| dc.coverage.temporal | 計畫年度：89 起迄日期：20000801～20010731 | en_US |
| dc.creator (作者) | 邱志聖 | zh_TW |
| dc.date (日期) | 2000 | en_US |
| dc.date.accessioned | 18-Apr-2007 16:36:18 (UTC+8) | en_US |
| dc.date.accessioned | 8-Sep-2008 15:49:33 (UTC+8) | - |
| dc.date.available | 18-Apr-2007 16:36:18 (UTC+8) | en_US |
| dc.date.available | 8-Sep-2008 15:49:33 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Apr-2007 16:36:18 (UTC+8) | en_US |
| dc.identifier (Other Identifiers) | 892416H004097.pdf | en_US |
| dc.identifier.uri (URI) | http://tair.lib.ntu.edu.tw:8000/123456789/3808 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/3808 | - |
| dc.description (描述) | 核定金額：318000元 | en_US |
| dc.description.abstract (摘要) | The purpose of study is to apply agency theory and transaction cost analysis to explain the relationship between satisfaction and loyalty. An integrated framework is proposed and tested by a member database of a global cosmetics brand. This study found that marketers have to build trustworthy image to reduce moral hazard issues in the exchange relationship, and to create exchange specific assets to increase create customers` loyal behaviors. It also found that overall satisfaction is the precursor of consumer`s willingness to build specific asset with the supplier and loyalty behaviors. Finally, consumers with different levels of product market expertise will have different costs in reducing adverse selection problems, therefore, have different propensities to stay with their current brands. | - |
| dc.format | applicaiton/pdf | en_US |
| dc.format.extent | bytes | en_US |
| dc.format.extent | 3008469 bytes | en_US |
| dc.format.extent | 3008469 bytes | - |
| dc.format.extent | 1186 bytes | - |
| dc.format.mimetype | application/pdf | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | text/plain | - |
| dc.language | zh-TW | en_US |
| dc.language.iso | zh-TW | en_US |
| dc.publisher (Publisher) | 臺北市：國立政治大學國際貿易學系 | en_US |
| dc.rights (Rights) | 行政院國家科學委員會 | en_US |
| dc.subject (關鍵詞) | 消費者滿意度;品牌忠誠度;代理人理論;交易成本;關係強度;干擾效果 | - |
| dc.subject (關鍵詞) | Consumer satisfaction;Brand loyalty;Agency theory;Transaction cost;Relationship strength;Moderating effect | - |
| dc.title (題名) | 消費者滿意與品牌忠誠的關係：關係強度的干擾效果 | zh_TW |
| dc.title.alternative (其他題名) | The Relationship between Consumer Satisfaction and Brand Loyalty---The Moderating Effect of Relationship Strength | - |
| dc.type (資料類型) | report | en |
