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題名 台灣汽車公司提供商用車金融商品可行性之研究
Feasibility Study on the Possibility of CarCompany Financial Services to offer Commercial Vehicle Finance Products in Taiwan作者 柯博凱
Kranz, Patrick貢獻者 劉助
Liu, James
柯博凱
Kranz, Patrick關鍵詞 可行性研究
商用車輛
財務模型
市場進入策略
Feasibility study
Commercial vehicles
Financial modelling
Market entry日期 2016 上傳時間 8-Feb-2017 16:38:43 (UTC+8) 摘要 This thesis investigates whether CarCompanyParent Financial Services can develop a realistic business case to start offering financial services products for CarCompanyParent Trucks in Taiwan. As a first step, the commercial vehicle market and its associated finance market was studied. Main insights include that the Light Duty Truck (LDT) segment is retail driven, meaning that the financing decision is usually made at the dealership. The Medium and Heavy Duty (MDT/HDT) segments, on the other hand, are direct sales markets. Based on this market intelligence, two business models were derived. The first model covers all segments, and hence requires cooperation with a local partner in order to gain access to retail channel. The alternative model would only target MDT and HDT segments, and hence be feasible without any collaboration. A financial simulation of both models revealed that only the cooperation model is financially and strategically viable. 參考文獻 Adler, D. (2006). CarCompanyParent & Benz: The Complete History: The Birth and Evolution of the CarCompany: HarperCollins.Busch, H. H. (2015). CarCompany Financial Services Taiwan - Corporate & Risk Audit. Retrieved from Stuttgart, Germany: Central Intelligence Agency. (2015). The World Factbook 2015: Central Intelligence Agency.China Credit Information Service LTD. (2016). 台灣重車產業租賃調查. Retrieved from Ćorić, B., & Pugh, G. (2013). Foreign direct investment and output growth volatility: A worldwide analysis. International Review of Economics & Finance, 25, 260-271. doi:http://dx.doi.org/10.1016/j.iref.2012.07.011CarCompanyParent AG. (2015). Annual Report. Retrieved from https://www.CarCompanyParent.com/documents/investors/berichte/geschaeftsberichte/CarCompanyParent/CarCompanyParent-ir-annual-report-2015.pdfCarCompanyParent AG. (2016a). CarCompanyParent Financial Services at a Glance 2016. Retrieved from Stuttgart, Germany: CarCompanyParent AG. (2016b). CarCompanyParent Trucks at a Glance. Edition 2016. Retrieved from Stuttgart, Germany: CarCompanyParent AG. (2016c). CarCompanyParent Trucks sells over half a million trucks in 2015 [Press release]. Retrieved from https://www.CarCompanyParent.com/documents/investors/nachrichten/kapitalmarktmeldungen/CarCompanyParent-ir-release-en-20160107.pdfCarCompanyParent Financial Services. (2016). Controlling Definitions Handbook. 293. De Bondt, G. J. (2005). Interest Rate Pass‐Through: Empirical Results for the Euro Area. German Economic Review, 6(1), 37-78. DELPHI. (2016). Worldwide Emission Standards - Passenger Cars and Light Duty Vehicles. 1(1), 104. DGBAS. (2016). Taiwan Consumer Price Index (CPI). Retrieved from: http://eng.dgbas.gov.tw/mp.asp?mp=2Doll, N., & Vetter, P. (2016, 20.06.2016). Jetzt geht es um die Existenz von Volkswagen, Newspaper. WELT, p. 5. Retrieved from https://www.welt.de/wirtschaft/article156389542/Jetzt-geht-es-um-die-Existenz-von-Volkswagen.htmlFrost & Sullivan. (2013). Strategic Outlook of the Global Truck Market in 2013. Retrieved from Hall, C. (2016). Corporate Compliance as Competitive Advantage. Retrieved from http://today.uconn.edu/2016/06/corporate-compliance-competitive-advantage/Hungerland, T. (2014). Finance-Captive im Automobilgeschäft – Benefits und Herausforderungen mit besonderem Fokus auf das Premiumsegment. In B. Ebel & M. B. Hofer (Eds.), Automotive Management: Strategie und Marketing in der Automobilwirtschaft (pp. 417-426). Berlin, Heidelberg: Springer Berlin Heidelberg.IMF. (2016). World Economic Outlook. Retrieved from: http://www.imf.org/external/pubs/ft/weo/2016/01/Ito, H. (2013). Monetary policy in Asia and the Pacific in the post, post-crisis era. Kaplan, S., & Garrick, B. J. (1981). On the quantitative definition of risk. Risk analysis, 1(1), 11-27. KPMG International. (2011). Competing in the Global Truck Industry - Emerging Markets Spotlight. 