| dc.contributor | 國立政治大學廣告學系 | |
| dc.creator (作者) | 祝鳳岡 | zh_TW |
| dc.date (日期) | 1993-06 | |
| dc.date.accessioned | 25-Oct-2016 15:29:13 (UTC+8) | - |
| dc.date.available | 25-Oct-2016 15:29:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Oct-2016 15:29:13 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/103260 | - |
| dc.description.abstract (摘要) | The objective of the study is to formulate a creative plan for advertising by way of the case study. From the management perspectie, this paper provides an example showing planning efforts in order to enhance advertising productivity. There are three major components included in the study e.g. situational analysis, creative plan and media plan. | |
| dc.format.extent | 109 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 廣告學研究, 2, 139-156 | |
| dc.subject (關鍵詞) | 規劃 ; 廣告 | |
| dc.title (題名) | Creative Advertising Plan - A Case Study of Le Menu Frozen Dinners | |
| dc.type (資料類型) | article | |
