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題名 汽車經銷通路的權力和衝突
作者 梁昇玉
貢獻者 謝安田
梁昇玉
日期 1985
上傳時間 10-Nov-2016 13:32:52 (UTC+8)
摘要 第一章 緒論1
第一節 研究動機1
第二節 研究的重要性5
第三節 研究問題8
第四節 研究目的13
第五節 研究範圍14
第二章 文獻探討與理論架構21
第一節 有關通路權力的理論21
第二節 有關通路衝突的理論30
第三節 有關通路權力和衝突的理論40
第四節 本研究之理論架構43
第五節 和國內相關研究之比較45
第三章 研究方法53
第一節 研究之假設53
第二節 研究變數及其操作性定義54
第三節 研究工具60
第四節 資料蒐集62
第五節 資料分析65
第六節 研究限制66
第四章 通路權力來源和通路權力71
第一節 通路的權力來源分析71
第二節 通路的權力分析74
第三節 權力來源和權力的關係77
第五章 通路潛在衝突原因和外顯衝突82
第一節 潛在衝突原因分析82
第二節 外顯衝突分析83
第三節 潛在衝突原因和外顯衝突的關係89
第六章 權力和衝突之關係95
第一節 通路權力來源和外顯衝突的關係95
第二節 通路權力和外顯衝突的關係97
第三節 權力和衝突的綜合分析98
第七章 結論與建議106
第一節 研究摘要106
第二節 結論與建議109
第三節 未來研究的方向111
圖表目錄
圖次：
圖 2 - 1 權力和控制的修正模型27
圖 2 - 2 Hunt和Nevin的權力修正模型 28
圖 2 - 3 Etgar的權力修正模型29
圖 2 - 4 Pondy的衝突動態模型33
圖 2 - 5 Rosenberg和Stern的通路內衝突過程34
圖 2 - 6 Rosenberg的通路衝突過程35
圖 2 - 7 Etgar的通路衝突過程修正模型36
圖 2 - 8 Brown , Lusch和Muehling衝突和權力－依存度關係的結構模型42
圖 2 - 9 Gaski通路權力和衝突理論的合成模型43
圖 2 - 10 本研究之理論架構44
圖 6 - 1 權力和衝突綜合分析之因徑圖 102
表次：
表 1 - 1 五年來國產小汽車之總資本額與銷售狀況2
表 2 - 1 本研究主要內容和相關研究之比較45
表 3 - 1 本研究問卷人員訪問回收情形63
表 3 - 2 各廠牌的回件情形64
表 4 - 1 衡量各種權力來源的衍生題目72
表 4 - 2 全體經銷商對供應商權力來源的評等73
表 4 - 3 兩種通路關係型態的權力來源比較73
表 4 - 4 全體經銷商知覺供應商對交易事項的影響程度及其權力水準75
表 4 - 5 兩種關係型態供應商對各交易事項的影響程度及其權力水準之比較76
表 4 - 6 權力來源和權力之相關表77
表 4 - 7 六種權力來源和權力的迴歸分析表78
表 4 - 8 權力來源對權力的逐步迴歸最佳模式79
表 5 - 1 衡量各種潛在衝突原因的衍生題目84
表 5 - 2 全體經銷商的潛在衝突原因大小86
表 5 - 3 兩種通路關係型態潛在衝突原因的比較86
表 5 - 4 全體通路系統的外顯衝突分析87
表 5 - 5 兩種關係型態的外顯衝突比較88
表 5 - 6 潛在衝突原因和外顯衝突的相關分析表91
表 5 - 7 九種潛在衝突原因的相關矩陣90
表 5 - 8 潛在衝突原因對外顯衝突的逐步迴歸最佳模式90
表 6 - 1 權力來源和外顯衝突的相關分析表95
表 6 - 2 權力來源對權力的逐步迴歸最佳模式96
表 6 - 3 權力和外顯衝突之相關及迴歸分析表97
表 6 - 4 權力、權力來源、潛在衝突原因對外顯衝突的複迴歸分析表99
表 6 - 5 權力、權力來源、潛在衝突原因對外顯衝突的逐步迴歸最佳模式100
表 6 - 6 權力、權力來源、潛在衝突原因對外顯衝突的相對影響比較表103
參考文獻 一、中文部份
1.工商時代，第10號，民國72年2月1日，頁19。
2.中華民國勞工統計月報，第136期，行政院主計處，民國74年2月，頁108 - 9。
3.台灣汽車工業之現況與展望(五)，彰銀徵信室，民國73年3月，頁1。
4.李銘哲著，行銷權力之衝突分析，台北：政大企管所未出版碩士論文，民國71年1月。
5.洪順慶著，我國大貿易商行銷通路系統之研究，台北：政大企管所未出版碩士論文，民國69年6月。
6.許士軍著，現代行銷管理，台北：商略印書館，民國69年三版。
7.陳石城著：分配通路權力衝突與控制之研究--台灣家用電器業之實例，台北：政大企管所未出版碩士論文，民國68年6月。
8.黃俊英編，行銷企劃應用策略專輯，台北：大世紀出版公司，民國70年，序言。
9.趙義隆著，國產小汽車代理制與經銷制通路力量之比較，台北：台大商研所未出版碩士論文，民國72年6月。
10.賴鑫奎著，對經銷商管理與控制之研究--台灣家電業實例研究，台北：政大企研所未出版碩士論文，民國70年6月。
二、西文部份
