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題名 電子商務：台灣茶網絡商店"茶觀"
E-commerce : Taiwanese tea on-line shop Chaguan in Russia作者 牧容
Nataliya, Lukasheva貢獻者 溫肇東
Wen, Jordan
牧容
Lukasheva Nataliya關鍵詞 台灣茶
網絡商店
電子商務
茶觀
E-commerce
Taiwanese tea
on-line shop
Chaguan日期 2017 上傳時間 1-Mar-2017 17:36:33 (UTC+8) 摘要 電子商務是一個非常有前途的業務。電子商務可提供網上交易和管理等全過程的服務，因此它具有廣告宣傳、咨詢洽談、網上訂購、網上支付、電子帳戶、服務傳遞、意見徵詢、交易管理等各項功能。本研究的主要目的是試圖了解俄羅斯電子商務市場的本質，特別是在飲料，茶葉領域。找到這個行業成功和失敗的主要因素。尋找外國遙遠文化中一個看似外星人的新產品的背景和感興趣的因素和成功。
E-commerce is a business that is on the rise today and the internet’s vast potential has made it easier for organizations to reach out to a larger pool of the people. Cultural exchange between different, alien, distant cultures makes this kind of business even more exciting and attractive. The main purpose of this research is to try to understand the nature of Russian e-commerce market, especially in the beverage, tea area. To find the main factors of success and failure in this industry. To find the background and factors of interest and success for a seemingly alien novel product from a foreign distant culture.The purpose of this research is to understand factors that led two successful players in the tea and coffee e-commerce business in Russia. By identifying their know-hows and basic approaches and techniques it should be easier to build a new more up-to-date project. On the other hand, their mistakes might be a lesson that should not be repeated.Through the case-study approach author tried to project the possible model of development on the new tea business. The idea behind Chaguan project is to offer unique and new product. Very important part of the value proposition is educational information about tea. Chaguan project will have its website and social networks presence. Customers will be offered a decent range of tea, from good quality tea to aged expensive tea that can be only purchased through special order. Label special order should make the fact of purchasing more meaningful.參考文獻 Alex, P. (2016, April 18). Re: Russian tea market: 2001-2016. [Online analytical survey entry]. Retrieved from: http://ab-centre.ru/news/rynok-chaya-rossii-v-2001-2016-ggCHIN-RU (2015, June 19). Re: Russia tea market survey. [Online company survey]. Retrieved from: http://chin-ru.com/rynok-chaja-v-rossii/ East-West Digital News (2016, September 1). Ecommerce in Russia. [on-line report]. Retrieved from: http://ecommercenews.eu/ecommerce-per-country/ecommerce-russia/Ecommerce worldwide (2015, December 17). Re: E-retail in Russia. [on-line report]. Retrieved from: https://www.ecommerceworldwide.com/AcuCustom/Sitename/DAM/002/e-retail_Russia.pdf E-pepper (2014, October 14). Re: Realchinatea.ru: the hardest thing for us not to keep the old clients, but to attract new ones. [Online newspaper]. Retrieved from: http://www.e-pepper.ru/articles/intervyu/grigorij-potemkin-realchinatea-ru-dlya-nas-samoe-slozhnoe-ne-uderzhat-klienta-a-privlech-novogo.htmlGFK (2016, January 1). Internet penetration in Russia. [on-line report]. Retrieved from: http://www.gfk.com/fileadmin/user_upload/dyna_content/RU/Documents/Press_Releases/2016/Internet_Usage_Russia_2015.pdfJones Don, Scott Mark, Villars Rick (2001). E-Commerce for Dummies. New York: Wiley Karpova, Anastasiya (2015, February 2). Re: Tea expansion: how an entrepreneur from Ural conquered Chinese market. [Online newspaper]. Retrieved from: http://www.forbes.ru/svoi-biznes/istorii-uspekha/280363-chainaya-ekspansiya-kak-uralskii-biznesmen-pokoryaet-kitaiskii-ry Kuzmina, Anna (2015, June 30). Re: An introduction to online payments in Russia. [Online newspaper]. Retrieved from: https://www.internetretailer.com/commentary/2015/06/30/introduction-online-payments-russiaLaowaicast (2012, November 12). Re: Gregory Potemkin on Chinese tea. [Online podcast]. Retrieved from: http://laowaicast.ru/2012/11/laowaicast-124/ Laudon K.C & Traver C. (2013). E-Commerce (10th