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題名 文化取向的傳播研究 : 雷蒙.威廉斯論點之探討
作者 謝國雄
貢獻者 陳世敏
謝國雄
日期 1984
上傳時間 8-Nov-2016 15:55:16 (UTC+8)
摘要 論文提要
本文共約六萬字左右，計分七章。文中所稱「文化取向的傳播研究(Cultural approach to Communication)」，是以英國文化研究(cultural studies)為代表。第一章導論，分析傳播主流研究，並指出其極限，進而說明文化研究正可補其不足。第二章舖陳文化研究之源起、轉捩及其與傳播研究之關係，其中轉捩歷史，則以當代文化研究中心(Center for Contemporary Cultural Studies, CCCS)之發展為例，以反映文化研究理論導向之演變。第三、四、五章分別探討文化研究之巨擘－－雷蒙．威廉斯之三組核心概念：(一)文化、傳播與共享過程；(二)感知結構；(三)意圖與霸權，希望經由此途徑瞭解威廉斯論點對文化研究發展的貢獻與啟示。第六章則舉出四個足以彰顯「文化取向的傳播研究」之範例，印證本文之分析。最後一章則思索文化研究之理論導向，並嘗試指出其可供本地傳播研究借鏡之處。
第一章 導論：從傳播主流研究到文化研究1
第一節 傳播主流研究1
第二節 規範性典範(normative paradigm)與「效果」之諸層面 5
第三節 邁向文化研究9
第二章 文化研究之內涵17
第一節 文化研究的源起17
第二節 文化研究之轉捩－－當代文化研究中心之成立及其理論取向之沿革21
第三節 文化研究與傳播研究 27
第四節 雷蒙 • 威廉斯生平與著作31
第三章 文化、傳播與共享過程(Community of process) 40
第四章 感知結構(Structure of feeling)53
第五章 意圖(intention)與霸權(hegemony) 73
第一節 傳播科技決定論 73
第二節 「意圖」之引進 75
第三節 霸權78
第六章 文化取向的傳播研究－－四個範例92
第一節 Mc Luhan－－媒介就是訊息92
第二節 Gerbner 等人－－暴力輪廓(violence profile)與潛化分析(cultivation analysis) 95
第三節 Michael Real－－大眾文化(mass-mediated culture) 98
第四節 Hall 和 Morley－－製碼(encode)和解碼(decode)103
第七章 結論及理論的思索 110
參考書目120
參考文獻 中文部份：
李金銓
（民70） 大眾傳播學－－社會 • 媒介 • 人－－台北：政治大學新聞研究所
徐佳士
（民56） 「麥克魯漢的傳播理論評介」，新聞學研究 台北：政治大學新聞研究所，第一集，頁 293～304
陳世敏
（民72） 大眾傳播與社會變遷 台北：三民書局
陳秉璋
（民73） 政治社會學 台北：三民書局
郭正昭
（民66） 「孔恩及其科學革命結構論」，書評書目 台北：書評書目社，第54期，頁 4～l8
葉啟政
（民70） 「三十年來台灣地區中國文化發展的檢討」，朱岑樓編，我國社會的變遷與發展，台北：三民書局，頁l03～l77
英文部分
Berger, Peter L.
- - - and Stanley Pullberg
(1965) “Reification and the Sociological Critique of Consciousness” , History and Theory 4 : l96-2ll
- - - and Thomas Luckmann
(1966) The Social Construction of Reality New York : Doubleday
Bleicher, Josef
(1980) Contemporary Hermenutics London：R.K.P.
Blumler, Jay G.
(1978) “Purposes of Mass Communication Resarch: A Trans-atlantic Perspective,” Journalism Quarterly 55:219-230
- - - and Elihu Katz
(1974) The Uses of Mass Communictications Beverly Hills: Sage
Carey, James
(1977) “Mass Communication Research and Cultural Studies: An American View”in James Curran et. al. (eds), Mass Communication and Society, London：Edward Arnold, pp. 409-425
Center for Contemporary Cultural Studies
(1977) On Ideology London: Hutchinson
Cohen, Stanley and Jock Young (eds)
(1973) The Manufacture of News Beverly Hills : Sage
Curran, James, Michael Gurevitch and Janet Wollacott
(1977) (eds) Mass Communication and Society London：Edward Arnold
(1982) “The Study of the Media：Theoretical Approaches” in Michael Gurevitch et.al.
