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題名 針對台灣大學生對印度形象之探究
India`s Image among English Speaking Taiwanese University Students作者 孟立誠
Noman, Al Haris貢獻者 王淑美
Wang, Sumei
孟立誠
Al Haris Noman關鍵詞 意象
想像
寶萊塢
文化互動
呈現
教科書
Image
Imagination
Bollywood
Mediated cultural interaction
Representation
Textbooks日期 2016 上傳時間 5-Apr-2017 15:37:54 (UTC+8) 摘要 I would first like to thank my thesis advisor Dr. Sumei Wang. Dr. Wang’s office has been always accessible. I could always go to her whenever I needed help in regard to my research or writing. She has allowed me to pursue my research interest, and has guided me back on track whenever I lost track of my work. It is through her support, when I ran into personal problems and was finding it difficult to carry on with my research, that my research endeavor has been successful. She has been a constant source of inspiration and strength. I would also like to thank the experts, who were committee members for this thesis, Dr. Tingyu Kang and Dr. Eva Tsai. Their critical and encouraging comments have been helpful in carrying out this research.I must not fail to acknowledge the contribution of students of the International Masters in International Communication Studies (IMICS) and other Taiwanese students who participated in my focus group discussions. They took time from their busy schedules to participate in them. I must express my profound gratitude to my parents and to my friends for providing me with unfailing support and continuous encouragement throughout my study and research. This thesis would not have been possible without them. Finally, I would like to thank the Government of Taiwan, Taiwan’s Embassy in India and the Taiwan Education Center in JMI University, New Delhi. They provided the Ministry of Education (MOE) scholarship, which allowed me to undertake this master’s degree and research. I’m here, under the blue sky of Taiwan, but I feel India so close to my heart. It’s a matter of pride to tell my friends about India. Describing the beauty and incredibleness of my country to my friends here gives me immense pleasure. 參考文獻 Ahmed, I. (2011, November). Muslim Themes in Bollywood. New age Islam. Retrieved June 16, 2016, from http://www.newageislam.com/islam-and-the-media/muslim-themes-in-bollywood-/d/6421Anholt, S. (2007). Competitive Identity. Palgrave Macmillan, New YorkBarnouw, E and S Krishnaswany (1963). Indian Film, Columbia University Press, New YorkBarthes, R. (1977). Image, music, text (S. Heath, Trans.). London: FontanaBeck, U.(2003). Toward a new critical theory with a cosmopolitan intent. Constellations, 10(4), 453-468Chisnall P. (2001). Marketing research (6th Ed). McGraw-Hill: LondonDenscombe M. (2007). The Good Research Guide, 3/e. McGraw Hill/ Open University Press: Maidenhead, p.27Dwyer, R. (2014). Bollywood’s India: Hindi cinema as a guide to contemporary India.London/Chicago: Reaktion Books, p.8Dwyer, R. (2006). 13 The Saffron Screen? Hindu Nationalism and the Hindi Film. Religion, Media, and the Public Sphere, 273Forehead Markings. (n.d.). Retrieved January 11, 2017, from http://www.fashionencyclopedia.com/fashion_costume_culture/The-Ancient-World-India/Forehead-Markings.htmlFoucault, M. (1980). Power-knowledge: Selected interviews and other writings, 1972–1977.Brighton, UK: Harvester PressGabriel, K. (2010). Melodrama and the nation: sexual economies of Bombay cinema, 1970- 2000. New Delhi: Women Unlimited, an associate of Kali for WomenGaroo, R. (2016, March 17). Mehndi Designs For Men - Don`t Miss The 10 Cool And Artistic. Retrieved December 11, 2016, from http://www.thebridalbox.com/articles/mehndi-designs-for-men_0031633/Ghose, A. (2006). Of Names of Women in Hindi Cinema: An Exploration