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2. Bowersox ,Donald J. ,M. Bixby Cooper ,Douglas M. Lambert, and Donald A. Tylor, Management in Marketing Channels ,N.Y.,: McGraw-Hill ,1980.
3. Brown , James R. and Ralph L. Day, "Measures of Manifest Conflict in Distribution Channels ," Journal of Marketing Research, Vol. 18, August ,1981 ,PP. 263-74.
4.________ and Gary L. Frazier , "The Application of Channel Power : Its Effects and Connotations ," in Research Frontiers in Marketing: Dialogues and Directions Subhash C. Jain, ed., Chicago American Marketing, 1978 , PP. 266-70
5.________ , Robert F. Lusch , and Darrel D. Muehling "Conflict and Power-Dependence Relations in Retailer-Supplier Channels, " Journal of Retailing, Vol .39 ,No. 4, Winter ,1983 ,PP. 53-80.
6.______ and Glenn T. Stoops , " Sources of Marketing Channel Power : Differences across Channel Types," in M. G. Harvey and R. F. Lusch , ed., Marketing Channels : Domestic and International Perspectives Dallas : AMA, 1982 ,PP. 59-66
7. Busch, Paul ,The Sales Manager`s Bases of Social Power and Influence upon the Sales Force ,"Journal of Marketing ,Vol. 44 ,Summer 1980 ,PP. 91-101.
8. El-Ansary , Abel I.,"Determinants of Power-Dependence in the Distribution Channel ,"Journal of Retailing, Vol. 51 ,No. 2, Summer 1975, PP. 59-74+.
9._______ and Louis W. Stern , "Power Measurement in the Distribution Channel ," Journal of Marketing Research, Vol. 9 , February 1972 ,PP. 47-52.
10. Eliashberg, Jehoshua and Donald A. Michie , Multiple Business Goals Sets as Determinants of Marketing Channel Conflict : An Empirical Study ,"Journal of Marketing Research ,Vol. 21 , February 1984 , PP. 75-88.
11. Emerson , Richard M., "Power-Dependence Relations," American Sociological Review, Vol. 27 , February 1962, PP. 31-41.
12. Etgar , Michael , "Channel Domination and Countervailing Power in Distributive Channels ,"Journal of Marketing Research ,Vol. 13 ,August 1976, PP. 254- 62.
13.________ ," Channel Environment and Channel Leadership," Journal of Marketing Research, Vol. 14 , February 1977 , PP. 69-76.
14._______, Intrachannel Conflict and Use of Power ," Journal of Marketing Research ,Vol. 15 , May 1978 , PP. 273-4.
