2006). The public and its policies. In M. Moran, M. Rein, & R. E. Goodin (Eds.), The Oxford handbook of public policy (pp.3-35). New York: Oxford University Press.
Graber, D. A. (2002). The power of communication: Managing information in public organizations. Washington, DC: CQ Press.
Graham, P. (1994). Marketing in the public sector: Inappropriate or merely difficult? Journal of Marketing Management, 10, 361-375.
Gutman, A.,& D. Thompson (1996). Democracy and disagreement. Cambridge, Mass.: Belknap Press of Harvard University Press.
Heise, J. A. (1985). Toward closing the confidence gap: An alternative approach to communication between public and government. Public Administration Quarterly, 9(2), 196-217.
Irvin, R. A., & J. Stansbury (2004). Citizen participation in decision making: Is it worth the effort? Public Administration Review, 64(1), 55-65.
Jowett, G., & V. O’Donnell (2012). Propaganda & persuasion. Thousand Oak, Calif.: SAGE.
Juntti, M., & C. Potter (2002). Interpreting and reinterpreting agri-environmental policy: Communication, trust and knowledge in the implementation process. Sociologia Ruralis, 42(3), 216-232.
Kaplan, A. M., & M. Haenlein (2009). The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration. European Management Journal, 27, 197-212.
Kellen, K., & J. Lerner (translate) (1965). Propaganda: The formation of men’s attitudes. New York: Vintage Books.
King, C. S., & C. Stivers (1998). Government is us: Public administration in an anti-government era. Thousand Oask, CA: Sage Publication.
Kirby, E., & K. J., Krone (2002). “The policy exists but you can’t really use it”: Communication and structuration of work-family policies. Journal of Applied Communication Research, 30, 55-77. Doi:10.1080/00909880216577.
Kotler, P. (1972). A generic concept of marketing, Journal of Marketing, 36, April, 46-54.
Kotler, P., S. J. Levy (1969). Broadening the concept of marketing. Journal of Marketing, 33, January, 10-15.
Krishen, A. S., R. Rashchke , P. Kachroo, M. LaTour, & P. Verma (2014). Promote me or protect us? The framing of policy for collective good. European Journal of Marketing, 48(3/4), 742-760.
Krislov, S. (2012). Representative Bureaucracy. In J. M. Shafritz, & A. C. Hyde (Eds.), Classics of Public Administration (pp. 328-332). Boston, MA: Wadsworth.
Laing, A. (2003). Marketing in the public sector: Towards a typology of public services. Marketing Theory, 3(4), 427-445.
Lang, S. (2010). NGOs, local governance, political communication processes in Germany. Political Communication, 17, 383-387.
Lieberherr, E., A. Klinke, & M. Finger (2012). Towards legitimate water governance? The partially privatized Berlin waterworks. Public Management Review, 14(7), 923-946.
Lipsky, M. (1980). Street-level bureaucracy: Dilemmas of the individual in public services. New York: Russell Sage Foundation.
Liu, B. F., & J. S. Horsely. (2007). The government communication decision wheel: Toward a public relations model for the public sector. Journal of Public Relations Research,19 (4), 337-393.
Lord, R. G. (1985). An information processing approach to social perceptions, leadership, and behavior measurement in organizations, In B. M. Staw & L. L. Cummings(Eds.), Research in Organizational Behavior (pp. 87-128). Greenwich, Conn.: JAI Press.
McCarthy, G. (1960). Basic marketing: A managerial approach. Homewood, IL: Irwin.
Mcleod, J. M., D. A. Scheufele, & P. Moy (1999). Community, communication, and participation: The role of mass media and interpersonal discussion in local political participation. Political Communication, 16, 315-336.
Meyer, C. (1999). Political legitimacy and the invisibility of politics: Exploring the European Union’s communication deficit. Journal of Common Market Studies, 37(4), 671-639.
Mill, J. S. (1948). On liberty; and, consideration on representative government. Oxford: B. Blackwell.
Moon, M. J. (2000). Organizational commitment revisited in new public management: Motivation, organizational culture, sector, and managerial level. Public Performance & Management Review, 24(2), 177-194.
Nabatchi, T. (2012). Putting the “Public” back in public values research: Designing participation to identify and respond to values. Public Administration Review, 72(5), 699-708.
Nõmm K., & T. Randma-Liiv (2012). Performance measurement and performance information in new democracies: A study of the Estonian central government. Public Management Review, 14(7), 859-879.
Oakerson, R. J. (1989). Governance structures for enhancing accountability and responsiveness. In J. L. Perry (Ed.), Handbook of public administration (pp.114-130). San Francisco, CA: Jossey-Bass.
Osborne, D., & T. Gaebler (1992). Reinventing government: How the entrepreneurial readings, Chicago: Nelson-Hall.
