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題名 實體通路與虛擬通路下動態能力及智慧資本關係之個案研究
The relation between dynamic capabilities and intellectual capital under physical channels and virtual channels: a case study
作者 何怡陵
He, Yi Ling
貢獻者 王文英
何怡陵
He, Yi Ling
關鍵詞 實體通路
虛擬通路
動態能力
智慧資本
Physical channel
Virtual channel
Dynamic capabilities
Intellectual capital
日期 2017
上傳時間 11-Jul-2017 11:23:52 (UTC+8)
摘要 由於網際網路的蓬勃發展，電子商務的興起為消費者帶來新的消費模式。為了拓展客群，企業開始選擇同時發展其實體通路及虛擬通路。隨著知識時代的來臨，若要兼採實體及虛擬通路之優點，企業必須整合並辨識出重要智慧資本，發展出不同的企業動態能力以因應快速變動的商業環境及不同的顧客群。
本研究採用個案研究法，以台灣知名化工原料公司為研究對象，探討企業在實體通路及虛擬通路下，所應發展之重要動態能力、需蓄積之重要智慧資本及相關管理議題。得出結論如下：

一、 個案公司實體通路之重要動態能力共有9項，且支持重要動態能力之智慧資本共有16項。
二、 個案公司設有相對應之管理制度來蓄積實體通路下之重要智慧資本。
三、 個案公司虛擬通路之重要動態能力共有11項，且支持重要動態能力之智慧資本共有30項。
四、 個案公司設有相對應之管理制度來蓄積虛擬通路下之重要智慧資本。
五、 個案公司實體通路及虛擬通路所重視之動態能力及支持動態能力之智慧資本有其相同與相異之處。
With the rapid developing Internet environment in recent years, the rise of E-commerce has brought a new consumption model to the consumers. In order to expand the customer base, companies begin to develop their physical channels and virtual channels simultaneously. With the advent of knowledge-based era, in order to take the advantage of both physical and virtual channels, companies have to integrate and identify the important intellectual capitals, and develop different dynamic capabilities to cope with the dramatically-changing business environment and different customer base.
This research adopts the case study method and selects a renowned raw materials company in the chemical industry in Taiwan as study subject. The purpose of this research is to study the importance of dynamic capabilities of the company, the importance of intellectual capitals and relevant management system under physical and virtual channels. The conclusions are as follows:

1. Under the case company’s physical channel, there are 9 important dynamic capabilities, and 16 intellectual capitals that support important dynamic capabilities.
2. The case company has a corresponding management system to accumulate important intellectual capitals under physical channels.
3. Under the case company’s virtual channel, there are 11 important dynamic capabilities, and 30 intellectual capitals that support important dynamic capabilities.
4. The case company has a corresponding management system to accumulate important intellectual capitals under virtual channels.
5. There are similarities and differences in important dynamic capabilities and intellectual capitals that can support dynamic capabilities between physical and virtual channels.
參考文獻 一、中文部分
王文英與李佳玲，2008，我國資訊電子業之企業重要智慧資本—外部資訊使用者與內部人士之觀點，當代會計，第9卷第1期：33-68。
江馨瑩，2012，以競合策略的觀點探討企業虛擬通路與實體通路的互動關係，國立政治大學科技管理研究所碩士論文。
巫立宇，2006，資源、社會資本、路徑相依與動態能力之研究，管理評論，第25卷第1期：121-140。
吳思華、吳安妮、林宛瑩、彭火樹與王文英，2001，我國產業智慧資本先導性 個案研究，財團法人資訊工業策進會分包學術機構研究計畫期末報告。
吳思華、賴鈺晶與顏如妙，2000，網際網路智慧資本衡量與發展措施研究，經濟部工業局軟體五年發展計畫。
吳靜宜，2000，購買過程中運用網際網路與實體商店之比較研究，國立成功大學國際企業研究所碩士論文。
林良陽、吳思華、項維欣、楊燕枝，2013，智慧資本與動態能耐對研發團隊創新績效的影響，管理評論，第32卷第4期：51-80。
柯郁琪，2013，物流業智慧資本之個案研究，國立政治大學會計研究所碩士論文。
徐翊芳，2009，網路銷售與實體銷售模式下顧客資本管理制度之個案研究，國立政治大學會計研究所碩士論文。
國立政治大學商學院台灣智慧資本研究中心與財團法人資訊工業策進會資訊市場情報中心(台灣智慧資本研究中心與資策會)主編，2006，智慧資本管理，台北市：華泰文化事業股份有限公司。
陳鈺婷，2007，實體與虛擬通路顧客購物價值之比較及其對通路選擇影響之研究，國立高雄第一科技大學行銷與流通管理研究所碩士論文。
資策會，2016，行動購物消費者調查分析，台灣網購消費者調查分析—整體族群行為報告。
樓永堅、張愛華、楊朝旭、魏聖忠與吳祉芸，2006，顧客資本，國立政治大學商學院台灣智慧資本研究中心與財團法人資訊工業策進會資訊市場情報中心主編：智慧資本管理，臺北市：華泰文化事業股份有限公司。