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16. _______ , "Sources and Types of Intrachannel Conflict," Journal of Retailing , Vol. 55 , No. 1 ,Spring 1979 PP. 61-78.
17. French, John R. P. and Bertram Raven ,"The Bases of Social Power," in Studies in Social Power , Dorwin Cartwright , ed,, Ann Arbor : University of Michigan Press, 1959 ,PP. 150-67.
18. Galbraith , John K., "The Concept of Countervailing Power ,"American Capitalism, Boston : Houghton Mifflin, 1956 ,PP. 110-7
19. Gaski , John F., "The Theory of Power and Conflict in Channels of Distribution, "Journal of Marketing, Vol. 48 ,Summer 1984 , PP. 9-29.
20. Hunt, Shelby D. and John R. Nevin, "Power in a Channel of Distribution : Sources and Consequences ," Journal of Marketing Research, Vol. 11 , May 1974, PP. 186-93.
21. Kotler , Philip , Marketing Management : Analysis , Planning, and Control , Englewood Cliffs , N. J.: Prentice-Hall , 1984, 5th. ed.
22. Lowe, Larry S. and Kevin F. McCrohan, Power in the Channel Dyad by Relative Firm Size and Type of Relationship ," in Contemporary issues in Marketing Channels , R. F. Lusch and P. H. Zinszer, ed., Norman, OK: U. of Oklahoma ,1979 ,PP. 77-85.
23. Lusch, Robert F., "Channel Conflict: Its Impact On Retailer Operating Performance," Journal of Retailing, Vol. 52 ,No. 2, Summer1976, PP. 3-12+.
24. _______ , "Sources of Power : Their Impact on Intrachannel Conflict ," Journal of Marketing Research Vol. 13 , November 1976, PP. 382-90.
25. _______,"Intrachannel Conflict and Use of Power : A Reply ,"Journal of Marketing Research, Vol. 15, May 1978 , PP. 275-6.
26. March, James G., "An Introduction to the Theory and Measurement of Influence", American Political Science Review ,Vol. 49 , June 1955 , PP. 433-51.
27. Martin , Roderick, The Concept of Power : A Critical Defence , "British Journal of Sociology ,Vol. 22, September 1971 , PP. 240-6.
28. Maureen, Guirdham, Marketing : The Management of Distribution Channels, Oxford, N. Y. : Pergamon Press, 1972.
29. McCammon, Bert and Robert W. Little, "Marketing Channels : Analytical System and Approaches ," in Geoge Schwartz ed,, Science in Marketing, N.Y.: John Wiley 8 Sons, Inc., 1965, PP. 321-85.
30. McCarthy, Jerome E., Basic Marketing : A Managerial Approach, Homewood , Ill.: Richard D. Irwin, 1981, 7th,. ed.
31. Michie , Donald A., " Managerial Tactics: An Alternative Explanation of Warranty Satisfaction in a Channel of Distribution ," in Research Frontiers in Marketing : Dialogues and Directions, Subhash C. Jain, ed., Chicago: American Marketing, 1978 ,PP. 260-5.
32. Namboodiri, N. Krishnan , Lewis F. Carter and Hubert M. Blalock, JR., Applied Multivariate Analysis and Experimental Designs , N.Y. : McGraw , 1975.
33. Palmountain , Jr., Joseph C .,The Politics of Distribution , Cambridge : Harvard University Press ,1955, PP. 24 -57.
34. Phillips ,Lynn W., "Assessing Measurement Error in Key Informant Reports : A Methodological Note On Organizational Analysis in Marketing, "Journal of Marketing Research , Vol. 18 , November 1981 , PP. 395-415.
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36. Raven, Bertram H. and Arie W. Kruglanski , Conflict and Power ," in The Structure of Conflict , Paul Swingle, ed., N. Y. : Academic Press , 1970 , PP. 69-109.
37. Reve Torger and Louis W. Stern ," Interorganizational Relations in Marketing Channels ,"Academy of Management Review, Vol. 4 ,No. 3 ,1979 ,PP. 405-16.
