1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 日立製作所株式會社智慧轉型變革個案探討
Case Study of Hitachi’s Smart Transformation Project
作者 楊梓玄
Yang, Tzu Hsuan
貢獻者 管康彥
楊梓玄
Yang, Tzu Hsuan
關鍵詞 日立
轉型
組織變革
日期 2016
上傳時間 2-Sep-2016 01:35:32 (UTC+8)
摘要 在過去日本製造業因為尖端技術和造物精神追求對於品質有極高的追求，使得「Made in Japan」旗幟世界的舞台上飄揚發光。近年來卻飽受低迷景氣之苦，在泡沫化後被日本的經濟局勢甚至稱為「失落的二十年」。國內市場對產品有高品質及高技術的要求，然而快速成長的開發中國家重視價格、速度更甚品質。現在的日本製造業，既有的生產－銷售的商業模式已無法滿足國內市場，「品質至上」的製造思維在產品生命週期縮短後難以及時供應海外開發中市場需求，再加上成本過高的問題使得日本製造業者遭受嚴重的打擊。
面對新興競爭者的威脅，擁有尖端科技的製造業不能再滿足於品質及價格的競賽，應該進一步思索轉型標的，如何能夠透過服務為核心的商業模式提高價值。本研究以世界頂尖綜合電機製造集團日立製作所從2011年開始進行的智慧轉型變革為探討個案，以組織復甦、製造業服務化、企業轉型以及企業再造四種觀點剖析個案，整理出智慧轉型變革的三個階段-復甦式策略、建立新架構以及服務流程再造，逐步探討其製造業服務化的演進歷程、企業面對不賺錢的事業時該如何拿捏「取」與「捨」的標準、如何根據組織轉型目標重塑企業架構、最後則是如何跨疆界設計服務流程，提升與客戶的親密度成功轉型服務化。
台灣經濟命脈來自製造業，面臨中韓的競爭以及東南亞市場的崛起，苦思轉型之道。本研究期望帶給台灣製造業轉型些許啟示，跳脫製造為本的觀念提升產業競爭力。將轉型的思維轉向如何提高價值取代如何降低成本，創造嶄新的未來。
參考文獻 一、中文資料
1.日立製作所株式會社公共關係本部（2013年），日立願景之書，頁6。
2.陳再明（1996年），跨越日本－日本產業五十年歷史回顧，遠流出版社。
3.余佩儒、陳信宏、溫蓓章（2014年），製造服務化發展模式之研究，臺大管理叢論第25卷第1期，頁325至頁354。
4.路．葛斯納（2003年），誰說大象不會跳舞？：葛斯納親撰IBM成功關鍵，羅耀宗譯，時報出版。

二、英文資料
1.Barker, V.L. & Duhaime, I.M. (1997). Strategic change in the turnaround process: Theory and empirical evidence. Strategic Management Journal, 18, 13-38.
2.Besson, P., & Rowe, F. (2012). Strategizing information systems-enabled organizational transformation: A transdisciplinary review and new directions. The Journal of Strategic Information Systems, 21(2), 103-124.
3.Blumenthal, B., & Haspeslagh, P. (1994). Toward a definition of corporate transformation. Sloan Management Review, 35(3), 101.
4.Cameron, K. S., Sutton, R. I., & Whetten, D. A. (1988). Readings in organizational decline: Frameworks, research, and prescriptions. Cambridge, MA: Ballinger Pub.
5.Champy, J. (2002). Seven Steps to X-Engineering. Executive Excellence, 19(6), 15.
6.Chen, C., & Tsai, C. (2008). Developing a process re-engineering-oriented organizational change exploratory simulation system (PROCESS). International Journal of Production Research, 46(16), 4463-4482.
7.Chowdhurry, S. D. (2002). Turnarounds: A stage theory perspective. Canadian Journal of Administrative Sciences, 19(3), 249-266.
8.Davidson, W. H. (1999). Beyond re-engineering: The three phases of business transformation. IBM Systems Journal, 38(2), 485-499.
9.Davis, E. B., Kee, J., & Newcomer, K. (2010). Strategic transformation process: Toward purpose, people, process and power. Organization Management Journal (Palgrave Macmillan Ltd.), 7(1), 66-80.