Paisley, W. J. (2001). Public communication campaigns: The American experience. In R. E. Rice, & C. K. Aatkin (Eds), Public communication Campaigns (pp.3-21). Thousand Oaks, Calif.: Sage Publications.
Pandey, S. K., & J. L. Garnett (2006). Exploring public sector communication performance: Testing a model and drawing implications. Public Administration Review, 66(1), 37-51.
Perry, J. L., G. de Graaf, Z. van der Wal, & C. van Montfort (2014). Returning to our roots: “Good government” evolves to “good governance”. Public Administration Review, 74(1), 27-28.
Peters, B. G. (1996). The future of governing: Four emerging models. Lawrence: University Press of Kansas.
Pretorius, L. (2006). Government by or over the people? The African national congress’s conception of democracy. Social Identities, 12(6), 745-769.
Rainy, H. G. (2003). Understanding and managing public organization (3rd Ed.). San Francisco: Jossey-Bass.
Redfield, A. C. (1958). The biological control of chemical factors in the environment. American Scientist, 46(3), 230-221.
Reed, M. S. (2009). Who’s in and why? A typology of stakeholder analysis methods for natural resource management. Journal of Environmental Management, 90(5), 1933-1949.
Reed, M. S. (2009). Who’s in and why? A typology of stakeholder analysis methods for natural resource management. Journal of environmental management, 90(5), 1933-1949.
Roberts, N. C. (2002). Keeping public officials accountable through dialogue: Resolving the accountability paradox. Public Administration Review, 62(6), 658-669.
Robertson, P. J., & T. Choi (2012). Deliberation, consensus, and stakeholder satisfaction: A simulation of collaborative governance. Public Management Review, 14(1), 83.104.
Rosenbloom, D. H. (2000). Building a Legislative-Centered Public Administration: Congress and the Administrative State, 1946-1999. Tuscaloosa, Ala.: University of Alabama Press.
Rowe, G., & L. J. Frewer (2000). Public participation methods: A framework for evaluation. Science, Technology, & Human Values, 25(1), 3-29.
Sabatier, P. A. (2007). Theories of the policy process. Cambridge, MA: Westview.
Schramm, W. (1949). The process and effect of mass communication. Urbana: University of Illnois Press.
Semetko, H. A., & M. Scammell (2012). The SAGE handbook of political communication. Los Angeles, Calif: SAGE publication.
Shannon, C. E., W. Weaver (1949). The mathematical theory of communication. University of Illnois Press.
Slangen, N., & Mateusen, J. (2004). Een Masterplan voor de federale communicatie. In D. Coninckx (Ed.), Overheidscommunicate in Belgie: een overzicht (pp.157-166). Antwerpen: Garant.
Smith, G. E., & C. A. Huntsman (1997). Reframing the metaphor of the citizen-government relationship: A value-centered perspective. Public Administration Review, 57(4), 309-318.
Snavely, K. (1991). Marketing in the government sector: A Public Policy Model. The American Review of Public Administration, 21(4), 311-326.
Stout, M. (2013). Logics of legitimacy: Three traditions of public administration praxis. Boca Raton, Fla.: CRC Press/ Taylor & Fracis.
Svara, J. H. (1985). Dichotomy and duality: Reconceptualizing the relationship between policy and administration in council-manager cities. Public Administration Review, 45(1), 221-232.
Taylor, P. M. (2003). Munitions of the mind: A history of propaganda from the ancient world to the present day(3rd ed.). Manchester, UK: Manchester University Press.
Tracy, K., & C., Ashcraft (2010). Crafting policies about controversial values: How wording disputes manage a group dilemma. Journal of Applied Communication Research, 29, 297-316.doi:10.1080/00909880128115.
Van der Hart, H. W. (1990). Government organisations and their customers in the Netherlands: Strategy, tactics and operations. European Journal of Marketing, 24(7), 31-42.
Van Ruler, B., & V. Verčič (2005). Reflective communication management, future ways for public relations research. In P. Kalbfleisch (Ed.) Communication yearbook, 29 (pp. 239-274). Mahwah: Erlbaum/ICA.
Vandebosch, H. (2004). Reader government policy and communication cursustekst overheidsbeleid en communicate. Antwerpen: University of Antwerp
Viteritti, J. P. (1997). The environmental context of communication: Public sector organizations. In J. L. Garnett & A. Kouxmin(Eds.), Handbook of administrative communication(pp.79-100). Marcel Dekker, Inc.
Wilson, W. (1887). The study of administration. Political Science Quarterly, 2(2), 197-222.
Wright, B. E. (2004). The role of work context in work motivation: A public sector application of goal and social cognitive theories. Journal of Public Administration Research and Theory, 14(1), 59-78.
