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題名 LED散熱廠商新製程產品導入策略 與經營績效關係之研究-以J公司為例
Study on the relationship between the LED new product strategy and operating performance – an example of J company
作者 林俊瑞
Lin, Chun Jui
貢獻者 李易諭
Lee, Yi Yu
林俊瑞
Lin, Chun Jui
關鍵詞 競爭優勢
有價值資源
獨特能力
集合能耐
動態能力
Competitive advantages
Value resources
Distinctive capabilities
Collective core competences
Dynamic capability
日期 2017
上傳時間 1-Mar-2017 17:06:47 (UTC+8)
摘要 企業的核心競爭優勢是一個建立在企業的核心資源基礎上,包括技術、管理、文化、專利、產業累積知識等,一個整體綜合的優勢,最後反應該企業在市場上經營的結果。企業要先確認自己相對於市場的競爭優勢是什麼,因為長久不斷累積耕耘該領域,企業會比競爭者或新進者擁有更多的學習經驗,擁有更多專業知識,時間一久企業就會把競爭者甩在後頭,獨家擁有最佳的該領域競爭優勢,更讓企業在經營過程會形成不容易被競爭者與新進者模仿、並帶來超額利潤的獨特能力。本研究是藉由理論架構工具來盤點個案公司的競爭優勢構面,為其盤點哪些是有價值性資源、獨特於競爭對手的能力、能力組合成能耐與擁有動態思維行動去適應環境的能力等,為個案公司整理出企業之所以能夠持續保有競爭優勢構面組成。再審視個案公司新製程產品事業策略利用到既有核心競爭優勢的程度高低與個案公司經營績效的關係,提出討論與建議。
The enterprise’s core Competitive Advantage (CA as the short form shown below) is based on the core resources of an enterprise, these resources are turned to be as the technologies, management, culture, patents, market’s cumulated knowledges and etc., it’s a kind of comprehensive advantages to be reflected on the enterprise’s excellence performance in the market. However, it’s to be to make sure before heading to the market for what the advantages the enterprise will bring to the market and to take a persistent, consecutive and a long-term engagement in the market, it may acquire a lot more of experiences and advanced technologies than the competitors or new comers who may fall much behind, and it becomes the sole leader in the market as it’s surely that the enterprise has core CAs with distinctive and in-imitated phenomenon and bring descent high revenue and profit in the long run after that.
This paper is to take a constructive theoretical tool to check the composition of CAs inside the case company to distinguish from what are the value resources, distinctive capabilities, collective core competences and dynamic capability to adapt the environmental change to explain how the case company keep its sustainably CAs in the market. Furthermore, how the existed CAs were used and involved in the new product during the development and what’s the performance comparison according to CAs’ involvement.
參考文獻 一、中文文獻
吳錦錩 (2006)。台灣廠商持續性競爭優勢。中華管理評論國際學報,第九卷二期。取自http://cmr.ba.ouhk.edu.hk/cmr/webjournal/v9n2/CMR049C05.pdf
林孟彥, 林均妍 (譯) (2011)。管理學Management,(原作者:Robbins & Coulter)。台灣:華泰文化。
張逸民 (2008)。策略管理:分析架構與實例。台灣:華泰文化。
黃孟嬌 (2014)。2014照明產業概況與2015發展趨勢。工研院產業經濟與趨勢研究中心(IEK),P8。
廖英傑 (2015)。認知策略,找出核心競爭力。管理知識中心(myMKC.com)。取自http://mymkc.com/article/content/22164
儲于超(2014)。2015年LED產業十大發展趨勢。取自http://www.ledinside.com.tw/research/20141212-30491.html
儲于超(2015)。2016年LED產業十大發展趨勢。取自http:
//www.ledinside.com.tw/research/20151118-31804.html。
二、英文文獻
Amit, R., & Schoemaker, P. J. H. (1993). Strategic assets and organizational rent. Strategic management journal, 14, 33-46.
