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題名 Prospect of mobile TV broadcasting in China: socio-technical analysis of CMMB`s development
作者 林翠絹
Lin, T. T. C.
貢獻者 廣電系
關鍵詞 mobile TV broadcasting, mobile TV technology, mobile TV policy, business model, socio-technical analysis
日期 2012
上傳時間 29-Jun-2017 10:22:52 (UTC+8)
摘要 Drawn from extensive document analysis and interviews with stakeholders, this socio-technical study examines the shaping powers of the subsystems (technology, policy/government, and market/industry) of China Multimedia Mobile Broadcasting (CMMB). After the Beijing Olympics, the first commercialized mobile TV expanded its infrastructure and business operations faster than other 3G and mobile TV broadcasting, covering 346 cities by November 2010. The findings show that CMMB, which is the leader in Chinese mobile TV development, is policy/government-driven and technologically ready. However, multiple technological standards and discrepancies between regulatory bodies slowed down its initial rollout. In the market/industry subsystem, content/services scarcity, undesirable pricing schemes, and low brand awareness are the inhibitors that curbed CMMB`s diffusion. However, its strategic collaboration with China Mobile allowed it to quickly increase its user base and sale of CMMB-enabled handsets. Moreover, the socio-technical approach is a useful framework to investigate the forces that shape emerging technological trajectory holistically.
關聯 Chinese Journal of Communication, 5(1), 88-108
資料類型 article
DOI http://dx.doi.org/10.1080/17544750.2011.640543
dc.contributor 廣電系
dc.creator (作者) 林翠絹zh_TW
dc.creator (作者) Lin, T. T. C.
dc.date (日期) 2012
dc.date.accessioned 29-Jun-2017 10:22:52 (UTC+8)-
dc.date.available 29-Jun-2017 10:22:52 (UTC+8)-
dc.date.issued (上傳時間) 29-Jun-2017 10:22:52 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110610-
dc.description.abstract (摘要) Drawn from extensive document analysis and interviews with stakeholders, this socio-technical study examines the shaping powers of the subsystems (technology, policy/government, and market/industry) of China Multimedia Mobile Broadcasting (CMMB). After the Beijing Olympics, the first commercialized mobile TV expanded its infrastructure and business operations faster than other 3G and mobile TV broadcasting, covering 346 cities by November 2010. The findings show that CMMB, which is the leader in Chinese mobile TV development, is policy/government-driven and technologically ready. However, multiple technological standards and discrepancies between regulatory bodies slowed down its initial rollout. In the market/industry subsystem, content/services scarcity, undesirable pricing schemes, and low brand awareness are the inhibitors that curbed CMMB`s diffusion. However, its strategic collaboration with China Mobile allowed it to quickly increase its user base and sale of CMMB-enabled handsets. Moreover, the socio-technical approach is a useful framework to investigate the forces that shape emerging technological trajectory holistically.
dc.format.extent 330582 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Chinese Journal of Communication, 5(1), 88-108
dc.subject (關鍵詞) mobile TV broadcasting, mobile TV technology, mobile TV policy, business model, socio-technical analysis
dc.title (題名) Prospect of mobile TV broadcasting in China: socio-technical analysis of CMMB`s development
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1080/17544750.2011.640543
dc.doi.uri (DOI) http://dx.doi.org/10.1080/17544750.2011.640543