10.Hambrick, D. C., & Schecter, S. M. (1983). Turnaround Strategies for Mature Industrial-Product Business Units. Academy of Management Journal, 26(2), 231-248.
11.Hammer, M., & Champy, J. (1993). Reengineering the corporation: A manifesto for business revolution. New York, NY: HarperBusiness.
12.Hofer, C.W. (1980). Turnaround strategies. Journal of Business Strategy, 1 (I), 19-31.
13.Hitachi, Ltd. (2004). Progress on the “i.e. Hitachi Plan Ⅱ” Medium-Term Management Plan.
14.Hitachi, Ltd. (2009). Annual Report 2009.
15.Hitachi, Ltd. (2009). 2009 Organization chart of Hitachi, Ltd.
16.Hitachi, Ltd. (2010). Annual Report 2010.
17.Hitachi, Ltd. (2011). Annual Report 2011.
18.Hitachi, Ltd. (2011). 2012 Mid-term Management Plan Progress and Prospects.
19.Hitachi, Ltd. (2012). Annual Report 2012.
20.Hitachi, Ltd. (2013). Annual Report 2013.
21.Hitachi, Ltd. (2014). Annual Report 2014.
22.Hitachi, Ltd. (2014). Hitachi Rail Europe launches new train design heralding the future of commuter travel.
23.Hitachi, Ltd. (2015). Annual Report 2015.
24.Hitachi, Ltd. (2015).Ten-Year Financial Highlights.
25.Hitachi, Ltd. (2015). Hitachi Smart Transformation Project.
26.Hitachi, Ltd. (2016). 2018 Mid-term Management Plan.
27.Hitachi, Ltd. (2016). Hitachi Smart Transformation Project.
28.Hugh. M., & O’Neill (1986). Turnaround and recovery: What strategy do you need? Long Range Planning, 19(1), 80-88.
29.Kunio, Hisaya Ishibashi, Masashi Suezaki, Nobuaki Takahashi, Atsushi Nabeshima & Shinichiro Hayashi. (2015). Use of Smarter Distribution for Global Logistics Service. Hitachi Review, 64(5), 280-285.
30.Mont, O. (2002). Clarifying the concept of product–service system. Journal of Cleaner Production, 10(3), 237-245.
31.Mont, O. (2004). Product-service Systems: Panacea or Myth. Lund, SE: International Institute for Industrial Environmental Economics.
32.Schendel, D. E., Patton, R., & Riggs, J. (1974). Corporate Turnaround Strategies. Academy of Management Proceedings, 1974(1), 4-4.
33.Shinjiro Iwata (2015). Smart Transformation Project Plan.
34.Simon Atkinson, S. (Ed.). (2010). Hitachi Plant Technologies acquires stake in Maldivian water company. Membrane Technology, 2010(2), 2.
35.Stockport, G. J. (2000). Developing skills in strategic transformation. Measuring Business Excellence, 4(4).
36.Tatsuro Ishizuka (2013). Hitachi Smart Transformation Project.
37.Toshiaki Higashihara (2015). 2015 Mid-term Management Plan Progress and Prospects.
38.Vandermerwe, S., & Rada, J. (1988). Servitization of business: Adding value by adding services. European Management Journal, 6(4), 314-324.
39.Revenaugh, D. L. (1994). Business Process Re‐engineering. Management Decision, 32(7), 16-27.
40.Robbins, D. K., & Pearce II, J. A. (1992). TURNAROUND: RETRENCHMENT AND RECOVERY. Strategic Management Journal, 13(4), 287-309.
41.White, A. L., Feng, L., & Stoughton, M. (1999). Servicing: The quiet transition to extended product responsibility. Washington, DC: U.S. Environmental Protection Agency, Office of Solid Waste.
42.Oliva, R., & Kallenberg, R. (2003). Managing the transition from products to services. International Journal of Service Industry Management, 14(2), 160-172.
43.Yin, R. K. (2009). Case study research: Design and methods. Los Angeles: SAGE Publications.