in Semantics (No. id: 617)Hall, S. (1996). Introduction: Who needs ‘Identity’? in: Hall, S. – Du Gay, P. (ed.) (1996):Questions of Cultural Identity. Sage Publication, London. pp. 1-17Hall, S. (1997). Representation: Cultural representations and signifying practices. London:Sage in association with the Open University PressImage. (n.d.). Oxforddictionaries.com. Retrieved May17, 2016, from http://www.oxforddictionaries.com/definition/english/imageJanes, B. (2012) Theoretical and Practical Issues in Measuring Country Image: Dimension and Measurement Model of Country Image and Country Brand. Thesis submitted for the degree of doctor of philosophy, School of business administration, Corvinus University of BudapestJogdand, Y. (2013). Humiliated by caste: Understanding emotional consequences of identity denial. Junior Scholar Blog, International Society of Political Psychology. Retrievedfrom http://www.ispp.org/jsc/blog/humiliated-by-caste-understanding-emotional-consequences-of-identity-denialKaplan, R. D. (1994, February). The Coming Anarchy. Retrieved February 12, 2017, from https://www.theatlantic.com/magazine/archive/1994/02/the-coming-anarchy/304670/Khan, S. (2009). Nationalism and Hindi Cinema: Narrative Strategies in Fanaa. Studies in South Asian Film & Media, 1(1), 85-99Kotler, P. and Gertner, D. (2002). Country as Brand, Product and Beyond: A Place Marketing and Brand Management Perspective. Brand Management, Vol. 9. No. 4-5. pp. 249-261Krueger, Richard A.& Casey,Elly Anne.(2000). Focus Group: A practical guide for applied research. California: Sage publicationsKumar, S. (2013). Constructing the Nation’s Enemy: Hindutva, popular culture and the Muslim ‘other’ in Bollywood cinema. Third World Quarterly, 34(3), 458-469Lee, S., Toth, E.L. and Shin, H. (2008). Cognitive categorization and routes of national reputation formation: US opinion leaders’ view on South Korea. Place Branding and Pubic Diplomacy 4(4): 272–286Lippmann, W. (1922). Public opinion. New York Free PressMartin, I. M., and Eroglu, S. (1993). Measuring a multi-dimension construct: Country image.Journal of Business Research, 28(3):191-210Maurya, R. K. (2016). Do Hindi Cinema & Television Serials Propagate Caste Stereotypes through Surnames of Characters: A Content Analysis. The International Journal of Indian Psychology, 3(3). DIP: 18.01.055/20160303Morley, D. (2000). Home territories: Media, mobility and identity. London and New York: Routledge. p.149, p.151Nagashima, A. (1970). A comparison of Japanese and U.S. attitudes toward foreign products.Journal of Marketing, 34:68-74Nandy, Ashis (1995 [1990c]). “An intelligent critic’s guide to Indian cinema,” in The Savage Freud and Other Essays on Possible and Retrievable Selves. New Delhi: Oxford University PressNimmo, D. (1978). Political communication and public opinion in America. California: Good Year.Nye Jr, J.S. (2004). Soft Power: The Means to Success in World Politics. Cambridge, MA: Public Affairs (Perseus Books Group), p.226Nye Jr, J.S. (2004) Soft Power: The Means to Success in World Politics. Cambridge, MA: Public Affairs (Perseus Books Group)Orgad, S. (2012). Media Representation and the Global Imagination. Cambridge, UK: Polity. p.15-23, p.126Pandey, G. (2013). A history of prejudice: race, caste, and difference in India and the United States. Cambridge University PressPearce PL. (1988). The Ulysses Factor: Evaluating Visitors in Tourist Settings. Springer- Verlag: New York. p.62Raviv, Y. (2002). National Identity on a Plate. The Palestine-Israel Journal, 9(1). Retrieved January1, 2017, from http://www.pij.org/details.php?id=805Sarkar, B. (2010). Mourning the nation: Indian cinema in the wake of Partition. New Delhi: Orient Black