Barney, J. B. (1986a). Type of competition and the theory of strategy: Toward an integrative framework. Academy of management review, 11(4), 791-800.
Barney, J. B. (1986b). Organizational culture: Can it be a source of sustained competitive advantage? Academy of management review, 11(4), 656-665.
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Bogner, W. C., & Thomas, H. (1994). Core competence and competitive advantage: A model and illustrative evidence from the pharmaceutical industry. In G. Hamel, & A. Heene (Eds.), Competence-based competitive. New York: Wiley, 111-144.
Briance, M., Aloke, B., & Mamnoon, J. (1998). Dynamics of core competencies in leading multinational companies. California management review, 40(4), 117-132.
Collis, D. J. (1991). A resource-based analysis of global competition: The case of the bearings industry. Strategic management journal, 12, 49-68.
Collis, D. J. (1994). Research note: Hoe valuable are organizational capabilities? Strategic management journal, 15, 143-152.
Dierickx, I. & Cool, K. (1989). Assets stock accumulation and sustainability of competitive advantage. Management science, 35(12), 1504-1511.
Dosi, G., Teece, D., & Winter, S. (1992). Toward a theory of corporate coherence: Preliminary remarkd. In G. Dosi, R. Giannetti & P. A. Toninell (Eds.), Technology and enterprise in historical perspective. Oxford, Clarendon Press.
Doz, Y. (1997). Managing core competency for corporate renewal: Toward a managerial theory of core competencies. In Core Competency-Based Strategy, A. Campbell & K. Luchs (Eds.), London, U.K.: Int. Thomson Business Press, 53-81.
Goddard, J. (1997). The architecture of core competence. Business strategy review, 8(1), 43-52.
Grant, R. M. (1991). The resource-based theory of competitive advantage: Implications for strategy formulation. California management review, 33(3), 114-135.
Guo, B. (2000). Life cycle view of firm’s core competence: Chinese manufacturing industry as a case. IEEE, 363-367.
Hall, R. (1992). The strategic analysis of intangible resources. Strategic management journal, 13, 135-144.
Hall, R. (1993). A framework linking intangible resources and capabilities to sustainable competitive advantage. Strategic management journal, 14, 607-618.
Hamel, G. (1994). The concept of core competence. In Competence-Based Competitive, G. Hamel & A. Heene (Eds.), New York: Wiley, 11-33.
Helleloid, D. & Simonin, B. (1994). Organizational learning and a firm’s core competence. In Competence-Based Competitive, G. Hamel & A. Heene (Eds.), New York: Wiley, 213-239.
Henderson, R., & Cockburn, I. (1994). Measuring competence? Exploring firm effects in pharmaceutical tesearch. Strategic management journal, 15, 63-84.
Hofer, C. W., & Schendel, D. (1978). Strategic formulation: Analytical concepts. St. Paul, MN: West.
Klein, J., Gee, D., & Jones, H. (1998). Analyzing cluster of skills in R&D-core competencies, metaphors, visualization, and the role of IT. R&D management, 28(1), 37-42.
Klien, J. A., & Hiscocks, P. G. (1994). Competence-based competition: A practice toolkit. In Competence-Based Competition, G. Hamel & A. Heene (Eds.), New York: Wiley, 183-212.
Kogut, B., & Zender, U. (1992). Knowledge of the firm, combinative Capabilities, and the replication of technology. Organizational science, 3, 383-397.
Lado, A. A., & Wilson, M. C. (1994). Human resources systems and sustained competitive advantage: A competence-based perspective. Academy of management review, 19(4), 699-727.
Leonard-Barton, D. (1992). Core capabilities and core rigidities: A paradox in managing new product development. Strategic management journal, 13, 111-125.
Lippman, S. A., & Rumelt, R. P. (1982). Uncertain imitability: An analysis of interfirm differences in efficiency under competition. The bell journal of economics, 13, 2418-438.
