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題名 企業產銷失調責任歸屬之研究 作者 林日崑 貢獻者 林英峰
林日崑日期 1984 上傳時間 5-十二月-2016 16:44:26 (UTC+8) 摘要 序言圖表目次第一章 緒論～1～第一節 問題背景、研究動機與研究目的～1～第二節 研究範圍、研究方法與研究限制～4～第三節 本論文結構綱要～7～第二章 產銷失調問題概述～13～第一節 產銷失調的意義～13～第二節 企業常見產銷失調的現象～14～第三節 產銷失調發生的原因～25～第四節 產銷失調對企業營運的影響～36～第三章 有關產銷配合之理論模式～41～第一節 產銷配合理論之發展背景～41～第二節 夏庇羅（Shapiro）分析模式～56～第三節 柏勒伊（Blois）分析模式～62～ 第四節 海一魏（Hayes & Wheelwright ）分析模式～67～ 第五節 小結～78～第四章 產銷失調責任歸屬之基礎－策略、政策與作業計劃之一致性～83～第一節 策略規劃與產銷失調～84～第二節 行銷政策與產銷失調～91～第三節 製造政策與產銷失調～98～第四節 作業計劃與產銷失調～111～第五章 產銷失調責任歸屬與因應做法～117～ 第一節 產銷失調原因之進一步分析～117～ 第二節 產銷失調責任歸屬與因應措施～120～第六章 產銷配合觀念之應用～131～ 第一節 服務業產銷失調問題之探討～132～第二節 對產業層次產銷失調現象之涵意～135～第三節 對國家層次產銷失調現象之涵意～140～第七章 結論～145～第一節 本研究之主要結論～146～ 第二節 尚待研究及澄清之處與可資後續研究方向～148～參考文獻～153～圖表目次圖一 獲利潛力、風險、與敏感性及可差異化程度之關係～57～圖二 重點任務、與顧客相依程度、運行長度間之關係～60～圖三 政策互動矩陣～66～圖四 海一魏產品製程矩陣～71～圖五 擴充的產品製程矩陣～75～圖六 企業功能基本模式～85～圖七 產銷失調責任歸屬分析架構～127～圖八 服務業之產品製程矩陣釋例～137～表一 企業常見產銷失調之現象～15～表二 製造政策需面臨的取捨決策～105～表三 顧客接觸程度區分表～133～ 參考文獻 一、中文部份1.李明賢，鍾漢清合著，生產管理實務與策略，臺北：清華管理科學圖書中心，民國七十二年初版。 2.林英峰著，現代生產管理，臺北：商略出版社，民國六十九年修訂版。3.陳定國編著，現代行銷學，臺北：華泰書局，民國六十六年修訂版。 4.陳明璋著，「建立產銷秩序的新途徑」，企業管理23期，臺北：國立政治大學企業管理學會出版，民國七十三年五月：頁93-98。 5.劉水深著，生產管理--系統方法，臺北：華泰書局，民國六十九年修正版。二、譯作部份1.司徒達賢譯，企業政策與策略規劃，臺北：東華書局，民國六十九年二版。2.高熊飛譯，行銷管理--分析，規劃與控制，臺北：華泰書局，民國七十一年再版。3.陳隆麒譯，企業政策，臺北：華泰書局，民國七十年一版。 4.許是祥譯，企業經營管理策略特輯，臺北：清華管理科學圖書中心，民國七十一年一版。 5.許是祥譯，策略管理，臺北：前程企業管理公司，民國七十年一版。二、英文部份1. Ansoff, H. Igor & John M. Stewart," Strategy for a technology-based business , " Harvard Business Reviews, Nov-Dec 1967 . PP. 59-71.2. Anthony, Robert N. Planning and Control Systems. Boston：Division of Research, Graduate School of Business Administration, Harvard University, 1965.3. Anthuny, Robert N . & John, Dearden Management Control Systems. 4th edition, Homewood Illinois: Richard D. Irwin, Inc. , 1980.4. Banks, Robert L .& Steven C. Wheelwright. "Operations vs. Strategy: trading tomorrow for today, " Harvord Business Review, May June 1979. PP. 118-126. 5. Blois, K. J., "Market concentration-challenge to corporate planning, "Long Range Planning, Vol. 13 (August 1980) : 56-62.6. ________ . "The manufacturing /marketing orientation and its information needs" ,European Journal of Marketing , Vol. 14( 1980 ) : 354-364.7. ________ . "The structure of service firms and their marketing policies, " Strategic Management Journal , Vol. 4 ( 1983 ): 251-264.8. Bloom Paul N. & Philip, Kotler, "Strategies for high market share companies, "Harvard Business Review, Nov. Dec. 1975. PP. 38-47.9. Boulton, William R.& Brooke A. Sa1adin, "Let’s make production / operations management top priority for strategic planning in the 1980s, " Managerial Planning, July / Aug. 1983. PP. 14-21.10. Chase, Richard B., "Where does customer fit in a service operation? " Harvard Business Review, Nov.-Dec. 1978. PP. 137-142.11. Dhalla, Nariman K. & Sonia Tuspeh, " Forget the product life cycle concept, " Harvard Business Review, Jan. -Feb 1976. PP. 108-118.12. Dietz, Stephens, "Get more out of your brand management, " Harvard Business Review, July-Aug. 1973. PP. 127-136.13. Hamermesh, R.G., M. J. Anderson, Jr. & J .E. Harris, "Strategies for low market share business, "Harvard Business Review, May-June 1978. PP. 48-55.14. Hamermesh R.G. & Steven B. Silk, "How to compete in stagnant