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| Title | 在巴拿馬市設立珍珠奶茶舖 Crea8tive Tea: a bubble tea shop in Panama |
| Creator | 羅道基 Loo, Robert |
| Contributor | 林月雲 Lin, Carol 羅道基 Loo, Robert |
| Key Words | Crea8tive Tea 珍珠奶茶舖 珍珠奶茶 巴拿馬 Crea8tive Tea Bubble tea shop Bubble tea Panama |
| Date | 2017 |
| Date Issued | 11-Jul-2017 11:48:54 (UTC+8) |
| Summary | Crea8tive Tea LLC is a startup business Panama, Panama City. The main objective of Crea8tive Tea is to serve the freshest Bubble Tea and desserts using the finest possible ingredients in the market by providing different flavors targeted towards the Asian and non-Asian Panamanian market. We will provide products that are natural and of high quality to cater the segment of the population that seeks a gastronomical journey. The Bubble Tea beverage & dessert industry is currently booming and there is an opportunity to leverage this moment and maximize our profits. Fortunately, Bubble Tea is not that known yet, especially for the non-Asian population. Most of the Bubble Tea Shops prepare their drinks with additives and non-natural ingredients that are harmful to our health and Crea8tive wants to target this market. An initial investment of $28,000 is required to start the business and our initial capital investment is of $50,000 funded by two business partners. Based on the financial section, starting from year 2 we will start to see our Return on Investment (ROI). It is important to keep in mind that there is still a risk that Bubble Tea might not be a drink that can be quickly accepted by the non-Asian segment because it is a niche market. On the other hand, our marketing know-how and assorted flavors targeted to the non-Asian Panamanians will be a solution to this challenge and become leaders in the industry. |
| 參考文獻 | 1. "Panama: Te Importacion." Actualitix World Atlas Web. 26 May. 2017. 2. "Demographics of Panama." Wikipedia. Wikimedia Foundation, Web. 26 May. 2017. < https://en.wikipedia.org/wiki/Demographics_of_Panama>. 3. “Panamenos Destinan el 5 de sus gastos para el café” Panama America Web. May 26. 2017 4. “What Do The World’s 15 Most Expensive Coffees Taste Like?” Javalush Web. May 26. 2017. < https://www.javalush.com/worlds-15-expensive-coffees-taste-like/> 5. ”Teatime in Panama” Central America Data. Business Information, Web. 26. May 2017 < http://www.centralamericadata.com/en/article/home/Teatime_in_Panama> 6. “Panama” Worldbank. Web. 26 May. 2017. http://www.worldbank.org/en/country/panama 7. “Panama Economic Outlook” Focus Economics. Web. May 26. 2017. < http://www.focus-economics.com/countries/panama> 8. “Panama’s Chinese Community” La Prensa. Web. May 26. 2017 9. “Information Search and Decision Making” USC Marshall Web. May 26. 2017. < https://www.consumerpsychologist.com/cb_Decision_Making.html> 10. “What is BPA (bisphenol A)? Is BPA Harmful?” Medical News Today. Web. May 26. 201. 11. “Tendencias Digitales” Data Analisis Web. May. 26. 2017. 12. “Panama’s Population” WorldOMeters Web. May 26. 2017 |
| Description | 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 104933051 |
| 資料來源 | http://thesis.lib.nccu.edu.tw/record/#G0104933051 |
| Type | thesis |
| dc.contributor.advisor | 林月雲 | zh_TW |
| dc.contributor.advisor | Lin, Carol | en_US |
| dc.contributor.author (Authors) | 羅道基 | zh_TW |
| dc.contributor.author (Authors) | Loo, Robert | en_US |
| dc.creator (作者) | 羅道基 | zh_TW |
| dc.creator (作者) | Loo, Robert | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 11-Jul-2017 11:48:54 (UTC+8) | - |
| dc.date.available | 11-Jul-2017 11:48:54 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Jul-2017 11:48:54 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104933051 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/110824 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933051 | zh_TW |
| dc.description.abstract (摘要) | Crea8tive Tea LLC is a startup business Panama, Panama City. The main objective of Crea8tive Tea is to serve the freshest Bubble Tea and desserts using the finest possible ingredients in the market by providing different flavors targeted towards the Asian and non-Asian Panamanian market. We will provide products that are natural and of high quality to cater the segment of the population that seeks a gastronomical journey. The Bubble Tea beverage & dessert industry is currently booming and there is an opportunity to leverage this moment and maximize our profits. Fortunately, Bubble Tea is not that known yet, especially for the non-Asian population. Most of the Bubble Tea Shops prepare their drinks with additives and