| dc.contributor | 企管系 | |
| dc.creator (作者) | Horng, Shwu-Min | |
| dc.creator (作者) | 洪叔民 | zh_TW |
| dc.date (日期) | 2016-12 | |
| dc.date.accessioned | 26-Apr-2017 16:50:14 (UTC+8) | - |
| dc.date.available | 26-Apr-2017 16:50:14 (UTC+8) | - |
| dc.date.issued (上傳時間) | 26-Apr-2017 16:50:14 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/109223 | - |
| dc.description.abstract (摘要) | This study examines the individual and social factors influencing the participation intention of viewers andposters in virtual communities. Trust, reward, structural capital, and cognitive capital play significant roles for bothtypes of user. Reputation and reciprocity have a positive impact only on posters` participation intention, whileviewers are also affected by enjoyment. The only social factor having no effect on posters’ participation intention isidentification. Viewing behavior is not correlated with reciprocity and identification. The positive relationshipbetween reward and participation intention is stronger for posters than for viewers. In addition, managerialimplications and suggestions for future research are discussed. | |
| dc.format.extent | 452419 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Journal of Electronic Commerce Research, Vol.17, No.4, pp.289-311 | |
| dc.subject (關鍵詞) | Virtual communities;Social capital;User participation;Viewers and posters; Electronic word of mouth (eWOM) | |
| dc.title (題名) | A study of active and passive user participation in virtual communities | |
| dc.type (資料類型) | article | |