(eds), Culture, Society and the Media. London : Methuem, pp11-28
Davison, Peter, R lf Meyersohn and Edwand Shils (eds)
(1978) Literary Taste, Culture and Mass Communication, 14 Vols. Combridage: Chadw-yck-Healey
Dawe, Alan
(1970) “Two Sociologies,”British Journal of Sociology 21:207-18
DeFleur, Melvin L. and Sandra Bail-Rokeach
(1975) Theories of Mass Communication New York Longman. Third Edition.
Ewen, Stuart
(1983) “The Implication of Empircism”, Journal of Communication 33(4)：2l9-225
Garfinkel, Harold
(1967) Studies in Ethnomethodology, Englewood Ciffs, N.J: Printice-Hall
Geertz. Clifford
(1973) The Interpretation of Cultures New York : Basic Books
Gerbner, George and Larry Gross
(1976) “Living With Television: the Violence Profile”, Journal of Communication 26(2):172-199
- - - , Larry Gross, MiChael F.Eleey, Marilyn Jackson Beeck, Suzanne Jeffries-Fox and Nancy Signorielli
(1977) “The Violence profile No.8：the Highlights” Journal of Communication 27(2)171-180
(1979) “The Demonstration of Power: Violence Profile No.10” Journal of Communication 29(3): 177-196
Giddens, Anthony
(1976) New Rules of Sociological Method New York: Basic Books
Giner, Salvador
(1976) Mass Society New York: Academic Press
Goffman, Eving
(1974) Frame Analysis: An Essay on the Organization of Experience
Cambridage, MA: Harvard University Press
Gramsci, A
(1971) Selectiona From the PrBon Noteboohs translated and edited by Q. Hoarce and G. Now ell-Smith London: Lawrence and Wishart
Goldmann, Lucien
(1967) “The Sociology of Literature: Status and Problems of Method”, Reprinted in Peter Davison et.al (eds.)
Literary Taste, Culture and Mass Communication , Vol 6:167-192
Grossberg, Lawrence
(1976) Dialectical Hermenutics and the Human Sciences：Foundations for a Cultural Approach to Communiction to Ph.D Dissertation,University of Illinois at Urbana - Champain
(1977) “Cultural Interpretation and Mass Communication”; Communication Research 4(3)339-360
Gurevitch, Michael, Tony Bennett, James Curran and Janet Wollacott (eds)
(1982) Culture Society and the Media London: Metheum
Hall, Stuart
(1971) “A. Response to People and Culture in Literary Taste, Culture and Mass Communication, Vol .14: 157-162
(1977) “Culture Media and the Ideological Effect’ ” in James Curran et.al.(eds.) Mass Communication and Society. London: Edward Arnold, pp3l5-348
(1980a) “Cultural Stidies: Two Paradrgms” in Media, Culture and Society 1980(2):57-72
(1980b) “Cultural Studies and the Center: Some Problematics and Problems”in Stuart Hall et.al.(eds) Culture ,Media Language, London : Hutchinson pp.15-47
(1980c) “Introduction to Media Studies at the Center” in Stuart Hall et.al.(eds) Culture, Media, Language, London：Hutchinson pp.117-121
(1982) “The rediscovery of ‘ ideology ‘ return of the repressed in media studies, ” - in Michael Gurevitch et al.(eds) Culture Society and the Media, London：Metheum pp. 56-78
- - -, Bob Lurnley and Gregor McLennan
(1977) “Politics and ldeology: Gramsci in CC-CS, On ldeology London: Hutchinson pp. 45-76
- - - , Dorothy Hobson, Andrew Lowe and Paul Willis(eds)
(1980) Culture, Media , Language London : Hutchinson
Hovland, Car I.
