| dc.creator (作者) | 樓永堅 | - |
| dc.creator (作者) | Lou, Yung-Chien | - |
| dc.date (日期) | 1995-06 | - |
| dc.date.accessioned | 11-Nov-2016 10:59:04 (UTC+8) | - |
| dc.date.available | 11-Nov-2016 10:59:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Nov-2016 10:59:04 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/103793 | - |
| dc.description.abstract (摘要) | 本文建議一新的市場區隔方法，以消費者的品牌選擇一類別資料，為區隔基礎。品牌選擇代表消費者對行銷組合的回應，因此，消費者對數種產品的品牌選擇組合應是具潛力的市場區隔方法。首先，將探討有關市場區隔之文獻，接著說明建議的方法及其可能的延伸。 | - |
| dc.description.abstract (摘要) | An alternative market segmentation approach is proposed. The aggregation process is based on the consumers` brands choice among several product categories. Analysis will be focused on the similarity measures of category data. A review and critique of the commonly used segmentation bases is also presented. Finally, some extensions of the proposed model will be discussed. | - |
| dc.format.extent | 1173082 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 國立政治大學學報, 70 part 2,329-342 | - |
| dc.title (題名) | A Categorization Approach to Market Segmentation | - |
| dc.type (資料類型) | article | - |