SwanTaiwan-India relations, roc-taiwan.org, Retrieved November 14, 2016 from http://www.roc-taiwan.org/in_en/post/39.htmlThompson, J.B. (1995). The Media and Modernity. Cambridge: PolityWang, S. (2007). Becoming Taiwanese: Everyday Practices and Identity Transformation Thesis submitted for the degree of doctor of philosophy, Department of sociology, Lancaster UniversityWang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review 32(2): 91–96Wight LT, Crimp M. (2000). The Marketing Research Process (5th Ed). Prentice Hall 描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
103461020資料來源 http://thesis.lib.nccu.edu.tw/record/#G1034610201 資料類型 thesis dc.contributor.advisor 王淑美 zh_TW dc.contributor.advisor Wang, Sumei en_US dc.contributor.author (Authors) 孟立誠 zh_TW dc.contributor.author (Authors) Al Haris Noman en_US dc.creator (作者) 孟立誠 zh_TW dc.creator (作者) Noman, Al Haris en_US dc.date (日期) 2016 en_US dc.date.accessioned 5-Apr-2017 15:37:54 (UTC+8) - dc.date.available 5-Apr-2017 15:37:54 (UTC+8) - dc.date.issued (上傳時間) 5-Apr-2017 15:37:54 (UTC+8) - dc.identifier (Other Identifiers) G1034610201 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/108124 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際傳播英語碩士學位學程(IMICS) zh_TW dc.description (描述) 103461020 zh_TW dc.description.abstract (摘要) I would first like to thank my thesis advisor Dr. Sumei Wang. Dr. Wang’s office has been always accessible. I could always go to her whenever I needed help in regard to my research or writing. She has allowed me to pursue my research interest, and has guided me back on track whenever I lost track of my work. It is through her support, when I ran into personal problems and was finding it difficult to carry on with my research, that my research endeavor has been successful. She has been a constant source of inspiration and strength. I would also like to thank the experts, who were committee members for this thesis, Dr. Tingyu Kang and Dr. Eva Tsai. Their critical and encouraging comments have been helpful in carrying out this research.I must not fail to acknowledge the contribution of students of the International Masters in International Communication Studies (IMICS) and other Taiwanese students who participated in my focus group discussions. They took time from their busy schedules to participate in them. I must express my profound gratitude to my parents and to my friends for providing me with unfailing support and continuous encouragement throughout my study and research. This thesis would not have been possible without them. Finally, I would like to thank the Government of Taiwan, Taiwan’s Embassy in India and the Taiwan Education Center in JMI University, New Delhi. They provided the Ministry of Education (MOE) scholarship, which allowed me to undertake this master’s degree and research. I’m here, under the blue sky of Taiwan, but I feel India so close to my heart. It’s a matter of pride to tell my friends about India. Describing the beauty and incredibleness of my country to my friends here gives me immense pleasure. en_US dc.description.tableofcontents 1. Introduction 11.1 India through the eyes of my Taiwanese friends and classmates 21.2 Motivation 52. Literature review 62.1 Definition of Image 62.2 Country image 72.3 Categories of definition 92.4 National identity and National stereotype 92.5 Theories on representation 102.6 Approaches to the study of representation and meaning production 122.7 Impact of globalization on the study of media representation 142.8 Movies: Imagination and representation 172.9 Media representation(s): The case of Bollywood 182.10 Mediated (?) identities cultural interaction 212.11 Conclusion 223. Methodology 243.1 Research