Edition). Boston, Mass: Pearson/Addison WesleyLee In. (2014). Trends in e-business, e-services, and e-commerce: impact of technology on goods, services, and business transactions. Pennsylvania: IGI GlobalMaurya, A. (2016, February 27). Re: Why Lean Canvas vs. Business Model Canvas? [Online blog entry]. Retrieved from: https://leanstack.com/why-lean-canvas/ OECD (2013, January 17). Electronic Commerce. [on-line glossary]. Retrieved from: https://stats.oecd.org/glossary/detail.asp?ID=4721Omelchuk Inna (2015, December 17). Re: We have gone through the main stages of the payment market development. [on-line magazine]. Retrieved from: http://psm7.com/interview/my-proshli-vse-osnovnye-etapy-razvitiya-platezhnogo-rynka-aleksandr-magomedov-yandeks-dengi.html Osterwalder A. & Pigneur Y. (2013). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, N.J. : WileyOsterwalder Alexander, Pigneur Yves, Bernarda Gregory, Smith Alan (2015). Value Proposition Design: How to Create Products and Services Customers Wan. Strategyzer: WilleyPashyok, Andrey (2013, April 3). Re:. Tea business. [Online newspaper]. Retrieved from: https://mybiz.ru/articles/success_stories/chajnyj-posyltorg/Russian Search Marketing (2015, May 19). Facts & Figures: Russian Internet Growth and Development. [on-line report]. Retrieved from: http://russiansearchmarketing.com/facts-figures-russian-internet-growth-and-development/Samoilenko Anna (2016, October 01). Re: E-commerce in Russia: Challenges and Opportunities. [on-line report]. Retrieved from: http://www.theseus.fi/bitstream/handle/10024/118875/Samoilenko_Anna.pdf?sequence=1 Savinov, Ilya (2014, July 7). Re: Torrefact.ru. [Online journal]. Retrieved from: http://www.moedelo.org/journal/torrefacto/ Sichev Michael (2015, May 10). Re: Review of Russia tea and coffee market. [Online magazine survey]. Retrieved from: http://www.foodmarket.spb.ru/current.php?article=2151 Suvorova, Natalia (2015, April 15). Re: How does it work. How did a start up make money on roasting coffee beans? [Online newspaper]. Retrieved from: http://www.rbc.ru/own_business/15/04/2015/552d1cd29a7947297d3fe62eTalbot, Kate (2015, December 1). Re: 5 Tips for Selling Products on Instagram. [Online blog entry]. Retrieved from: http://www.socialmediaexaminer.com/5-tips-for-selling-products-on-instagram/TNS (2015, June 9). Re: TNS Russia Studied the Popularity of E-money. [Online survey]. Retrieved from: https://money.yandex.ru/doc.xml?id=527114Tong Frank (2015, June 23). Re: Alibaba says its Aliexpress.com is the leading retail site in Russia. [e-commerce intelligence portal]. Retrieved from: https://www.internetretailer.com/2015/06/23/alibaba-says-its-aliexpresscom-leading-retail-site-ru Watson T. Richard, Zinkhan M. George (2000). Electronic Commerce: The Strategic Perspective. Fort Worth, Tex.: Dryden PressZheng Qin. Zheng, Chang Yang, Li Shundong, Li Fengxiang (2014). E-Commerce Strategy (Advanced Topics in Science and Technology in China). Hangzhou: Zhejiang University Press 描述 碩士
國立政治大學
科技管理與智慧財產研究所
101359040資料來源 http://thesis.lib.nccu.edu.tw/record/#G1013590404 資料類型 thesis dc.contributor.advisor 溫肇東 zh_TW dc.contributor.advisor Wen, Jordan en_US dc.contributor.author (Authors) 牧容 zh_TW dc.contributor.author (Authors) Lukasheva Nataliya en_US dc.creator (作者) 牧容 zh_TW dc.creator (作者) Nataliya, Lukasheva en_US dc.date (日期) 2017 en_US dc.date.accessioned 1-Mar-2017 17:36:33 (UTC+8) - dc.date.available 1-Mar-2017 17:36:33 (UTC+8) - dc.date.issued (上傳時間) 1-Mar-2017 17:36:33 (UTC+8) - dc.identifier (Other Identifiers) G1013590404 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/106998 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 101359040 zh_TW dc.description.abstract (摘要) 電子商務是一個非常有前途的業務。電子商務可提供網上交易和管理等全過程的服務，因此它具有廣告宣傳、咨詢洽談、網上訂購、網上支付、電子帳戶、服務傳遞、意見徵詢、交易管理等各項功能。本研究的主要目的是試圖了解俄羅斯電子商務市場的本質，特別是在飲料，茶葉領域。找到這個行業成功和失敗的主要因素。尋找外國遙遠文化中一個看似外星人的新產品的背景和感興趣的因素和成功。 