80. Maguire, D. J., Smith, R., & Kouyoumjian, V. (2008). The business benefits of GIS : an ROI approach. Mallmann, A. (2014). CarCompanyParent Financial Services in China. Retrieved from Beijing, China: CarCompany Financial Services Taiwan. (2016a). Market Update 2016. Retrieved from Taipei, Taiwan: CarCompany Financial Services Taiwan. (2016b). Risk Situation Market Update. Retrieved from Taipei, Taiwan: CarCompany Taiwan. (2016). Company Overview and Organisational Structure. Retrieved from Taipei, Taiwan: TruckCompany TruckBrand Japan. (2016). Taiwan Unit Sales Units Forecast by Segment 2010-2025. Retrieved from Kawasaki, Japan: Oesterle, M.-J., Schick, E. M., & Lang, E.-M. (2011). CarCompanyParent Trucks in India – Foreign Market Entry Modes and Location Decisions. In J. Zentes, B. Swoboda, & D. Morschett (Eds.), Fallstudien zum Internationalen Management: Grundlagen – Praxiserfahrungen – Perspektiven (pp. 191-210). Wiesbaden: Gabler Verlag.OICA. (2015). Global Commercial Vehicles Sales. Retrieved from: http://www.oica.net/category/sales-statistics/Rubinstein, M. A. (2013). The Evolution of Taiwan’s Economic Miracle 1945–2000. Technology Transfer Between the US, China and Taiwan: Moving Knowledge, 10, 25. Straßenverkehrs-Zulassungs-Ordnung (StVZO), § 34 Achslast und Gesamtgewicht C.F.R. (2016).MMM Group. (2016). Shung Ye Trading Co., LTD. Retrieved from http://www.MMM.com.tw/Tan, J., & Chia, S.-A. (2016, 27.02.2016). A tiger that lost its roar, Taiwan pays price for not looking ahead. Today, p. 4. Retrieved from http://www.todayonline.com/world/asia/tiger-lost-its-roar-taiwan-pays-price-not-looking-ahead?singlepage=trueWilkens, M., Scholz, H., & Entrop, O. (2006). Performancemessung und Kapitalallokation im Handelsbereich einer Bank—zur Marktphasenabhängigkeit von RORAC und RAROC Kapitalmarkt, Unternehmensfinanzierung und rationale Entscheidungen (pp. 129-148): Springer.Wilson, W. T. (2014). Market Solutions Should Be Central to U.S.’s Taiwan Policy. Backgrounder, 12.Yue, J. C., & Lan, M.-W. (2015). A study of fertility projection model in Taiwan area. Journal of Population Studies, 27(12), 105-131. 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933068資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104933068 資料類型 thesis dc.contributor.advisor 劉助 zh_TW dc.contributor.advisor Liu, James en_US dc.contributor.author (Authors) 柯博凱 zh_TW dc.contributor.author (Authors) Kranz, Patrick en_US dc.creator (作者) 柯博凱 zh_TW dc.creator (作者) Kranz, Patrick en_US dc.date (日期) 2016 en_US dc.date.accessioned 8-Feb-2017 16:38:43 (UTC+8) - dc.date.available 8-Feb-2017 16:38:43 (UTC+8) - dc.date.issued (上傳時間) 8-Feb-2017 16:38:43 (UTC+8) - dc.identifier (Other Identifiers) G0104933068 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/106421 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 104933068 zh_TW dc.description.abstract (摘要) This thesis investigates whether CarCompanyParent Financial Services can develop a realistic business case to start offering financial services products for CarCompanyParent Trucks in Taiwan. As a first step, the commercial vehicle market and its associated finance market was studied. Main insights include that the Light Duty Truck (LDT) segment is retail driven, meaning that the financing decision is usually made at the dealership. The