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題名 學名藥創新營運模式之研究 -以某製藥公司為例
A study on the innovative operation model of the generic drug - taking a pharmaceutical company as an example作者 陳炳崑
Chen, Bin Ken貢獻者 季延平
Chi, Yan Ping
陳炳崑
Chen, Bin Ken關鍵詞 學名藥
原料藥
價值網絡
新藥
複合營運模式
Generic drugs
Active pharmaceutical ingredient(API)
Value net
New drug development(NDA)
Compound business model日期 2017 上傳時間 1-Mar-2017 17:08:25 (UTC+8) 摘要 在醫療照護領域，藥品是健康照護與疾病治療的必要元素，以學名藥藥品為基礎的我國製藥產業，在健保開辦以來的資源壓縮，加上法規日趨嚴謹，讓台灣製藥廠都面對強大的營運成長壓力。透過對個案公司發展沿革的梳理，指出台灣健保政策及產業環境變化等因素對本土製藥產業在既有學名藥構成的發展限制。另一方面，藉由個案公司面對台灣醫藥衛生規範、全民健康保險以及高度鑲嵌在國內市場等結構限制之下所因應的組織變革與多角化經營、國際化佈局與發展國際代工，所延伸產品市場，降低對健保的依存度的實績與檢討。最後，受限於製藥產業的特殊性，尤其對關鍵原料藥來源的掌控，與擴大市場規模上，建議個案公司應在既有基礎上，走向製造服務創新策略，從單純製造代工為服務目標轉而以追求客戶忠誠度為服務目標，重塑學名藥的價值網絡；在自費市場開拓上，也需在經營策略要素上，從原有的OEM、ODM轉向OBM，提升服務能力，尤其是市場銷售能力與資源綜合能力；在新藥方面，運用既有擅長的服務科別，選擇新藥題材，以代理方式導入新藥，培植新藥的行銷與銷售團隊，以利後續產品導入醫學中心，建構個案公司新的複合營運模式。
In the field of medical care, medicine is the essential element of healthcare and disease treatment. Basing on generic drugs, Taiwan’s pharmaceutical industry faces great pressure of business growth under the resource constraints of national health insurance and the more severe laws. Through the study of the development of the case company, it shows that the policy of Taiwan’s health insurance and the change of the industry environment have caused limitation to the development of the existing generic drug business. On the other hand, facing Taiwan’s medicine and hygiene standards, health insurance and high dependency on local markets, the case company’s organizational change, diversification, international allocation, international subcontracting, and market expansions are to review and rely less on Taiwan’s health insurance. Finally, limited by the particularity of pharmaceutical industry, especially the control of key Active pharmaceutical ingredient (API) and market expansions, the case company should make creative strategies to pursue the goal of customer loyalty rather than simply OEM. And reshape the value net of generic drugs. On the expansion of Consumer Goods Market, the case company should also increase serviceability, which is to change from original OEM, ODM to OBM. Especially the ability of marketing, sales and resource integration. In terms of new drug development (NDA), cooperate with the division of the medical center that the case company was familiar with. Bring up the marketing and sales team by dealing in new drug to help products lead in medical center. Build up new mode of compound business model of the case company.參考文獻 一、英文文獻 Adrews K., The Concept of Corporate Strategy, Homewood, 1971: p.286. Arthur A Thompson, Jr. A. J. Stirckland, Strategic Management, 13 edi., McGraw-Hill, 2004. C. K. Prahalad, Gary Hamel, The Core Competence of the Corporation, Harvard Business Review, May–June 1990. Coase Ronald, The nature of the firm, Economica 1937, 4, 386-405. David Colli, Cynthia A. Montgomery, Competition Resource & Strategy in 1990s, Harvard Business Review,1995. Deardorff, Alan, Djankov, Simeon, Knowledge Transfer under Subcontracting: Evidence from Czech Firms, World Development, Oct2000, Vol. 28 Issue 10, p183. E. Chamberlin, The Theory of Monopolistic Competition, Cambridge Mass, Harvard Business University Press, 1939. Foss, Nicolai1, Research in Strategy, Economics and Michael Porter, Journal of Management Studies, 1996(1):1-24. G Hamel C. K., Prahalad, Strategic Intent. Harvard Business Review, 1989. Gereffi G., Humphrey J., Sturgeon T., The governance of global value chains, Review of International Political Economy, 2005,Vol.12, Issue1, pp.78-104. Gunnarson, Sven, and Levitt, Raymond, E., Is a building a hierarchy or a market？, Proceedings of the 7th Internet Congress, Copenhagen, 1982. H.1.Ansolf, Corporate Strategy, McGraw-Hill, 1965. Hamel G., Strategyas Revolution, Harvard Business Review, 1996(4): 67-82. Heshmati, A,. Productivity Growth, Efficiency and Outsourcing in Manufacturing and Services, Journal of Economic Surveys. 