Zeithaml, V., Parasuraman, A., & L. Berry (1990). Delivering quality service-Balancing customer perceptions and expectations. New York: The Free Press.

中文文獻

吳定（2006）。公共政策辭典（第三版）。台北市：五南圖書出版社。
吳宜蓁（2004）。SARS風暴的危機溝通與現階段宣導策略檢視：以台灣政府為例。遠景基金會季刊，5（4），107-150。
吳宜蓁（2007）。從SARS經驗建構重大疫情媒體溝通之標準作業流程。台灣公共衛生雜誌，26（3），241-279。
杜文苓（2011）。環境風險與科技決策：檢視中科四期環評爭議。東吳政治學報，29（2），57-110。
杜文苓、施麗雯、黃廷宜（2007）。風險溝通與民主參與：以竹科宜蘭基地之設置為例。科技醫療與社會，5，71-110。
林水波（1999）。組織理論。台北市：智勝文化。
林水波（2006）。公民投票VS.公民會議。五南圖書出版股份有限公司。
林宜平、張武修（2006）。行動電話的健康風險管理與溝通：預警架構的政策應用。研考雙月刊，30（2），68-80。
姚惠忠、鄭婕妤（2011）。危機溝通策略與溝通效果—以莫拉克颱風為例。傳播與管理研究，10（2），37-68。
原能會（2013）。原能會102年年報，2015年1月30日，取自：http://www.aec.gov.tw/webpage/service/other/files/annual_102.pdf
孫本初（2010）。公共管理。臺北市：智勝文化出版社。
孫本初、傅岳邦(2009)。行銷行政府的治理模式：政策行銷與政策網絡整合的觀點。文官制度季刊，1(4)，25-55。
張世賢（1992）。政策溝通協調言詞論證分析：宜蘭六輕設廠個案分析。中國行政評論，2（1），27-43。
張世賢（1992）。政策溝通協調的策略分析：宜蘭六輕設廠個案探討。中國行政評論，1（4），33-56。
許士軍（1994）。管理學。臺北市：東華。
陳向明（2002）。社會科學質的研究。臺北市：五南出版社。
陳敦源（2002）。民主與官僚：新制度論的觀點。台北市：韋伯文化出版社。
陳敦源（2008）。台灣政府文官調查研究文集(一)：方法篇。中央研究院。
黃俊英（2011）。整合性行銷溝通—強化政策宣導與溝通的利器。文官制度季刊，3（2），1-23。
楊意菁、徐美苓（2010）。風險社會概念下的風險溝通與網路傳播：以全球暖化議題為例。中華傳播學刊，18，151-191。
雷文玫（2004）。強化我國健保行政決策公民參與的制度設計—二代健保先驅性全民健保公民會議的建議方案。台灣民主季刊，1（4），57-81。
魯炳炎、林玥秀、吳碩文（2010）。從政策論證的技術理性到政策對話的溝通理性—民宿管理政策個案分析。中國行政，82，1-22。
賴祥蔚、莊伯仲、鈕則勳（2011）。公務人員政策溝通與宣導能力之研究期末報告。行政院研究發展考核委員會委託研究成果報告（編號：RDEC-RES-99-042），未出版。
鍾聖雄（2012年5月23日）。核二反應爐螺栓過勞死 環團批復工是「綁全民送死」。公視新聞中心，2016年8月4日，取自：http://goo.gl/KVeC1h。
蘇偉業（2007）。政策行銷：理論重構與實踐。中國行政評論，16（1），1-34。
描述 博士
國立政治大學
公共行政學系
99256501
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099256501
資料類型 thesis
dc.contributor.advisor 黃東益zh_TW
dc.contributor.advisor Huang, Tong Yien_US
dc.contributor.author (Authors) 謝忠安zh_TW
dc.creator (作者) 謝忠安zh_TW
dc.date (日期) 2016en_US
dc.date.accessioned 2-Sep-2016 00:43:15 (UTC+8)-
dc.date.available 2-Sep-2016 00:43:15 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2016 00:43:15 (UTC+8)-
dc.identifier (Other Identifiers) G0099256501en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/101159-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 公共行政學系zh_TW
dc.description (描述) 99256501zh_TW
dc.description.abstract (摘要) 隨著政治民主化以及公共議題的多元化，政府溝通能力逐漸受到重視。許多政策推動的失敗被歸咎於政策溝通成效不彰外，文官更是被迫到第一線與民眾進行溝通互動以滿足逐漸高漲的溝通需求。然而，對於文官政策溝通行為的規範性及經驗性研究均相當匱乏，本研究從政府與民眾的互動關係、不同政府運作模式的邏輯，釐清並建構文官與民眾溝通的脈絡以及影響其溝通途徑與行為之因素，並試圖解釋文官參與政策溝通對於政治行政二分的意涵。
本研究以原能會為個案，透過訪談17位原能會文官、記者以及社運團體，蒐集原能會在不同溝通場域中的溝通經驗作為歸納與分析的素材。經過經驗資料的堆砌與歸納，建構政策溝通系統用以解釋影響原能會組織溝通途徑的選擇及其文官個人溝通行為的因素。研究發現行政組織有趨於選擇單向溝通的傾向，及趨於偏好使用間接管道溝通的傾向，並提出環境、制度、組織與個人層面對於溝通途徑選擇及溝通行為的影響因素。最後，本研究提出幾項建議，首先，原能會未來應重視記者對於政策資訊的理解；其次，應避免跨途徑溝通；其三，應正視反核態度的民眾，提供適當的溝通途徑；最後，未來應以團隊為政策溝通的行動單位，團隊應涵蓋不同層級的成員，以面對各式樣的問題，進而避免溝通困境的產生。		zh_TW
dc.description.abstract (摘要) In recent years, government communication capacity has become important as political democratization and public issues have diversified. Policy failures are often attributed to the lack of policy communication and force the civil servant to communicate with the public directly. However, some of the communication behavior of civil service policy literature suffer from the lack of attention to the perspective of normative and empirical researches. This research intents to explore the communication context between civil servant and the public, and to find out the determinant factors which affect communication approaches and communication behavior.