non-natural ingredients that are harmful to our health and Crea8tive wants to target this market. An initial investment of $28,000 is required to start the business and our initial capital investment is of $50,000 funded by two business partners. Based on the financial section, starting from year 2 we will start to see our Return on Investment (ROI). It is important to keep in mind that there is still a risk that Bubble Tea might not be a drink that can be quickly accepted by the non-Asian segment because it is a niche market. On the other hand, our marketing know-how and assorted flavors targeted to the non-Asian Panamanians will be a solution to this challenge and become leaders in the industry. | en_US |
| dc.description.tableofcontents | 1. COMPANY OVERVIEW: CREA8TIVE SHOP 1 1.1. HISTORY AND BACKGROUND 1 1.2. MISSION 2 1.3. VISION 2 1.4. OBJECTIVES 2 1.5. LONG TERM OBJECTIVES 3 1.6. MISSION STATEMENT 3 1.7. KEY SUCCESS FACTORS 3 1.8. BRAND AND PRODUCT OVERVIEW 4 1.8.1. LOGO 5 1.9. COMPANY OWNERSHIP 5 2. BUSINESS ENVIRONMENT 7 2.1. INDUSTRY OVERVIEW 7 2.2. TEA CONSUMPTION IN PANAMA 8 3. SITUATION ANALYSIS 10 3.1. PANAMANIAN MARKET 10 3.2. ECONOMY 10 3.3. SOCIO-DEMOGRAPHICS 11 3.4. COMPETITORS 11 3.5. BUSINESS OPPORTUNITY 12 4. BUSINESS MODEL 14 4.1. VALUE PROPOSITION 14 4.2. CUSTOMER SEGMENTS 14 4.3. CHANNELS 15 4.4. CUSTOMER RELATIONSHIPS 15 4.5. REVENUE STREAMS 16 4.6. KEY PARTNERS 16 4.7. KEY ACTIVITIES 16 4.8. FOOD HANDLING 17 4.9. KEY RESOURCES 17 4.10. COST STRUCTURE 18 5. MARKETING PLAN 20 5.1. SELLING PROPOSITION 20 5.2. TARGET MARKET 20 5.3. CONSUMER BEHAVIOR 21 5.4. PRODUCT 23 5.5. PACKAGING 25 5.6. COMPETITIVE ADVANTAGE 28 5.7. PRICING AND POSITIONING STRATEGY 28 5.8. POSITIONING MAP 29 5.9. LOCATION 31 5.10. PROMOTION STRATEGY 33 5.10.1. PULL MARKETING 33 5.10.2. PUSH MARKETING 34 5.11. ONLINE MARKETING STRATEGY 34 5.11.1. CONTENT MARKETING 34 5.11.2. EMAIL MARKETING 34 5.11.3. SOCIAL MEDIA MARKETING 35 5.11.4. ADVERTISING & SMALL SPONSORING EVENTS 36 5.11.5. SOCIAL MEDIA STRATEGIES 37 6. STRATEGIC PLANNING 38 6.1.1. EXTERNAL ANALYSIS 38 6.1.2. PORTER’S FIVE FORCES ANALYSIS 38 6.1.3. THREAT OF ENTRY BY POTENTIAL COMPETITORS 39 6.1.4. RIVALRY AMONG ESTABLISHED COMPANIES 39 6.1.5. BARGAINING POWER OF BUYERS 39 6.1.6. BARGAINING POWER OF SUPPLIES 40 6.1.7. SUBSTITUTE PRODUCTS 40 6.2. INTERNAL ANALYSIS (COMPETENCIES AND COMPETITIVE ADVANTAGE) 40 6.3. SWOT MAP 41 6.4. BUSINESS LEVEL STRATEGY 42 6.5. PRODUCT DEVELOPMENT 42 6.6. MARKET DEVELOPMENT 43 7. FINANCIAL PLAN 44 7.1. START-UP BUDGET 45 7.2. PROJECTED INITIAL BALANCE SHEET 47 7.3. INCOME STATEMENT 48 7.4. CASH FLOW 49 7.5. PROFITABILITY ANALYSIS 50 7.6. BREAK EVEN ANALYSIS 51 8. CONCLUSION 52 9. BIBLIOGRAPHY 54 10. APPENDIX 55 10.1. STARTUP COSTS DETAILS 55 10.2. UNIT SALES FORECAST 57 | zh_TW |
| dc.format.extent | 1725409 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933051 | en_US |
| dc.subject (關鍵詞) | Crea8tive Tea | zh_TW |
| dc.subject (關鍵詞) | 珍珠奶茶舖 | zh_TW |
| dc.subject (關鍵詞) | 珍珠奶茶 | zh_TW |
| dc.subject (關鍵詞) | 巴拿馬 | zh_TW |
| dc.subject (關鍵詞) | Crea8tive Tea | en_US |
| dc.subject (關鍵詞) | Bubble tea shop | en_US |
| dc.subject (關鍵詞) | Bubble tea | en_US |
| dc.subject (關鍵詞) | Panama | en_US |
| dc.title (題名) | 在巴拿馬市設立珍珠奶茶舖 | zh_TW |
| dc.title (題名) | Crea8tive Tea: a bubble tea shop in Panama | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. "Panama: Te Importacion." Actualitix World Atlas Web. 26 May. 2017. 2. "Demographics of Panama." Wikipedia. Wikimedia Foundation, Web. 26 May. 2017. < https://en.wikipedia.org/wiki/Demographics_of_Panama>. 3. “Panamenos Destinan el 5 de sus gastos para el café” Panama America Web. May 26. 2017 4. “What Do The World’s 15 Most Expensive Coffees Taste Like?” Javalush Web. May 26. 2017. < https://www.javalush.com/worlds-15-expensive-coffees-taste-like/> 5. ”Teatime in Panama” Central America Data. Business Information, Web. 26. May 2017 < http://www.centralamericadata.com/en/article/home/Teatime_in_Panama> 6. “Panama” Worldbank. Web. 26 May. 2017. http://www.worldbank.org/en/country/panama 7. “Panama Economic Outlook” Focus Economics. Web. May 26. 2017. < http://www.focus-economics.com/countries/panama> 8. “Panama’s Chinese Community” La Prensa. Web. May 26. 2017 9. “Information Search and Decision Making” USC Marshall Web. May 26. 2017. < https://www.consumerpsychologist.com/cb_Decision_Making.html> 10. “What is BPA (bisphenol A)? Is BPA Harmful?” Medical News Today. Web. May 26. 201. 11. “Tendencias Digitales” Data Analisis Web. May. 26. 2017. 12. “Panama’s Population” WorldOMeters Web. May 26. 2017 | zh_TW |