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Burke, R. R. 2002. Technology and the customer interface: What consumers want in the physical and virtual store. Journal of Academy of marketing Science 30(4): 411-432.
Chen, J., Z. Zhu, and H. Y. Xie. 2004. Measuring intellectual capital: A new model and empirical study. Journal of intellectual Capital 5(1): 195-212.
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Doric, B., D. Primorac, and G. Kozina. 2016. The necessity of online and offline sales integration. Economic and Social Development: Book of Proceedings, Varazdin: Varazdin Development and Entrepreneurship Agency.
Dutta, A. 1997. The physical infrastructure for electronic commerce in developing nations: Historical trends and the impact of privatization. International Journal of Electronic Commerce 2(1): 61-83.
Easterby‐Smith, M., M. A. Lyles, and M. A. Peteraf. 2009. Dynamic capabilities: Current debates and future directions. British Journal of Management 20(1): S1-S8.
Edvinsson, L., and M. S. Malone. 1997. Intellectual Capital: Realizing Your Company’s True Value by Finding its Hidden Roots. New York: Harper Collins Publishers, Inc.
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Eisenhardt, K. M. and J. A. Martin. 2000. Dynamic capabilities: What are they. Strategic Management Journal 21(10/11): 1105-1121.
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Jabbar, S., and T. Afza. 2016. Relationship between intellectual capital and financial performance of Pakistani non-financial firma. And a comparative study of textile and chemical industry. Vidyabharati International Interdisciplinary Research Journal 3(1): 67-80.
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描述 碩士
國立政治大學
會計學系
104353010
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104353010
資料類型 thesis
dc.contributor.advisor 王文英zh_TW
dc.contributor.author (Authors) 何怡陵zh_TW
dc.contributor.author (Authors) He, Yi Lingen_US
dc.creator (作者) 何怡陵zh_TW
dc.creator (作者) He, Yi Lingen_US
dc.date (日期) 2017en_US
dc.date.accessioned 11-Jul-2017 11:23:52 (UTC+8)-
dc.date.available 11-Jul-2017 11:23:52 (UTC+8)-
dc.date.issued (上傳時間) 11-Jul-2017 11:23:52 (UTC+8)-
dc.identifier (Other Identifiers) G0104353010en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110771-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 會計學系zh_TW
dc.description (描述) 104353010zh_TW
dc.description.abstract (摘要) 由於網際網路的蓬勃發展，電子商務的興起為消費者帶來新的消費模式。為了拓展客群，企業開始選擇同時發展其實體通路及虛擬通路。隨著知識時代的來臨，若要兼採實體及虛擬通路之優點，企業必須整合並辨識出重要智慧資本，發展出不同的企業動態能力以因應快速變動的商業環境及不同的顧客群。
本研究採用個案研究法，以台灣知名化工原料公司為研究對象，探討企業在實體通路及虛擬通路下，所應發展之重要動態能力、需蓄積之重要智慧資本及相關管理議題。得出結論如下：

一、 個案公司實體通路之重要動態能力共有9項，且支持重要動態能力之智慧資本共有16項。
二、 個案公司設有相對應之管理制度來蓄積實體通路下之重要智慧資本。
三、 個案公司虛擬通路之重要動態能力共有11項，且支持重要動態能力之智慧資本共有30項。
四、 個案公司設有相對應之管理制度來蓄積虛擬通路下之重要智慧資本。
五、 個案公司實體通路及虛擬通路所重視之動態能力及支持動態能力之智慧資本有其相同與相異之處。		zh_TW
dc.description.abstract (摘要) With the rapid developing Internet environment in recent years, the rise of E-commerce has brought a new consumption model to the consumers. In order to expand the customer base, companies begin to develop their physical channels and virtual channels simultaneously. With the advent of knowledge-based era, in order to take the advantage of both physical and virtual channels, companies have to integrate and identify the important intellectual capitals, and develop different dynamic capabilities to cope with the dramatically-changing business environment and different customer base.
This research adopts the case study method and selects a renowned raw materials company in the chemical industry in Taiwan as study subject. The purpose of this research is to study the importance of dynamic capabilities of the company, the importance of intellectual capitals and relevant management system under physical and virtual channels. The conclusions are as follows:

