| dc.creator (作者) | 陳祥;翁碧蓮 | zh_TW |
| dc.creator (作者) | Chen, Hsiang;Wang, Pi-Lien | - |
| dc.date (日期) | 2004-07 | - |
| dc.date.accessioned | 5-Sep-2016 16:06:36 (UTC+8) | - |
| dc.date.available | 5-Sep-2016 16:06:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Sep-2016 16:06:36 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/101304 | - |
| dc.description.abstract (摘要) | 過去針對廣播聽眾的研究，多半著重探索與描繪閱聽人收聽行為與動機間的輪廓，本文以Dervin意義建構理論與Belk的情境構面為基礎，在特定的時、空、社交環境中鎖定廣播聽眾的收聽行為，進而探索收聽動機與當時的收聽情境間的關連性，試圖發掘動機、情境間的互動與相關。本研究發現廣播聽眾的收聽動機與當時的收聽情境有密切的關聯性，彼此環環相扣；廣播聽眾的收聽動機與行為，往往與聽眾當時所處的實體環境、社交環境及時間構面產生緊密的關聯性，情境因素因而成為廣播聽眾收聽行為與動機的有效預測變數，因而情境構面或許更能有效解釋與預測廣播聽眾的收聽動機與行為。 | - |
| dc.description.abstract (摘要) | Previous studies upon radio listeners’ behaviors attempts to describe the relationships between motivations and listening behaviors. Based on the factors of situation in Dervin’s sense-making theory and Belk’s situation constructs, this study attempts to explore the interactions between radio listeners’ behaviors and their listening motivations by anchoring their behaviors on a specific point of time, space and social surrounding. Results indicate a significant interaction between motivation and situation. Situation is an important and valid predictive variable for radio listeners’ behaviors and motivation. | - |
| dc.format.extent | 115 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 廣播與電視, 23, 23-41 | - |
| dc.relation (關聯) | Journal of Radio & Television Studies | - |
| dc.subject (關鍵詞) | 收聽動機; 情境理論; 廣播收聽情境 | - |
| dc.subject (關鍵詞) | listening motivation; situationalism; radio listening situations | - |
| dc.title (題名) | 廣播聽眾之情境、行為與動機之研究 —以情境作為預測變數 | zh_TW |
| dc.title.alternative (其他題名) | Exploration to Radio Listeners’ Situations, Behaviors, and Motivations: Using Situation as an Important Predictor | - |
| dc.type (資料類型) | article | - |