(1959) “Reconciling Conflicting Results Derived from Experimental and Survey Studies of Attitude Change”, American Psychologist 14: 8-17
- - - , Arthur A. Lunsdaine and F. D. Sheffield
(1949) Experiment on Mass Communication New Haven, Ct. : Yale University Press
- - - and Walter Weiss
(1951) “The Influence of Source Credibility on Communication Effectiveness” Public Opinion Quarterly 15: 635-650
- - - , Irving L. Janis and Harold H. Kelley
(1953) Communication and Persuation New Haven , Ct. : Yale University
(1957) (ed.) The Order of Presentation in Persuation New Haven, Ct. : Yale University Press.
Katz, Elihu
(196l) “The Social itinerary of technical change: two studies of diffusion of innovations”, reprinted in Wilbur Schramm and Donald Roberts (eds),The Process and Effects of Mass Communication, Urbana: University of Illinois press
Kern, Alexander
(1942). “The Sociology of Knowledge in the Study of Literature” Reprinted in peter Davison et al. (eds) Literary Taste, Culture and Mass Communication Vol.6:67-78
Klapper, Joseph
(1960) The Effects of Mass Communication New York: Free Press
Kuhn, Thomas
(1962) The Structure of Scientific Revolutions, Chicago: University of Chicago Press
Lasswell, Harold D.
(1948) “The Structure and Function of Communication in Society”, in Bryson (ed.), The Communication of Ideas. New York: Harper
Lazarsfeld, Paul, Bernald Berelson and H.
Gaudet
(1948) The Reople’s Choice New York: Columbia University Press
Leavis, F. R.
(1930) Mass Civilization and Minority Culture Cambridge Minority Press. Repinted in Folcroft Library Editions, 1974
(1943) Education and the University London: Chatto & Windus
LittleJohn, S.W.
(1977) “Frame Analysis and Communicotion” in Communiction Research 4(4):485-492
Mannheim, Karl
(1971) From Karl Mannheim ed. by K.H. Wolff New York: Oxford University Press
McLennan, Gregor, Victor Molina and Roy Peters
(1977) “Althusseris Theory of Ideology.” in CCCS, On Ideology, London: Hutchinson pp.77-105
McLuhan, Marshall
(1962) The Gutenberg Galaxy: the Making of Typographic Man. Toronto: University of Toronto Press
(1965) Understanding Media, New York; Mc Graw-Hill Merton, Robert
(1949) Social Theory and Social Strcture.台北:虹橋翻印(l968 Enlarged Edition)
Morley, David
(1980) The Nationalwide Audience：Structure and Decoding London: British Film Institute
Murdock, Graham and Peter Golding
(1977) “Theories of Communication and Theories of Society”, Communication Research 5(3)Reprinted in Mass Communication Review Yearbook l978 :339-356
Real, Michael R.
(1977) Mass-Mediated Culture Englewood Cliffs, N.J. : Printice-Hall
Ricoeur, Paul
(1976) Intepretation Theory Texas: The Texas Christian University Press
(1981) Hermenutics & the Human Sciences, edited & translated by John B Thompson New York: Cambridge University Press
Rogers, Everett M..
(1962) The Diffision of Innovation New York Free Press
Schutz, Alfred
(1973) Collected Papers, 3Vols edited by Maurice Natanson, Martinus Nijhoff/The Hague
Schuttleworth, Alan
(1971) “People and Culture” in Peter Davison et al. (eds) Literary Taste, Culture and Mass Communication Vol.14:123-156
Tuchman, Gaye
(1978a) Making News. New York: Free Press
(1978b) “Professionalism as an Agent of Legitimation” Journal of Communication, 28(2): 106-113
Thampson, E. P.
(1968) The Making of English Working Class London: Pengiun
Weber, Max
(1958) The Protestant Ethic and the Spirit of Capitalism New York: Charles Scribner’s Son
White, Robert A.