 
三、網路資料
1.「雙頭體制」是日本企業方向？。（2014年1月10日）。日經中文網。2016/06/18擷取自 http://zh.cn.nikkei.com/industry/management-strategy/7637-20140110.html。
2.三菱重工和日立將合併電力業務。（2012年11月29日）。日經中文網。2016/06/14擷取自http://zh.cn.nikkei.com/industry/manufacturing/4238-20121129.html。
3.山中淳史(2015)。東芝要進行解體式重建。日經中文網。2016/06/17擷取自 http://zh.cn.nikkei.com/industry/itelectric-appliance/17491-20151222.html。　
4.日立將在全球打造最佳鐵路業務。（2015年06月12日）。日經中文網。2016/05/29擷取自 http://zh.cn.nikkei.com/industry/manufacturing/14781-20150612.html。
5.西條都夫(2015)。日企業正面交鋒將到來。2016/06/12擷取自 http://zh.cn.nikkei.com/columnviewpoint/column/13371-20150401.html。
6.稻井創一(2012)。日立將成為日本代表性企業?。2016/06/06擷取自 http://zh.cn.nikkei.com/industry/management-strategy/1401-20120221.html。
7.Drago, C. (2015). HDS: Hitachi Data Systems Completes Pentaho Acquisition. Retrieved June 15, 2016, from https://www.hds.com/en-us/news-insights/press-releases/2015/gl150604.html.
8.Hitachi and Demansys Demonstrate CrystEna Energy Storage System. (2015). Retrieved June 15, 2016, from http://ecmweb.com/power-quality/hitachi-and-demansys-demonstrate-crystena-energy-storage-system.
9.Hitachi Systems launches "GNEXT" Global IT Service Brand. (2011). Retrieved July 15, 2016, from https://www.hitachi-systems.com/eng/news_eng/2011/20111006.html.
10.Hitachi Social Innovation Hub, Retrieved July 14, 2016, from http://social-innovation.hitachi/en/.
11.Hitachi to Transform Back Office with the Support of Genpact. (2014). Retrieved July 02, 2016, from http://investors.genpact.com/phoenix.zhtml?c=209334&p=irol-newsArticle&ID=1955205.
12.Hitachi Water Projects, Solving Water Problems in a Tropical Paradise. Retrieved May 16, 2016, from http://www.hitachi.com/businesses/innovation/case_studies/index.html.
13.Hitachi, Ltd. (2012). Hitachi Commences Take-over Offer Proceedings for Shares in Malaysian Financial IT Solutions Company eBworx- Aims to Expand Systems Solutions Business in Southeast Asia and China. http://www.hitachi.com/New/cnews/120405.html.
14.Japan`s Hitachi Transport Systems to acquire Turkey`s Mars Logistics. (2014). Retrieved June 07, 2016,https://seenews.com/news/japans-hitachi-transport-systems-to-acquire-turkeys-mars-logistics-366336#.dpuf.
15.T-200 Commuter Train. (2014). Retrieved June 16, 2016, from http://www.railway-technology.com/projects/at-200-commuter-train/ .
16.「ガラスの天井」壊せ　国籍不問 世界にライバル ニッポンの企業力　第２部 人財を生かす(1), Retrieved July 03, 2016, from http://www.nikkei.com/article/DGXNASDD240IP_U1A121C1SHA000/.
