| dc.contributor.advisor | 蔡政憲 | zh_TW |
| dc.contributor.advisor | Tsai, Jason | en_US |
| dc.contributor.author (Authors) | 因克利 | zh_TW |
| dc.contributor.author (Authors) | Chahin, Christian | en_US |
| dc.creator (作者) | 因克利 | zh_TW |
| dc.creator (作者) | Chahin, Christian | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 3-Jul-2017 14:39:33 (UTC+8) | - |
| dc.date.available | 3-Jul-2017 14:39:33 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Jul-2017 14:39:33 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104933060 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/110684 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933060 | zh_TW |
| dc.description.abstract (摘要) | OrganiQ is a company aiming to become a trusted provider of high quality, tasty organic leafy greens that set’s a new culinary standard. OrganiQ’s produce is of the highest quality, grown without pesticides and other chemicals but provided exactly with what they need every single stage of their growth cycle. Organic produce consumers want to feel confident that they are buying food that has kept its organic integrity at each stage of the supply chain journey. In 2013, the organic market became attractive enough for foreign investors to open a branch of an organic chain of supermarkets in Tegucigalpa. Consumers within this market segment want their organic produce to be truly fresh, discarding the traditional marketing of fresh produce which was picked when it was still unripe hundreds of kilometers away for it to be displayed “fresh” on market shelves. By bringing the farm to city with our innovative farming operation we are able to deliver produce in which the organoleptic properties of our produce are enhanced, delivering a produce rich in taste with great appearance. | en_US |
| dc.description.tableofcontents | 1. COMPANY OVERVIEW 11.1. Mission 11.2. Vision 11.3. Objectives 11.3.1. General 11.3.2. Specific 11.4. Key Success Factors 21.5. Brand and Product Overview 31.6. Company Ownership 32. MARKET ANALYSIS 42.1. Industry Overview 42.2. The Honduran Market 82.2.1. Economy 92.2.2. Demographics and Segmentation 112.2.3. The Non-Organic and Organic Market 122.2.4. Industry Players 132.3. The Central American Market 142.4. Business Opportunity 153. BUSINESS MODEL 163.1. Value Proposition 163.2. Customer Segments 163.3. Channels 173.4. Customer Relationships 173.5. Revenue Streams 183.6. Key Partners 183.7. Key Resources 193.8. Key Activities 193.9. Cost Structure 203.9.1. Fixed Costs 203.9.2. Variable Costs 214. PRODUCTS 214.1. OrganiQ’s Produce Description 214.2. Packaging 224.3. Inventory Management 234.4. Distribution Plan 234.5. Competitive Advantage 255. Marketing Plan and Sales Strategy 255.1. Selling Proposition 255.2. Target Market 265.3. Consumer Behavior 275.3.1. Problem Recognition 275.3.2. Information Search 285.3.3. Evaluation of Alternatives 285.3.4. Purchase Decision 285.3.5. Post-Purchase Behavior 295.4. Positioning Strategy 295.5. Pricing Strategy 305.6. Perceptual Positioning Map 305.7. Promotion Strategy 315.7.1. Push Marketing 315.7.2. Pull Marketing 325.8. Online Marketing Strategy 335.8.1. Web Site 335.8.2. Social Media Marketing 346. Strategic Planning 356.1. External Analysis 356.1.1. Porter’s Five Forces Model 366.1.2. Industry Life Cycle Analysis 376.1.3. Macroenvironment 386.2. Internal Analysis 396.3. SWOT Analysis 416.4. Business Level Strategy 437. Future Opportunities 447.1. Product Development 447.1.1. Brand Extension 447.1.2. Line Extension 458. Financial Plan 458.1. Startup Expenses 478.2. Projected Initial Balance Sheet 488.3. Pro Forma Income Statement 518.4. Pro Forma Cash Flow 528.5. Profitability Analysis 538.5.1. Internal Rate of Return Analysis 538.5.2. Cost Volume Profit Analysis 548.5.3. Sensitivity Analysis 559. Conclusion 5610. Bibliography 5711. Appendix 6111.1. Startup Costs 6111.2. Market Share and Sales Forecast 6311.3. Amortization Table 6411.4. Depreciation Table 67 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933060 | en_US |
| dc.subject (關鍵詞) | 有機 | zh_TW |
| dc.subject (關鍵詞) | 農場 | zh_TW |
| dc.subject (關鍵詞) | 食品業 | zh_TW |
| dc.subject (關鍵詞) | Organic | en_US |
| dc.subject (關鍵詞) | Farm | en_US |
| dc.subject (關鍵詞) | Food Industry | en_US |
| dc.title (題名) | OrganiQ農場 | zh_TW |
| dc.title (題名) | OrganiQ produce farm | en_US |
| dc.type (資料類型) | thesis | en_US |
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