| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 歐翊洋 | zh_TW |
| dc.contributor.author (Authors) | Cortizo, Mario | en_US |
| dc.creator (作者) | 歐翊洋 | zh_TW |
| dc.creator (作者) | Cortizo, Mario | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 11-Jul-2017 11:50:34 (UTC+8) | - |
| dc.date.available | 11-Jul-2017 11:50:34 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Jul-2017 11:50:34 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104933057 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/110826 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933057 | zh_TW |
| dc.description.abstract (摘要) | Panama for many decades has been characterized for its privileged geographic position, biodiversity, modern city, economic development, and its success attracting tourists. Panama figures indicate that the tourism and hospitality industries are growing at impressive rates. In the next few 4 years, worldwide international tourist arrivals is expected to grow by the year 2020 to 1.4 billion and by the year 2030 is expected to reach 1.8 billion. Success in the international tourism industry has had also a positive impact in the Hospitality Industry. Accordingly, by 2018 the Hospitality industry is expected to reach a global retail value of 553.8 Billion. Currently out of those millions of tourists, in 2016 Panama attracted over 1.9 million tourists. Important to consider is that this new millennial tourists come with a new mindset, and are looking for new Eco-friendly hospitality options. As it has been stated by the World Travel and Tourism Organization: “The new millennium and the coming decades are a crucial time for the relationship between travel and tourism and sustainable development. The need to preserve the world’s inherent assets for future generations is becoming an imperative goal not only for travel and tourism, but also for all other industries that use the earth’s natural resources.” Consequently Panama is currently facing a shortage in Eco-friendly focused accommodations, and we are currently facing a rising demand of tourists who are looking for affordable Eco-friendly accommodation. Interestingly, Panama through the Ministry of Tourism has been building its infrastructure to promote Eco-tourism. Within our isthmus we offer activities such as: snorkeling, diving, hiking, camping, bird watching, whale watching, zip line tours, rain-forest tours, rock climbing, sailing with dolphins, swimming with sea turtles, white water rafting among others. Therefore due to the increasing number of tourists entering our country, Panama shortage of Eco friendly accommodations, and our well suited infrastructure for Eco-tourism activities, we have a great business opportunity to capitalize in.In our continuous endeavor to have a positive impact on caring the environment while displaying Panama to the world, we are joining efforts in order to start an Eco-friendly hospitality business. Our business model wants to full-fill the current demand for Eco- friendly, self-sustainable, and affordable accommodations. The lodge is expected to be located in Gatun which is characterized by dense forests, fresh air, beautiful lake scenery, hiking trails, the Panama Canal locks, and peace-full environment. We have chosen this location due to its proximity with Panama Canal Gatun locks, Gatun Lake, Rio Chagres, its biodiversity and the fact that there is no Eco-friendly lodges in this area. Therefore, due to the high influx of tourist in Panama, the multiple activities as well as comfortable accommodations we offer, we are confident our Eco lodge will enjoy high occupancy rate. In the initial construction phase, the lodge will consist of 4 main cabins, which will be completely constructed with recycled products such as Reused maritime shipping containers, refurbished furniture`s, in addition, we will construct our cabins in harmony with nature and our cabins will run 100% with solar energy. We are not only offering an Eco-friendly, and low carbon foot print option for tourists, we will also offer tours that allow our guests to explore the beauty of Panama. Including the visit to the Gatun locks, bird watching trails, kayaking in the lake, getting to know local culture, exiting adventures on the Chagres River, and connecting with nature.Our main sources of revenue will be from hospitality services, and touristic attraction services. Accordingly, our main expenses recall on the acquisition of land, equipment and construction of cabins and monthly salary and maintenance expenses. In order to evaluate this project, we have calculated a project duration of 10 years with a 10% discount rate. We will begin the project in 2019, and break even on July 2023. The initial total Capital investment will be of $220,000.00 and we will generate with yearly incomes average $60,000.00 and a NPV of +$195,656.55. | en_US |
