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題名 探討虛擬社群中網路創業意圖的決定因素
Investigating the determinants of cyber-entrepreneurial intention in virtual community
作者 游禮志
Yu, Li-Chih
貢獻者 季延平<br>張菽萱
Chi, Yan-Ping<br>Chang, Shu-Hsuan
游禮志
Yu, Li-Chih
關鍵詞 網路創業意圖
網路創業自我效能
社會資本
虛擬社群
Cyber-entrepreneurial intention
Cyber-entrepreneurial self-efficacy
Social capital
Virtual Community
日期 2016
上傳時間 1-Mar-2017 17:04:43 (UTC+8)
摘要 過去三十年來學者針對創業意圖研究已有豐碩的成果，然而虛擬社群中創業意圖的發展與驗證卻未受到注視。因此，本論文採用Shapero-Krueger創業意圖模型與社會資本為理論基礎，提出研究模型探討虛擬社群中網路創業意圖的決定因素。此網路創業意圖模型中網路創業可欲性與網路創業可行性扮演直接決定因素與中介變數，橋接型社會資本與結合型社會資本則為間接決定因素，而網路創業自我效能同時扮演間接決定因素與中介變數。本論文針對網路創業虛擬社群之成員共蒐集204份有效樣本，並以偏最小平方法進行研究模型之驗證與分析。研究結果顯示，橋接型社會資本、結合型社會資本與網路創業自我效能均透過網路創業可欲性與網路創業可行性影響網路創業意圖。最後，本論文研究結果期許對網路創業意圖之理論發展與實務應用提出貢獻與建議。
While the importance of entrepreneurial intentions has been recognized in entrepreneurial literature for at least three decades, the development and empirical validation of an entrepreneurial intentions model in a virtual community context had not been fully addressed. This dissertation aims to explore the evaluation determinants of cyber-entrepreneurial intention model in the virtual community context. Shapero- Krueger entrepreneurial intention model and social capital theory is utilized as the theoretical foundation to investigate the influences of entrepreneurial determinants that affect the intention to start a business online. A theoretical model of cyber-entrepreneurial intention proposes that cyber-entrepreneurial desirability and cyber-entrepreneurial feasibility serve as direct determinants, and mediators, bridging and bonding social capital serve as indirect determinants, whereas cyber- entrepreneurial self-efficacy serve as both indirect determinants and mediators. This dissertation collected 204 valid questionnaires and used them to test the proposed model. The results show that bridging and bonding social capital, and self-efficacy affect intention through desirability and feasibility. Theoretical and practical contributions and recommendations are also presented.
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描述 博士
國立政治大學
資訊管理學系
100356502
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100356502
資料類型 thesis
dc.contributor.advisor 季延平<br>張菽萱zh_TW
dc.contributor.advisor Chi, Yan-Ping<br>Chang, Shu-Hsuanen_US
dc.contributor.author (Authors) 游禮志zh_TW
dc.contributor.author (Authors) Yu, Li-Chihen_US
dc.creator (作者) 游禮志zh_TW
dc.creator (作者) Yu, Li-Chihen_US
dc.date (日期) 2016en_US
dc.date.accessioned 1-Mar-2017 17:04:43 (UTC+8)-
dc.date.available 1-Mar-2017 17:04:43 (UTC+8)-
dc.date.issued (上傳時間) 1-Mar-2017 17:04:43 (UTC+8)-
dc.identifier (Other Identifiers) G0100356502en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/106824-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 100356502zh_TW
dc.description.abstract (摘要) 過去三十年來學者針對創業意圖研究已有豐碩的成果，然而虛擬社群中創業意圖的發展與驗證卻未受到注視。因此，本論文採用Shapero-Krueger創業意圖模型與社會資本為理論基礎，提出研究模型探討虛擬社群中網路創業意圖的決定因素。此網路創業意圖模型中網路創業可欲性與網路創業可行性扮演直接決定因素與中介變數，橋接型社會資本與結合型社會資本則為間接決定因素，而網路創業自我效能同時扮演間接決定因素與中介變數。本論文針對網路創業虛擬社群之成員共蒐集204份有效樣本，並以偏最小平方法進行研究模型之驗證與分析。研究結果顯示，橋接型社會資本、結合型社會資本與網路創業自我效能均透過網路創業可欲性與網路創業可行性影響網路創業意圖。最後，本論文研究結果期許對網路創業意圖之理論發展與實務應用提出貢獻與建議。zh_TW
dc.description.abstract (摘要) While the importance of entrepreneurial intentions has been recognized in entrepreneurial literature for at least three decades, the development and empirical validation of an entrepreneurial intentions model in a virtual community context had not been fully addressed. This dissertation aims to explore the evaluation determinants of cyber-entrepreneurial intention model in the virtual community context. Shapero- Krueger entrepreneurial intention model and social capital theory is utilized as the theoretical foundation to investigate the influences of entrepreneurial determinants that affect the intention to start a business online. A theoretical model of cyber-entrepreneurial intention proposes that cyber-entrepreneurial desirability and cyber-entrepreneurial feasibility serve as direct determinants, and mediators, bridging and bonding social capital serve as indirect determinants, whereas cyber- entrepreneurial self-efficacy serve as both indirect determinants and mediators. This dissertation collected 204 valid questionnaires and used them to test the proposed model. The results show that bridging and bonding social capital, and self-efficacy affect intention through desirability and feasibility. Theoretical and practical contributions and recommendations are also presented.en_US