zh_TW dc.description.abstract (摘要) E-commerce is a business that is on the rise today and the internet’s vast potential has made it easier for organizations to reach out to a larger pool of the people. Cultural exchange between different, alien, distant cultures makes this kind of business even more exciting and attractive. The main purpose of this research is to try to understand the nature of Russian e-commerce market, especially in the beverage, tea area. To find the main factors of success and failure in this industry. To find the background and factors of interest and success for a seemingly alien novel product from a foreign distant culture.The purpose of this research is to understand factors that led two successful players in the tea and coffee e-commerce business in Russia. By identifying their know-hows and basic approaches and techniques it should be easier to build a new more up-to-date project. On the other hand, their mistakes might be a lesson that should not be repeated.Through the case-study approach author tried to project the possible model of development on the new tea business. The idea behind Chaguan project is to offer unique and new product. Very important part of the value proposition is educational information about tea. Chaguan project will have its website and social networks presence. Customers will be offered a decent range of tea, from good quality tea to aged expensive tea that can be only purchased through special order. Label special order should make the fact of purchasing more meaningful. en_US dc.description.tableofcontents Chapter 1: Introduction 11.1. Research motivation and background 21.2. Research questions 51.3. Research flow 6Chapter 2: E-commerce 72.1. Introduction 82.2. E-commerce definition, components and fundamentals 92.3. Kinds of E-commerce and principles of work 142.4. Benefits of E-Commerce 172.5 Summary 18Chapter 3: Russian market 203.1 Internet penetration in Russia 213.2 Internet penetration in Regions 243.3 Russian Е-commerce Industry Introduction (including food and beverage e-commerce) 263.5 Tea market in Russia (off-line and on-line market) 353.6 Summary 40Chapter 4: Russian on-line shops case-studies 424.1 RealChinaTea 444.2 Torrefacto 524.3 Summary 59Chapter 5: Taiwanese tea on-line shop model 625.1 What company does 635.3 Future development of the project 75Chapter 6: Conclusion 77Scope and Limitations of this Research 81References 82Appendix 85 zh_TW dc.format.extent 2564826 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1013590404 en_US dc.subject (關鍵詞) 台灣茶 zh_TW dc.subject (關鍵詞) 網絡商店 zh_TW dc.subject (關鍵詞) 電子商務 zh_TW dc.subject (關鍵詞) 茶觀 zh_TW dc.subject (關鍵詞) E-commerce en_US dc.subject (關鍵詞) Taiwanese tea en_US dc.subject (關鍵詞) on-line shop en_US dc.subject (關鍵詞) Chaguan en_US dc.title (題名) 電子商務：台灣茶網絡商店"茶觀" zh_TW dc.title (題名) E-commerce : Taiwanese tea on-line shop Chaguan in Russia en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Alex, P. (2016, April 18). Re: Russian tea market: 2001-2016. [Online analytical survey entry]. Retrieved from: http://ab-centre.ru/news/rynok-chaya-rossii-v-2001-2016-ggCHIN-RU (2015, June 19). Re: Russia tea market survey. [Online company survey]. Retrieved from: http://chin-ru.com/rynok-chaja-v-rossii/ East-West Digital News (2016, September 1). Ecommerce in Russia. [on-line report]. Retrieved from: http://ecommercenews.eu/ecommerce-per-country/ecommerce-russia/Ecommerce worldwide (2015, December 17). Re: E-retail in Russia. [on-line report]. Retrieved from: https://www.ecommerceworldwide.com/AcuCustom/Sitename/DAM/002/e-retail_Russia.pdf E-pepper (2014, October 14). Re: Realchinatea.ru: the hardest thing for us not to keep the old clients, but to attract new ones. [Online newspaper]. Retrieved from: http://www.e-pepper.ru/articles/intervyu/grigorij-potemkin-realchinatea-ru-dlya-nas-samoe-slozhnoe-ne-uderzhat-klienta-a-privlech-novogo.htmlGFK (2016, January 1). Internet penetration in