2003, 17(1), 79-112. Holmes. The organization and localization of production subcontracting, in Scott, A. J. &Storper, M. J. (eds.)： Production, work, territory. The geographical anatomy of industrial capitalism,Allen&Unwin, Boston, 1986. J. B. Bamey, Firm Resource & Sustained Competitive Advantage, Journal of Management, 1991(3):45-56. Johnstone, B., Taiwan holds its lead, local makers move into new systems, Far Eastern Economic Review, 1989, 31 August, P 50-51. Jonathan Reuvid and John Hinks, Managing Business Support Services: Strategies for Outsourcing and Facilities Management，Kogan Page; 2nd edi, 2003. Lippman.S.A.andRumelt.R.P.UncenainLimitability：AnAnalysisofInterimintertinnDifferencesinEfficiencyunderCompetition.BellJournalofEconomics,1982(13)：41-53。 M. Hobday, Innovation in East Asia: Diversity and Development, Technovation, Volume: 15, Issue: 2, March, 1995, pp. 55-63. Michael E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, 1998. Michael, E.Porter, TowardsaDymanic Theory of Strategy, Strategic Management Journal, Vol,12:95-117. Mintzberg, Henry and J. B. Quinn, Five Ps for Strategy in The Strategy Process, Prentice-Hall International Editions, 1992:12-19. Prahalad, C. k., Hamel Gary, The Core Competence of the Corporation, Harnard Business Review, May-June 1990:79. Reve, T. and Levitt, R.E., Organization and governance in construction, Project management, 1984, 2, 17-25. Sanchez, Ron, Reinventing Strategic Management: New Theory and Practice for Competence-based Competition, European Management Journal, 1997(I5):31。 Stephen A. Ross, Randolph W. Westerfield, Jeffrey F. Jaffe, Corporate Finance, 6Edi., McGraw-Hill, 2002.. Se-Hwa Wu & Frederick B.Hsu, Towards a knowledge-based view of OEM relationship building: sharing of industrial experiences in Taiwan, International Journal of Technology Management, Vol.22, No.5, 2001. Stinchombe, A. L,. Bureaucratic and Craft Administration of Production:A Comparative Study, Administrative Science Quarterly, 4 (September): 1959, 168-87. Walker, A., Project management in construction, 3rd Edi, Blackwell, 1996, Oxford. Walker, A. and Chau, K.W., The relationship between construction project management theory and transaction cost economies. Engineering Construction and Architectural Management, 1999, 6, 166-176. Williamson, O.E., Markets and Hierarchies: Analysis and Antitrust Implications, The Free Press, 1975. Williamson, O.E., Transaction cost economics: the governance of contractural relations, Journal of Law and Economics, 1979, 22, 233-261. Yoshino, Michael Y；U.SrinivasaRangan, Strategic Alliarrces: An Entrepreneurial Approach to Globalization, Harvard Business School Press, 1995. Yossef Spiegel, Horizontal Subcontracting, RAND Journal of Economics, The RAND Corporation, 1993, vol. 24(4), pages 570-590, Winter.二、中文文獻 陳振祥，ODM 策略之理論架構與實證，國立臺灣大學碩士論文，1996。 李明，OEM環境下支援產品開發設計的若干關鍵技術研究，重慶大學博士學位論文，2004。 齊慧，我國OEM企業的戰略分析與對策研究，集美大學碩士學位論文，2008。 程保忠，機電產品加工貿易企業戰略的系統研究——基於OEM、ODM和OBM的研究，同濟大學博士論文，2005。 蘇卉，高科技業代工合作中知識轉移運行機制與效率研究，上海交通大學博士論文，2008。 陳志，科技型企業核心競爭力研究，中國農業大學博士論文，2004。 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
103932178資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103932178 資料類型 thesis dc.contributor.advisor 季延平 zh_TW dc.contributor.advisor Chi, Yan Ping en_US dc.contributor.author (Authors) 陳炳崑 zh_TW dc.contributor.author (Authors) Chen, Bin Ken en_US dc.creator (作者) 陳炳崑 zh_TW dc.creator (作者) Chen, Bin Ken en_US dc.date (日期) 2017 en_US dc.date.accessioned 1-Mar-2017 17:08:25 (UTC+8) - dc.date.available 1-Mar-2017 17:08:25 (UTC+8) - dc.date.issued (上傳時間) 1-Mar-2017 17:08:25 (UTC+8) - dc.identifier (Other Identifiers) G0103932178 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/106850 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 103932178 zh_TW dc.description.abstract (摘要) 在醫療照護領域，藥品是健康照護與疾病治療的必要元素，以學名藥藥品為基礎的我國製藥產業，在健保開辦以來的資源壓縮，加上法規日趨嚴謹，讓台灣製藥廠都面對強大的營運成長壓力。