Lynskey, M. J. (1999). The transfer of resources and competencies for developing technological capabilities-the case of Fujitsu-ICL. Technology analysis and strategic management, Abingdon, 11(3), 317-336.
Mahoney, J. T., & Pandian, J. R. (1992). The resource-based view within the conversation of strategic management. Strategic management journal, 13, 363-380.
Marino, K. E. (1996). Developing consensus on firm competencies and capabilities. Academy of management executive, 10(3), 40-49.
Markides, C. C., & Williamson, P. J. (1994). Related diversification, core competences and corporate performance. Strategic management journal, 15, 149-165.
Mascarenhas, B., Baveja, A., & Jamil, M. (1998). Dynamics of core competencies in leading multinational companies. California management review, 40(4), 117-132.
Miyazaki, K. (Sep/Oct 1999). Building technology competencies in Japanese firms. Industrial research institute, 39-45.
Nanda, A. (1996). Resources, capabilities and competencies. In Organizational Learning and Competitive Advantage, A. Edmondson & B. Moingeon (Eds.), SAGE Publications Ltd., 93-120.
Penrose, E. T. (1959). The theory of the growth of the firm. Basil Blackwl, London.
Peter, K. (1995). Competence as process and the social embeddedness of competence building. Academy of management journal, best papers proceeding 1995, 427-434.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York: The Free Press.
Prahalad, C. K., & Hamel, G. (1990). The core competence of corporation. Harvard business review, 68(3), 79-91.
Prahalad, C. K. (1993). The role of core competencies in the corporation: Dramatic growth will take place when we focus on the organization- with technology a part- rather than on technology alone. Research technology management, 36(6), 40-47.
Pu, Q., Xia, H., Wu, Z., & Liao, Y. (2003). The application of the system parameter fusion principle to evaluation the core competence of the corporation. IEEE, 160-166.
Reed, R., & DeFillippi, R. J. (1990). Cause ambiguity, barriers to imitation, and sustainable competitive advantage. Academy of management review, 15(1), 88-102.
Roger Chu (2015)。Asia Manufacturers Spur Low Prices Lighting Era。LEDinside,P14。
Rumelt, R. P. (1984). Towards a strategic theory of the firm. In Competitive Strategic Management, R. B. Lamb (Eds.), New York: Prentice-Hall Inc., 556-570.
Rumelt, R. P. (1994). Forward. In Competence-Based Competition, G. Hamel & A. Heene (Eds.), New York: Wiley, ⅩⅤ-ⅩⅨ.
Sanchez, R. (1995). Strategic flexibility in product competition. Strategic management journal, 16, Special Issue, 135-159.
Sanchez, R. & Heene, A. (1997). Reinventing strategic management: New theory and practice for competence-based competition. European management journal, 15(3), 303-317.
Stalk, J., Evans, P., & Sculman, L. E. (1992). Competing on capabilities: The new rules of corporate strategy. Harvard business review, 70(2), 57-69.
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic management journal, 18(7), 509-533.
Unland, M., & Kleiner, B. H. (1996). New development in organizing around core competences. Work study, 45(2), 5-13.
Wernerfelt, B. (1984). A resource-based view of the firm. Strategic management journal, 5, 171-180.
Winterschied, B. C. (1994). Building capacity from within: The insider’s view of core competence. In Competence-Based Competition, G. Hamel & A. Heene (Eds.), Chichester: Wiley.
Xu, Q., Wang, Y., Chen, J., & Shen, S. (2000). Putting core competencies into market: Core competence-based platform approach. IEEE, 173-178.