design 283.2 Data collection process 293.3 “The Lunchbox” 303.4 The mood of the field 333.5 Data Sources 334. India through the lens of Bollywood; Pilot FGD and its results 344.1 Introduction of FGDs; second and third 394.2 Population, poverty and the slums 414.3 Question of modernity, health hygiene, security 484.4 Indian Food 524.5 Gender relations and family life in India 604.6 Tradition, religion and the caste system 64 5. Conclusion 745.1 Reflection 785.2 Limitation 795.3 Contribution 795.4 Future course of further research 80References 82Appendices 87Appendix 1: Background information on focus group members 87Appendix 2: Focus Group Questions 90Appendix 3: Public screening of movie “The Lunchbox” in Taipei Public Library 92Appendix 4: Henna/Mehndi and Forehead markings: Bindi and Tilak 93Appendix 5: India in three Words: Tag cloud 94Appendix 6: Articles from textbooks in Taiwanese high schools 96 zh_TW dc.format.extent 5848384 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1034610201 en_US dc.subject (關鍵詞) 意象 zh_TW dc.subject (關鍵詞) 想像 zh_TW dc.subject (關鍵詞) 寶萊塢 zh_TW dc.subject (關鍵詞) 文化互動 zh_TW dc.subject (關鍵詞) 呈現 zh_TW dc.subject (關鍵詞) 教科書 zh_TW dc.subject (關鍵詞) Image en_US dc.subject (關鍵詞) Imagination en_US dc.subject (關鍵詞) Bollywood en_US dc.subject (關鍵詞) Mediated cultural interaction en_US dc.subject (關鍵詞) Representation en_US dc.subject (關鍵詞) Textbooks en_US dc.title (題名) 針對台灣大學生對印度形象之探究 zh_TW dc.title (題名) India`s Image among English Speaking Taiwanese University Students en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Ahmed, I. (2011, November). Muslim Themes in Bollywood. New age Islam. Retrieved June 16, 2016, from http://www.newageislam.com/islam-and-the-media/muslim-themes-in-bollywood-/d/6421Anholt, S. (2007). Competitive Identity. Palgrave Macmillan, New YorkBarnouw, E and S Krishnaswany (1963). Indian Film, Columbia University Press, New YorkBarthes, R. (1977). Image, music, text (S. Heath, Trans.). London: FontanaBeck, U.(2003). Toward a new critical theory with a cosmopolitan intent. Constellations, 10(4), 453-468Chisnall P. (2001). Marketing research (6th Ed). McGraw-Hill: LondonDenscombe M. (2007). The Good Research Guide, 3/e. McGraw Hill/ Open University Press: Maidenhead, p.27Dwyer, R. (2014). Bollywood’s India: Hindi cinema as a guide to contemporary India.London/Chicago: Reaktion Books, p.8Dwyer, R. (2006). 13 The Saffron Screen? Hindu Nationalism and the Hindi Film. Religion, Media, and the Public Sphere, 273Forehead Markings. (n.d.). Retrieved January 11, 2017, from http://www.fashionencyclopedia.com/fashion_costume_culture/The-Ancient-World-India/Forehead-Markings.htmlFoucault, M. (1980). Power-knowledge: Selected interviews and other writings, 1972–1977.Brighton, UK: Harvester PressGabriel, K. (2010). Melodrama and the nation: sexual economies of Bombay cinema, 1970- 2000. New Delhi: Women Unlimited, an associate of Kali for WomenGaroo, R. (2016, March 17). Mehndi Designs For Men - Don`t Miss The 10 Cool And Artistic. Retrieved December 11, 2016, from http://www.thebridalbox.com/articles/mehndi-designs-for-men_0031633/Ghose, A. (2006). Of Names of Women in Hindi Cinema: An Exploration in Semantics (No. id: 617)Hall, S. (1996). Introduction: Who needs ‘Identity’? in: Hall, S. – Du Gay, P. (ed.) (1996):Questions of Cultural Identity. Sage Publication, London. pp. 1-17Hall, S. (1997). Representation: Cultural representations and signifying practices. London:Sage in association with the Open University PressImage. (n.d.). Oxforddictionaries.com. Retrieved May17, 2016, from http://www.oxforddictionaries.com/definition/english/imageJanes, B. (2012) Theoretical and Practical Issues in Measuring Country Image: Dimension