| dc.contributor | 廣告系 | - |
| dc.creator (作者) | 張卿卿 | zh_TW |
| dc.creator (作者) | Chang, Chingching | - |
| dc.date (日期) | 2016-08 | - |
| dc.date.accessioned | 25-Apr-2017 15:50:02 (UTC+8) | - |
| dc.date.available | 25-Apr-2017 15:50:02 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Apr-2017 15:50:02 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/109222 | - |
| dc.description.abstract (摘要) | This study argues that behavioral recommendations in health news function as cues to action. A proposed self-oriented model seeks to explore the impacts of behavioral recommendations in health research news as cues to action through their influences on self-relevancy and self-efficacy. A content analysis (Study 1) first establishes that health research news commonly features behavioral recommendations. A message experiment (Study 2) then explores the utility of behavioral recommendations as cues to action by demonstrating a self-relevancy effect: Health research news with, as opposed to without, behavioral recommendations increases the self-relevancy of advocated health behaviors, which then improve people’s attitudes toward and intentions to adopt those behaviors. A second message experiment (Study 3) tests whether varying presentations of behavioral recommendations alter their effectiveness as cues to action and thus people’s behavioral intentions through a dual effect process. In addition to the previously demonstrated self-relevancy effect, this experiment shows that concrete, as opposed to abstract, behavioral recommendations trigger a self-efficacy effect, increasing perceived self-efficacy and further improving behavioral intentions. | - |
| dc.format.extent | 111 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Journal of Health Communication, Vol.21, No.8, pp.954-968 | - |
| dc.title (題名) | Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes | - |
| dc.type (資料類型) | article | - |
| dc.identifier.doi (DOI) | 10.1080/10810730.2016.1204377 | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1080/10810730.2016.1204377 | - |