三、網站資料
WordPress.com (2013)。核心競爭力。取自https://strategicmanagement101.wordpress.com/2013/09/19/%E6%A0%B8%E5%BF%83%E7%AB%B6%E7%88%AD%E5%8A%9B/
健策(股)。97~104年度年報、財報。取自公開資訊觀測站http://mops.twse.com.tw/mops/web/index
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
103932054
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103932054
資料類型 thesis
dc.contributor.advisor 李易諭zh_TW
dc.contributor.advisor Lee, Yi Yuen_US
dc.contributor.author (Authors) 林俊瑞zh_TW
dc.contributor.author (Authors) Lin, Chun Juien_US
dc.creator (作者) 林俊瑞zh_TW
dc.creator (作者) Lin, Chun Juien_US
dc.date (日期) 2017en_US
dc.date.accessioned 1-Mar-2017 17:06:47 (UTC+8)-
dc.date.available 1-Mar-2017 17:06:47 (UTC+8)-
dc.date.issued (上傳時間) 1-Mar-2017 17:06:47 (UTC+8)-
dc.identifier (Other Identifiers) G0103932054en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/106840-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 103932054zh_TW
dc.description.abstract (摘要) 企業的核心競爭優勢是一個建立在企業的核心資源基礎上,包括技術、管理、文化、專利、產業累積知識等,一個整體綜合的優勢,最後反應該企業在市場上經營的結果。企業要先確認自己相對於市場的競爭優勢是什麼,因為長久不斷累積耕耘該領域,企業會比競爭者或新進者擁有更多的學習經驗,擁有更多專業知識,時間一久企業就會把競爭者甩在後頭,獨家擁有最佳的該領域競爭優勢,更讓企業在經營過程會形成不容易被競爭者與新進者模仿、並帶來超額利潤的獨特能力。本研究是藉由理論架構工具來盤點個案公司的競爭優勢構面,為其盤點哪些是有價值性資源、獨特於競爭對手的能力、能力組合成能耐與擁有動態思維行動去適應環境的能力等,為個案公司整理出企業之所以能夠持續保有競爭優勢構面組成。再審視個案公司新製程產品事業策略利用到既有核心競爭優勢的程度高低與個案公司經營績效的關係,提出討論與建議。zh_TW
dc.description.abstract (摘要) The enterprise’s core Competitive Advantage (CA as the short form shown below) is based on the core resources of an enterprise, these resources are turned to be as the technologies, management, culture, patents, market’s cumulated knowledges and etc., it’s a kind of comprehensive advantages to be reflected on the enterprise’s excellence performance in the market. However, it’s to be to make sure before heading to the market for what the advantages the enterprise will bring to the market and to take a persistent, consecutive and a long-term engagement in the market, it may acquire a lot more of experiences and advanced technologies than the competitors or new comers who may fall much behind, and it becomes the sole leader in the market as it’s surely that the enterprise has core CAs with distinctive and in-imitated phenomenon and bring descent high revenue and profit in the long run after that.
This paper is to take a constructive theoretical tool to check the composition of CAs inside the case company to distinguish from what are the value resources, distinctive capabilities, collective core competences and dynamic capability to adapt the environmental change to explain how the case company keep its sustainably CAs in the market. Furthermore, how the existed CAs were used and involved in the new product during the development and what’s the performance comparison according to CAs’ involvement.
