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題名 牙醫連鎖企業強化核心競爭力之研究 : 以個案公司為例
Business model for dental clinic chain store作者 蔡達源 貢獻者 林柏生
蔡達源關鍵詞 牙科連鎖企業化經營
口腔連鎖
醫療連鎖
牙科連鎖
診所連鎖經營
醫療商業模式日期 2015 上傳時間 1-Jun-2017 09:50:59 (UTC+8) 摘要 對企業競爭力問題的研究一直是一個熱門的話題，但是對牙醫連鎖企業競爭力問題的研究文獻還是很少。究其原因如下：牙醫連鎖業是一個專門性很強的行業，其服務過程、市場特徵和產品特性有許多不同於一般性製造業和商業的地方。許多研究競爭力問題的文獻大多熱衷於一些重要的產業或帶共同性多一些的產業的企業競爭力問題的研究。本文以連鎖企業管理、核心競爭力理論、價值鏈理論為基本的分析基礎，對牙醫連鎖企業的經營環境和經營現狀作深入研究，探討個案牙醫連鎖企業的競爭力狀況、構成要素、影響因素；對牙醫連鎖企業的價值鏈做深入分析，提出建立基於價值鏈的牙醫連鎖企業的核心競爭力體系的基本觀念和提升其核心競爭力的途徑和方法。 參考文獻 參考文獻[1]王美音譯, (民87), "知識創新之泉：智價企業的經營, " 遠流出版， Dorothy Leonard-Barton原著。[2]張新華， 範憲, (2002), "識別、構建和保持企業核心競爭力, " 復旦學報, (5). [3]Barney, Jay B., (2001), "Resource-based theories of competitive advantage:A ten-year retrospective on the resource-based view, " Journal of Management, Vol.27,pp.643-650.[4]Coombs, R., (1996), "Core competencies and the strategic management of R&D, " R&D Management, 26 (4).[5]Gallon, M., Stillman, M. and , D. Coates, (1995), "Putting Core Competency Thinking Into Practice," Research Technology Management,Vol. 38 No. 3, May–June , pp. 20–28.[6]Patel, P. and K. Pavitt, (1994), "National Innovation Systems: Why they are Important,and how they might be Measured and Compared," Economics of Innovation and New Technology, 3: 77-95.[7]Porter . Michael E., (1987), “From Competitive Advantage to Corporate Strategy," Harvard Business Review 43.[8]Porter. Michael E., (1996), "What is Strategy?" Harvard Business Review, pp. 61-78.[9]Prahalad, C. K. and G. Hamel, (1990), "The Core Competence of the Corporation, " Harvard Business Review, May-June. [10]Raffa, M. and G. Zollo, (1994), "Sources of innovation & professionals in small innovative firms," International Journal of Technology Management, 9, Nos 3/4, 481-496.[11]Sanchez, Ron, Aime Heene, and Thomas Howard, (1996) "Dynamics of Competence-Based Competition, " Pergamon Press, May .[12]Teece, David J., Gary Pisano and Amy Shuen, (1997), "Dynamic Capabilities and Strategic Management," Strategic Management Journal, Vol. 18, No. 7. , pp. 509-533. 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
100932422資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100932422 資料類型 thesis dc.contributor.advisor 林柏生 zh_TW dc.contributor.author (Authors) 蔡達源 zh_TW dc.creator (作者) 蔡達源 zh_TW dc.date (日期) 2015 en_US dc.date.accessioned 1-Jun-2017 09:50:59 (UTC+8) - dc.date.available 1-Jun-2017 09:50:59 (UTC+8) - dc.date.issued (上傳時間) 1-Jun-2017 09:50:59 (UTC+8) - dc.identifier (Other Identifiers) G0100932422 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110133 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 100932422 zh_TW dc.description.abstract (摘要) 對企業競爭力問題的研究一直是一個熱門的話題，但是對牙醫連鎖企業競爭力問題的研究文獻還是很少。