This research uses the methods of in-depth interviews with key informants to investigate the key factors in the policy communication system that have substantial affected the choice of organizational communication approaches and communication behavior of civil service in Atomic Energy Council.
The result indicates that: First, the public sector still has a tendency to choosing one-way communication and using indirect channel to communicate. Second, this research offers critical factors from the level of environment, institution, organization and individual that affect the choice of communication approaches and communication behavior.
Finally, this research suggests that: First, Atomic Energy Council should pay more attention to understanding of policy information from reporters. Second, Atomic Energy Council should try to avoid cross-approaches communication. Third, Atomic Energy Council should face up to anti-nuclear groups and provide suitable communication approaches. Finally, Atomic Energy Council should design a policy communication team which concludes different levels of members, in order to build up an effective coordinating channels.		en_US
dc.description.tableofcontents 第壹章 緒論 5
第一節 研究緣起 5
第二節 研究目的 10
第三節 研究問題 14
第四節 章節安排 16
第貳章 文獻回顧 19
第一節 政策溝通的研究脈絡 19
第二節 為何政府應與公民溝通 31
第參章 研究設計 51
第一節 研究架構 51
第二節 個案介紹 53
第三節 研究方法 58
第肆章 原能會的政策溝通 61
第一節 溝通模式與途徑 61
第二節 溝通行為 71
第三節 須被正視的溝通趨勢 77
第伍章 環境面與制度面影響因素 81
第一節 環境層面 81
第二節 制度層面 89
第三節 先天環境的劣勢—錯綜複雜的組織網絡 92
第陸章 組織與個人層面影響因素 95
第一節 組織運作層面 95
第二節 個人層面 100
第三節 幾近無解的溝通困境 103
第柒章 政策溝通系統之建構 105
第一節 外部因素建構 105
第二節 內部因素建構 111
第捌章 結論 117
第一節 拼上最後一塊拼圖，揭開政策溝通的脈絡 117
第二節 理論意涵 119
第三節 研究建議與限制 120
參考文獻 122
附錄一 133
附錄二 134		zh_TW
dc.format.extent 12606010 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099256501en_US
dc.subject (關鍵詞) 政策溝通途徑zh_TW
dc.subject (關鍵詞) 政策溝通行為zh_TW
dc.subject (關鍵詞) 政策溝通系統zh_TW
dc.subject (關鍵詞) 原能會zh_TW
dc.subject (關鍵詞) policy communication approachesen_US
dc.subject (關鍵詞) policy communication behavioren_US
dc.subject (關鍵詞) policy communication systemen_US
dc.subject (關鍵詞) Atomic Energy Councilen_US
dc.title (題名) 政策溝通行為之研究--以原能會為例zh_TW
dc.title (題名) The Research of Policy Communication Behavior: The Case of the Atomic Energy Councilen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 英文文獻
Aertsen, T., & D. Gelders (2011). Difference between the public and private rumors. A pilot survey Belgium. Public Relations Review, 37, 281-291.
Alford, J. (2002). Defining the client in the public sector: A social-exchange perspective. Public Administrative Review, 62(3). 337-346.
Banerjee, S., & Q. Liu (2014). Transparency versus tone: Public communication with limited commitment. Social Science Research Network. Retrieved December 28, 2014, from http://papers.ssrn.com/sol3/Papers.cfm?abstract_id=2382667.