en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 4
第二節 研究目的 5
第三節 研究流程 6
第四節 研究範圍與限制 8
第二章 文獻探討 10
第一節 資源基礎、能耐基礎與動態能力觀點 10
第二節 建構競爭優勢構面 13
第三章 研究方法 18
第一節 研究架構 18
第二節 研究設計 21
第四章 個案分析 23
第一節 個案產業簡介 23
第二節 個案公司簡介 28
第三節 個案競爭優勢分析 37
第五章 結論與建議 48
第一節 結論 49
第二節 建議 51
參考文獻 55
附錄 61
zh_TW
dc.format.extent 1723466 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103932054en_US
dc.subject (關鍵詞) 競爭優勢zh_TW
dc.subject (關鍵詞) 有價值資源zh_TW
dc.subject (關鍵詞) 獨特能力zh_TW
dc.subject (關鍵詞) 集合能耐zh_TW
dc.subject (關鍵詞) 動態能力zh_TW
dc.subject (關鍵詞) Competitive advantagesen_US
dc.subject (關鍵詞) Value resourcesen_US
dc.subject (關鍵詞) Distinctive capabilitiesen_US
dc.subject (關鍵詞) Collective core competencesen_US
dc.subject (關鍵詞) Dynamic capabilityen_US
dc.title (題名) LED散熱廠商新製程產品導入策略 與經營績效關係之研究-以J公司為例zh_TW
dc.title (題名) Study on the relationship between the LED new product strategy and operating performance – an example of J companyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文文獻
吳錦錩 (2006)。台灣廠商持續性競爭優勢。中華管理評論國際學報,第九卷二期。取自http://cmr.ba.ouhk.edu.hk/cmr/webjournal/v9n2/CMR049C05.pdf
林孟彥, 林均妍 (譯) (2011)。管理學Management,(原作者:Robbins & Coulter)。台灣:華泰文化。
張逸民 (2008)。策略管理:分析架構與實例。台灣:華泰文化。
黃孟嬌 (2014)。2014照明產業概況與2015發展趨勢。工研院產業經濟與趨勢研究中心(IEK),P8。
廖英傑 (2015)。認知策略,找出核心競爭力。管理知識中心(myMKC.com)。取自http://mymkc.com/article/content/22164
儲于超(2014)。2015年LED產業十大發展趨勢。取自http://www.ledinside.com.tw/research/20141212-30491.html
儲于超(2015)。2016年LED產業十大發展趨勢。取自http:
//www.ledinside.com.tw/research/20151118-31804.html。
二、英文文獻
Amit, R., & Schoemaker, P. J. H. (1993). Strategic assets and organizational rent. Strategic management journal, 14, 33-46.
Barney, J. B. (1986a). Type of competition and the theory of strategy: Toward an integrative framework. Academy of management review, 11(4), 791-800.
Barney, J. B. (1986b). Organizational culture: Can it be a source of sustained competitive advantage? Academy of management review, 11(4), 656-665.
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Bogner, W. C., & Thomas, H. (1994). Core competence and competitive advantage: A model and illustrative evidence from the pharmaceutical industry. In G. Hamel, & A. Heene (Eds.), Competence-based competitive. New York: Wiley, 111-144.
Briance, M., Aloke, B., & Mamnoon, J. (1998). Dynamics of core competencies in leading multinational companies. California management review, 40(4), 117-132.
Collis, D. J. (1991). A resource-based analysis of global competition: The case of the bearings industry. Strategic management journal, 12, 49-68.
Collis, D. J. (1994). Research note: Hoe valuable are organizational capabilities? Strategic management journal, 15, 143-152.
Dierickx, I. & Cool, K. (1989). Assets stock accumulation and sustainability of competitive advantage. Management science, 35(12), 1504-1511.
Dosi, G., Teece, D., & Winter, S. (1992). Toward a theory of corporate coherence: Preliminary remarkd. In G. Dosi, R. Giannetti & P. A. Toninell (Eds.), Technology and enterprise in historical perspective. Oxford, Clarendon Press.
Doz, Y. (1997). Managing core competency for corporate renewal: Toward a managerial theory of core competencies. In Core Competency-Based Strategy, A. Campbell & K. Luchs (Eds.), London, U.K.: Int. Thomson Business Press, 53-81.
Goddard, J. (1997). The architecture of core competence. Business strategy review, 8(1), 43-52.
Grant, R. M. (1991). The resource-based theory of competitive advantage: Implications for strategy formulation. California management review, 33(3), 114-135.
Guo, B. (2000). Life cycle view of firm’s core competence: Chinese manufacturing industry as a case. IEEE, 363-367.
Hall, R. (1992). The strategic analysis of intangible resources. Strategic management journal, 13, 135-144.