dc.description.tableofcontents 謝 辭 i
     摘 要 ii
     ABSTRACT iii
     TABLE OF CONTENT iv
     LIST OF TABLES vi
     CHAPTER 1. INTRODUCTION 1
     1.1 Research Background 1
     1.2 Research Approach 5
     1.3 Research Objectives 5
     1.4 Dissertation Organization 6
     CHAPTER 2. LITERATURE REVIEW 8
     2.1 Entrepreneurial Intention model 8
     2.2 Entrepreneurial Self-Efficacy 14
     2.3 Social Capital 16
     CHAPTER 3. RESEARCH MODEL AND HYPOTHESIS 18
     3.1 Determinants of Cyber-Entrepreneurial Intention 19
     3.2 Cyber-Entrepreneurial Self-Efficacy 21
     3.3 Social Capital 22
     CHAPTER 4. RESEARCH METHODOLOGY AND RESULTS 24
     4.1 Data Collection 24
     4.2 Data Analysis 29
     4.3 Measurement Model 30
     4.4 Structural model 33
     CHAPTER 5. DISCUSSION 38
     5.1 Discussion of Empirical Results 38
     5.2 Theoretical Implications 41
     5.3 Practical Implications 44
     CHAPTER 6. COCLUSION AND LIMITATIONS 46
     REFERENCES 48
     APPENDIX-1 60
     APPENDIX-2 62		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100356502en_US
dc.subject (關鍵詞) 網路創業意圖zh_TW
dc.subject (關鍵詞) 網路創業自我效能zh_TW
dc.subject (關鍵詞) 社會資本zh_TW
dc.subject (關鍵詞) 虛擬社群zh_TW
dc.subject (關鍵詞) Cyber-entrepreneurial intentionen_US
dc.subject (關鍵詞) Cyber-entrepreneurial self-efficacyen_US
dc.subject (關鍵詞) Social capitalen_US
dc.subject (關鍵詞) Virtual Communityen_US
dc.title (題名) 探討虛擬社群中網路創業意圖的決定因素zh_TW
dc.title (題名) Investigating the determinants of cyber-entrepreneurial intention in virtual communityen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) REFERENCES
     Ahmad, H. M. (2010). Personality traits among entrepreneurial and professional CEOs in SMEs. International Journal of Business and Management, 5(9), 203.
     Ajzen, I. (1987). Attitudes, traits and actions: Dispositional prediction of behavior in social psychology. Advances in Experimental Social Psychology, 20, 1-63.
     Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior & Human Decision Processes, 50, 179-211.
     Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665-683.
     Anderson, J. C., & Gerbing, D. W. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, 103(3), 411-423.
     Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological review, 84(2), 191-215.
     Bandura, A. (1994). Social cognitive theory and exercise of control over HIV infection. In R. DiClemente and J. Peterson (Eds.), Preventing AIDS: Theories and methods of behavioral interventions (pp 25-59). New York: Plenum.
     Bandura, A. (1995). Exercise of personal and collective efficacy in changing societies. In A. Bandura (Ed.), Self-efficacy in changing societies (p. 1-45). New York: Cambridge University Press.
     Batjargal, B. (2003). Social capital and entrepreneurial performance in Russia: A longitudinal study. Organization Studies, 24, 535-556.
     Batjargal, B. (2007). Internet entrepreneurship: Social capital, human capital, and performance of Internet ventures in China. Research policy, 36(5), 605-618.
     Bird, B. (1988). Implementing entrepreneurial ideas: The case for intention. Academy of Management Review, 13, 442-453.
     Blanchard, A. L., & Markus, M. L. (2004). The experienced “sense” of a virtual community: Characteristics and processes. Database for Advances in Information Systems, 35, 65-79.
     Boeker, W. (1989). Strategic change: The effects of founding and history. Academy of Management journal, 32(3), 489-515.
     Bohrnstedt, G. W. (1970). Reliability and validity assessment in attitude measurement. In: Summers, G. F. (ed.), Attitude Measurement. Chicago, IL: Rand McNally, 80-99.
     Boyd, N. G., & Vozikis, G. S. (1994). The influence of self-efficacy on the development of entrepreneurial intentions and actions. Entrepreneurship Theory and Practice, 18(4), 63-77.
     Buttar, H. M. (2015). Formation of entrepreneurial career intentions: The role of sociocognitive factors. Journal of Employment Counseling, 52(1), 2-17.
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