透過對個案公司發展沿革的梳理，指出台灣健保政策及產業環境變化等因素對本土製藥產業在既有學名藥構成的發展限制。另一方面，藉由個案公司面對台灣醫藥衛生規範、全民健康保險以及高度鑲嵌在國內市場等結構限制之下所因應的組織變革與多角化經營、國際化佈局與發展國際代工，所延伸產品市場，降低對健保的依存度的實績與檢討。最後，受限於製藥產業的特殊性，尤其對關鍵原料藥來源的掌控，與擴大市場規模上，建議個案公司應在既有基礎上，走向製造服務創新策略，從單純製造代工為服務目標轉而以追求客戶忠誠度為服務目標，重塑學名藥的價值網絡；在自費市場開拓上，也需在經營策略要素上，從原有的OEM、ODM轉向OBM，提升服務能力，尤其是市場銷售能力與資源綜合能力；在新藥方面，運用既有擅長的服務科別，選擇新藥題材，以代理方式導入新藥，培植新藥的行銷與銷售團隊，以利後續產品導入醫學中心，建構個案公司新的複合營運模式。 zh_TW dc.description.abstract (摘要) In the field of medical care, medicine is the essential element of healthcare and disease treatment. Basing on generic drugs, Taiwan’s pharmaceutical industry faces great pressure of business growth under the resource constraints of national health insurance and the more severe laws. Through the study of the development of the case company, it shows that the policy of Taiwan’s health insurance and the change of the industry environment have caused limitation to the development of the existing generic drug business. On the other hand, facing Taiwan’s medicine and hygiene standards, health insurance and high dependency on local markets, the case company’s organizational change, diversification, international allocation, international subcontracting, and market expansions are to review and rely less on Taiwan’s health insurance. Finally, limited by the particularity of pharmaceutical industry, especially the control of key Active pharmaceutical ingredient (API) and market expansions, the case company should make creative strategies to pursue the goal of customer loyalty rather than simply OEM. And reshape the value net of generic drugs. On the expansion of Consumer Goods Market, the case company should also increase serviceability, which is to change from original OEM, ODM to OBM. Especially the ability of marketing, sales and resource integration. In terms of new drug development (NDA), cooperate with the division of the medical center that the case company was familiar with. Bring up the marketing and sales team by dealing in new drug to help products lead in medical center. Build up new mode of compound business model of the case company. en_US dc.description.tableofcontents 第一章 研究緒論 1第一節 背景與動機 1第二節 方向與目的 4第三節 預期貢獻 5第四節 論文架構 5第五節 研究限制 6第二章 文獻探討 7第一節 藥品產業之探討 7第二節 代工相關理論 24第三節 OEM相關理論 36第四節 企業策略相關理論 54第五節 製造業服務化 72第三章 研究架構與方法 97第一節 研究架構 97第二節 研究方法 98第四章 個案分析 103第一節 個案公司所處學名藥產業環境之說明 103第二節 個案公司營運發展進程與學名藥營運模式現況之闡述 106第三節 個案公司學名藥藥品複合營運模式之呈現 116第五章 結論與建議 120第一節 結論 121第二節 建議 123參考文獻 126 zh_TW dc.format.extent 2785982 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103932178 en_US dc.subject (關鍵詞) 學名藥 zh_TW dc.subject (關鍵詞) 原料藥 zh_TW dc.subject (關鍵詞) 價值網絡 zh_TW dc.subject (關鍵詞) 新藥 zh_TW dc.subject (關鍵詞) 複合營運模式 zh_TW dc.subject (關鍵詞) Generic drugs en_US dc.subject (關鍵詞) Active pharmaceutical ingredient(API) en_US dc.subject (關鍵詞) Value net en_US dc.subject (關鍵詞) New drug development(NDA) en_US dc.subject (關鍵詞) Compound business model en_US dc.title (題名) 學名藥創新營運模式之研究 -以某製藥公司為例 zh_TW dc.title (題名) A study on the innovative operation model of the generic drug - taking a pharmaceutical company as an example en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、英文文獻 Adrews K., The Concept of Corporate Strategy, Homewood, 1971: p.286. Arthur A Thompson, Jr. A. J. Stirckland, Strategic Management, 13 edi., McGraw-Hill, 2004. C. K. Prahalad, Gary Hamel, The Core Competence of the Corporation, Harvard Business Review, May–June 1990. Coase Ronald, The nature of the firm, Economica 1937, 4, 386-405. David Colli, Cynthia A. Montgomery, Competition Resource & Strategy in 1990s, Harvard Business Review,1995. Deardorff, Alan, Djankov, Simeon, Knowledge Transfer under Subcontracting: Evidence from Czech Firms, World Development, Oct2000, Vol. 28 Issue 10, p183. E. Chamberlin, The Theory of Monopolistic Competition, Cambridge Mass, Harvard Business University Press, 1939. Foss, Nicolai1, Research in Strategy, Economics and Michael Porter, Journal of Management Studies, 1996(1):1-24. G Hamel C. K., Prahalad, Strategic Intent. Harvard Business Review, 1989. Gereffi G., Humphrey J., Sturgeon T., The governance of global value chains, Review of International Political Economy, 2005,Vol.12, Issue1, pp.78-104. Gunnarson, Sven, and Levitt, Raymond, E., Is a building a hierarchy or a market？