and Measurement Model of Country Image and Country Brand. Thesis submitted for the degree of doctor of philosophy, School of business administration, Corvinus University of BudapestJogdand, Y. (2013). Humiliated by caste: Understanding emotional consequences of identity denial. Junior Scholar Blog, International Society of Political Psychology. Retrievedfrom http://www.ispp.org/jsc/blog/humiliated-by-caste-understanding-emotional-consequences-of-identity-denialKaplan, R. D. (1994, February). The Coming Anarchy. Retrieved February 12, 2017, from https://www.theatlantic.com/magazine/archive/1994/02/the-coming-anarchy/304670/Khan, S. (2009). Nationalism and Hindi Cinema: Narrative Strategies in Fanaa. Studies in South Asian Film & Media, 1(1), 85-99Kotler, P. and Gertner, D. (2002). Country as Brand, Product and Beyond: A Place Marketing and Brand Management Perspective. Brand Management, Vol. 9. No. 4-5. pp. 249-261Krueger, Richard A.& Casey,Elly Anne.(2000). Focus Group: A practical guide for applied research. California: Sage publicationsKumar, S. (2013). Constructing the Nation’s Enemy: Hindutva, popular culture and the Muslim ‘other’ in Bollywood cinema. Third World Quarterly, 34(3), 458-469Lee, S., Toth, E.L. and Shin, H. (2008). Cognitive categorization and routes of national reputation formation: US opinion leaders’ view on South Korea. Place Branding and Pubic Diplomacy 4(4): 272–286Lippmann, W. (1922). Public opinion. New York Free PressMartin, I. M., and Eroglu, S. (1993). Measuring a multi-dimension construct: Country image.Journal of Business Research, 28(3):191-210Maurya, R. K. (2016). Do Hindi Cinema & Television Serials Propagate Caste Stereotypes through Surnames of Characters: A Content Analysis. The International Journal of Indian Psychology, 3(3). DIP: 18.01.055/20160303Morley, D. (2000). Home territories: Media, mobility and identity. London and New York: Routledge. p.149, p.151Nagashima, A. (1970). A comparison of Japanese and U.S. attitudes toward foreign products.Journal of Marketing, 34:68-74Nandy, Ashis (1995 [1990c]). “An intelligent critic’s guide to Indian cinema,” in The Savage Freud and Other Essays on Possible and Retrievable Selves. New Delhi: Oxford University PressNimmo, D. (1978). Political communication and public opinion in America. California: Good Year.Nye Jr, J.S. (2004). Soft Power: The Means to Success in World Politics. Cambridge, MA: Public Affairs (Perseus Books Group), p.226Nye Jr, J.S. (2004) Soft Power: The Means to Success in World Politics. Cambridge, MA: Public Affairs (Perseus Books Group)Orgad, S. (2012). Media Representation and the Global Imagination. Cambridge, UK: Polity. p.15-23, p.126Pandey, G. (2013). A history of prejudice: race, caste, and difference in India and the United States. Cambridge University PressPearce PL. (1988). The Ulysses Factor: Evaluating Visitors in Tourist Settings. Springer- Verlag: New York. p.62Raviv, Y. (2002). National Identity on a Plate. The Palestine-Israel Journal, 9(1). Retrieved January1, 2017, from http://www.pij.org/details.php?id=805Sarkar, B. (2010). Mourning the nation: Indian cinema in the wake of Partition. New Delhi: Orient Black SwanTaiwan-India relations, roc-taiwan.org, Retrieved November 14, 2016 from http://www.roc-taiwan.org/in_en/post/39.htmlThompson, J.B. (1995). The Media and Modernity. Cambridge: PolityWang, S. (2007). Becoming Taiwanese: Everyday Practices and Identity Transformation Thesis submitted for the degree of doctor of philosophy, Department of sociology, Lancaster UniversityWang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review 32(2): 91–96Wight LT, Crimp M. (2000). The Marketing Research Process (5th Ed). Prentice Hall zh_TW