38. Robicheaux ,Robert A. and Adel I. El-Ansary , " A General Model for Understanding Channel Member Behavior," Journal of Retailing, Vol. 52, No. 4, Winter 1975-6, PP. 13-30+.
39. Rosenberg, Larry J., "A New Approach to Distribution Conflict Management ,"Business Horizons, October 1974 ,PP. 67-74.
40. _______ and Louis W. Stern, "Conflict Measurement in the Distribution Channel ," Journal of Marketing Research , Vol. 8 , November 1971 , PP. 437-42.
41. Ruekert , Robert W. and Gilbert A Churchill ,JR., “Reliability and Validity of Alternative Measures of Channel Member Satisfaction ,” Journal of Marketing Research, Vol. 21, May 1984 ,PP. 226-33.
42. Simon, Herbert A., " Note on the Observation and Measurement of Political Power," Journal of Politics, Vol .15, November 1953, PP. 500-16.
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45. _______ and Ronald H. Gorman , "Conflict in Distribution Channels : An Exploration ," in Distribution Channels : Behavioral Dimensions, Louis W. Stern ed., Boston : Houghton Mifflin ,1969 , PP. 156-75
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47. Tucker ,Frances G ., "Modelling Multi-Dyadic Channels ," In Marketing Channels : Domestic and International Perspectives , M. G, Harvey and R. F. Lusch, ed., Dallas, Texas : AMA, 1982, PP. 67-74.
48. Wilkinson , Lan F , "The Sources of Power in Channels of Distribution ," in Foundations of Marketing Channels , Arch G. Woodside, J. Taylor Sims, Dale M. Lewison, and Lan F. Wilkinson , eds., Austin ,TX : Austin Press, 1978 ,PP. 305-19
49. Walters, C. Glenn and Blaise J. Bergiel , Marketing Channels , 2nd ed ,Glenview, Ill : Scott , Foresman and Company, 1982.
關聯 國立政治大學
企業管理研究所
碩士
73
資料類型 thesis
dc.contributor.advisor 謝安田
dc.contributor.author (Authors) 梁昇玉
dc.creator (作者) 梁昇玉zh_TW
dc.date (日期) 1985
dc.date.accessioned 10-Nov-2016 13:32:52 (UTC+8)-
dc.date.available 10-Nov-2016 13:32:52 (UTC+8)-
dc.date.issued (上傳時間) 10-Nov-2016 13:32:52 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/103716-
dc.description.abstract (摘要) 第一章 緒論1
第一節 研究動機1
第二節 研究的重要性5
第三節 研究問題8
第四節 研究目的13
第五節 研究範圍14
第二章 文獻探討與理論架構21
第一節 有關通路權力的理論21
第二節 有關通路衝突的理論30
第三節 有關通路權力和衝突的理論40