industries, " Harvard Business Review, Sept. -Oct. 1979. PP. 56-63.15. Hayes, Robert H. & Roger W. Schmenner, "How should you organize manufacturing? " Harvard Business Review, Jan, - Feb, 1978. PP. 93-106.16. Hayes, Robert H. & Steven C. Wheelwright, " Link manufacturing process and product life cycle, " Harvard Business Review, Jan. Feb. 1979. PP. 133-140.17. Hayes. Robert H. & Steven C. Wheelwright, " The dynamics of process-product life cycles, "Harvard Business Review , Mar. - Apr. 1979. PP. 127-136.18. Hayes, Robert H., "Why Japanese Factories Work, " Harvard Business Review, July-Aug. 1981.19. Hobbs, John M. & Donald F. Heany , "Coupling strategy to operating plans, "Harvard Business Review, May-Jane 1977. PP. 136-143.20. Kline, Charles H., " The strategy of product policy for growthprofit-teamwork, " Harvard Business Review July-Aug. 1955. PP. 47-56.21. Lawrence, Paul R. & Jay W. Lorch, "Differentiation and Integration in comple organization, "Administation Quarterly, June 1967. P. 1.22. Levitt, Theodore, " Exploit the product life cycle, " Harvard Business Review, Nov-Dec. 1965. PP. 94-107.23. ________ . "Production-line approach to service, "Harvard Business Review, Sept.-Oct. 1972. PP. 125-136.24. Miller, Jeffrey G. & Peter Gilmour, " Materials manegers: who needs them? " Harvard Business Review, July-Aug. 1979. PP. 127-137.25. Miller, Jeffrey G., "Fit production system to the task, " Harvard Business Review, Jan.-Feb. 1981. PP. 145-154.26. Porter, Michael E., "How Competitive forces shape strategy, "Harvard Business Review, Mar.- Apr. 1979. PP. 86-93.27. Miller, Stanley S., " Make your plant maneger`s job manageable, " Harvard Business Review, Jan.-Feb, 1983. PP. 69-74.28. Resnik, Alan J. Peter B. B. Turney, & J. Barry Mason, "Marketers turn to counter-segmention, " Harvard Business Review, Sept.-Oct. 1979. PP. 100-106.29. Schmenner, Roger W., "Look beyond the obvious in plant location," Harvard Business Review, Jan.-Feb. 1979. PP. 83-89.30. Shapiro, Benson P. , " Can marketing and manufacturing coexit?, " Harvard Business Review, Sept.-Oct. 1977. PP.107-117.31.________. "Making money through marketing, " Harvard Business Review, July-Aug. 1979. PP. 135-142.32. Skinner, Wickham, "Production under pressure, " Harvard Business Review, Nov.- Dec. 1966. PP. 139-146.33.________, "Manufacturing-missing link in corporate strategy, " Harvard Business Review, May - June 1969. PP. 5-14.34 _________. Manufacturing in the corpurate strategy. New York：John wiley & sons, 1978.35. Smallwood, John E. , "The product life cycle : A Key to marketing planning, " MSU Business Topics (winter, 1973 ) PP. 29-35.36. Stobaugh, Robert & Piero Telesio, "Match manufacturing policies and product strategy, " Harvard Business Review, Mar.- Apr, 1983. PP. 113-120.37. Stolle, John F., "How to manage physical distribution, "Harvard Business Review, July. Aug. 1967. PP. 167-174.38. Wheelwright, Steven C. "Japan-where operations really are strategic," Harvard Business Review, July-Aug. 1981. 關聯 國立政治大學
企業管理研究所
碩士
