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題名 概觀全球奢侈品產業中之個人物品以及中國消費者對奢侈品品牌的態度
Overview of the global personal goods luxury industry and chinese consumer attitudes towards luxury brands
作者 韓艾卡
Henao, Erika
貢獻者 白德傑
Brodowsky, Glen
韓艾卡
Henao, Erika
關鍵詞 奢侈
個人商品
中國消費者
優惠
Luxury
Personal goods
Chinese consumers
Premium
日期 2017
上傳時間 3-Jul-2017 14:40:16 (UTC+8)
摘要 The luxury industry is one of the most powerful and solid industries of all times. In 2015, it surpassed €1 trillion in retail sales value, increasing year after year with a constant growth rate around 5% at constant exchange rates. However, the luxury goods market found a slowdown in its growth, national economies started to recover step by step after the 2008-09 economic crisis and the market keeps attracting wealthy Chinese tourist`s. Indeed, they bought half of the luxury goods sold in 2015.

The purpose of this thesis is to understand the Global personal luxury goods evolution over the years and the increasing role of Chinese consumers who fuel its continued growth. It provides an historical overview, summarizes the economic analysis of the industry, and includes a literature about the motivations of Chinese luxury purchases.
參考文獻 Books
Cult of Luxury, 2006 - Radha Chadha
Inside Chinese Business, 2001 - Ming-Jer Chen
La Chine et Le Luxe, 2008 - As Jacqueline Tsai
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2009 - Bastien and Kapferer
Luxury, lies and marketing”, 2010 - Marie-Claude Sicard, author of “
Scholars Work

Abe, S., Bagozzi, R.P. and Sadarangani, P. (1996), “An investigation of construct validity and generalizability of the self-concepts: self-consciousness in Japan and the United States”, Journal of International Consumer Marketing, Vol. 8 Nos 3/4, pp. 97-123.

Alston, J. P. (1989, March-April). Wa, guanxi, and inhwa: Managerial principles in Japan, China, and Korea. Business Horizons, pp. 26-31

Asia Market Intelligence (AMI) (2003), “Asia still loves labelsybut which ones?”, available at www.ami-group.com (accessed 2 December 2003).

Bond, M. (1991). Beyond the Chinese face. Hong Kong, China: Oxford University Press.
Chung, J.-E. and Pysarchik, D.T. (2000), “A model of behaviour intention to buy domestic versus imported products in a Confucian culture”, Marketing Intelligence and Planning, Vol. 18 No. 5. pp. 281-91.

Chung, T.-C. (1996), Confucius Speak, Anchor Book, New York, NY.

David Yau-fai Ho (Jan. 1976) In the American Journal of Sociology, pp. 867-884

Doi, L. (1962), “Amae: a key concept for understanding Japanese personality structure”, in Smith, R.J. and Beardsley, R.K. (Eds), Japanese Culture, Its Development and Characteristics, Aldine Publishing Company, Chicago, IL, pp. 132-9.

Earley, P.C. (1997), Face, Harmony and Social Structure: An Analysis of Organisational Behaviour across Cultures, Oxford University Press, New York, NY.

Earley, P.C. and Randel, A.E. (1997), “Self and other: face and group dynamics”, in Granrose, C. and Oskamp, O. (Eds), Cross-Cultural Work Group, Sage Publications, Thousand Oaks, CA.

Eng, T.-Y. and Bogaert, J. (2010), “Psychological and cultural insights into consumption of luxury western brands in India”, Journal of Consumer Behaviour, Vol. 9 No. 1, pp. 55-75.

Fock and Woo, (1998) The China Market: Strategic Implications of Guanxi Authors Henry K.Y.

Ger & Belk, R. W. (1996). Cross-cultural differences in materialism. Journal of Economic Psychology, 17 (1), 55–77.

Hu, H.C. (1944), “The Chinese concept of face”, American Anthropologist, Vol. 46 No. 1, pp. 45-64.

Hu, W. and Grove, C.L. (1999), Encountering the Chinese: A Guide for Americans, Intercultural Press, Yarmouth, ME.


Jin, B. and Kang, J.H. (2011), “Purchase intention of Chinese consumers towards a us apparel brand: a test of a composite behavior intention model”, Journal of Consumer Marketing, Vol. 28 No. 3, pp. 187-99.

