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題名 連鎖商店的定價與進入決策
Chain store competition in a city: pricing and entry decisions
作者 黃靖凱
Huang, Jing-Kai
貢獻者 王信實<br>何靜嫺
黃靖凱
Huang, Jing-Kai
關鍵詞 連鎖店
網絡效果
定價
位置
Chain Store
Network
Pricing
Locations
日期 2017
上傳時間 11-Jul-2017 12:07:28 (UTC+8)
摘要 我們考慮連鎖商店有兩個不同的網路效果：地理位置的網絡與不同連鎖品牌之間的效果。在給定的道路結構下，我們去計算不同商店之間的距離，在這些不同的距離下，可以得出每連鎖品牌的單位矩陣，由這個矩陣去判別不同連鎖品牌之間，互相影響的效果與需求。最後我們得出均衡下的利潤與價格，以及討論均衡價格如何被網路效果影響。
We consider a chain store model involving two levels of networks: the geographic street networks and the chain store networks. We then calculate each shop`s geographic distances between other shops, for a given street network. The distances, together with the chain store identity matrix, will determine the cross-shop substitution effects in each shop`s demand function. We characterize the equilibrium price, and discuss how the prices are affected by these two networks.
參考文獻 Bloch, F., and Quérou, N. (2013). Pricing in social networks. Games and economic behavior, 80, 243-261.
     Bonacich, P. (1987). Power and centrality: A family of measures. American journal of sociology, 92(5), 1170-1182.
     Bramoullé, Y., Kranton, R., and D`Amours, M. (2010). Strategic interaction and networks.
     Dobson, P. W., and Waterson, M. (2005). Chain‐Store Pricing Across Local Markets. Journal of Economics & Management Strategy, 14(1), 93-119.
     Guzmán, C. L. (2011). Price competition on network (No. 2011-04).
     Horn, R. A., and Johnson, C. R. (2012). Matrix analysis. Cambridge university press.
     Hotelling, H. (1929). Stability in competition. Economic Journal, 39, 41-57.
     Jackson, M. O., and Zenou, Y. (2014). Games on Networks. Handbook of Game Theory, 95.
     Katz, L. (1953). A new status index derived from sociometric analysis. Psychometrika, 18(1), 39-43.
     Nishida, M. (2014). Estimating a model of strategic network choice: The convenience-store industry in Okinawa. Marketing Science, 34(1), 20-38.
     Pelegrín-Pelegrín, B., Dorta-González, P., and Fernández-Hernández, P. (2011). Finding location equilibria for competing firms under delivered pricing. Journal of the Operational Research Society, 62(4), 729-741.
     Pérez, M. D. G., Hernández, P. F., and Pelegrín, B. P. (2004). On price competition in location-price models with spatially separated markets. Top, 12(2), 351-374.
     Takaki, M., and Matsubayashi, N. (2013). Sequential multi-store location in a duopoly. Regional Science and Urban Economics, 43(3), 491-506.
描述 碩士
國立政治大學
經濟學系
104258019
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1042580191
資料類型 thesis
dc.contributor.advisor 王信實<br>何靜嫺zh_TW
dc.contributor.author (Authors) 黃靖凱zh_TW
dc.contributor.author (Authors) Huang, Jing-Kaien_US
dc.creator (作者) 黃靖凱zh_TW
dc.creator (作者) Huang, Jing-Kaien_US
dc.date (日期) 2017en_US
dc.date.accessioned 11-Jul-2017 12:07:28 (UTC+8)-
dc.date.available 11-Jul-2017 12:07:28 (UTC+8)-
dc.date.issued (上傳時間) 11-Jul-2017 12:07:28 (UTC+8)-
dc.identifier (Other Identifiers) G1042580191en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110855-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經濟學系zh_TW
dc.description (描述) 104258019zh_TW
dc.description.abstract (摘要) 我們考慮連鎖商店有兩個不同的網路效果：地理位置的網絡與不同連鎖品牌之間的效果。在給定的道路結構下，我們去計算不同商店之間的距離，在這些不同的距離下，可以得出每連鎖品牌的單位矩陣，由這個矩陣去判別不同連鎖品牌之間，互相影響的效果與需求。最後我們得出均衡下的利潤與價格，以及討論均衡價格如何被網路效果影響。zh_TW
dc.description.abstract (摘要) We consider a chain store model involving two levels of networks: the geographic street networks and the chain store networks. We then calculate each shop`s geographic distances between other shops, for a given street network. The distances, together with the chain store identity matrix, will determine the cross-shop substitution effects in each shop`s demand function. We characterize the equilibrium price, and discuss how the prices are affected by these two networks.en_US
dc.description.tableofcontents 1. Introduction....1
     1.1 Related Literature....4
     