72資料類型 thesis dc.contributor.advisor 林英峰 dc.contributor.author (作者) 林日崑 dc.creator (作者) 林日崑 zh_TW dc.date (日期) 1984 dc.date.accessioned 5-十二月-2016 16:44:26 (UTC+8) - dc.date.available 5-十二月-2016 16:44:26 (UTC+8) - dc.date.issued (上傳時間) 5-十二月-2016 16:44:26 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/104529 - dc.description.abstract (摘要) 序言圖表目次第一章 緒論～1～第一節 問題背景、研究動機與研究目的～1～第二節 研究範圍、研究方法與研究限制～4～第三節 本論文結構綱要～7～第二章 產銷失調問題概述～13～第一節 產銷失調的意義～13～第二節 企業常見產銷失調的現象～14～第三節 產銷失調發生的原因～25～第四節 產銷失調對企業營運的影響～36～第三章 有關產銷配合之理論模式～41～第一節 產銷配合理論之發展背景～41～第二節 夏庇羅（Shapiro）分析模式～56～第三節 柏勒伊（Blois）分析模式～62～ 第四節 海一魏（Hayes & Wheelwright ）分析模式～67～ 第五節 小結～78～第四章 產銷失調責任歸屬之基礎－策略、政策與作業計劃之一致性～83～第一節 策略規劃與產銷失調～84～第二節 行銷政策與產銷失調～91～第三節 製造政策與產銷失調～98～第四節 作業計劃與產銷失調～111～第五章 產銷失調責任歸屬與因應做法～117～ 第一節 產銷失調原因之進一步分析～117～ 第二節 產銷失調責任歸屬與因應措施～120～第六章 產銷配合觀念之應用～131～ 第一節 服務業產銷失調問題之探討～132～第二節 對產業層次產銷失調現象之涵意～135～第三節 對國家層次產銷失調現象之涵意～140～第七章 結論～145～第一節 本研究之主要結論～146～ 第二節 尚待研究及澄清之處與可資後續研究方向～148～參考文獻～153～圖表目次圖一 獲利潛力、風險、與敏感性及可差異化程度之關係～57～圖二 重點任務、與顧客相依程度、運行長度間之關係～60～圖三 政策互動矩陣～66～圖四 海一魏產品製程矩陣～71～圖五 擴充的產品製程矩陣～75～圖六 企業功能基本模式～85～圖七 產銷失調責任歸屬分析架構～127～圖八 服務業之產品製程矩陣釋例～137～表一 企業常見產銷失調之現象～15～表二 製造政策需面臨的取捨決策～105～表三 顧客接觸程度區分表～133～ dc.format.extent 115 bytes - dc.format.mimetype text/html - dc.relation (關聯) 國立政治大學 dc.relation (關聯) 企業管理研究所 dc.relation (關聯) 碩士 dc.relation (關聯) 72 dc.title (題名) 企業產銷失調責任歸屬之研究 zh_TW dc.type (資料類型) thesis dc.relation.reference (參考文獻) 一、中文部份1.李明賢，鍾漢清合著，生產管理實務與策略，臺北：清華管理科學圖書中心，民國七十二年初版。 2.林英峰著，現代生產管理，臺北：商略出版社，民國六十九年修訂版。3.陳定國編著，現代行銷學，臺北：華泰書局，民國六十六年修訂版。 4.陳明璋著，「建立產銷秩序的新途徑」，企業管理23期，臺北：國立政治大學企業管理學會出版，民國七十三年五月：頁93-98。 5.劉水深著，生產管理--系統方法，臺北：華泰書局，民國六十九年修正版。二、譯作部份1.司徒達賢譯，企業政策與策略規劃，臺北：東華書局，民國六十九年二版。2.高熊飛譯，行銷管理--分析，規劃與控制，臺北：華泰書局，民國七十一年再版。3.陳隆麒譯，企業政策，臺北：華泰書局，民國七十年一版。 4.許是祥譯，企業經營管理策略特輯，臺北：清華管理科學圖書中心，民國七十一年一版。 5.許是祥譯，策略管理，臺北：前程企業管理公司，民國七十年一版。二、英文部份1. Ansoff, H. Igor & John M. Stewart," Strategy for a technology-based business , " Harvard Business Reviews, Nov-Dec 1967 . PP. 59-71.2. Anthony, Robert N. Planning and Control Systems. Boston：Division of Research, Graduate School of Business Administration, Harvard University, 1965.3. Anthuny, Robert N . & John, Dearden Management Control Systems. 4th edition, Homewood Illinois: Richard D. Irwin, Inc. , 1980.4. Banks, Robert L .& Steven C. Wheelwright. "Operations vs. Strategy: trading tomorrow for today, " Harvord Business Review, May June 1979. PP. 118-126. 5. Blois, K. J., "Market concentration-challenge to corporate planning, "Long Range Planning, Vol. 13 (August 1980) : 56-62.6. ________ . "The manufacturing /marketing orientation and its information needs" ,European Journal of Marketing , Vol. 14( 1980 ) : 354-364.7. ________ . "The structure of service firms and their marketing policies, " Strategic Management Journal , Vol. 4 ( 1983 ): 251-264.8. Bloom Paul N. & Philip, Kotler, "Strategies for high market share companies, "Harvard Business Review, Nov. Dec. 1975. PP. 38-47.9. Boulton, William R.& Brooke A. Sa1adin, "Let’s make production / operations management top priority for strategic planning in the 1980s, " Managerial Planning, July / Aug. 1983. PP. 14-21.10. Chase, Richard B., "Where does customer fit in a service operation? " Harvard Business Review, Nov.