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題名 在台北開設拉丁美洲風味之咖啡館與雜貨鋪之商業企畫書
Business plan for a latin american cafeteria and food store in Taipei作者 尤若亞
Espinoza, Eunice貢獻者 吳文傑
Wu, Jack
尤若亞
Espinoza, Eunice關鍵詞 自助餐館
拉丁美洲食物
咖啡
進口
分公司
Cafeteria
Latin American food
Coffee
Importing
Branch office日期 2017 上傳時間 3-Jul-2017 14:39:18 (UTC+8) 摘要 This business plan has been developed in order to evaluate the feasibility for the start-up of a trading company based in Honduras and a Latin American Cafeteria based in Taipei, Taiwan, Eureka LLC. The present will also serve as an operational framework and plan for the first three years that the company will be in business.According to Taiwanese law, the company needs to have a representative from the home office and a manager that lives in Taiwan. Hence, Eureka LLC will have two founding partners, and will need a start-up capital of $44,347.64 which will be provided jointly in equal parts by the founding partners.While taking advantage of the current FTAs between Taiwan and some Latin American countries, this business plan will also serve to demonstrate the enormous potential that there is for trading between Latin America and Taiwan, not only for the economy of the countries but also for the well-being of Latin American expats living in Taiwan. The forecasts show that the business model works and it can let the company grow organically over time, by adding new products according to the demand or even by entering other Asian markets. 參考文獻 American Chamber of Commerce in Taipei. (2015, January 15). Taipei Coffee Culture: Rich, Robust and Satisfying. Retrieved from https://topics.amcham.com.tw/2015/01/taipei-coffee-culture-rich-robust-and-satisfying/American Chamber of Commerce in Taipei. (2016, November 13). 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Retrieved from http://www.centralamericadata.com/en/article/home/Trade_Between_Panama_and_TaiwanCentral America Data. (2016, July 8). Guatemala Taiwan Trade Opportunities. Retrieved from http://www.centralamericadata.com/en/article/home/GuatemalaTaiwan_Trade_OpportunitiesCentral America Trade Office. (2017). Countries: Honduras. Retrieved from http://www.cato.com.tw/en/trade.php?hondurasCentral America Trade Office. (2017). Countries: Nicaragua. Retrieved from http://www.cato.com.tw/en/trade.php?nicaraguaCentral America Trade Office. (2017). Countries: Panama. Retrieved from http://www.cato.com.tw/en/trade.php?panamaCentral American Trade Office. (2017). Countries: Guatemala. Retrieved from http://www.cato.com.tw/en/trade.php?guatemalaChina Embassy. (n.d.). The One-China Principle and the Taiwan Issue. Retrieved from http://www.china-embassy.org/eng/zt/twwt/White%20Papers/t36705.htmChina Post. 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國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933050資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104933050 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (Authors) 尤若亞 zh_TW dc.contributor.author (Authors) Espinoza, Eunice en_US dc.creator (作者) 尤若亞 zh_TW dc.creator (作者) Espinoza, Eunice en_US dc.date (日期) 2017 en_US dc.date.accessioned 3-Jul-2017 14:39:18 (UTC+8) - dc.date.available 3-Jul-2017 14:39:18 (UTC+8) - dc.date.issued (上傳時間) 3-Jul-2017 14:39:18 (UTC+8) - dc.identifier (Other Identifiers) G0104933050 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110682 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 104933050 zh_TW dc.description.abstract (摘要) This business plan has been developed in order to evaluate the feasibility for the start-up of a trading company based in Honduras and a Latin American Cafeteria based in Taipei, Taiwan, Eureka LLC. The present will also serve as an operational framework and plan for the first three years that the company will be in business.According to Taiwanese law, the company needs to have a representative from the home office and a manager that lives in Taiwan. Hence, Eureka LLC will have two founding partners, and will need a start-up capital of $44,347.64 which will be provided jointly in equal parts by the founding partners.While taking advantage of the current FTAs between Taiwan and some Latin American countries, this business plan will also serve to demonstrate the enormous potential that there is for trading between Latin America and Taiwan, not only for the economy of the countries but also for the well-being of Latin American expats living in Taiwan. The forecasts show that the business model works and it can let the company grow organically over time, by adding new products according to the demand or even by entering other Asian markets. en_US dc.description.tableofcontents Acknowledgments iAbstract iiExecutive Summary 11. Company Overview 21.1 Mission 31.2 Vision 31.3 Values 31.4 Objectives 31.5 Organizational Structure 41.6 Logistics 61.6.1 Exporting Process from Honduras 61.6.2 Importing to Taiwan 71.6.3 Customs, Transportation, and Payments 81.7 Target Market 81.7.1 Taiwanese Consumer Analysis 81.7.2 Foreign Residents in Taiwan Analysis 112. Industry 162.1 The Coffee Industry in Taiwan 162.1.1 Coffee Industry Lifecycle in Taiwan 172.1.2 Industry Structure 202.1.3 Market trends 232.2 Latin American Food Retail in Taiwan 233. Macro Environment 253.1 Political 253.2 Economic 253.3 Social 333.4 Technological 344. Situation Analysis/Opportunity 354.1 Porter’s Five Forces 354.2 SWOT Analysis 374.3 Critical Success Factors in the Industry 385. Business Plan 395.1 Key Partners 405.2 Key Activities 415.3 Customer Segments 415.3.1 Latin American Community 415.3.2 Taiwanese and Non-Latin American Foreigners 425.3.3 Latin American Restaurants 425.4 Customer Relationships 425.5 Value Proposition 435.6 Key Resources 435.7 Channels 445.8 Cost Structure 445.9 Revenue Stream 456. Marketing Plan 466.1 Product Portfolio 466.2 Pricing 486.3 Place 496.4 Promotion 496.5 Physical Environment 517. Financial Forecasts 548. Risk Management 619. Future expansion plans 6310. Conclusions 6411. Limitations 6512. Bibliography 6613. Appendix 74 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104933050 en_US dc.subject (關鍵詞) 自助餐館 zh_TW dc.subject (關鍵詞) 拉丁美洲食物 zh_TW dc.subject (關鍵詞) 咖啡 zh_TW dc.subject (關鍵詞) 進口 zh_TW dc.subject (關鍵詞) 分公司 zh_TW dc.subject (關鍵詞) Cafeteria en_US dc.subject (關鍵詞) Latin American food en_US dc.subject (關鍵詞) Coffee en_US dc.subject (關鍵詞) Importing en_US dc.subject (關鍵詞) Branch office en_US dc.title (題名) 在台北開設拉丁美洲風味之咖啡館與雜貨鋪之商業企畫書 zh_TW dc.title (題名) Business plan for a latin american cafeteria and food store in Taipei en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) American Chamber of Commerce in Taipei. (2015, January 15). Taipei Coffee Culture: Rich, Robust and Satisfying. Retrieved from https://topics.amcham.com.tw/2015/01/taipei-coffee-culture-rich-robust-and-satisfying/American Chamber of Commerce in Taipei. (2016, November 13). Fast-Food Chains Thrive in Taiwan. 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