1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. NSC Projects
  5. Item

Publications-NSC Projects

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 品牌態度與品牌忠誠形成原因之探討：以交易成本分析為理論基礎
其他題名 A Study on the Formation of Brand Attitudes and Loyalties---Using Transaction Cost Analysis as the Theoretical Base
作者 邱志聖
關鍵詞 交易成本;品牌態度;品牌忠誠度;科技期望
Transaction cost;Brand attitude;Brand loyalty;Technology expectancy
日期 2001
上傳時間 18-Apr-2007 16:36:12 (UTC+8)
Publisher 臺北市：國立政治大學國際貿易學系
摘要 This study developed and empirically tested a model examining the antecedents of consumer loyalty toward internet service providers (ISPs). Based on an internet survey in Taiwan, this study showed that perceived value is very important in generating overall customer satisfaction and loyalty intention toward an ISP, and that perceived trust of an ISP enhances perceived value, overall satisfaction, and loyalty intention. However, the study demonstrated that future ISP expectancy exerted a negative influence on a consumer`s overall satisfaction and loyalty intention toward their ISP.
描述 核定金額：529200元
資料類型 report
dc.coverage.temporal 計畫年度：90 起迄日期：20010801～20020731en_US
dc.creator (作者) 邱志聖zh_TW
dc.date (日期) 2001en_US
dc.date.accessioned 18-Apr-2007 16:36:12 (UTC+8)en_US
dc.date.accessioned 8-Sep-2008 15:48:44 (UTC+8)-
dc.date.available 18-Apr-2007 16:36:12 (UTC+8)en_US
dc.date.available 8-Sep-2008 15:48:44 (UTC+8)-
dc.date.issued (上傳時間) 18-Apr-2007 16:36:12 (UTC+8)en_US
dc.identifier (Other Identifiers) 902416H004027.pdfen_US
dc.identifier.uri (URI) http://tair.lib.ntu.edu.tw:8000/123456789/3796en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/3796-
dc.description (描述) 核定金額：529200元en_US
dc.description.abstract (摘要) This study developed and empirically tested a model examining the antecedents of consumer loyalty toward internet service providers (ISPs). Based on an internet survey in Taiwan, this study showed that perceived value is very important in generating overall customer satisfaction and loyalty intention toward an ISP, and that perceived trust of an ISP enhances perceived value, overall satisfaction, and loyalty intention. However, the study demonstrated that future ISP expectancy exerted a negative influence on a consumer`s overall satisfaction and loyalty intention toward their ISP.-
dc.format applicaiton/pdfen_US
dc.format.extent bytesen_US
dc.format.extent 22931395 bytesen_US
dc.format.extent 22931395 bytes-
dc.format.extent 1057 bytes-
dc.format.mimetype application/pdfen_US
dc.format.mimetype application/pdfen_US
dc.format.mimetype application/pdf-
dc.format.mimetype text/plain-
dc.language zh-TWen_US
dc.language.iso zh-TWen_US
dc.publisher (Publisher) 臺北市：國立政治大學國際貿易學系en_US
dc.rights (Rights) 行政院國家科學委員會en_US
dc.subject (關鍵詞) 交易成本;品牌態度;品牌忠誠度;科技期望-
dc.subject (關鍵詞) Transaction cost;Brand attitude;Brand loyalty;Technology expectancy-
dc.title (題名) 品牌態度與品牌忠誠形成原因之探討：以交易成本分析為理論基礎zh_TW
dc.title.alternative (其他題名) A Study on the Formation of Brand Attitudes and Loyalties---Using Transaction Cost Analysis as the Theoretical Base-
dc.type (資料類型) reporten