Batley, R., W. McCourt, & C. Mcloughlin (2012). The Politics and governance of public services in developing countries. Public Management Review, 14(2), 131-144.
Berlo, D. K. (1960). The Process of Communication. San Francisco: Rinehart Press.
Bessette, J. M. (1980). Deliberative democracy: The majority principle in republican government. In R. A. Goldwin, & W. A. Shambra (Eds.). How democratic is the constitution? (pp. 102-116), Washington, D. C.: American Enterprise Institute.
Bickers, K. N., & J. T. Williams (2001). Public policy analysis: A political economic approach. Boston, MA: Houghton Mifflin.
Bouzas-Lorenzo, R. (2010). Public sector marketing, political science and science of public administration: The evolution of a transdisciplinary dialogue. International Review on Public and Nonprofit Marketing, 7(2), 113-125.
Box, R. C. (2009). Public administration and society: Critical issues in American governance (2nd Ed.). New York: M. E. Sharpe.
Bozeman, B. (1993). Introduction: Two concepts of public management. In J. L. Perry(Ed.), Public manage: The state of art (pp.1-5). San Francisco, CA: Jossey-Bass.
Bozeman, B. (2000). Bureaucracy and red tape. Prentice Hall.
Bozeman, B. (2007). Public values and public interest: Counterbalancing economic individualism. Washington, DC: Georgetown University Press.
Bozeman, B., & G. Kingsley (1998). Risk culture in public and private organizations. Public Administration Review, 58(2), 109-118.
Brinkerhoff, D. W., A. Wetterberg, & S. Dunn (2012). Service delivery and legitimacy in fragile and conflict-affected State. Public Management Review, 14(2), 273-293.
Buurma, H. (2001). Public policy marketing: Marketing exchange in the public sector. European Journal of Marketing, 35(11/12), 1287-1300.
Canary, H. E., & R. D., McPhee (2009). The mediation of policy knowledge: An interpretive analysis of intersecting activity systems. Management Communication Quarterly, 23,147-187. doi: 10.1177/0893318909341409.
Canary, H. E., M. Blevins, S. S. Ghorbani (2014). Organizational policy communication research: Challenges, discoveries, and future directions. Communication Reports, 0(0), 1-17.
Chess, C., B. J. Hance & P. M. Sandman (1995). Improving dialogue with communities: A short guide to government risk communication. New Jersey Department of Environmental Protection.
Chess, C., K. L. Salomone, & B. J. Hance (1995). Improving risk communication in government: Research priorities. Risk Analysis, 15(2), 127-135.
Choi, T. (2014). Rational and compassionate information processing: A conceptual framework for authentic dialogue. Public Administration Review, 74(6), 726-735.
Cooper, T. L. (1990). The responsible administrator (3rd Ed.). San Francisco, CA: Jossey-Bass.
Cooper, T. L., T. A. Bryer, & J. W. Meek (2006). Citizen‐centered collaborative public management. Public Administration Review, 66(s1), 76-88.
Daniel, M., G. Bogdan, & Z. Daniel (2012). Strategies for interactive communication, with external and internal stakeholders, in events’ marketing. Procedia-Social and Behavioral Sciences, 46, 5361-5365.
Dehl, R. A. (1994). A democratic dilemma: System effectiveness versus citizen participation. Political Science Quarterly, 109(1), 23-24.
Denhardt, R. B., & J. V. Denhardt (2000). The new public service: Serving rather than Steering. Public Administration Review, 60(6), 549-559.
Dewey, J. (1988). The public and its problems. In J. A. Boydston (Ed.), The later works of John Dewey, 1925-1952, vol. 2 (pp. 238-272). Carbondale: Southern Illinois University Press.
Dryzek, J. S. (2000). Deliberative democracy and beyond: Liberals, critics, contestations. UK: Oxford University Press.
Dunleavy, D., & S. Horton (1996). From old public administration to new public management. Public Money & Management, 14(3), 9-16.
Fairbanks, J., K. D. Plowman, & B. L Rawlins (2007). Transparency in government communication. Journal of Public Affairs, 7, 23-37.
Farnham, D., & S. Horton (1996). Managing people in the public services. London: MaCmillan Press.
Fishbein, M., & Ajzen, I. (1975), Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, Mass.: Addison-Wesley.
Foxall, G. (1989). Marketing’s domain. European Journal of Marketing, 23(8), 7-22.
Frederickson, H. G., & K. B. Smith (2003). The public administration theory primer. Boulder, Colo.: Westview Press.
French, P. E. (2011). Enhancing the legitimacy of local government pandemic influenza planning through transparency and public engagement. Public Administration Review, 71(2), 253-264.
Garnett, J. L., & A. Kouzmin (1997). Handbook of administrative communication. New York: Marcel Dekker.