Hall, R. (1993). A framework linking intangible resources and capabilities to sustainable competitive advantage. Strategic management journal, 14, 607-618.
Hamel, G. (1994). The concept of core competence. In Competence-Based Competitive, G. Hamel & A. Heene (Eds.), New York: Wiley, 11-33.
Helleloid, D. & Simonin, B. (1994). Organizational learning and a firm’s core competence. In Competence-Based Competitive, G. Hamel & A. Heene (Eds.), New York: Wiley, 213-239.
Henderson, R., & Cockburn, I. (1994). Measuring competence? Exploring firm effects in pharmaceutical tesearch. Strategic management journal, 15, 63-84.
Hofer, C. W., & Schendel, D. (1978). Strategic formulation: Analytical concepts. St. Paul, MN: West.
Klein, J., Gee, D., & Jones, H. (1998). Analyzing cluster of skills in R&D-core competencies, metaphors, visualization, and the role of IT. R&D management, 28(1), 37-42.
Klien, J. A., & Hiscocks, P. G. (1994). Competence-based competition: A practice toolkit. In Competence-Based Competition, G. Hamel & A. Heene (Eds.), New York: Wiley, 183-212.
Kogut, B., & Zender, U. (1992). Knowledge of the firm, combinative Capabilities, and the replication of technology. Organizational science, 3, 383-397.
Lado, A. A., & Wilson, M. C. (1994). Human resources systems and sustained competitive advantage: A competence-based perspective. Academy of management review, 19(4), 699-727.
Leonard-Barton, D. (1992). Core capabilities and core rigidities: A paradox in managing new product development. Strategic management journal, 13, 111-125.
Lippman, S. A., & Rumelt, R. P. (1982). Uncertain imitability: An analysis of interfirm differences in efficiency under competition. The bell journal of economics, 13, 2418-438.
Lynskey, M. J. (1999). The transfer of resources and competencies for developing technological capabilities-the case of Fujitsu-ICL. Technology analysis and strategic management, Abingdon, 11(3), 317-336.
Mahoney, J. T., & Pandian, J. R. (1992). The resource-based view within the conversation of strategic management. Strategic management journal, 13, 363-380.
Marino, K. E. (1996). Developing consensus on firm competencies and capabilities. Academy of management executive, 10(3), 40-49.
Markides, C. C., & Williamson, P. J. (1994). Related diversification, core competences and corporate performance. Strategic management journal, 15, 149-165.
Mascarenhas, B., Baveja, A., & Jamil, M. (1998). Dynamics of core competencies in leading multinational companies. California management review, 40(4), 117-132.
Miyazaki, K. (Sep/Oct 1999). Building technology competencies in Japanese firms. Industrial research institute, 39-45.
Nanda, A. (1996). Resources, capabilities and competencies. In Organizational Learning and Competitive Advantage, A. Edmondson & B. Moingeon (Eds.), SAGE Publications Ltd., 93-120.
Penrose, E. T. (1959). The theory of the growth of the firm. Basil Blackwl, London.
Peter, K. (1995). Competence as process and the social embeddedness of competence building. Academy of management journal, best papers proceeding 1995, 427-434.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York: The Free Press.
Prahalad, C. K., & Hamel, G. (1990). The core competence of corporation. Harvard business review, 68(3), 79-91.
Prahalad, C. K. (1993). The role of core competencies in the corporation: Dramatic growth will take place when we focus on the organization- with technology a part- rather than on technology alone. Research technology management, 36(6), 40-47.
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三、網站資料
WordPress.com (2013)。核心競爭力。取自https://strategicmanagement101.wordpress.com/2013/09/19/%E6%A0%B8%E5%BF%83%E7%AB%B6%E7%88%AD%E5%8A%9B/
健策(股)。97~104年度年報、財報。取自公開資訊觀測站http://mops.twse.com.tw/mops/web/index
zh_TW