Russia. [on-line report]. Retrieved from: http://www.gfk.com/fileadmin/user_upload/dyna_content/RU/Documents/Press_Releases/2016/Internet_Usage_Russia_2015.pdfJones Don, Scott Mark, Villars Rick (2001). E-Commerce for Dummies. New York: Wiley Karpova, Anastasiya (2015, February 2). Re: Tea expansion: how an entrepreneur from Ural conquered Chinese market. [Online newspaper]. Retrieved from: http://www.forbes.ru/svoi-biznes/istorii-uspekha/280363-chainaya-ekspansiya-kak-uralskii-biznesmen-pokoryaet-kitaiskii-ry Kuzmina, Anna (2015, June 30). Re: An introduction to online payments in Russia. [Online newspaper]. Retrieved from: https://www.internetretailer.com/commentary/2015/06/30/introduction-online-payments-russiaLaowaicast (2012, November 12). Re: Gregory Potemkin on Chinese tea. [Online podcast]. Retrieved from: http://laowaicast.ru/2012/11/laowaicast-124/ Laudon K.C & Traver C. (2013). E-Commerce (10th Edition). Boston, Mass: Pearson/Addison WesleyLee In. (2014). Trends in e-business, e-services, and e-commerce: impact of technology on goods, services, and business transactions. Pennsylvania: IGI GlobalMaurya, A. (2016, February 27). Re: Why Lean Canvas vs. Business Model Canvas? [Online blog entry]. Retrieved from: https://leanstack.com/why-lean-canvas/ OECD (2013, January 17). Electronic Commerce. [on-line glossary]. Retrieved from: https://stats.oecd.org/glossary/detail.asp?ID=4721Omelchuk Inna (2015, December 17). Re: We have gone through the main stages of the payment market development. [on-line magazine]. Retrieved from: http://psm7.com/interview/my-proshli-vse-osnovnye-etapy-razvitiya-platezhnogo-rynka-aleksandr-magomedov-yandeks-dengi.html Osterwalder A. & Pigneur Y. (2013). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, N.J. : WileyOsterwalder Alexander, Pigneur Yves, Bernarda Gregory, Smith Alan (2015). Value Proposition Design: How to Create Products and Services Customers Wan. Strategyzer: WilleyPashyok, Andrey (2013, April 3). Re:. Tea business. [Online newspaper]. Retrieved from: https://mybiz.ru/articles/success_stories/chajnyj-posyltorg/Russian Search Marketing (2015, May 19). Facts & Figures: Russian Internet Growth and Development. [on-line report]. Retrieved from: http://russiansearchmarketing.com/facts-figures-russian-internet-growth-and-development/Samoilenko Anna (2016, October 01). Re: E-commerce in Russia: Challenges and Opportunities. [on-line report]. Retrieved from: http://www.theseus.fi/bitstream/handle/10024/118875/Samoilenko_Anna.pdf?sequence=1 Savinov, Ilya (2014, July 7). Re: Torrefact.ru. [Online journal]. Retrieved from: http://www.moedelo.org/journal/torrefacto/ Sichev Michael (2015, May 10). Re: Review of Russia tea and coffee market. [Online magazine survey]. Retrieved from: http://www.foodmarket.spb.ru/current.php?article=2151 Suvorova, Natalia (2015, April 15). Re: How does it work. How did a start up make money on roasting coffee beans? [Online newspaper]. Retrieved from: http://www.rbc.ru/own_business/15/04/2015/552d1cd29a7947297d3fe62eTalbot, Kate (2015, December 1). Re: 5 Tips for Selling Products on Instagram. [Online blog entry]. Retrieved from: http://www.socialmediaexaminer.com/5-tips-for-selling-products-on-instagram/TNS (2015, June 9). Re: TNS Russia Studied the Popularity of E-money. [Online survey]. Retrieved from: https://money.yandex.ru/doc.xml?id=527114Tong Frank (2015, June 23). Re: Alibaba says its Aliexpress.com is the leading retail site in Russia. [e-commerce intelligence portal]. Retrieved from: https://www.internetretailer.com/2015/06/23/alibaba-says-its-aliexpresscom-leading-retail-site-ru Watson T. Richard, Zinkhan M. George (2000). Electronic Commerce: The Strategic Perspective. Fort Worth, Tex.: Dryden PressZheng Qin. Zheng, Chang Yang, Li Shundong, Li Fengxiang (2014). E-Commerce Strategy (Advanced Topics in Science and Technology in China). Hangzhou: Zhejiang University Press zh_TW