Medium and Heavy Duty (MDT/HDT) segments, on the other hand, are direct sales markets. Based on this market intelligence, two business models were derived. The first model covers all segments, and hence requires cooperation with a local partner in order to gain access to retail channel. The alternative model would only target MDT and HDT segments, and hence be feasible without any collaboration. A financial simulation of both models revealed that only the cooperation model is financially and strategically viable. en_US dc.description.tableofcontents 1. Introduction 12. Taiwan, Commercial Vehicles and CarCompanyParent 32.1. Economic and Institutional Environment in Taiwan 32.2. Commercial Vehicles 52.2.1. Market Segments in Commercial Vehicles 62.2.1.1. Regulatory Background related to Commercial Vehicle Market Segments in Taiwan 62.2.2. Overview of the Commercial Vehicle Market in Taiwan 72.3. CarCompanyParent and CarCompanyParent Trucks 102.3.1. CarCompanyParent Trucks in Taiwan 132.3.2. CarCompanyParent Trucks Wholesale Structure in Taiwan – Present and Future 152.4. Commercial Vehicle Finance Market in Taiwan 172.4.1. Market Players and Associated Credit Risk Classes 182.4.2. Segments in the Finance Market for Commercial Vehicles 193. CarCompanyParent Financial Services Value Proposition 243.1. Global Resources & Innovation 253.1.1. Experts and Experience 253.1.2. Mature Systems and Innovation 263.2. Dealer and Customer Dedication 263.2.1. Brand Specific Marketing and Communication 273.2.2. Sales-Focused Financial Solutions 273.3. CarCompanyParent Synergies 283.3.1. Compliance and Integrity 283.3.2. Shared Strategy “One Team, One Dream” 284. Business Approaches and Financial Simulation 304.1. Entry Modes for the Truck Finance Market in Taiwan 304.2. Independent Model 314.2.1. Financial Simulation 324.2.2. Discussion 474.3. Cooperation Model 474.3.1. Financial Simulation 494.3.2. Discussion 585. Conclusion 59Reference 62 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104933068 en_US dc.subject (關鍵詞) 可行性研究 zh_TW dc.subject (關鍵詞) 商用車輛 zh_TW dc.subject (關鍵詞) 財務模型 zh_TW dc.subject (關鍵詞) 市場進入策略 zh_TW dc.subject (關鍵詞) Feasibility study en_US dc.subject (關鍵詞) Commercial vehicles en_US dc.subject (關鍵詞) Financial modelling en_US dc.subject (關鍵詞) Market entry en_US dc.title (題名) 台灣汽車公司提供商用車金融商品可行性之研究 zh_TW dc.title (題名) Feasibility Study on the Possibility of CarCompany Financial Services to offer Commercial Vehicle Finance Products in Taiwan en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Adler, D. (2006). CarCompanyParent & Benz: The Complete History: The Birth and Evolution of the CarCompany: HarperCollins.Busch, H. H. (2015). CarCompany Financial Services Taiwan - Corporate & Risk Audit. Retrieved from Stuttgart, Germany: Central Intelligence Agency. (2015). The World Factbook 2015: Central Intelligence Agency.China Credit Information Service LTD. (2016). 台灣重車產業租賃調查. Retrieved from Ćorić, B., & Pugh, G. (2013). Foreign direct investment and output growth volatility: A worldwide analysis. International Review of Economics & Finance, 25, 260-271. doi:http://dx.doi.org/10.1016/j.iref.2012.07.011CarCompanyParent AG. (2015). Annual Report. Retrieved from https://www.CarCompanyParent.com/documents/investors/berichte/geschaeftsberichte/CarCompanyParent/CarCompanyParent-ir-annual-report-2015.pdfCarCompanyParent AG. (2016a). CarCompanyParent Financial Services at a Glance 2016. Retrieved from Stuttgart, Germany: CarCompanyParent AG. (2016b). CarCompanyParent Trucks at a Glance. Edition 2016. Retrieved from Stuttgart, Germany: CarCompanyParent AG. (2016c). CarCompanyParent Trucks sells over half a million trucks in 2015 [Press release]. Retrieved from https://www.CarCompanyParent.com/documents/investors/nachrichten/kapitalmarktmeldungen/CarCompanyParent-ir-release-en-20160107.pdfCarCompanyParent Financial Services. (2016). Controlling Definitions Handbook. 