     2. The Model....6
     2.1 Street Network....6
     2.2. Chain Store Network....7
     2.3 Cross-Shop Relationship and Shop Demand....7
     2.3.1 Geographic Effect....8
     2.3.2 Cross Chain Effect....9
     2.3.3 Combined Effect, Demand and Profit....10
     2.4. Timing of Game....12
     
     3. Characterization of Equilibrium....12
     3.1 Presented by Matrix....13
     3.2 The Adjacency Matrix for Chains....15
     
     4. Equilibrium with Only One Effect....16
     4.1 No Cross Chain Difference....17
     4.2 No Cross Chain Effects....18
     4.3 No Geographic Effect....21
     
     5. Location and Entry Problems....23
     5.1 Chains with the same weight....25
     5.2 Chains with Different Weights....26
     5.3 Opening A New Shop....27
     
     6. Concluding Remarks....30
     
     Appendix....31
     
     Reference....38		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1042580191en_US
dc.subject (關鍵詞) 連鎖店zh_TW
dc.subject (關鍵詞) 網絡效果zh_TW
dc.subject (關鍵詞) 定價zh_TW
dc.subject (關鍵詞) 位置zh_TW
dc.subject (關鍵詞) Chain Storeen_US
dc.subject (關鍵詞) Networken_US
dc.subject (關鍵詞) Pricingen_US
dc.subject (關鍵詞) Locationsen_US
dc.title (題名) 連鎖商店的定價與進入決策zh_TW
dc.title (題名) Chain store competition in a city: pricing and entry decisionsen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Bloch, F., and Quérou, N. (2013). Pricing in social networks. Games and economic behavior, 80, 243-261.
     Bonacich, P. (1987). Power and centrality: A family of measures. American journal of sociology, 92(5), 1170-1182.
     Bramoullé, Y., Kranton, R., and D`Amours, M. (2010). Strategic interaction and networks.
     Dobson, P. W., and Waterson, M. (2005). Chain‐Store Pricing Across Local Markets. Journal of Economics & Management Strategy, 14(1), 93-119.
     Guzmán, C. L. (2011). Price competition on network (No. 2011-04).
     Horn, R. A., and Johnson, C. R. (2012). Matrix analysis. Cambridge university press.
     Hotelling, H. (1929). Stability in competition. Economic Journal, 39, 41-57.
     Jackson, M. O., and Zenou, Y. (2014). Games on Networks. Handbook of Game Theory, 95.
     Katz, L. (1953). A new status index derived from sociometric analysis. Psychometrika, 18(1), 39-43.
     Nishida, M. (2014). Estimating a model of strategic network choice: The convenience-store industry in Okinawa. Marketing Science, 34(1), 20-38.
     Pelegrín-Pelegrín, B., Dorta-González, P., and Fernández-Hernández, P. (2011). Finding location equilibria for competing firms under delivered pricing. Journal of the Operational Research Society, 62(4), 729-741.
     Pérez, M. D. G., Hernández, P. F., and Pelegrín, B. P. (2004). On price competition in location-price models with spatially separated markets. Top, 12(2), 351-374.
     Takaki, M., and Matsubayashi, N. (2013). Sequential multi-store location in a duopoly. Regional Science and Urban Economics, 43(3), 491-506.		zh_TW