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題名 公司如何對社會及環境友善 : 四間公司之比較
How can firms be socially and environmentally friendly? The comparison of four corporations作者 高芬霓
Coumau, Fanny貢獻者 林月雲
Lin, Carol
高芬霓
Coumau, Fanny關鍵詞 環境
B型企業
公司角色
社會
共享價值
Environment
B Corporations
Role of corporations
Society
Shared value日期 2017 上傳時間 3-七月-2017 14:39:38 (UTC+8) 摘要 The role firms should play in the fight against depletion of natural resources and the shortcomings of their actions that affect people occupy a central position in the public debate. This paper argues that every firm, whatever its size, industry or country of origin can and should integrate the environment and society as a whole in their decisions and in turn, use business as a source for good. In this paper, I first take a snapshot of the debate occurring between the main actors at stake (consumers, governments and companies themselves). I then explain an existing program that intends to tackle the question of responsibility of businesses (B Corporations). Afterwards, I compare four companies (2 B Corporations, 2 non B Corporations), and analyze their actions through the 7S Model of McKinsey coupled with other relevant criteria. I conclude with the argument that firms actually benefit from taking care of the environment and of people around them. Indeed, doing so increases employees’ loyalty and responsibility, boosts firms’ awareness through a green image, appeals to the will of customers to consume responsibly and encourages those who are not decided yet to do so. Furthermore, it allows businesses to undertake a sustainable approach that will not jeopardize the resources they need to be around in the future. 參考文獻 Adkisson, R.V. (2009). In Institutional Analysis and Praxis: The Social Fabric Matrix Approach. Berlin, Germany: Springer Audiovisual Library of International Law. Retrieved from: http://legal.un.org/avl/ha/dunche/dunche.htmlB Corporation (website). Attract and engage talents. Retrieved from: https://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/attract-and-engage-talentB Corporation (website). Attract investors. Retrieved from: https://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/attract-investorsB Corporation (website). Why become a B Corp? Retrieved from: https://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp. Bannon, I., Collier, P. (2003). Natural Resources and violent conflict: options and actions. Retrieved from: http://documents.worldbank.org/curated/en/578321468762592831/pdf/282450Natural0resources0violent0conflict.pdfCarlsson, C. (2008). How Pirate Programmers, Outlaw Bicyclists, and Vacant-Lot Gardeners Are Inventing the Future Today. Oakland, GA: AK Press.Carroll, Archie B. (1999). Corporate Social Responsibility: Evolution of a Definitional Construct. Business and Society, 38, 268-295. Carson, R. (1962). Silent Spring. Houghton Mifflin Company.Cazenave, C. (2015). Comment une usine d’enveloppes est devenue un labo de l’économie circulaire. Terraeco, Retrieved from: http://www.terraeco.netCrafts, N. and Toniolo, G. (2012), Les Trente Glorieuses: From the Marshall Plan to the Oil Crisis. The Oxford Handbook of Postwar European History.DA.AI (website). Retrieved from: http://www.daait.com/index.php/en/aboutenDavid, M. (2008). The Glorious Thirty (History Class)De Mooij, R.A. (1999). The Double Dividend of an Environmental Tax Reform. Gheltenham: Edward Elgar. Delmas, M. A., and Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64–87. Deutsche Post DHL Group (2015). Corporate Responsibility Report 2015. Retrieved from: http://www.ieseg-online.com/pluginfile.php/88402/mod_resource/content/1/dpdhl-corporate-responsibility-report-2015.pdfDHL (2014). DHL UK Foundation. Retrieved from: http://www.dhlukfoundation.orgDouthwaite, R. (2012). Degrowth and the Supply of Money in an Energy-Scarce World. Ecological Economics (2311). Retrieved from: http://dx.doi.Org/10.1016/j.ecolecon.2011.03.020. Elks, J. (2013, October 31). Patagonia to Offer Fair Trade Certified Clothing. Sustainable Brands, the bridge to better brands. Retrieved from: http://www.sustainablebrands.com/news_and_views/social_enterprise/jennifer-elks/patagonia-offer-fair-trade-certified-clothingFriedlingstein, P., Houghton, R.A, Matland, G., Hackler, J., Boden, TA., Gonway, T.J., Ganadell, J.G., Raupach, M.R., Giais, P and Le Quéré, G. (2010). Update on GO2 Emissions. Nature Geoscience, 3, 811-812. Haines, R., Street, M. D. and Haines, D. (2008). The influence of perceived importance of an ethical issue on moral judgment, moral obligation, and moral intent. Journal of Business Ethics, 81(2), 387–399. Héraud, B. (2015). L’économie circulaire en PME: Pocheco, l’écologie au service de l’économie. Retrieved from: http://www.novethic.fr/lapres-petrole/transition-energetique/isr-rse/economie-circulaire-en-pme-pocheco-l-ecologie-au-service-de-l-economie-143275.htmlJackson, T. (2009). Prosperity without Growth: Economics for a Finite Planet. London: Earthscan. Jakob, M. and Edenhofer, O. (2014). Green growth, degrowth, and the commons. Oxford Review of Economic Policy, 30 (3), 447–468 Kallis, G. (2011). In Defense of Degrowth. Ecological Economics, 70 (5), 873-880.Knufken, D. (2010, March 2). The Top 25 Greenwashed Products in America. Retrieved from: http://www.businesspundit.com/the-top-25-greenwashed-products-in-america/Körten, D.G. (2009). Agenda for a New Economy. San Francisco, California: Berrett-Koehler Publishers.Latouche, S. (2009). Farewell to Growth. Cambridge: Polity Press.Lawn, P. (2009). Environment and Employment: A Reconciliation. New York, NY: Routledge.Lin, C.Y.Y. (2017). Synergy of architecture and food court: Mind and mindset, Management case, National Chengchi University, Taipei TaiwanMartinez-Alier, J. (2009). Socially Sustainable Economic Degrowth. Development and Change 40 (6), 1099-1119.Nasa. (2016). Climate change: How do we know? Retrieved from: https://climate.nasa.gov/evidence/Nielsen (2014). Global Consumers are willing to put their money where their heart is when it comes to goods and services from companies committed to social responsibility. Retrieved from: http://www.nielsen.com/us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-their-heart-is.htmlO’Right (website). Retrieved from: http://www.oright.com.tw/web/about.php?category=about&id=23OCED. Green technology and innovation. Retrieved from: https://www.oecd.org/sti/outlook/e-outlook/stipolicyprofiles/newchallenges/greentechnologyandinnovation.htmOdum, H.T. and Odum. E.C. (2001). A Prosperous Way Down: Principles and Policies. Boulder, Colorado: University Press of Colorado. Pongtratic, M. (2007). Greening the Supply Chain: A Case Analysis of Patagonia. University of California, San Diego. Retrieved from: https://gps.ucsd.edu/_files/faculty/gourevitch/gourevitch_cs_pongtratic.pdfPrice Waterhouse Coopers (2015). The Sharing Economy. Retrieved from: https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdfRaventös, D. (2007). Basic income: The Material Conditions of Freedom. London: Pluto Press. Ryan-Collins, J. (2009, October 18). The Great Transition: A Tale of How it Turned out Right. The New Economic Foundation. Retrieved from: www.neweconomics.org/sites/neweconomics.org/files/ Great_Transition_0.pdf. Schneider, F., Kallis, G., and Martinez-Alier, J. (2010). Crisis or Opportunity? Economic Degrowth for Social Equity and Ecological Sustainability. Journal of Cleaner Production, 18 (6), 511-518. Schor, J. (2014). Collaborating and Connecting: The emergence of sharing economy. Department of Sociology, Boston University. Retrieved from: http://www.bc.edu/content/dam/files/schools/cas_sites/sociology/pdf/SchorElgarHandbook.pdfService-Public.fr (2017). Bonus Ecologique pour un véhicule particulier proper (essence, GPL, gaz naturel). Retrieved from: https://www.service-public.fr/particuliers/vosdroits/F18132 Sparks, P. and Shepherd, R. (2002). The role of moral judgments within expectancy-value-based attitude-behavior models. Ethics and Behavior, 12(4), 299–321. Sparks, P., Shepherd, R. and Frewer, L. (1995). Assessing and structuring attitudes toward the use of gene technology in food production: The role of perceived ethical obligation. Basic and Applied Social Psychology, 16(3), 267–285. ThinkinhShift (2007). The Evolution of CSR. Retrieved from: https://thinkingshift.wordpress.com/2007/03/27/the-evolution-of-csr/Tobler, C., Visschers