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題名 台灣壽險業關係行銷運用與行銷績效之研究
A Research into Relationship Marketing Strategies of Life Insurance Firms in Taiwan and Their Association with Marketing Performance
作者 謝耀龍
貢獻者 風管系 
日期 1999-09
上傳時間 23-May-2017 13:21:04 (UTC+8)
關聯 中山管理評論, Vol.7, No.3, pp.821-846
資料類型 article
dc.contributor 風管系 -
dc.creator (作者) 謝耀龍zh_TW
dc.date (日期) 1999-09-
dc.date.accessioned 23-May-2017 13:21:04 (UTC+8)-
dc.date.available 23-May-2017 13:21:04 (UTC+8)-
dc.date.issued (上傳時間) 23-May-2017 13:21:04 (UTC+8)-
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=126574-
dc.format.extent 115 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) 中山管理評論, Vol.7, No.3, pp.821-846-
dc.title (題名) 台灣壽險業關係行銷運用與行銷績效之研究zh_TW
dc.title (題名) A Research into Relationship Marketing Strategies of Life Insurance Firms in Taiwan and Their Association with Marketing Performance-
dc.type (資料類型) article-