| dc.description.tableofcontents | Chapter 1 – Executive Summary1. Executive Summary 1Chapter 2 – Introduction2.1 Tourism Industry Worldwide 42.2 Hospitality Industry Background 52.3 Eco Tourism Industry 6Chapter 3 - Panama Industry Background3.1 Tourism in Panama 73.2 Domestic Tourism Industry Panama 93.3 Eco- tourism in Panama 93.4 Panama Eco Tourism Destinations: 93.5 Incentives for Tourism Investment in Panama: 12Chapter 4 - Company Description4.1 Company Name: Panama Eco Cabins (PEC) 134.2 Company Ownership: Sole Proprietorship 134.3 Mission, Vision, and Objectives 134.4 Management Team 134.5 Location 134.6 Project Description 144.7 Project Development 154.8 Construction of Building Facilities 174.9 Suppliers 184.10 Additional Activities Less than 50 km distance: 18Chapter 5 - Financial Projection5.1 Annual Income 225.2 Eco- Cabin Fixed Capital 245.3 Operating Expenses 245.4 Gross Profit 255.5 Net Present Value of the Project 25Chapter 6 - Marketing6.1 Marketing Overview 276.2 Target Market 286.3 Positioning Strategy 286.4 Pricing Strategy 296.5 Eco-Cabin Special Packages 306.6 Social Media and Promotions 30Chapter 7 - Business Model Canvas7.1 Value proposition 317.2 Key Partners 327.3 Key Activities 327.4 Key Resources 327.5 Customer Relationship 327.6 Channels 33Chapter 8 - SWOT Analysis8.0 Company Internal SWOT Analysis: 34Chapter 9 - Competitor Analysis9.0 Competitors Analysis: 35Chapter 10 - Sensitivity Analysis10.0 Sensitivity Analysis: 36Chapter 11 - Future Expansion11.0 Future Expansion: 39References 40 | zh_TW |
| dc.format.extent | 1367136 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933057 | en_US |
| dc.subject (關鍵詞) | 商業計畫 | zh_TW |
| dc.subject (關鍵詞) | 環保 | zh_TW |
| dc.subject (關鍵詞) | 小木屋 | zh_TW |
| dc.subject (關鍵詞) | Business | en_US |
| dc.subject (關鍵詞) | Eco-friendly | en_US |
| dc.subject (關鍵詞) | Cabin | en_US |
| dc.title (題名) | 經營環保小木屋之商業計畫 | zh_TW |
| dc.title (題名) | Eco-friendly cabin hospitality business | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | World Tourism Organization, "Tourism towards 2030, Global Overview", UNWTO General Assembly Republic of Korea 10 October 2011.World Tourism Organization “World Tourism highlights 2016", www.mkt.unwto.orgMcKeone Emily, "Ecotourism in Costa Rica: Environmental Impact and Management", Environment Studies Program, 2011.Lawt Send, "Business Plan for Palm-Eco Resort in Myanmar", Bangkok, Thailand.Bricker Kelly, "Trends and issues for Eco-tourism and Sustainable Tourism", Uniting Conservation, Communities, and Sustainable travel. International Eco-tourism Society.Autoridad de Turismo de Panama, "Resultado Actividad Turistica Panama", Resultados de Enero a Diciembre 2016, Oficina de Relaciones Publicas Departamento de Estadisticas.Autoridad de Turismo de Panama, Boletin Estadistico de Turismo 2015Autoridad de Turismo de Panama, "Indicadores de Turismo de la Republica de Panama 2006 - 2015"Panama Demographics Profile 2016. Accessed June 10, 2017. http://www.indexmundi.com/panama/demographics_profile.html."How Ecotourism is Changing Panama (For the Better)." TravelPulse. Accessed June 10, 2017. http://www.travelpulse.com/news/destinations/how-ecotourism-is-changing-panama-for-the-better.html."Leyes de Incentivos para Inversión Turística." Autoridad de Turismo de Panamá. Accessed June 10, 2017. http://www.atp.gob.pa/leyes-de-incentivos-para-inversion-turistica. Mohn, Tanya. "Travel Boom: Young Tourists Spent $217 Billion Last Year, More Growth Than Any Other Group." Forbes. March 23, 2016. Accessed June 10, 2017. https://www.forbes.com/sites/tanyamohn/2013/10/07/the-new-young-traveler-boom/#3b0b39864ff1. Admin. "Top 10 Reasons Why Panama is a Great Tourist Destination." Panamainfo.com. August 05, 2014. Accessed June 10, 2017. http://panamainfo.com/en/top-10-reasons-why-panama-a-great-tourist-destination. "Why is ecotourism important?" The International Ecotourism Society. Accessed June 10, 2017. http://www.ecotourism.org/book/why-ecotourism-important. "Who are ecoutourists?" The International Ecotourism Society. Accessed June 10, 2017. http://www.ecotourism.org/book/who-are-ecotourists.Anywhere.com. "Gamboa - Canal Zone, Panama." Anywhere - Expert Vacation Planners. Accessed June 10, 2017. https://www.anywhere.com/panama/destinations/gamboa. "What to Do." Visit Panama. Accessed June 10, 2017. http://www.visitpanama.com/what-to-do. "International tourism, number of arrivals." International tourism, number of arrivals | Data. Accessed June 10, 2017. http://data.worldbank.org/indicator/ST.INT.ARVL. "Ecotourism Market: GCC Industry Analysis and Opportunity Assessment 2014 - 2020." Future Market Insights. Accessed June 10, 2017. http://www.futuremarketinsights.com/reports/gcc-ecotourism-market. Containers Panama. "Containers Panama." Containers for Sale - Containers for sale in Panama! Accessed June 10, 2017. http://www.containerspanama.com/about.php. | zh_TW |