描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
103363084
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1033630841
資料類型 thesis
dc.contributor.advisor 管康彥zh_TW
dc.contributor.author (Authors) 楊梓玄zh_TW
dc.contributor.author (Authors) Yang, Tzu Hsuanen_US
dc.creator (作者) 楊梓玄zh_TW
dc.creator (作者) Yang, Tzu Hsuanen_US
dc.date (日期) 2016en_US
dc.date.accessioned 2-Sep-2016 01:35:32 (UTC+8)-
dc.date.available 2-Sep-2016 01:35:32 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2016 01:35:32 (UTC+8)-
dc.identifier (Other Identifiers) G1033630841en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/101270-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 103363084zh_TW
dc.description.abstract (摘要) 在過去日本製造業因為尖端技術和造物精神追求對於品質有極高的追求，使得「Made in Japan」旗幟世界的舞台上飄揚發光。近年來卻飽受低迷景氣之苦，在泡沫化後被日本的經濟局勢甚至稱為「失落的二十年」。國內市場對產品有高品質及高技術的要求，然而快速成長的開發中國家重視價格、速度更甚品質。現在的日本製造業，既有的生產－銷售的商業模式已無法滿足國內市場，「品質至上」的製造思維在產品生命週期縮短後難以及時供應海外開發中市場需求，再加上成本過高的問題使得日本製造業者遭受嚴重的打擊。
面對新興競爭者的威脅，擁有尖端科技的製造業不能再滿足於品質及價格的競賽，應該進一步思索轉型標的，如何能夠透過服務為核心的商業模式提高價值。本研究以世界頂尖綜合電機製造集團日立製作所從2011年開始進行的智慧轉型變革為探討個案，以組織復甦、製造業服務化、企業轉型以及企業再造四種觀點剖析個案，整理出智慧轉型變革的三個階段-復甦式策略、建立新架構以及服務流程再造，逐步探討其製造業服務化的演進歷程、企業面對不賺錢的事業時該如何拿捏「取」與「捨」的標準、如何根據組織轉型目標重塑企業架構、最後則是如何跨疆界設計服務流程，提升與客戶的親密度成功轉型服務化。
台灣經濟命脈來自製造業，面臨中韓的競爭以及東南亞市場的崛起，苦思轉型之道。本研究期望帶給台灣製造業轉型些許啟示，跳脫製造為本的觀念提升產業競爭力。將轉型的思維轉向如何提高價值取代如何降低成本，創造嶄新的未來。		zh_TW
dc.description.tableofcontents 第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的及問題 4
第三節 研究方法 5
第四節 研究限制 8
第貳章 文獻探討 9
第一節 組織復甦 9
第二節 製造業服務化 14
第三節 企業轉型 19
第四節 企業再造 24
第參章 日立之百年經營和未來轉型 28
第一節 日立的起點及成長 28
第二節 日立的現代經營 35
第三節 智慧轉型變革之目標 45
第四節 組織架構重編制 48
第五節 事業架構市場導向轉型 54
第六節 價值鏈功能共享 58
第肆章 個案分析 62
第一節 製造業服務化演進 63
第二節 緊縮式策略的取與捨 68
第三節 事業架構服務化重塑 71
第四節 無疆界流程再造 76
第伍章 研究結論 83
第一節　結論 83
第二節　管理意涵 87
第三節 後續研究建議 89
參考文獻 90		zh_TW
dc.format.extent 1360725 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1033630841en_US
dc.subject (關鍵詞) 日立zh_TW
dc.subject (關鍵詞) 轉型zh_TW
dc.subject (關鍵詞) 組織變革zh_TW
dc.title (題名) 日立製作所株式會社智慧轉型變革個案探討zh_TW
dc.title (題名) Case Study of Hitachi’s Smart Transformation Projecten_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文資料
1.日立製作所株式會社公共關係本部（2013年），日立願景之書，頁6。
2.陳再明（1996年），跨越日本－日本產業五十年歷史回顧，遠流出版社。
3.余佩儒、陳信宏、溫蓓章（2014年），製造服務化發展模式之研究，臺大管理叢論第25卷第1期，頁325至頁354。
4.路．葛斯納（2003年），誰說大象不會跳舞？：葛斯納親撰IBM成功關鍵，羅耀宗譯，時報出版。

二、英文資料
1.Barker, V.L. & Duhaime, I.M. (1997). Strategic change in the turnaround process: Theory and empirical evidence. Strategic Management Journal, 18, 13-38.
2.Besson, P., & Rowe, F. (2012). Strategizing information systems-enabled organizational transformation: A transdisciplinary review and new directions. The Journal of Strategic Information Systems, 21(2), 103-124.
3.Blumenthal, B., & Haspeslagh, P. (1994). Toward a definition of corporate transformation. Sloan Management Review, 35(3), 101.
4.Cameron, K. S., Sutton, R. I., & Whetten, D. A. (1988). Readings in organizational decline: Frameworks, research, and prescriptions. Cambridge, MA: Ballinger Pub.