1. Under the case company’s physical channel, there are 9 important dynamic capabilities, and 16 intellectual capitals that support important dynamic capabilities.
2. The case company has a corresponding management system to accumulate important intellectual capitals under physical channels.
3. Under the case company’s virtual channel, there are 11 important dynamic capabilities, and 30 intellectual capitals that support important dynamic capabilities.
4. The case company has a corresponding management system to accumulate important intellectual capitals under virtual channels.
5. There are similarities and differences in important dynamic capabilities and intellectual capitals that can support dynamic capabilities between physical and virtual channels.		en_US
dc.description.tableofcontents 圖目錄 ii
表目錄 iii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與研究問題 3
第三節 論文架構與研究流程 4
第二章 文獻探討 6
第一節 實體通路及虛擬通路 6
第二節 動態能力 12
第三節 智慧資本 18
第四節 動態能力與智慧資本之關聯 24
第三章 研究設計 26
第一節 觀念性架構 26
第二節 研究方法 27
第三節 研究對象 28
第四節 資料蒐集及分析方式 32
第四章 個案公司實體通路重要之動態能力與智慧資本 33
第一節 實體通路重要動態能力項目分析 33
第二節 支持實體通路重要動態能力之智慧資本項目分析 36
第三節 實體通路智慧資本之管理制度 39
第五章 個案公司虛擬通路之重要動態能力與智慧資本 44
第一節 虛擬通路重要動態能力項目分析 44
第二節 支持虛擬通路重要動態能力之智慧資本項目分析 48
第三節 虛擬通路智慧資本之管理制度 52
第六章 個案公司兩通路之比較分析 60
第一節 兩通路之重要動態能力項目比較 60
第二節 兩通路之重要智慧資本項目比較 62
第七章 結論與建議 65
第一節 研究結論 65
第二節 研究建議 68
第三節 研究限制 69
參考文獻 70		zh_TW
dc.format.extent 1436038 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104353010en_US
dc.subject (關鍵詞) 實體通路zh_TW
dc.subject (關鍵詞) 虛擬通路zh_TW
dc.subject (關鍵詞) 動態能力zh_TW
dc.subject (關鍵詞) 智慧資本zh_TW
dc.subject (關鍵詞) Physical channelen_US
dc.subject (關鍵詞) Virtual channelen_US
dc.subject (關鍵詞) Dynamic capabilitiesen_US
dc.subject (關鍵詞) Intellectual capitalen_US
dc.title (題名) 實體通路與虛擬通路下動態能力及智慧資本關係之個案研究zh_TW
dc.title (題名) The relation between dynamic capabilities and intellectual capital under physical channels and virtual channels: a case studyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文部分
王文英與李佳玲，2008，我國資訊電子業之企業重要智慧資本—外部資訊使用者與內部人士之觀點，當代會計，第9卷第1期：33-68。
江馨瑩，2012，以競合策略的觀點探討企業虛擬通路與實體通路的互動關係，國立政治大學科技管理研究所碩士論文。
巫立宇，2006，資源、社會資本、路徑相依與動態能力之研究，管理評論，第25卷第1期：121-140。
吳思華、吳安妮、林宛瑩、彭火樹與王文英，2001，我國產業智慧資本先導性 個案研究，財團法人資訊工業策進會分包學術機構研究計畫期末報告。
吳思華、賴鈺晶與顏如妙，2000，網際網路智慧資本衡量與發展措施研究，經濟部工業局軟體五年發展計畫。
吳靜宜，2000，購買過程中運用網際網路與實體商店之比較研究，國立成功大學國際企業研究所碩士論文。
林良陽、吳思華、項維欣、楊燕枝，2013，智慧資本與動態能耐對研發團隊創新績效的影響，管理評論，第32卷第4期：51-80。
柯郁琪，2013，物流業智慧資本之個案研究，國立政治大學會計研究所碩士論文。
徐翊芳，2009，網路銷售與實體銷售模式下顧客資本管理制度之個案研究，國立政治大學會計研究所碩士論文。
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