Publications-Periodical Articles
Article View/Open
Publication Export
Google ScholarTM
NCCU Library
Citation Infomation
-
Loading...Loading...
Related Publications in TAIR
| Title | New statistical analysis on marketing research with fuzzy data |
| Creator | 吳柏林 Wu, Berlin Juei Chao, Chen Wang, Chen-Song Lin, Hsin-Cheng |
| Contributor | 應數系 |
| Key Words | Decision making; Fuzzy statistics; Fuzzy data; Marketing research |
| Date | 2016-10 |
| Date Issued | 5-Jun-2017 15:05:57 (UTC+8) |
| Summary | This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people`s thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information. |
| Relation | Journal of Business Research, Volume 69, Issue 6, pp.2176–2181 |
| Type | article |
| DOI | https://doi.org/10.1016/j.jbusres.2015.12.026 |
| dc.contributor | 應數系 | - |
| dc.creator (作者) | 吳柏林 | zh_TW |
| dc.creator (作者) | Wu, Berlin | - |
| dc.creator (作者) | Juei Chao, Chen | en_US |
| dc.creator (作者) | Wang, Chen-Song | en_US |
| dc.creator (作者) | Lin, Hsin-Cheng | en_US |
| dc.date (日期) | 2016-10 | - |
| dc.date.accessioned | 5-Jun-2017 15:05:57 (UTC+8) | - |
| dc.date.available | 5-Jun-2017 15:05:57 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Jun-2017 15:05:57 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/110194 | - |
| dc.description.abstract (摘要) | This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people`s thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information. | - |
| dc.format.extent | 284386 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Journal of Business Research, Volume 69, Issue 6, pp.2176–2181 | - |
| dc.subject (關鍵詞) | Decision making; Fuzzy statistics; Fuzzy data; Marketing research | - |
| dc.title (題名) | New statistical analysis on marketing research with fuzzy data | - |
| dc.type (資料類型) | article | - |
| dc.identifier.doi (DOI) | 10.1016/j.jbusres.2015.12.026 | - |
| dc.doi.uri (DOI) | https://doi.org/10.1016/j.jbusres.2015.12.026 | - |