293. De Bondt, G. J. (2005). Interest Rate Pass‐Through: Empirical Results for the Euro Area. German Economic Review, 6(1), 37-78. DELPHI. (2016). Worldwide Emission Standards - Passenger Cars and Light Duty Vehicles. 1(1), 104. DGBAS. (2016). Taiwan Consumer Price Index (CPI). Retrieved from: http://eng.dgbas.gov.tw/mp.asp?mp=2Doll, N., & Vetter, P. (2016, 20.06.2016). Jetzt geht es um die Existenz von Volkswagen, Newspaper. WELT, p. 5. Retrieved from https://www.welt.de/wirtschaft/article156389542/Jetzt-geht-es-um-die-Existenz-von-Volkswagen.htmlFrost & Sullivan. (2013). Strategic Outlook of the Global Truck Market in 2013. Retrieved from Hall, C. (2016). Corporate Compliance as Competitive Advantage. Retrieved from http://today.uconn.edu/2016/06/corporate-compliance-competitive-advantage/Hungerland, T. (2014). Finance-Captive im Automobilgeschäft – Benefits und Herausforderungen mit besonderem Fokus auf das Premiumsegment. In B. Ebel & M. B. Hofer (Eds.), Automotive Management: Strategie und Marketing in der Automobilwirtschaft (pp. 417-426). Berlin, Heidelberg: Springer Berlin Heidelberg.IMF. (2016). World Economic Outlook. Retrieved from: http://www.imf.org/external/pubs/ft/weo/2016/01/Ito, H. (2013). Monetary policy in Asia and the Pacific in the post, post-crisis era. Kaplan, S., & Garrick, B. J. (1981). On the quantitative definition of risk. Risk analysis, 1(1), 11-27. KPMG International. (2011). Competing in the Global Truck Industry - Emerging Markets Spotlight. 80. Maguire, D. J., Smith, R., & Kouyoumjian, V. (2008). The business benefits of GIS : an ROI approach. Mallmann, A. (2014). CarCompanyParent Financial Services in China. Retrieved from Beijing, China: CarCompany Financial Services Taiwan. (2016a). Market Update 2016. Retrieved from Taipei, Taiwan: CarCompany Financial Services Taiwan. (2016b). Risk Situation Market Update. Retrieved from Taipei, Taiwan: CarCompany Taiwan. (2016). Company Overview and Organisational Structure. Retrieved from Taipei, Taiwan: TruckCompany TruckBrand Japan. (2016). Taiwan Unit Sales Units Forecast by Segment 2010-2025. Retrieved from Kawasaki, Japan: Oesterle, M.-J., Schick, E. M., & Lang, E.-M. (2011). CarCompanyParent Trucks in India – Foreign Market Entry Modes and Location Decisions. In J. Zentes, B. Swoboda, & D. Morschett (Eds.), Fallstudien zum Internationalen Management: Grundlagen – Praxiserfahrungen – Perspektiven (pp. 191-210). Wiesbaden: Gabler Verlag.OICA. (2015). Global Commercial Vehicles Sales. Retrieved from: http://www.oica.net/category/sales-statistics/Rubinstein, M. A. (2013). The Evolution of Taiwan’s Economic Miracle 1945–2000. Technology Transfer Between the US, China and Taiwan: Moving Knowledge, 10, 25. Straßenverkehrs-Zulassungs-Ordnung (StVZO), § 34 Achslast und Gesamtgewicht C.F.R. (2016).MMM Group. (2016). Shung Ye Trading Co., LTD. Retrieved from http://www.MMM.com.tw/Tan, J., & Chia, S.-A. (2016, 27.02.2016). A tiger that lost its roar, Taiwan pays price for not looking ahead. Today, p. 4. Retrieved from http://www.todayonline.com/world/asia/tiger-lost-its-roar-taiwan-pays-price-not-looking-ahead?singlepage=trueWilkens, M., Scholz, H., & Entrop, O. (2006). Performancemessung und Kapitalallokation im Handelsbereich einer Bank—zur Marktphasenabhängigkeit von RORAC und RAROC Kapitalmarkt, Unternehmensfinanzierung und rationale Entscheidungen (pp. 129-148): Springer.Wilson, W. T. (2014). Market Solutions Should Be Central to U.S.’s Taiwan Policy. Backgrounder, 12.Yue, J. C., & Lan, M.-W. (2015). A study of fertility projection model in Taiwan area. Journal of Population Studies, 27(12), 105-131. zh_TW