(1983) “Mass Communication and Culture: Transition to a New Paradigm” in Journal of Communication, 33(4):279-310
Williams, Raymond
(1958) Culture and Society: 1780-1950,New York : Harper & Row
(1961) The Long Revolution. Westport, Connecticut: Greenwood Press
(1962) Communication, London: Chatto &Windus
(1968) Drama From Ibsen to Brecht, New York: Oxford University Press
(1971) “Literature and Sociology: In memory of Lucien Goldmann” Reprinted in Literary Taste, Culture and Mass Communication Vol 6:255-272
(1973a) “Base and Superstructure in Marxist Cultural Theory” Reprinted in Problems in Materialism and Culture pp. 31-49
(1973b) The Country and the City. New York: Oxford University
(1974a) Television: Technology and Cultural Form New York : Schocken Books
(1974b) “Communication as Cultural Science”, in Journal of Communication 24(2):11-25. Reprinted in Bigsby (ed) Approaches to Popular Culture. London: Edward Arnold pp.27-38
(1980) Problems in Materialism and Culure London: Verso
Wilson, Thomas P.
(1970) “Normative and Interpretive Paradigms in Sociology” in D. Douglas (ed) Understanding Everyday Life. New York: Adlins, pp.57-79
關聯 國立政治大學
新聞研究所
碩士
72
資料類型 thesis
dc.contributor.advisor 陳世敏
dc.contributor.author (Authors) 謝國雄
dc.creator (作者) 謝國雄zh_TW
dc.date (日期) 1984
dc.date.accessioned 8-Nov-2016 15:55:16 (UTC+8)-
dc.date.available 8-Nov-2016 15:55:16 (UTC+8)-
dc.date.issued (上傳時間) 8-Nov-2016 15:55:16 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/103553-
dc.description.abstract (摘要) 論文提要
本文共約六萬字左右，計分七章。文中所稱「文化取向的傳播研究(Cultural approach to Communication)」，是以英國文化研究(cultural studies)為代表。第一章導論，分析傳播主流研究，並指出其極限，進而說明文化研究正可補其不足。第二章舖陳文化研究之源起、轉捩及其與傳播研究之關係，其中轉捩歷史，則以當代文化研究中心(Center for Contemporary Cultural Studies, CCCS)之發展為例，以反映文化研究理論導向之演變。第三、四、五章分別探討文化研究之巨擘－－雷蒙．威廉斯之三組核心概念：(一)文化、傳播與共享過程；(二)感知結構；(三)意圖與霸權，希望經由此途徑瞭解威廉斯論點對文化研究發展的貢獻與啟示。第六章則舉出四個足以彰顯「文化取向的傳播研究」之範例，印證本文之分析。最後一章則思索文化研究之理論導向，並嘗試指出其可供本地傳播研究借鏡之處。
dc.description.abstract (摘要) 第一章 導論：從傳播主流研究到文化研究1
第一節 傳播主流研究1
第二節 規範性典範(normative paradigm)與「效果」之諸層面 5
第三節 邁向文化研究9
第二章 文化研究之內涵17
第一節 文化研究的源起17
第二節 文化研究之轉捩－－當代文化研究中心之成立及其理論取向之沿革21
第三節 文化研究與傳播研究 27
第四節 雷蒙 • 威廉斯生平與著作31
第三章 文化、傳播與共享過程(Community of process) 40
第四章 感知結構(Structure of feeling)53
第五章 意圖(intention)與霸權(hegemony) 73
第一節 傳播科技決定論 73
第二節 「意圖」之引進 75
第三節 霸權78
第六章 文化取向的傳播研究－－四個範例92
第一節 Mc Luhan－－媒介就是訊息92
第二節 Gerbner 等人－－暴力輪廓(violence profile)與潛化分析(cultivation analysis) 95
第三節 Michael Real－－大眾文化(mass-mediated culture) 98
第四節 Hall 和 Morley－－製碼(encode)和解碼(decode)103
第七章 結論及理論的思索 110
參考書目120
dc.format.extent 115 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) 國立政治大學
dc.relation (關聯) 新聞研究所
dc.relation (關聯) 碩士
dc.relation (關聯) 72
dc.title (題名) 文化取向的傳播研究 : 雷蒙.威廉斯論點之探討zh_TW
dc.type (資料類型) thesis
dc.relation.reference (參考文獻) 中文部份：
李金銓
（民70） 大眾傳播學－－社會 • 媒介 • 人－－台北：政治大學新聞研究所
徐佳士
（民56） 「麥克魯漢的傳播理論評介」，新聞學研究 台北：政治大學新聞研究所，第一集，頁 293～304
陳世敏
（民72） 大眾傳播與社會變遷 台北：三民書局
陳秉璋
（民73） 政治社會學 台北：三民書局
郭正昭
（民66） 「孔恩及其科學革命結構論」，書評書目 台北：書評書目社，第54期，頁 4～l8
葉啟政
（民70） 「三十年來台灣地區中國文化發展的檢討」，朱岑樓編，我國社會的變遷與發展，台北：三民書局，頁l03～l77
英文部分
Berger, Peter L.