, Proceedings of the 7th Internet Congress, Copenhagen, 1982. H.1.Ansolf, Corporate Strategy, McGraw-Hill, 1965. Hamel G., Strategyas Revolution, Harvard Business Review, 1996(4): 67-82. Heshmati, A,. Productivity Growth, Efficiency and Outsourcing in Manufacturing and Services, Journal of Economic Surveys. 2003, 17(1), 79-112. Holmes. The organization and localization of production subcontracting, in Scott, A. J. &Storper, M. J. (eds.)： Production, work, territory. The geographical anatomy of industrial capitalism,Allen&Unwin, Boston, 1986. J. B. Bamey, Firm Resource & Sustained Competitive Advantage, Journal of Management, 1991(3):45-56. Johnstone, B., Taiwan holds its lead, local makers move into new systems, Far Eastern Economic Review, 1989, 31 August, P 50-51. Jonathan Reuvid and John Hinks, Managing Business Support Services: Strategies for Outsourcing and Facilities Management，Kogan Page; 2nd edi, 2003. Lippman.S.A.andRumelt.R.P.UncenainLimitability：AnAnalysisofInterimintertinnDifferencesinEfficiencyunderCompetition.BellJournalofEconomics,1982(13)：41-53。 M. Hobday, Innovation in East Asia: Diversity and Development, Technovation, Volume: 15, Issue: 2, March, 1995, pp. 55-63. Michael E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, 1998. Michael, E.Porter, TowardsaDymanic Theory of Strategy, Strategic Management Journal, Vol,12:95-117. Mintzberg, Henry and J. B. Quinn, Five Ps for Strategy in The Strategy Process, Prentice-Hall International Editions, 1992:12-19. Prahalad, C. k., Hamel Gary, The Core Competence of the Corporation, Harnard Business Review, May-June 1990:79. Reve, T. and Levitt, R.E., Organization and governance in construction, Project management, 1984, 2, 17-25. Sanchez, Ron, Reinventing Strategic Management: New Theory and Practice for Competence-based Competition, European Management Journal, 1997(I5):31。 Stephen A. Ross, Randolph W. Westerfield, Jeffrey F. Jaffe, Corporate Finance, 6Edi., McGraw-Hill, 2002.. Se-Hwa Wu & Frederick B.Hsu, Towards a knowledge-based view of OEM relationship building: sharing of industrial experiences in Taiwan, International Journal of Technology Management, Vol.22, No.5, 2001. Stinchombe, A. L,. Bureaucratic and Craft Administration of Production:A Comparative Study, Administrative Science Quarterly, 4 (September): 1959, 168-87. Walker, A., Project management in construction, 3rd Edi, Blackwell, 1996, Oxford. Walker, A. and Chau, K.W., The relationship between construction project management theory and transaction cost economies. Engineering Construction and Architectural Management, 1999, 6, 166-176. Williamson, O.E., Markets and Hierarchies: Analysis and Antitrust Implications, The Free Press, 1975. Williamson, O.E., Transaction cost economics: the governance of contractural relations, Journal of Law and Economics, 1979, 22, 233-261. Yoshino, Michael Y；U.SrinivasaRangan, Strategic Alliarrces: An Entrepreneurial Approach to Globalization, Harvard Business School Press, 1995. Yossef Spiegel, Horizontal Subcontracting, RAND Journal of Economics, The RAND Corporation, 1993, vol. 24(4), pages 570-590, Winter.二、中文文獻 陳振祥，ODM 策略之理論架構與實證，國立臺灣大學碩士論文，1996。 李明，OEM環境下支援產品開發設計的若干關鍵技術研究，重慶大學博士學位論文，2004。 齊慧，我國OEM企業的戰略分析與對策研究，集美大學碩士學位論文，2008。 程保忠，機電產品加工貿易企業戰略的系統研究——基於OEM、ODM和OBM的研究，同濟大學博士論文，2005。 蘇卉，高科技業代工合作中知識轉移運行機制與效率研究，上海交通大學博士論文，2008。 陳志，科技型企業核心競爭力研究，中國農業大學博士論文，2004。 zh_TW