究其原因如下：牙醫連鎖業是一個專門性很強的行業，其服務過程、市場特徵和產品特性有許多不同於一般性製造業和商業的地方。許多研究競爭力問題的文獻大多熱衷於一些重要的產業或帶共同性多一些的產業的企業競爭力問題的研究。本文以連鎖企業管理、核心競爭力理論、價值鏈理論為基本的分析基礎，對牙醫連鎖企業的經營環境和經營現狀作深入研究，探討個案牙醫連鎖企業的競爭力狀況、構成要素、影響因素；對牙醫連鎖企業的價值鏈做深入分析，提出建立基於價值鏈的牙醫連鎖企業的核心競爭力體系的基本觀念和提升其核心競爭力的途徑和方法。 zh_TW dc.description.tableofcontents 第一章緒論 1一、研究背景和動機 1二、研究目的與方法 6三、研究架構與方法 6四、預期貢獻 7五、論文架構 8六、研究限制 10第二章文獻探討與研究方法 11一、牙醫市場 11 二、連鎖企業管理 16三、企業核心競爭力 27四、研究方法:五力分析、SWOT與價值鏈 38第三章個案分析 59一、個案公司介紹 59二、個案公司之PEST環境分析 60三、個案公司之SWOT分析 63四、個案公司競爭力現狀分析 64五、建立基於價值鏈的個案公司核心競爭力分析 72六、提升個案分析核心競爭力的途徑和方法 91第四章 結論與建議 99 zh_TW dc.format.extent 2322802 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100932422 en_US dc.subject (關鍵詞) 牙科連鎖企業化經營 zh_TW dc.subject (關鍵詞) 口腔連鎖 zh_TW dc.subject (關鍵詞) 醫療連鎖 zh_TW dc.subject (關鍵詞) 牙科連鎖 zh_TW dc.subject (關鍵詞) 診所連鎖經營 zh_TW dc.subject (關鍵詞) 醫療商業模式 zh_TW dc.title (題名) 牙醫連鎖企業強化核心競爭力之研究 : 以個案公司為例 zh_TW dc.title (題名) Business model for dental clinic chain store en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考文獻[1]王美音譯, (民87), "知識創新之泉：智價企業的經營, " 遠流出版， Dorothy Leonard-Barton原著。[2]張新華， 範憲, (2002), "識別、構建和保持企業核心競爭力, " 復旦學報, (5). [3]Barney, Jay B., (2001), "Resource-based theories of competitive advantage:A ten-year retrospective on the resource-based view, " Journal of Management, Vol.27,pp.643-650.[4]Coombs, R., (1996), "Core competencies and the strategic management of R&D, " R&D Management, 26 (4).[5]Gallon, M., Stillman, M. and , D. Coates, (1995), "Putting Core Competency Thinking Into Practice," Research Technology Management,Vol. 38 No. 3, May–June , pp. 20–28.[6]Patel, P. and K. Pavitt, (1994), "National Innovation Systems: Why they are Important,and how they might be Measured and Compared," Economics of Innovation and New Technology, 3: 77-95.[7]Porter . Michael E., (1987), “From Competitive Advantage to Corporate Strategy," Harvard Business Review 43.[8]Porter. Michael E., (1996), "What is Strategy?" Harvard Business Review, pp. 61-78.[9]Prahalad, C. K. and G. Hamel, (1990), "The Core Competence of the Corporation, " Harvard Business Review, May-June. [10]Raffa, M. and G. Zollo, (1994), "Sources of innovation & professionals in small innovative firms," International Journal of Technology Management, 9, Nos 3/4, 481-496.[11]Sanchez, Ron, Aime Heene, and Thomas Howard, (1996) "Dynamics of Competence-Based Competition, " Pergamon Press, May .[12]Teece, David J., Gary Pisano and Amy Shuen, (1997), "Dynamic Capabilities and Strategic Management," Strategic Management Journal, Vol. 18, No. 7. , pp. 509-533. zh_TW
