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題名 大方眾籌創業計畫書
DaoFund.com作者 何浩宇
Ho, Leo貢獻者 劉秀明
Liu, Sandra
何浩宇
Ho, Leo關鍵詞 區塊鏈
透明度
群眾募資
Blockchain
Transparency
Crowdfunding
DaoFund.com日期 2017 上傳時間 3-Jul-2017 14:39:01 (UTC+8) 摘要 Transparency has been one of the most important factors/concerns affecting donations. Donors are not sure where their money goes and the difficulty of finding such information makes them hesitate on making donations. On the other hand, NPOs are haunted by lack of donation, governments scratch their heads on regulating the governance of NPOs, and academia find it difficult to collect donation-related data for research purpose. Blockchain, the upstart technology that backs up bitcoin and other cryptocurrencies, is born to solve the trust issue among different parties by providing ultimate transparency. However, adopting a new technology is never easy. Some traction needs to be in-place to engage people on technology adoption. Fortunately, the same technology that pulls people together is also the technology that will be able to build up the community and making a bigger social impact. DaoFund.com is funded with making social impact in mind by bringing aforementioned technologies to the society. 參考文獻 • Public trust and confidence in charities 2016, Research conducted by Populous on behalf of the Charity Commission, 2016, UK government.• “捐贈者對非營利組織課責行為之認同度與捐款意願之研究”，郭瑞坤，張玲瑜，張秦瑞，沈逸晴，張馨芸，2013年6月，非營利組織管理學刊。• “責信認知對捐款意向之影響”，粘嘉宇，2008，逢甲大學。• “資訊透明度對捐款收入影響之實證研究—以台灣公益團體為例”，林江亮，2009，經濟研究。• 非營利組織的公共性與透明化，高永興，2015，[2015第三部門治理與責信學術研討會] 會議論文。• “Bitcoin and Cryptocurrency Technologies” by Princeton University Press, Arvind Narayanan, Joseph Bonneau, Edward Felten, Andrew Miller, Steven Goldfeder, 2016.• 九十二年臺灣地區社會發展趨勢調查（社會參與）統計結果，行政院主計處，2004。• 公益觀察2014(https://www.gitbook.com/book/apatw/observation2014/details)，台灣公益責信協會Association of Philanthropic Accountability，2015。• Bitcoin: A Peer-to-Peer Electronic Cash System, 2008, Satoshi Nakamoto.• Honduras to build land title registry using bitcoin technology, Reuters, May 15, 2015.• The First Government To Secure Land Titles On The Bitcoin Blockchain Expands Project, Forbes, APR 20, 2017.• Bitcoin acceptance growing in Japan, Forbes, Apr. 7, 2017• Nasdaq’s Blockchain-Based Securities Platform Records First Transaction, The Wall Street Journal, Dec 30, 2015• 2016 Charitable Giving Report, Blackbaud Inc., 2016.• flyingV 2015 年度數據回顧，https://report.flyingv.cc/annual/2015/number，2016。• Greater transparency would spur charitable donations: Survey, Image Canada, Nov. 15, 2016.• 2016 年台灣寬頻網路使用調查報告，財團法人台灣網路資訊中心，2016。• 中華民國人口推估（105至150年），國家發展委員會，2016。• 國民所得統計摘要，行政院主計總處，2017。• Transaction record, https://blockchain.info/address/1CzpppydnGN5dQN7iBnZbmm5RXreu7hrHW, Blockchain.info.• Snapshots from website, https://blog.kissmetrics.com/facebook-social-plugins/.• “The great chain of being sure about things”, The Economist, Oct 31st 2015.• “Donor Retention: What Do We Know and What Can We Do About It?”, Adrian Sargean, 2008, Indiana University• Donor Retention in Online Crowdfunding Communities: A Case Study of DonorsChoose.org, Tim Althoff and Jure Leskovec, 2015, Proc Int World Wide Web Conf.• 2011~2015台灣群眾募資大事記(https://annual-report.crowdwatch.tw/2015#intro-section)，群眾觀點Crowd Watch，2016• “台灣收掉、持續中的群眾募資網站有哪些？”，Danny-UMD (群眾募資觀察)，2014. 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933005資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104933005 資料類型 thesis dc.contributor.advisor 劉秀明 zh_TW dc.contributor.advisor Liu, Sandra en_US dc.contributor.author (Authors) 何浩宇 zh_TW dc.contributor.author (Authors) Ho, Leo en_US dc.creator (作者) 何浩宇 zh_TW dc.creator (作者) Ho, Leo en_US dc.date (日期) 2017 en_US dc.date.accessioned 3-Jul-2017 14:39:01 (UTC+8) - dc.date.available 3-Jul-2017 14:39:01 (UTC+8) - dc.date.issued (上傳時間) 3-Jul-2017 14:39:01 (UTC+8) - dc.identifier (Other Identifiers) G0104933005 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110680 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 104933005 zh_TW dc.description.abstract (摘要) Transparency has been one of the most important factors/concerns affecting donations. Donors are not sure where their money goes and the difficulty of finding such information makes them hesitate on making donations. On the other hand, NPOs are haunted by lack of donation, governments scratch their heads on regulating the governance of NPOs, and academia find it difficult to collect donation-related data for research purpose. Blockchain, the upstart