Lebra, T.S. (1992), “Self in Japanese culture”, in Rosenberger, N (Ed.), Japanese Sense of Self, Cambridge University Press, Cambridge.

Lee, C. (1990), “Modifying an American consumer behavior model for consumers in confucian culture: the case of fishbein behavioral intention model”, Journal of International Consumer Marketing, Vol. 3 No.

Lee, C. and Green, R.T. (1991), “Cross-cultural examination of the fishbein behaviora intention model”, Journal of International Business Studies, Vol. 22 No. 2,

Leibenstein, H. (1950), “Bandwagon, snob, and veblen effects in the theory of consumers’ demand”, Quarterly Journal of Economics, Vol. 64 No. 2, pp. 183-207.

Markus, H. and Cross, S. (1990), “The interpersonal self”, in Previn, L.A. (Ed.), Handbook of Personality: Theory and Research, Guilford Press, New York, NY, pp. 576-608.

Markus, H.R. and Kitayama, S. (1991), “Culture and the self: implications for cognition, emotion and motivation”, Psychological Review, Vol. 98 No. 2, pp. 224-53.

Monkhouse, L.L., Barnes, B.R. and Stephan, U. (2012), “The influence of face and group orientation on the perception of luxury goods: a four market study of East Asian consumers”, International Marketing Review, Vol. 29 No. 6, pp. 647-672.

O’Cass and McEwen (2000), O’Cass, A. and McEwen, E. (2004), “Exploring consumer status and conspicuous consumption”, Journal of Consumer Behaviour, Vol. 4 No. 1, pp. 25-39.


Prendergast and Wong, 2003 Prendergast, G. and Wong, C. (2003), “Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong”, Journal of Consumer Marketing, Vol. 20 No. 2, pp. 105-16.

Tai, H.C. and Tam, L.M. (1996), “A comparative study of Chinese consumers in Asia markets: a lifestyle analysis”, Journal of International Consumer Marketing, Vol. 9 No. 11, pp. 25-38.

Tran, Q.V., To, N.T., Nguyen, C.B., Lam, M.D. and Tran., T.A. (2008), Co So Van Hoa Vietnam (Fundamentals of Vietnamese Culture), The Education Publisher (published in Vietnamese language), Hanai, Vietnam.

Triandis, H.C. (1989), “The self and social behaviour in differing cultural contexts”, Psychology Review, Vol. 96 No. 3, pp. 506-20.

Wallack, L. and Montgomery, K. (1991), “Advertising for all by the year 2000: public health implications for the third world”, working paper, The Martin Institute, San Rafael, CA.

Wang, Y., Sun, S. and Song, Y. (2011), “Chinese luxury consumers: motivation, attitude and behavior”, Journal of Promotion Management, Vol. 17 No. 3,
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933062
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1059330621
資料類型 thesis
dc.contributor.advisor 白德傑zh_TW
dc.contributor.advisor Brodowsky, Glenen_US
dc.contributor.author (Authors) 韓艾卡zh_TW
dc.contributor.author (Authors) Henao, Erikaen_US
dc.creator (作者) 韓艾卡zh_TW
dc.creator (作者) Henao, Erikaen_US
dc.date (日期) 2017en_US
dc.date.accessioned 3-Jul-2017 14:40:16 (UTC+8)-
dc.date.available 3-Jul-2017 14:40:16 (UTC+8)-
dc.date.issued (上傳時間) 3-Jul-2017 14:40:16 (UTC+8)-
dc.identifier (Other Identifiers) G1059330621en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110689-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 105933062zh_TW
dc.description.abstract (摘要) The luxury industry is one of the most powerful and solid industries of all times. In 2015, it surpassed €1 trillion in retail sales value, increasing year after year with a constant growth rate around 5% at constant exchange rates. However, the luxury goods market found a slowdown in its growth, national economies started to recover step by step after the 2008-09 economic crisis and the market keeps attracting wealthy Chinese tourist`s. Indeed, they bought half of the luxury goods sold in 2015.