V. and Siegrist, M. (2011). Eating Green. Consumers’ willingness to adopt ecological food consumption behaviors, 57 (3), Pages 674–682.TV5Monde (2015, November 1). Emmanuel Druon: “l’écolonomie : c’est entreprendre sans détruire”. Retrieved from: https://www.youtube.com/watch?v=Id3Fj-xyeKI&t=13sVan den Bergh, J. and Kallis, G. (2012). Growth, A-Growth or Degrowth to stay within Planetary Boundaries. Journal of Economic Issues, Vol XLVI No.4.World Commission on Environment and Development (1987). Report of the World Commission on Environment and Development: our common future. Retrieved from: http://www.un-documents.net/our-common-future.pdfWorldBank. Pricing Carbon. Retrieved from: http://www.worldbank.org/en/programs/pricing-carbon 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933054資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933054 資料類型 thesis dc.contributor.advisor 林月雲 zh_TW dc.contributor.advisor Lin, Carol en_US dc.contributor.author (作者) 高芬霓 zh_TW dc.contributor.author (作者) Coumau, Fanny en_US dc.creator (作者) 高芬霓 zh_TW dc.creator (作者) Coumau, Fanny en_US dc.date (日期) 2017 en_US dc.date.accessioned 3-七月-2017 14:39:38 (UTC+8) - dc.date.available 3-七月-2017 14:39:38 (UTC+8) - dc.date.issued (上傳時間) 3-七月-2017 14:39:38 (UTC+8) - dc.identifier (其他 識別碼) G0105933054 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110686 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 105933054 zh_TW dc.description.abstract (摘要) The role firms should play in the fight against depletion of natural resources and the shortcomings of their actions that affect people occupy a central position in the public debate. This paper argues that every firm, whatever its size, industry or country of origin can and should integrate the environment and society as a whole in their decisions and in turn, use business as a source for good. In this paper, I first take a snapshot of the debate occurring between the main actors at stake (consumers, governments and companies themselves). I then explain an existing program that intends to tackle the question of responsibility of businesses (B Corporations). Afterwards, I compare four companies (2 B Corporations, 2 non B Corporations), and analyze their actions through the 7S Model of McKinsey coupled with other relevant criteria. I conclude with the argument that firms actually benefit from taking care of the environment and of people around them. Indeed, doing so increases employees’ loyalty and responsibility, boosts firms’ awareness through a green image, appeals to the will of customers to consume responsibly and encourages those who are not decided yet to do so. Furthermore, it allows businesses to undertake a sustainable approach that will not jeopardize the resources they need to be around in the future. en_US dc.description.tableofcontents 1. Literature Review 11.1. The depletion of natural resources 21.2. Consumers becoming consumer-actors 41.2.1. An existing solution: Sharing economy 51.2.2. Degrowth: a possible solution? 61.3. The power of firms: Corporate Social Responsibility 81.4. The role of governments in encouraging firms to be sustainable 112. Using business as a source for good: the case of B Corporations 132.1. What are B Corporations? 132.2. The advantages of becoming a B Corporation 153. Methodology 174. Case-study/Comparison 194.1. Ming Yung 194.1.1. Description of the company and key demographics 194.1.2. Green Buildings 204.1.3. 7S Model 204.1.4. Social Contribution 224.1.5. Economic benefits of being green and social 244.1.6. Other integrated initiatives 254.1.7. Strategy for the future 254.1.8. B Corporation 264.2. DA.AI 274.2.1. Description of the company and key demographics 274.2.2. Green buildings 284.2.3. 7S Model 284.2.4. Social contribution 304.2.5. Economic benefits of being green and social 314.2.6. Strategy for the future 314.2.7. B Corporation 324.3. O’Right 334.3.1. Description of the company and key demographics 334.3.2. Green buildings 334.3.3. 7S Model 344.3.4. Social contribution 364.3.5. Economic benefits of being green and social 374.3.6. Other integrated initiatives 374.3.7. Strategy for the future 384.3.8. B Corporation 394.4. Pocheco 404.4.1. Description of the company and key demographics 404.4.2. Green buildings 414.4.3. 