- - - and Stanley Pullberg
(1965) “Reification and the Sociological Critique of Consciousness” , History and Theory 4 : l96-2ll
- - - and Thomas Luckmann
(1966) The Social Construction of Reality New York : Doubleday
Bleicher, Josef
(1980) Contemporary Hermenutics London：R.K.P.
Blumler, Jay G.
(1978) “Purposes of Mass Communication Resarch: A Trans-atlantic Perspective,” Journalism Quarterly 55:219-230
- - - and Elihu Katz
(1974) The Uses of Mass Communictications Beverly Hills: Sage
Carey, James
(1977) “Mass Communication Research and Cultural Studies: An American View”in James Curran et. al. (eds), Mass Communication and Society, London：Edward Arnold, pp. 409-425
Center for Contemporary Cultural Studies
(1977) On Ideology London: Hutchinson
Cohen, Stanley and Jock Young (eds)
(1973) The Manufacture of News Beverly Hills : Sage
Curran, James, Michael Gurevitch and Janet Wollacott
(1977) (eds) Mass Communication and Society London：Edward Arnold
(1982) “The Study of the Media：Theoretical Approaches” in Michael Gurevitch et.al.
(eds), Culture, Society and the Media. London : Methuem, pp11-28
Davison, Peter, R lf Meyersohn and Edwand Shils (eds)
(1978) Literary Taste, Culture and Mass Communication, 14 Vols. Combridage: Chadw-yck-Healey
Dawe, Alan
(1970) “Two Sociologies,”British Journal of Sociology 21:207-18
DeFleur, Melvin L. and Sandra Bail-Rokeach
(1975) Theories of Mass Communication New York Longman. Third Edition.
Ewen, Stuart
(1983) “The Implication of Empircism”, Journal of Communication 33(4)：2l9-225
Garfinkel, Harold
(1967) Studies in Ethnomethodology, Englewood Ciffs, N.J: Printice-Hall
Geertz. Clifford
(1973) The Interpretation of Cultures New York : Basic Books
Gerbner, George and Larry Gross
(1976) “Living With Television: the Violence Profile”, Journal of Communication 26(2):172-199
- - - , Larry Gross, MiChael F.Eleey, Marilyn Jackson Beeck, Suzanne Jeffries-Fox and Nancy Signorielli
(1977) “The Violence profile No.8：the Highlights” Journal of Communication 27(2)171-180
(1979) “The Demonstration of Power: Violence Profile No.10” Journal of Communication 29(3): 177-196
Giddens, Anthony
(1976) New Rules of Sociological Method New York: Basic Books
Giner, Salvador
(1976) Mass Society New York: Academic Press
Goffman, Eving
(1974) Frame Analysis: An Essay on the Organization of Experience
Cambridage, MA: Harvard University Press
Gramsci, A
(1971) Selectiona From the PrBon Noteboohs translated and edited by Q. Hoarce and G. Now ell-Smith London: Lawrence and Wishart
Goldmann, Lucien
(1967) “The Sociology of Literature: Status and Problems of Method”, Reprinted in Peter Davison et.al (eds.)
