| dc.creator (作者) | 林恩盈;Marilyn, Roberts | zh_TW |
| dc.date (日期) | 2007-07 | |
| dc.date.accessioned | 14-Dec-2016 12:03:56 (UTC+8) | - |
| dc.date.available | 14-Dec-2016 12:03:56 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Dec-2016 12:03:56 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/104847 | - |
| dc.description.abstract (摘要) | 星巴克高品質咖啡吸引台北消費者並融入他們的生活風格，本研究以問卷調查法試圖探討消費滿意，生活風格與消費文化間的關係。研究結果發現：在星巴克洽談生意是高消費滿意者獨特的生活風格，且在星巴克的消費令他們感到與眾不同；相對於高消費滿意者，與朋友談天和感到文化氣質則為一般消費滿意作了註解。 | |
| dc.description.abstract (摘要) | Starbucks` high-quality coffee from different regions has attracted Taipei`s customers` and commingled with their lifestyles. The current study examines a survey of 400 Starbucks` consumers` level of satisfaction and the relationship of the brand to lifestyle. The findings suggest that conducting business at Starbucks is a unique lifestyle for highly satisfied customers and makes them feel distinctive. In contrast, two important prediction variables for general customer satisfaction are chatting with friends and feelings of sophistication. | |
| dc.format.extent | 236682 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 廣告學研究, 28, 87-112 | |
| dc.subject (關鍵詞) | 生活風格;全球品牌;消費文化;消費滿意 | |
| dc.subject (關鍵詞) | Consumer culture;Customer satisfaction;Global branding;Lifestyle | |
| dc.title (題名) | 全球品牌無廣告？星巴克在台北：高消費滿意度之見解 | zh_TW |
| dc.title.alternative (其他題名) | Global Brands without Ads?-Starbucks in Taipei: Insights in High Level Customer Satisfaction | |
| dc.type (資料類型) | article | |