Gelders, D., & Ø. Ihlen (2010a). Government communication about potential policies: Public relations, propaganda or both? Public Relations Review, 36, 59-62.
Gelders, D., & Ø. Ihlen (2010b). Minding the gap: Applying a service marketing model into government policy communications. Government Information Quarterly, 27, 34-40.
Gelders, D., G. Bouckaert, & B. van Ruler (2007). Communication management in the public sector: Consequences for public communication about policy intentions. Government Information Quarterly, 24, 326-337.
Gelders, D., R. De Cock, K. Roe, & P. Neijens (2006). The opinion of Belgian government communication professionals on public communication about policy intentions: Pros/cons and conditions. Government Information Quarterly, 23, 281-292.
Gelders, D., R. De Cock, P. Neijens, & K. Roe (2006). Government communication about policy intentions: Unwanted propaganda or democratic inevitability? Surveys among government communication professionals and journalists in Belgium and the Netherlands. Communication, 32, 363-377.
Gibson, D. C. (1991). The communication continuum: A theory of public relations. Public Relation Review, 17(2):175-183.
Goldblatt, J. (2005). Special Events: Event leadership for a new world. Publishing House John Wiley and Sons Inc., New York.
Goodin, R. E., M. Rein, & M. Moran (2006). The public and its policies. In M. Moran, M. Rein, & R. E. Goodin (Eds.), The Oxford handbook of public policy (pp.3-35). New York: Oxford University Press.
Graber, D. A. (2002). The power of communication: Managing information in public organizations. Washington, DC: CQ Press.
Graham, P. (1994). Marketing in the public sector: Inappropriate or merely difficult? Journal of Marketing Management, 10, 361-375.
Gutman, A.,& D. Thompson (1996). Democracy and disagreement. Cambridge, Mass.: Belknap Press of Harvard University Press.
Heise, J. A. (1985). Toward closing the confidence gap: An alternative approach to communication between public and government. Public Administration Quarterly, 9(2), 196-217.
Irvin, R. A., & J. Stansbury (2004). Citizen participation in decision making: Is it worth the effort? Public Administration Review, 64(1), 55-65.
Jowett, G., & V. O’Donnell (2012). Propaganda & persuasion. Thousand Oak, Calif.: SAGE.
Juntti, M., & C. Potter (2002). Interpreting and reinterpreting agri-environmental policy: Communication, trust and knowledge in the implementation process. Sociologia Ruralis, 42(3), 216-232.
Kaplan, A. M., & M. Haenlein (2009). The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration. European Management Journal, 27, 197-212.
Kellen, K., & J. Lerner (translate) (1965). Propaganda: The formation of men’s attitudes. New York: Vintage Books.
King, C. S., & C. Stivers (1998). Government is us: Public administration in an anti-government era. Thousand Oask, CA: Sage Publication.
Kirby, E., & K. J., Krone (2002). “The policy exists but you can’t really use it”: Communication and structuration of work-family policies. Journal of Applied Communication Research, 30, 55-77. Doi:10.1080/00909880216577.
Kotler, P. (1972). A generic concept of marketing, Journal of Marketing, 36, April, 46-54.
Kotler, P., S. J. Levy (1969). Broadening the concept of marketing. Journal of Marketing, 33, January, 10-15.
Krishen, A. S., R. Rashchke , P. Kachroo, M. LaTour, & P. Verma (2014). Promote me or protect us? The framing of policy for collective good. European Journal of Marketing, 48(3/4), 742-760.
Krislov, S. (2012). Representative Bureaucracy. In J. M. Shafritz, & A. C. Hyde (Eds.), Classics of Public Administration (pp. 328-332). Boston, MA: Wadsworth.
Laing, A. (2003). Marketing in the public sector: Towards a typology of public services. Marketing Theory, 3(4), 427-445.
Lang, S. (2010). NGOs, local governance, political communication processes in Germany. Political Communication, 17, 383-387.
Lieberherr, E., A. Klinke, & M. Finger (2012). Towards legitimate water governance? The partially privatized Berlin waterworks. Public Management Review, 14(7), 923-946.
Lipsky, M. (1980). Street-level bureaucracy: Dilemmas of the individual in public services. New York: Russell Sage Foundation.
Liu, B. F., & J. S. Horsely. (2007). The government communication decision wheel: Toward a public relations model for the public sector. Journal of Public Relations Research,19 (4), 337-393.
Lord, R. G. (1985). An information processing approach to social perceptions, leadership, and behavior measurement in organizations, In B. M. Staw & L. L. Cummings(Eds.), Research in Organizational Behavior (pp. 87-128). Greenwich, Conn.: JAI Press.
McCarthy, G. (1960). Basic marketing: A managerial approach. Homewood, IL: Irwin.