第四節 本研究之理論架構43
第五節 和國內相關研究之比較45
第三章 研究方法53
第一節 研究之假設53
第二節 研究變數及其操作性定義54
第三節 研究工具60
第四節 資料蒐集62
第五節 資料分析65
第六節 研究限制66
第四章 通路權力來源和通路權力71
第一節 通路的權力來源分析71
第二節 通路的權力分析74
第三節 權力來源和權力的關係77
第五章 通路潛在衝突原因和外顯衝突82
第一節 潛在衝突原因分析82
第二節 外顯衝突分析83
第三節 潛在衝突原因和外顯衝突的關係89
第六章 權力和衝突之關係95
第一節 通路權力來源和外顯衝突的關係95
第二節 通路權力和外顯衝突的關係97
第三節 權力和衝突的綜合分析98
第七章 結論與建議106
第一節 研究摘要106
第二節 結論與建議109
第三節 未來研究的方向111
圖表目錄
圖次：
圖 2 - 1 權力和控制的修正模型27
圖 2 - 2 Hunt和Nevin的權力修正模型 28
圖 2 - 3 Etgar的權力修正模型29
圖 2 - 4 Pondy的衝突動態模型33
圖 2 - 5 Rosenberg和Stern的通路內衝突過程34
圖 2 - 6 Rosenberg的通路衝突過程35
圖 2 - 7 Etgar的通路衝突過程修正模型36
圖 2 - 8 Brown , Lusch和Muehling衝突和權力－依存度關係的結構模型42
圖 2 - 9 Gaski通路權力和衝突理論的合成模型43
圖 2 - 10 本研究之理論架構44
圖 6 - 1 權力和衝突綜合分析之因徑圖 102
表次：
表 1 - 1 五年來國產小汽車之總資本額與銷售狀況2
表 2 - 1 本研究主要內容和相關研究之比較45
表 3 - 1 本研究問卷人員訪問回收情形63
表 3 - 2 各廠牌的回件情形64
表 4 - 1 衡量各種權力來源的衍生題目72
表 4 - 2 全體經銷商對供應商權力來源的評等73
表 4 - 3 兩種通路關係型態的權力來源比較73
表 4 - 4 全體經銷商知覺供應商對交易事項的影響程度及其權力水準75
表 4 - 5 兩種關係型態供應商對各交易事項的影響程度及其權力水準之比較76
表 4 - 6 權力來源和權力之相關表77
表 4 - 7 六種權力來源和權力的迴歸分析表78
表 4 - 8 權力來源對權力的逐步迴歸最佳模式79
表 5 - 1 衡量各種潛在衝突原因的衍生題目84
表 5 - 2 全體經銷商的潛在衝突原因大小86
表 5 - 3 兩種通路關係型態潛在衝突原因的比較86
表 5 - 4 全體通路系統的外顯衝突分析87
表 5 - 5 兩種關係型態的外顯衝突比較88
表 5 - 6 潛在衝突原因和外顯衝突的相關分析表91
表 5 - 7 九種潛在衝突原因的相關矩陣90
表 5 - 8 潛在衝突原因對外顯衝突的逐步迴歸最佳模式90
表 6 - 1 權力來源和外顯衝突的相關分析表95
表 6 - 2 權力來源對權力的逐步迴歸最佳模式96
表 6 - 3 權力和外顯衝突之相關及迴歸分析表97
表 6 - 4 權力、權力來源、潛在衝突原因對外顯衝突的複迴歸分析表99
表 6 - 5 權力、權力來源、潛在衝突原因對外顯衝突的逐步迴歸最佳模式100
表 6 - 6 權力、權力來源、潛在衝突原因對外顯衝突的相對影響比較表103
dc.format.extent 115 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) 國立政治大學
dc.relation (關聯) 企業管理研究所
dc.relation (關聯) 碩士
dc.relation (關聯) 73
dc.title (題名) 汽車經銷通路的權力和衝突zh_TW
dc.type (資料類型) thesis
dc.relation.reference (參考文獻) 一、中文部份
1.工商時代，第10號，民國72年2月1日，頁19。
2.中華民國勞工統計月報，第136期，行政院主計處，民國74年2月，頁108 - 9。
3.台灣汽車工業之現況與展望(五)，彰銀徵信室，民國73年3月，頁1。
4.李銘哲著，行銷權力之衝突分析，台北：政大企管所未出版碩士論文，民國71年1月。
5.洪順慶著，我國大貿易商行銷通路系統之研究，台北：政大企管所未出版碩士論文，民國69年6月。
6.許士軍著，現代行銷管理，台北：商略印書館，民國69年三版。
7.陳石城著：分配通路權力衝突與控制之研究--台灣家用電器業之實例，台北：政大企管所未出版碩士論文，民國68年6月。
8.黃俊英編，行銷企劃應用策略專輯，台北：大世紀出版公司，民國70年，序言。
9.趙義隆著，國產小汽車代理制與經銷制通路力量之比較，台北：台大商研所未出版碩士論文，民國72年6月。
10.賴鑫奎著，對經銷商管理與控制之研究--台灣家電業實例研究，台北：政大企研所未出版碩士論文，民國70年6月。
二、西文部份
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