The purpose of this thesis is to understand the Global personal luxury goods evolution over the years and the increasing role of Chinese consumers who fuel its continued growth. It provides an historical overview, summarizes the economic analysis of the industry, and includes a literature about the motivations of Chinese luxury purchases.		en_US
dc.description.tableofcontents INTRODUCTION 1
1. DEFINING LUXURY 2
1.1. WHAT IT IS HAPPENING IN THE LUXURY WORLD 3
1.1.1. LUXURY BRANDS STRATEGIES 3
1.2. THE INNER DYNAMICS OF LUXURY 6
1.3. THE FOUR FORCES INFLUENCING LUXURY 8
1.3.1. FIRST FORCE: DEMOCRATIZATION 9
1.3.2. SECOND FORCE: INCREASE IN THE SPENDING POWER 12
1.3.3. THIRD FORCE: GLOBALIZATION 13
1.3.4. FOURTH FORCE: COMMUNICATION 16
1.4. DIFFERENCE BETEWEEN LUXURY AND PREMIUM 18
1.4.1. THE SIX LIMITATION “LUXURY ROUTES” 22
1.5. DENYING THE SPECIFICITY OF THE LUXURY 28
2. LUXURY: AN INDUSTRY REPORT 30
2.1. THE LUXURY INDUSTRY IN GENERAL 30
2.2. THE GLOBAL PERSONAL GOODS INDUSTRY 32
2.2.1. SORTIE DU TEMPLE AND DEMOCRATIZATION 34
2.2.2. 2008 AND 2009 CRISIS 36
2.3. CHINESE SHOPPING FRENZY AND NEW NORMAL CYCLES 39
2.3.1. THE US THE BIGGEST MARKET IN THE INDUSTRY 39
2.3.2. CHINESE CONSUMERS ARE THE N°1 CONSUMERS IN WORLD 41
2.3.3. THE OUTLOOK OF THE CHINESE MARKET GROWTH REMAINS POSITIVE 46
3. LITTERARURE REVIEW ON THE CHINESE CONSUMER BEHAVIOR 51
3.1. WHAT PUSHES CHINESE TO CONSUME? 52
3.1.1. FACE SAVING 53
3.1.2. GROUP ORIENTATION 54
3.1.3. GUANXI 57
3.2. CHINESE ATTITUDES TOWARD LUXURY BRANDS (ATLB) 60
3.2.1. ATBL IN THE WESTERN CULTURE 60
3.2.2. ATBL IN THE CHINESE CULTURE 68
4. CONCLUSION 73
5. REFERENCES 76		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1059330621en_US
dc.subject (關鍵詞) 奢侈zh_TW
dc.subject (關鍵詞) 個人商品zh_TW
dc.subject (關鍵詞) 中國消費者zh_TW
dc.subject (關鍵詞) 優惠zh_TW
dc.subject (關鍵詞) Luxuryen_US
dc.subject (關鍵詞) Personal goodsen_US
dc.subject (關鍵詞) Chinese consumersen_US
dc.subject (關鍵詞) Premiumen_US
dc.title (題名) 概觀全球奢侈品產業中之個人物品以及中國消費者對奢侈品品牌的態度zh_TW
dc.title (題名) Overview of the global personal goods luxury industry and chinese consumer attitudes towards luxury brandsen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Books
Cult of Luxury, 2006 - Radha Chadha
Inside Chinese Business, 2001 - Ming-Jer Chen
La Chine et Le Luxe, 2008 - As Jacqueline Tsai
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2009 - Bastien and Kapferer
Luxury, lies and marketing”, 2010 - Marie-Claude Sicard, author of “
Scholars Work

Abe, S., Bagozzi, R.P. and Sadarangani, P. (1996), “An investigation of construct validity and generalizability of the self-concepts: self-consciousness in Japan and the United States”, Journal of International Consumer Marketing, Vol. 8 Nos 3/4, pp. 97-123.

Alston, J. P. (1989, March-April). Wa, guanxi, and inhwa: Managerial principles in Japan, China, and Korea. Business Horizons, pp. 26-31

Asia Market Intelligence (AMI) (2003), “Asia still loves labelsybut which ones?”, available at www.ami-group.com (accessed 2 December 2003).

Bond, M. (1991). Beyond the Chinese face. Hong Kong, China: Oxford University Press.
Chung, J.-E. and Pysarchik, D.T. (2000), “A model of behaviour intention to buy domestic versus imported products in a Confucian culture”, Marketing Intelligence and Planning, Vol. 18 No. 5. pp. 281-91.

Chung, T.-C. (1996), Confucius Speak, Anchor Book, New York, NY.