7S Model 424.4.4. Social contribution 444.4.5. Economic benefits of being green and social 444.4.6. Other integrated initiatives 454.4.7. Strategy for the future 454.4.8. B Corporation 455. Conclusion and recommendations 50References 55Appendix 60 zh_TW dc.format.extent 2692058 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933054 en_US dc.subject (關鍵詞) 環境 zh_TW dc.subject (關鍵詞) B型企業 zh_TW dc.subject (關鍵詞) 公司角色 zh_TW dc.subject (關鍵詞) 社會 zh_TW dc.subject (關鍵詞) 共享價值 zh_TW dc.subject (關鍵詞) Environment en_US dc.subject (關鍵詞) B Corporations en_US dc.subject (關鍵詞) Role of corporations en_US dc.subject (關鍵詞) Society en_US dc.subject (關鍵詞) Shared value en_US dc.title (題名) 公司如何對社會及環境友善 : 四間公司之比較 zh_TW dc.title (題名) How can firms be socially and environmentally friendly? The comparison of four corporations en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Adkisson, R.V. (2009). In Institutional Analysis and Praxis: The Social Fabric Matrix Approach. Berlin, Germany: Springer Audiovisual Library of International Law. Retrieved from: http://legal.un.org/avl/ha/dunche/dunche.htmlB Corporation (website). Attract and engage talents. Retrieved from: https://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/attract-and-engage-talentB Corporation (website). Attract investors. Retrieved from: https://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/attract-investorsB Corporation (website). Why become a B Corp? Retrieved from: https://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp. Bannon, I., Collier, P. (2003). Natural Resources and violent conflict: options and actions. Retrieved from: http://documents.worldbank.org/curated/en/578321468762592831/pdf/282450Natural0resources0violent0conflict.pdfCarlsson, C. (2008). How Pirate Programmers, Outlaw Bicyclists, and Vacant-Lot Gardeners Are Inventing the Future Today. Oakland, GA: AK Press.Carroll, Archie B. (1999). Corporate Social Responsibility: Evolution of a Definitional Construct. Business and Society, 38, 268-295. Carson, R. (1962). Silent Spring. Houghton Mifflin Company.Cazenave, C. (2015). Comment une usine d’enveloppes est devenue un labo de l’économie circulaire. Terraeco, Retrieved from: http://www.terraeco.netCrafts, N. and Toniolo, G. (2012), Les Trente Glorieuses: From the Marshall Plan to the Oil Crisis. The Oxford Handbook of Postwar European History.DA.AI (website). Retrieved from: http://www.daait.com/index.php/en/aboutenDavid, M. (2008). The Glorious Thirty (History Class)De Mooij, R.A. (1999). The Double Dividend of an Environmental Tax Reform. Gheltenham: Edward Elgar. Delmas, M. A., and Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64–87. Deutsche Post DHL Group (2015). Corporate Responsibility Report 2015. Retrieved from: http://www.ieseg-online.com/pluginfile.php/88402/mod_resource/content/1/dpdhl-corporate-responsibility-report-2015.pdfDHL (2014). DHL UK Foundation. Retrieved from: http://www.dhlukfoundation.orgDouthwaite, R. (2012). Degrowth and the Supply of Money in an Energy-Scarce World. Ecological Economics (2311). Retrieved from: http://dx.doi.Org/10.1016/j.ecolecon.2011.03.020. Elks, J. (2013, October 31). Patagonia to Offer Fair Trade Certified Clothing. Sustainable Brands, the bridge to better brands. Retrieved from: http://www.sustainablebrands.com/news_and_views/social_enterprise/jennifer-elks/patagonia-offer-fair-trade-certified-clothingFriedlingstein, P., Houghton, R.A, Matland, G., Hackler, J., Boden, TA., Gonway, T.J., Ganadell, J.G., Raupach, M.R., Giais, P and Le Quéré, G. (2010). Update on GO2 Emissions. Nature Geoscience, 3, 811-812. Haines, R., Street, M. D. and Haines, D. (2008). The influence of perceived importance of an ethical issue on moral judgment, moral obligation, and moral intent. Journal of Business Ethics, 81(2), 387–399. Héraud, B. (2015). L’économie circulaire en PME: Pocheco, l’écologie au service de l’économie. Retrieved from: http://www.novethic.fr/lapres-petrole/transition-energetique/isr-rse/economie-circulaire-en-pme-pocheco-l-ecologie-au-service-de-l-economie-143275.htmlJackson, T. (2009). Prosperity without Growth: Economics for a