technology that backs up bitcoin and other cryptocurrencies, is born to solve the trust issue among different parties by providing ultimate transparency. However, adopting a new technology is never easy. Some traction needs to be in-place to engage people on technology adoption. Fortunately, the same technology that pulls people together is also the technology that will be able to build up the community and making a bigger social impact. DaoFund.com is funded with making social impact in mind by bringing aforementioned technologies to the society. en_US dc.description.tableofcontents 1. Introduction 11.1. Blockchain 21.2. From Involvement to Engagement 41.3. Community 51.4. Crowdfunding 62. Market 82.1. Industry Trend 82.2. Customer Unmet Demand 92.3. Market Potential 113. Competitive Analysis 143.1. Competitors 143.1.1. Crowdfunding Platform 143.1.2. Online Donation Platform 153.1.3. Big Nonprofit Organization 163.2. SWOT Analysis 173.2.1. Strengths 173.2.2. Weakness 173.2.3. Opportunities 183.2.4. Threats 194. DaoFund.com 204.1. Our Mission 204.2. Our Service 205. Marketing Strategy 255.1. Target Segment 255.2. Customer Awareness Strategy 255.3. Customer Acquisition Strategy 275.4. Customer Retention Strategy 305.5. Customer Journey and Touch Points 315.6. Business System 345.6.1. Blockchain Platform Provider 345.6.2. Social Network 365.6.3. Payment Processor 375.6.4. Fundraiser 375.6.5. Government Authority 385.7. Pricing Strategy 396. Management 416.1. Demography 416.2. Organization Structure 416.3. Operational Process 446.3.1. Project Checkup Process 466.3.2. Project Creation Process 466.3.3. Meetup Arrangement Process 466.4. Project Timeline 477. Financial Plan 497.1. Startup Expense and Capitalization 497.2. Financial Projections 497.2.1. Profit and Loss Projections 507.2.2. Cash Flow and Pro Forma Balance Sheet 538. Roadmap 568.1. NPO’s Sourcing Partner 568.2. Virtual Currency Donation 568.3. Micro Donation 568.4. AI-powered Donation Match 579. Conclusion 58Reference 60 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104933005 en_US dc.subject (關鍵詞) 區塊鏈 zh_TW dc.subject (關鍵詞) 透明度 zh_TW dc.subject (關鍵詞) 群眾募資 zh_TW dc.subject (關鍵詞) Blockchain en_US dc.subject (關鍵詞) Transparency en_US dc.subject (關鍵詞) Crowdfunding en_US dc.subject (關鍵詞) DaoFund.com en_US dc.title (題名) 大方眾籌創業計畫書 zh_TW dc.title (題名) DaoFund.com en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) • Public trust and confidence in charities 2016, Research conducted by Populous on behalf of the Charity Commission, 2016, UK government.• “捐贈者對非營利組織課責行為之認同度與捐款意願之研究”，郭瑞坤，張玲瑜，張秦瑞，沈逸晴，張馨芸，2013年6月，非營利組織管理學刊。• “責信認知對捐款意向之影響”，粘嘉宇，2008，逢甲大學。• “資訊透明度對捐款收入影響之實證研究—以台灣公益團體為例”，林江亮，2009，經濟研究。• 非營利組織的公共性與透明化，高永興，2015，[2015第三部門治理與責信學術研討會] 會議論文。• “Bitcoin and Cryptocurrency Technologies” by Princeton University Press, Arvind Narayanan, Joseph Bonneau, Edward Felten, Andrew Miller, Steven Goldfeder, 2016.• 九十二年臺灣地區社會發展趨勢調查（社會參與）統計結果，行政院主計處，2004。• 公益觀察2014(https://www.gitbook.com/book/apatw/observation2014/details)，台灣公益責信協會Association of Philanthropic Accountability，2015。• Bitcoin: A Peer-to-Peer Electronic Cash System, 2008, Satoshi Nakamoto.• Honduras to build land title registry using bitcoin technology, Reuters, May 15, 2015.• The First Government To Secure Land Titles On The Bitcoin Blockchain Expands Project, Forbes, APR 20, 2017.• Bitcoin acceptance growing in Japan, Forbes, Apr. 7, 2017• Nasdaq’s Blockchain-Based Securities Platform Records First Transaction, The Wall Street Journal, Dec 30, 2015• 2016 Charitable Giving Report, Blackbaud Inc., 2016.• flyingV 2015 年度數據回顧，https://report.flyingv.cc/annual/2015/number，2016。• Greater transparency would spur charitable donations: Survey, Image Canada, Nov. 15, 2016.• 2016 年台灣寬頻網路使用調查報告，財團法人台灣網路資訊中心，2016。• 中華民國人口推估（105至150年），國家發展委員會，2016。• 國民所得統計摘要，行政院主計總處，2017。• Transaction record, https://blockchain.info/address/1CzpppydnGN5dQN7iBnZbmm5RXreu7hrHW, Blockchain.info.• Snapshots from website, https://blog.kissmetrics.com/facebook-social-plugins/.• “The great chain of being sure about things”, The Economist, Oct 31st 2015.• “Donor Retention: What Do We Know and What Can We Do About It?”, Adrian Sargean, 2008, Indiana University• Donor Retention in Online Crowdfunding Communities: A Case Study of DonorsChoose.org, Tim Althoff and Jure Leskovec, 2015, Proc Int World Wide Web Conf.• 2011~2015台灣群眾募資大事記(https://annual-report.crowdwatch.tw/2015#intro-section)，群眾觀點Crowd Watch，2016• “台灣收掉、持續中的群眾募資網站有哪些？”，Danny-UMD (群眾募資觀察)，2014. zh_TW