5.Champy, J. (2002). Seven Steps to X-Engineering. Executive Excellence, 19(6), 15.
6.Chen, C., & Tsai, C. (2008). Developing a process re-engineering-oriented organizational change exploratory simulation system (PROCESS). International Journal of Production Research, 46(16), 4463-4482.
7.Chowdhurry, S. D. (2002). Turnarounds: A stage theory perspective. Canadian Journal of Administrative Sciences, 19(3), 249-266.
8.Davidson, W. H. (1999). Beyond re-engineering: The three phases of business transformation. IBM Systems Journal, 38(2), 485-499.
9.Davis, E. B., Kee, J., & Newcomer, K. (2010). Strategic transformation process: Toward purpose, people, process and power. Organization Management Journal (Palgrave Macmillan Ltd.), 7(1), 66-80.
10.Hambrick, D. C., & Schecter, S. M. (1983). Turnaround Strategies for Mature Industrial-Product Business Units. Academy of Management Journal, 26(2), 231-248.
11.Hammer, M., & Champy, J. (1993). Reengineering the corporation: A manifesto for business revolution. New York, NY: HarperBusiness.
12.Hofer, C.W. (1980). Turnaround strategies. Journal of Business Strategy, 1 (I), 19-31.
13.Hitachi, Ltd. (2004). Progress on the “i.e. Hitachi Plan Ⅱ” Medium-Term Management Plan.
14.Hitachi, Ltd. (2009). Annual Report 2009.
15.Hitachi, Ltd. (2009). 2009 Organization chart of Hitachi, Ltd.
16.Hitachi, Ltd. (2010). Annual Report 2010.
17.Hitachi, Ltd. (2011). Annual Report 2011.
18.Hitachi, Ltd. (2011). 2012 Mid-term Management Plan Progress and Prospects.
19.Hitachi, Ltd. (2012). Annual Report 2012.
20.Hitachi, Ltd. (2013). Annual Report 2013.
21.Hitachi, Ltd. (2014). Annual Report 2014.
22.Hitachi, Ltd. (2014). Hitachi Rail Europe launches new train design heralding the future of commuter travel.
23.Hitachi, Ltd. (2015). Annual Report 2015.
24.Hitachi, Ltd. (2015).Ten-Year Financial Highlights.
25.Hitachi, Ltd. (2015). Hitachi Smart Transformation Project.
26.Hitachi, Ltd. (2016). 2018 Mid-term Management Plan.
27.Hitachi, Ltd. (2016). Hitachi Smart Transformation Project.
28.Hugh. M., & O’Neill (1986). Turnaround and recovery: What strategy do you need? Long Range Planning, 19(1), 80-88.
29.Kunio, Hisaya Ishibashi, Masashi Suezaki, Nobuaki Takahashi, Atsushi Nabeshima & Shinichiro Hayashi. (2015). Use of Smarter Distribution for Global Logistics Service. Hitachi Review, 64(5), 280-285.
30.Mont, O. (2002). Clarifying the concept of product–service system. Journal of Cleaner Production, 10(3), 237-245.
31.Mont, O. (2004). Product-service Systems: Panacea or Myth. Lund, SE: International Institute for Industrial Environmental Economics.
32.Schendel, D. E., Patton, R., & Riggs, J. (1974). Corporate Turnaround Strategies. Academy of Management Proceedings, 1974(1), 4-4.
33.Shinjiro Iwata (2015). Smart Transformation Project Plan.
34.Simon Atkinson, S. (Ed.). (2010). Hitachi Plant Technologies acquires stake in Maldivian water company. Membrane Technology, 2010(2), 2.
35.Stockport, G. J. (2000). Developing skills in strategic transformation. Measuring Business Excellence, 4(4).
36.Tatsuro Ishizuka (2013). Hitachi Smart Transformation Project.
37.Toshiaki Higashihara (2015). 2015 Mid-term Management Plan Progress and Prospects.
38.Vandermerwe, S., & Rada, J. (1988). Servitization of business: Adding value by adding services. European Management Journal, 6(4), 314-324.