Finite Planet. London: Earthscan. Jakob, M. and Edenhofer, O. (2014). Green growth, degrowth, and the commons. Oxford Review of Economic Policy, 30 (3), 447–468 Kallis, G. (2011). In Defense of Degrowth. Ecological Economics, 70 (5), 873-880.Knufken, D. (2010, March 2). The Top 25 Greenwashed Products in America. Retrieved from: http://www.businesspundit.com/the-top-25-greenwashed-products-in-america/Körten, D.G. (2009). Agenda for a New Economy. San Francisco, California: Berrett-Koehler Publishers.Latouche, S. (2009). Farewell to Growth. Cambridge: Polity Press.Lawn, P. (2009). Environment and Employment: A Reconciliation. New York, NY: Routledge.Lin, C.Y.Y. (2017). Synergy of architecture and food court: Mind and mindset, Management case, National Chengchi University, Taipei TaiwanMartinez-Alier, J. (2009). Socially Sustainable Economic Degrowth. Development and Change 40 (6), 1099-1119.Nasa. (2016). Climate change: How do we know? Retrieved from: https://climate.nasa.gov/evidence/Nielsen (2014). Global Consumers are willing to put their money where their heart is when it comes to goods and services from companies committed to social responsibility. Retrieved from: http://www.nielsen.com/us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-their-heart-is.htmlO’Right (website). Retrieved from: http://www.oright.com.tw/web/about.php?category=about&id=23OCED. Green technology and innovation. Retrieved from: https://www.oecd.org/sti/outlook/e-outlook/stipolicyprofiles/newchallenges/greentechnologyandinnovation.htmOdum, H.T. and Odum. E.C. (2001). A Prosperous Way Down: Principles and Policies. Boulder, Colorado: University Press of Colorado. Pongtratic, M. (2007). Greening the Supply Chain: A Case Analysis of Patagonia. University of California, San Diego. Retrieved from: https://gps.ucsd.edu/_files/faculty/gourevitch/gourevitch_cs_pongtratic.pdfPrice Waterhouse Coopers (2015). The Sharing Economy. Retrieved from: https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdfRaventös, D. (2007). Basic income: The Material Conditions of Freedom. London: Pluto Press. Ryan-Collins, J. (2009, October 18). The Great Transition: A Tale of How it Turned out Right. The New Economic Foundation. Retrieved from: www.neweconomics.org/sites/neweconomics.org/files/ Great_Transition_0.pdf. Schneider, F., Kallis, G., and Martinez-Alier, J. (2010). Crisis or Opportunity? Economic Degrowth for Social Equity and Ecological Sustainability. Journal of Cleaner Production, 18 (6), 511-518. Schor, J. (2014). Collaborating and Connecting: The emergence of sharing economy. Department of Sociology, Boston University. Retrieved from: http://www.bc.edu/content/dam/files/schools/cas_sites/sociology/pdf/SchorElgarHandbook.pdfService-Public.fr (2017). Bonus Ecologique pour un véhicule particulier proper (essence, GPL, gaz naturel). Retrieved from: https://www.service-public.fr/particuliers/vosdroits/F18132 Sparks, P. and Shepherd, R. (2002). The role of moral judgments within expectancy-value-based attitude-behavior models. Ethics and Behavior, 12(4), 299–321. Sparks, P., Shepherd, R. and Frewer, L. (1995). Assessing and structuring attitudes toward the use of gene technology in food production: The role of perceived ethical obligation. Basic and Applied Social Psychology, 16(3), 267–285. ThinkinhShift (2007). The Evolution of CSR. Retrieved from: https://thinkingshift.wordpress.com/2007/03/27/the-evolution-of-csr/Tobler, C., Visschers V. and Siegrist, M. (2011). Eating Green. Consumers’ willingness to adopt ecological food consumption behaviors, 57 (3), Pages 674–682.TV5Monde (2015, November 1). Emmanuel Druon: “l’écolonomie : c’est entreprendre sans détruire”. Retrieved from: https://www.youtube.com/watch?v=Id3Fj-xyeKI&t=13sVan den Bergh, J. and Kallis, G. (2012). Growth, A-Growth or Degrowth to stay within Planetary Boundaries. Journal of Economic Issues, Vol XLVI No.4.World Commission on Environment and Development (1987). Report of the World Commission on Environment and Development: our common future. Retrieved from: http://www.un-documents.net/our-common-future.pdfWorldBank. Pricing Carbon. Retrieved from: http://www.worldbank.org/en/programs/pricing-carbon zh_TW