Literary Taste, Culture and Mass Communication , Vol 6:167-192
Grossberg, Lawrence
(1976) Dialectical Hermenutics and the Human Sciences：Foundations for a Cultural Approach to Communiction to Ph.D Dissertation,University of Illinois at Urbana - Champain
(1977) “Cultural Interpretation and Mass Communication”; Communication Research 4(3)339-360
Gurevitch, Michael, Tony Bennett, James Curran and Janet Wollacott (eds)
(1982) Culture Society and the Media London: Metheum
Hall, Stuart
(1971) “A. Response to People and Culture in Literary Taste, Culture and Mass Communication, Vol .14: 157-162
(1977) “Culture Media and the Ideological Effect’ ” in James Curran et.al.(eds.) Mass Communication and Society. London: Edward Arnold, pp3l5-348
(1980a) “Cultural Stidies: Two Paradrgms” in Media, Culture and Society 1980(2):57-72
(1980b) “Cultural Studies and the Center: Some Problematics and Problems”in Stuart Hall et.al.(eds) Culture ,Media Language, London : Hutchinson pp.15-47
(1980c) “Introduction to Media Studies at the Center” in Stuart Hall et.al.(eds) Culture, Media, Language, London：Hutchinson pp.117-121
(1982) “The rediscovery of ‘ ideology ‘ return of the repressed in media studies, ” - in Michael Gurevitch et al.(eds) Culture Society and the Media, London：Metheum pp. 56-78
- - -, Bob Lurnley and Gregor McLennan
(1977) “Politics and ldeology: Gramsci in CC-CS, On ldeology London: Hutchinson pp. 45-76
- - - , Dorothy Hobson, Andrew Lowe and Paul Willis(eds)
(1980) Culture, Media , Language London : Hutchinson
Hovland, Car I.
(1959) “Reconciling Conflicting Results Derived from Experimental and Survey Studies of Attitude Change”, American Psychologist 14: 8-17
- - - , Arthur A. Lunsdaine and F. D. Sheffield
(1949) Experiment on Mass Communication New Haven, Ct. : Yale University Press
- - - and Walter Weiss
(1951) “The Influence of Source Credibility on Communication Effectiveness” Public Opinion Quarterly 15: 635-650
- - - , Irving L. Janis and Harold H. Kelley
(1953) Communication and Persuation New Haven , Ct. : Yale University
(1957) (ed.) The Order of Presentation in Persuation New Haven, Ct. : Yale University Press.
Katz, Elihu
(196l) “The Social itinerary of technical change: two studies of diffusion of innovations”, reprinted in Wilbur Schramm and Donald Roberts (eds),The Process and Effects of Mass Communication, Urbana: University of Illinois press
Kern, Alexander
(1942). “The Sociology of Knowledge in the Study of Literature” Reprinted in peter Davison et al. (eds) Literary Taste, Culture and Mass Communication Vol.6:67-78
Klapper, Joseph
(1960) The Effects of Mass Communication New York: Free Press
Kuhn, Thomas
(1962) The Structure of Scientific Revolutions, Chicago: University of Chicago Press
Lasswell, Harold D.
(1948) “The Structure and Function of Communication in Society”, in Bryson (ed.), The Communication of Ideas. New York: Harper
Lazarsfeld, Paul, Bernald Berelson and H.
Gaudet
(1948) The Reople’s Choice New York: Columbia University Press
Leavis, F. R.
(1930) Mass Civilization and Minority Culture Cambridge Minority Press. Repinted in Folcroft Library Editions, 1974
(1943) Education and the University London: Chatto & Windus
LittleJohn, S.W.
(1977) “Frame Analysis and Communicotion” in Communiction Research 4(4):485-492
Mannheim, Karl
(1971) From Karl Mannheim ed. by K.H. Wolff New York: Oxford University Press
McLennan, Gregor, Victor Molina and Roy Peters
(1977) “Althusseris Theory of Ideology.” in CCCS, On Ideology, London: Hutchinson pp.77-105
McLuhan, Marshall
(1962) The Gutenberg Galaxy: the Making of Typographic Man. Toronto: University of Toronto Press
(1965) Understanding Media, New York; Mc Graw-Hill Merton, Robert
(1949) Social Theory and Social Strcture.台北:虹橋翻印(l968 Enlarged Edition)
Morley, David
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