39.Revenaugh, D. L. (1994). Business Process Re‐engineering. Management Decision, 32(7), 16-27.
40.Robbins, D. K., & Pearce II, J. A. (1992). TURNAROUND: RETRENCHMENT AND RECOVERY. Strategic Management Journal, 13(4), 287-309.
41.White, A. L., Feng, L., & Stoughton, M. (1999). Servicing: The quiet transition to extended product responsibility. Washington, DC: U.S. Environmental Protection Agency, Office of Solid Waste.
42.Oliva, R., & Kallenberg, R. (2003). Managing the transition from products to services. International Journal of Service Industry Management, 14(2), 160-172.
43.Yin, R. K. (2009). Case study research: Design and methods. Los Angeles: SAGE Publications.
 
三、網路資料
1.「雙頭體制」是日本企業方向？。（2014年1月10日）。日經中文網。2016/06/18擷取自 http://zh.cn.nikkei.com/industry/management-strategy/7637-20140110.html。
2.三菱重工和日立將合併電力業務。（2012年11月29日）。日經中文網。2016/06/14擷取自http://zh.cn.nikkei.com/industry/manufacturing/4238-20121129.html。
3.山中淳史(2015)。東芝要進行解體式重建。日經中文網。2016/06/17擷取自 http://zh.cn.nikkei.com/industry/itelectric-appliance/17491-20151222.html。　
4.日立將在全球打造最佳鐵路業務。（2015年06月12日）。日經中文網。2016/05/29擷取自 http://zh.cn.nikkei.com/industry/manufacturing/14781-20150612.html。
5.西條都夫(2015)。日企業正面交鋒將到來。2016/06/12擷取自 http://zh.cn.nikkei.com/columnviewpoint/column/13371-20150401.html。
6.稻井創一(2012)。日立將成為日本代表性企業?。2016/06/06擷取自 http://zh.cn.nikkei.com/industry/management-strategy/1401-20120221.html。
7.Drago, C. (2015). HDS: Hitachi Data Systems Completes Pentaho Acquisition. Retrieved June 15, 2016, from https://www.hds.com/en-us/news-insights/press-releases/2015/gl150604.html.
8.Hitachi and Demansys Demonstrate CrystEna Energy Storage System. (2015). Retrieved June 15, 2016, from http://ecmweb.com/power-quality/hitachi-and-demansys-demonstrate-crystena-energy-storage-system.
9.Hitachi Systems launches "GNEXT" Global IT Service Brand. (2011). Retrieved July 15, 2016, from https://www.hitachi-systems.com/eng/news_eng/2011/20111006.html.
10.Hitachi Social Innovation Hub, Retrieved July 14, 2016, from http://social-innovation.hitachi/en/.
11.Hitachi to Transform Back Office with the Support of Genpact. (2014). Retrieved July 02, 2016, from http://investors.genpact.com/phoenix.zhtml?c=209334&p=irol-newsArticle&ID=1955205.
12.Hitachi Water Projects, Solving Water Problems in a Tropical Paradise. Retrieved May 16, 2016, from http://www.hitachi.com/businesses/innovation/case_studies/index.html.
13.Hitachi, Ltd. (2012). Hitachi Commences Take-over Offer Proceedings for Shares in Malaysian Financial IT Solutions Company eBworx- Aims to Expand Systems Solutions Business in Southeast Asia and China. http://www.hitachi.com/New/cnews/120405.html.
14.Japan`s Hitachi Transport Systems to acquire Turkey`s Mars Logistics. (2014). Retrieved June 07, 2016,https://seenews.com/news/japans-hitachi-transport-systems-to-acquire-turkeys-mars-logistics-366336#.dpuf.
15.T-200 Commuter Train. (2014). Retrieved June 16, 2016, from http://www.railway-technology.com/projects/at-200-commuter-train/ .
16.「ガラスの天井」壊せ　国籍不問 世界にライバル ニッポンの企業力　第２部 人財を生かす(1), Retrieved July 03, 2016, from http://www.nikkei.com/article/DGXNASDD240IP_U1A121C1SHA000/.		zh_TW