Mcleod, J. M., D. A. Scheufele, & P. Moy (1999). Community, communication, and participation: The role of mass media and interpersonal discussion in local political participation. Political Communication, 16, 315-336.
Meyer, C. (1999). Political legitimacy and the invisibility of politics: Exploring the European Union’s communication deficit. Journal of Common Market Studies, 37(4), 671-639.
Mill, J. S. (1948). On liberty; and, consideration on representative government. Oxford: B. Blackwell.
Moon, M. J. (2000). Organizational commitment revisited in new public management: Motivation, organizational culture, sector, and managerial level. Public Performance & Management Review, 24(2), 177-194.
Nabatchi, T. (2012). Putting the “Public” back in public values research: Designing participation to identify and respond to values. Public Administration Review, 72(5), 699-708.
Nõmm K., & T. Randma-Liiv (2012). Performance measurement and performance information in new democracies: A study of the Estonian central government. Public Management Review, 14(7), 859-879.
Oakerson, R. J. (1989). Governance structures for enhancing accountability and responsiveness. In J. L. Perry (Ed.), Handbook of public administration (pp.114-130). San Francisco, CA: Jossey-Bass.
Osborne, D., & T. Gaebler (1992). Reinventing government: How the entrepreneurial readings, Chicago: Nelson-Hall.
Paisley, W. J. (2001). Public communication campaigns: The American experience. In R. E. Rice, & C. K. Aatkin (Eds), Public communication Campaigns (pp.3-21). Thousand Oaks, Calif.: Sage Publications.
Pandey, S. K., & J. L. Garnett (2006). Exploring public sector communication performance: Testing a model and drawing implications. Public Administration Review, 66(1), 37-51.
Perry, J. L., G. de Graaf, Z. van der Wal, & C. van Montfort (2014). Returning to our roots: “Good government” evolves to “good governance”. Public Administration Review, 74(1), 27-28.
Peters, B. G. (1996). The future of governing: Four emerging models. Lawrence: University Press of Kansas.
Pretorius, L. (2006). Government by or over the people? The African national congress’s conception of democracy. Social Identities, 12(6), 745-769.
Rainy, H. G. (2003). Understanding and managing public organization (3rd Ed.). San Francisco: Jossey-Bass.
Redfield, A. C. (1958). The biological control of chemical factors in the environment. American Scientist, 46(3), 230-221.
Reed, M. S. (2009). Who’s in and why? A typology of stakeholder analysis methods for natural resource management. Journal of Environmental Management, 90(5), 1933-1949.
Reed, M. S. (2009). Who’s in and why? A typology of stakeholder analysis methods for natural resource management. Journal of environmental management, 90(5), 1933-1949.
Roberts, N. C. (2002). Keeping public officials accountable through dialogue: Resolving the accountability paradox. Public Administration Review, 62(6), 658-669.
Robertson, P. J., & T. Choi (2012). Deliberation, consensus, and stakeholder satisfaction: A simulation of collaborative governance. Public Management Review, 14(1), 83.104.
Rosenbloom, D. H. (2000). Building a Legislative-Centered Public Administration: Congress and the Administrative State, 1946-1999. Tuscaloosa, Ala.: University of Alabama Press.
Rowe, G., & L. J. Frewer (2000). Public participation methods: A framework for evaluation. Science, Technology, & Human Values, 25(1), 3-29.
Sabatier, P. A. (2007). Theories of the policy process. Cambridge, MA: Westview.
Schramm, W. (1949). The process and effect of mass communication. Urbana: University of Illnois Press.
Semetko, H. A., & M. Scammell (2012). The SAGE handbook of political communication. Los Angeles, Calif: SAGE publication.
Shannon, C. E., W. Weaver (1949). The mathematical theory of communication. University of Illnois Press.
Slangen, N., & Mateusen, J. (2004). Een Masterplan voor de federale communicatie. In D. Coninckx (Ed.), Overheidscommunicate in Belgie: een overzicht (pp.157-166). Antwerpen: Garant.
Smith, G. E., & C. A. Huntsman (1997). Reframing the metaphor of the citizen-government relationship: A value-centered perspective. Public Administration Review, 57(4), 309-318.
Snavely, K. (1991). Marketing in the government sector: A Public Policy Model. The American Review of Public Administration, 21(4), 311-326.
Stout, M. (2013). Logics of legitimacy: Three traditions of public administration praxis. Boca Raton, Fla.: CRC Press/ Taylor & Fracis.
Svara, J. H. (1985). Dichotomy and duality: Reconceptualizing the relationship between policy and administration in council-manager cities. Public Administration Review, 45(1), 221-232.
Taylor, P. M. (2003). Munitions of the mind: A history of propaganda from the ancient world to the present day(3rd ed.). Manchester, UK: Manchester University Press.