-Dec. 1978. PP. 137-142.11. Dhalla, Nariman K. & Sonia Tuspeh, " Forget the product life cycle concept, " Harvard Business Review, Jan. -Feb 1976. PP. 108-118.12. Dietz, Stephens, "Get more out of your brand management, " Harvard Business Review, July-Aug. 1973. PP. 127-136.13. Hamermesh, R.G., M. J. Anderson, Jr. & J .E. Harris, "Strategies for low market share business, "Harvard Business Review, May-June 1978. PP. 48-55.14. Hamermesh R.G. & Steven B. Silk, "How to compete in stagnant industries, " Harvard Business Review, Sept. -Oct. 1979. PP. 56-63.15. Hayes, Robert H. & Roger W. Schmenner, "How should you organize manufacturing? " Harvard Business Review, Jan, - Feb, 1978. PP. 93-106.16. Hayes, Robert H. & Steven C. Wheelwright, " Link manufacturing process and product life cycle, " Harvard Business Review, Jan. Feb. 1979. PP. 133-140.17. Hayes. Robert H. & Steven C. Wheelwright, " The dynamics of process-product life cycles, "Harvard Business Review , Mar. - Apr. 1979. PP. 127-136.18. Hayes, Robert H., "Why Japanese Factories Work, " Harvard Business Review, July-Aug. 1981.19. Hobbs, John M. & Donald F. Heany , "Coupling strategy to operating plans, "Harvard Business Review, May-Jane 1977. PP. 136-143.20. Kline, Charles H., " The strategy of product policy for growthprofit-teamwork, " Harvard Business Review July-Aug. 1955. PP. 47-56.21. Lawrence, Paul R. & Jay W. Lorch, "Differentiation and Integration in comple organization, "Administation Quarterly, June 1967. P. 1.22. Levitt, Theodore, " Exploit the product life cycle, " Harvard Business Review, Nov-Dec. 1965. PP. 94-107.23. ________ . "Production-line approach to service, "Harvard Business Review, Sept.-Oct. 1972. PP. 125-136.24. Miller, Jeffrey G. & Peter Gilmour, " Materials manegers: who needs them? " Harvard Business Review, July-Aug. 1979. PP. 127-137.25. Miller, Jeffrey G., "Fit production system to the task, " Harvard Business Review, Jan.-Feb. 1981. PP. 145-154.26. Porter, Michael E., "How Competitive forces shape strategy, "Harvard Business Review, Mar.- Apr. 1979. PP. 86-93.27. Miller, Stanley S., " Make your plant maneger`s job manageable, " Harvard Business Review, Jan.-Feb, 1983. PP. 69-74.28. Resnik, Alan J. Peter B. B. Turney, & J. Barry Mason, "Marketers turn to counter-segmention, " Harvard Business Review, Sept.-Oct. 1979. PP. 100-106.29. Schmenner, Roger W., "Look beyond the obvious in plant location," Harvard Business Review, Jan.-Feb. 1979. PP. 83-89.30. Shapiro, Benson P. , " Can marketing and manufacturing coexit?, " Harvard Business Review, Sept.-Oct. 1977. PP.107-117.31.________. "Making money through marketing, " Harvard Business Review, July-Aug. 1979. PP. 135-142.32. Skinner, Wickham, "Production under pressure, " Harvard Business Review, Nov.- Dec. 1966. PP. 139-146.33.________, "Manufacturing-missing link in corporate strategy, " Harvard Business Review, May - June 1969. PP. 5-14.34 _________. Manufacturing in the corpurate strategy. New York：John wiley & sons, 1978.35. Smallwood, John E. , "The product life cycle : A Key to marketing planning, " MSU Business Topics (winter, 1973 ) PP. 29-35.36. Stobaugh, Robert & Piero Telesio, "Match manufacturing policies and product strategy, " Harvard Business Review, Mar.- Apr, 1983. PP. 113-120.37. Stolle, John F., "How to manage physical distribution, "Harvard Business Review, July. Aug. 1967. PP. 167-174.38. Wheelwright, Steven C. "Japan-where operations really are strategic," Harvard Business Review, July-Aug. 1981.
