| dc.contributor | 傳播博二 | |
| dc.creator (作者) | 田詩薇 | zh_TW |
| dc.creator (作者) | Hsu, Meng-Hsiang;Tien, Shih-Wei;Lin, Hsien-Cheng;Chang, Chun-Ming | |
| dc.date (日期) | 2015-02 | |
| dc.date.accessioned | 26-Apr-2017 17:07:36 (UTC+8) | - |
| dc.date.available | 26-Apr-2017 17:07:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 26-Apr-2017 17:07:36 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/109236 | - |
| dc.description.abstract (摘要) | Purpose– Drawing upon the literature of Uses and Gratifications (U & G) Theory, the purpose of this paper is to propose that entertainment, information seeking, socialization, and self-presentation are the motivational factors affecting continuance intention of social media. This paper further investigates the moderating effects of cultural difference and socio-economic status on the link between these motivational factors and continuance intention. | |
| dc.format.extent | 258481 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Information Technology & People, Vol.28, No.s1, pp.247-274 | |
| dc.subject (關鍵詞) | Cross-cultural issues; Social networking (e.g. Facebook; second life); Cross-national study; Social network analysis | |
| dc.title (題名) | Understanding the roles of cultural differences and socio-economic status in social media continuance intention | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1108/ITP-01-2014-0007 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1108/ITP-01-2014-0007 | |