Tracy, K., & C., Ashcraft (2010). Crafting policies about controversial values: How wording disputes manage a group dilemma. Journal of Applied Communication Research, 29, 297-316.doi:10.1080/00909880128115.
Van der Hart, H. W. (1990). Government organisations and their customers in the Netherlands: Strategy, tactics and operations. European Journal of Marketing, 24(7), 31-42.
Van Ruler, B., & V. Verčič (2005). Reflective communication management, future ways for public relations research. In P. Kalbfleisch (Ed.) Communication yearbook, 29 (pp. 239-274). Mahwah: Erlbaum/ICA.
Vandebosch, H. (2004). Reader government policy and communication cursustekst overheidsbeleid en communicate. Antwerpen: University of Antwerp
Viteritti, J. P. (1997). The environmental context of communication: Public sector organizations. In J. L. Garnett & A. Kouxmin(Eds.), Handbook of administrative communication(pp.79-100). Marcel Dekker, Inc.
Wilson, W. (1887). The study of administration. Political Science Quarterly, 2(2), 197-222.
Wright, B. E. (2004). The role of work context in work motivation: A public sector application of goal and social cognitive theories. Journal of Public Administration Research and Theory, 14(1), 59-78.
Zeithaml, V., Parasuraman, A., & L. Berry (1990). Delivering quality service-Balancing customer perceptions and expectations. New York: The Free Press.

中文文獻

吳定（2006）。公共政策辭典（第三版）。台北市：五南圖書出版社。
吳宜蓁（2004）。SARS風暴的危機溝通與現階段宣導策略檢視：以台灣政府為例。遠景基金會季刊，5（4），107-150。
吳宜蓁（2007）。從SARS經驗建構重大疫情媒體溝通之標準作業流程。台灣公共衛生雜誌，26（3），241-279。
杜文苓（2011）。環境風險與科技決策：檢視中科四期環評爭議。東吳政治學報，29（2），57-110。
杜文苓、施麗雯、黃廷宜（2007）。風險溝通與民主參與：以竹科宜蘭基地之設置為例。科技醫療與社會，5，71-110。
林水波（1999）。組織理論。台北市：智勝文化。
林水波（2006）。公民投票VS.公民會議。五南圖書出版股份有限公司。
林宜平、張武修（2006）。行動電話的健康風險管理與溝通：預警架構的政策應用。研考雙月刊，30（2），68-80。
姚惠忠、鄭婕妤（2011）。危機溝通策略與溝通效果—以莫拉克颱風為例。傳播與管理研究，10（2），37-68。
原能會（2013）。原能會102年年報，2015年1月30日，取自：http://www.aec.gov.tw/webpage/service/other/files/annual_102.pdf
孫本初（2010）。公共管理。臺北市：智勝文化出版社。
孫本初、傅岳邦(2009)。行銷行政府的治理模式：政策行銷與政策網絡整合的觀點。文官制度季刊，1(4)，25-55。
張世賢（1992）。政策溝通協調言詞論證分析：宜蘭六輕設廠個案分析。中國行政評論，2（1），27-43。
張世賢（1992）。政策溝通協調的策略分析：宜蘭六輕設廠個案探討。中國行政評論，1（4），33-56。
許士軍（1994）。管理學。臺北市：東華。
陳向明（2002）。社會科學質的研究。臺北市：五南出版社。
陳敦源（2002）。民主與官僚：新制度論的觀點。台北市：韋伯文化出版社。
陳敦源（2008）。台灣政府文官調查研究文集(一)：方法篇。中央研究院。
黃俊英（2011）。整合性行銷溝通—強化政策宣導與溝通的利器。文官制度季刊，3（2），1-23。
楊意菁、徐美苓（2010）。風險社會概念下的風險溝通與網路傳播：以全球暖化議題為例。中華傳播學刊，18，151-191。
雷文玫（2004）。強化我國健保行政決策公民參與的制度設計—二代健保先驅性全民健保公民會議的建議方案。台灣民主季刊，1（4），57-81。
魯炳炎、林玥秀、吳碩文（2010）。從政策論證的技術理性到政策對話的溝通理性—民宿管理政策個案分析。中國行政，82，1-22。
賴祥蔚、莊伯仲、鈕則勳（2011）。公務人員政策溝通與宣導能力之研究期末報告。行政院研究發展考核委員會委託研究成果報告（編號：RDEC-RES-99-042），未出版。
鍾聖雄（2012年5月23日）。核二反應爐螺栓過勞死 環團批復工是「綁全民送死」。公視新聞中心，2016年8月4日，取自：http://goo.gl/KVeC1h。
蘇偉業（2007）。政策行銷：理論重構與實踐。中國行政評論，16（1），1-34。		zh_TW