David Yau-fai Ho (Jan. 1976) In the American Journal of Sociology, pp. 867-884

Doi, L. (1962), “Amae: a key concept for understanding Japanese personality structure”, in Smith, R.J. and Beardsley, R.K. (Eds), Japanese Culture, Its Development and Characteristics, Aldine Publishing Company, Chicago, IL, pp. 132-9.

Earley, P.C. (1997), Face, Harmony and Social Structure: An Analysis of Organisational Behaviour across Cultures, Oxford University Press, New York, NY.

Earley, P.C. and Randel, A.E. (1997), “Self and other: face and group dynamics”, in Granrose, C. and Oskamp, O. (Eds), Cross-Cultural Work Group, Sage Publications, Thousand Oaks, CA.

Eng, T.-Y. and Bogaert, J. (2010), “Psychological and cultural insights into consumption of luxury western brands in India”, Journal of Consumer Behaviour, Vol. 9 No. 1, pp. 55-75.

Fock and Woo, (1998) The China Market: Strategic Implications of Guanxi Authors Henry K.Y.

Ger & Belk, R. W. (1996). Cross-cultural differences in materialism. Journal of Economic Psychology, 17 (1), 55–77.

Hu, H.C. (1944), “The Chinese concept of face”, American Anthropologist, Vol. 46 No. 1, pp. 45-64.

Hu, W. and Grove, C.L. (1999), Encountering the Chinese: A Guide for Americans, Intercultural Press, Yarmouth, ME.


Jin, B. and Kang, J.H. (2011), “Purchase intention of Chinese consumers towards a us apparel brand: a test of a composite behavior intention model”, Journal of Consumer Marketing, Vol. 28 No. 3, pp. 187-99.

Lebra, T.S. (1992), “Self in Japanese culture”, in Rosenberger, N (Ed.), Japanese Sense of Self, Cambridge University Press, Cambridge.

Lee, C. (1990), “Modifying an American consumer behavior model for consumers in confucian culture: the case of fishbein behavioral intention model”, Journal of International Consumer Marketing, Vol. 3 No.

Lee, C. and Green, R.T. (1991), “Cross-cultural examination of the fishbein behaviora intention model”, Journal of International Business Studies, Vol. 22 No. 2,

Leibenstein, H. (1950), “Bandwagon, snob, and veblen effects in the theory of consumers’ demand”, Quarterly Journal of Economics, Vol. 64 No. 2, pp. 183-207.

Markus, H. and Cross, S. (1990), “The interpersonal self”, in Previn, L.A. (Ed.), Handbook of Personality: Theory and Research, Guilford Press, New York, NY, pp. 576-608.

Markus, H.R. and Kitayama, S. (1991), “Culture and the self: implications for cognition, emotion and motivation”, Psychological Review, Vol. 98 No. 2, pp. 224-53.

Monkhouse, L.L., Barnes, B.R. and Stephan, U. (2012), “The influence of face and group orientation on the perception of luxury goods: a four market study of East Asian consumers”, International Marketing Review, Vol. 29 No. 6, pp. 647-672.

O’Cass and McEwen (2000), O’Cass, A. and McEwen, E. (2004), “Exploring consumer status and conspicuous consumption”, Journal of Consumer Behaviour, Vol. 4 No. 1, pp. 25-39.


Prendergast and Wong, 2003 Prendergast, G. and Wong, C. (2003), “Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong”, Journal of Consumer Marketing, Vol. 20 No. 2, pp. 105-16.

Tai, H.C. and Tam, L.M. (1996), “A comparative study of Chinese consumers in Asia markets: a lifestyle analysis”, Journal of International Consumer Marketing, Vol. 9 No. 11, pp. 25-38.

Tran, Q.V., To, N.T., Nguyen, C.B., Lam, M.D. and Tran., T.A. (2008), Co So Van Hoa Vietnam (Fundamentals of Vietnamese Culture), The Education Publisher (published in Vietnamese language), Hanai, Vietnam.

Triandis, H.C. (1989), “The self and social behaviour in differing cultural contexts”, Psychology Review, Vol. 96 No. 3, pp. 506-20.

Wallack, L. and Montgomery, K. (1991), “Advertising for all by the year 2000: public health implications for the third world”, working paper, The Martin Institute, San Rafael, CA.

Wang, Y., Sun, S. and Song, Y. (2011), “Chinese luxury consumers: motivation, attitude and behavior”, Journal of Promotion Management, Vol. 17 No. 3,		zh_TW