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題名 俄羅斯聯邦形象塑造研究（2012-2016）
The study of Russia’s image-building (2012-2016)
作者 史安梅
Starichkova, Anastasia
貢獻者 連弘宜
Lien, Hong-Yi
史安梅
Anastasia Starichkova
關鍵詞 俄羅斯
俄羅斯公衆外交
俄羅斯國際形象
形象塑造
公衆外交
俄國
俄羅斯公共外交
公共外交
Russia
The Russian federation
Russia`s public diplomacy
Russia`s international image
Public diplomacy
Image building
Image-building
International image
日期 2017
上傳時間 11-Jul-2017 12:10:57 (UTC+8)
摘要 自第21世紀初以來，由於電信與資訊科技的積極發展，使資訊取得更容易。於此同時，資訊來源的多樣性也使思想和觀點多元化。
國家形象是簡潔且通俗易懂的概念，它包含一國的國內經濟、政治發展程度、國際體系上的地位、合作行爲、文化和歷史價值。此外，國家形象也把國家利益反映到國際舞臺，允許領導人與外國夥伴鞏固關係、創造共贏局面。該背景下，國家形象塑造是每個政府的迫切目標之一，蓋因和平且可靠的國際形象可以保證國家永續發展。
最近幾年當中，俄羅斯的國際形象惡化。因此本論文的目標為研究自2012年至2016年中（現任總統普京的任職期間）的國際公眾對俄羅斯聯邦的態度。
作者研究俄羅斯形象塑造及公眾外交政策，分析俄羅斯聯邦與其他國家及國際組織的正式文件、國際學者文獻理的推論，也解析臺灣國立政治大學來自不同國家學生、畢業生、老師與教授的立場。作者根據上述資料推論出俄羅斯國際形象受損的原因及國家公眾外交有哪些需要改善的部分；並以強調形象改革政策計畫中，哪些交流能夠使俄羅斯聯邦與國際社會關係暖化來作為結論。
Since the beginning of the 21st century, development of telecommunication and information technologies has resulted in the substantial expansion of media coverage, greater information accessibility, and sophistication of control over the information. Abundance of facts concerning any issue makes it multidimensional, provoking a plentitude of opinions.
The image of a country is a succinct and ready-for-apprehension informational phenomena or entrenched perception of a country by foreign partners, which offers a particular expectation of its behavior, thus, it is one of the major factors influencing international cooperation. In addition, state image identifies a country’s political weight abroad and its status among other members of global community, including the capacity to defend national interests.
The significance of the image-building is determined by the fact that it is one of the strategic tasks for each contemporary government. Trustworthy international image speaks for a country’s economic and cultural development and creates a formula of its success abroad and within national borders, serves as a criterion of its stability and transparency.
Recently Russia has experienced a substantial shift in its apprehension by the foreign public. The particular study is focused on how global community perceived the Russian Federation from 2012 till 2016, the period that correlated with the latest tenet of President Vladimir Putin.
The research is focused on the origins of Russia’s international image along with the evaluation of governmental attempts to enhance it and create transparency and mutual trust under existing conditions, including the course of the country’s public diplomacy. The author analyzed how the world academia and media portray the Russian Federation and collected opinions among students, alumni, and professors of the National Chengchi University.
The paper aims to define the most distinctive factors, which form the image of the Russian Federation on the international arena and to elicit the fields of Russia’s public diplomacy, which lack attention the most, as well as to offer a roadmap for overcoming the existing misunderstanding.
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描述 碩士
國立政治大學
外交學系
104253022
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104253022
資料類型 thesis
dc.contributor.advisor 連弘宜zh_TW
dc.contributor.advisor Lien, Hong-Yien_US
dc.contributor.author (Authors) 史安梅zh_TW
dc.contributor.author (Authors) Anastasia Starichkovaen_US
dc.creator (作者) 史安梅zh_TW
dc.creator (作者) Starichkova, Anastasiaen_US
dc.date (日期) 2017en_US
dc.date.accessioned 11-Jul-2017 12:10:57 (UTC+8)-
dc.date.available 11-Jul-2017 12:10:57 (UTC+8)-
dc.date.issued (上傳時間) 11-Jul-2017 12:10:57 (UTC+8)-
dc.identifier (Other Identifiers) G0104253022en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110862-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 外交學系zh_TW
dc.description (描述) 104253022zh_TW
dc.description.abstract (摘要) 自第21世紀初以來，由於電信與資訊科技的積極發展，使資訊取得更容易。於此同時，資訊來源的多樣性也使思想和觀點多元化。
國家形象是簡潔且通俗易懂的概念，它包含一國的國內經濟、政治發展程度、國際體系上的地位、合作行爲、文化和歷史價值。此外，國家形象也把國家利益反映到國際舞臺，允許領導人與外國夥伴鞏固關係、創造共贏局面。該背景下，國家形象塑造是每個政府的迫切目標之一，蓋因和平且可靠的國際形象可以保證國家永續發展。
最近幾年當中，俄羅斯的國際形象惡化。因此本論文的目標為研究自2012年至2016年中（現任總統普京的任職期間）的國際公眾對俄羅斯聯邦的態度。
作者研究俄羅斯形象塑造及公眾外交政策，分析俄羅斯聯邦與其他國家及國際組織的正式文件、國際學者文獻理的推論，也解析臺灣國立政治大學來自不同國家學生、畢業生、老師與教授的立場。作者根據上述資料推論出俄羅斯國際形象受損的原因及國家公眾外交有哪些需要改善的部分；並以強調形象改革政策計畫中，哪些交流能夠使俄羅斯聯邦與國際社會關係暖化來作為結論。		zh_TW
dc.description.abstract (摘要) Since the beginning of the 21st century, development of telecommunication and information technologies has resulted in the substantial expansion of media coverage, greater information accessibility, and sophistication of control over the information. Abundance of facts concerning any issue makes it multidimensional, provoking a plentitude of opinions.
The image of a country is a succinct and ready-for-apprehension informational phenomena or entrenched perception of a country by foreign partners, which offers a particular expectation of its behavior, thus, it is one of the major factors influencing international cooperation. In addition, state image identifies a country’s political weight abroad and its status among other members of global community, including the capacity to defend national interests.
The significance of the image-building is determined by the fact that it is one of the strategic tasks for each contemporary government. Trustworthy international image speaks for a country’s economic and cultural development and creates a formula of its success abroad and within national borders, serves as a criterion of its stability and transparency.
Recently Russia has experienced a substantial shift in its apprehension by the foreign public. The particular study is focused on how global community perceived the Russian Federation from 2012 till 2016, the period that correlated with the latest tenet of President Vladimir Putin.
The research is focused on the origins of Russia’s international image along with the evaluation of governmental attempts to enhance it and create transparency and mutual trust under existing conditions, including the course of the country’s public diplomacy. The author analyzed how the world academia and media portray the Russian Federation and collected opinions among students, alumni, and professors of the National Chengchi University.
The paper aims to define the most distinctive factors, which form the image of the Russian Federation on the international arena and to elicit the fields of Russia’s public diplomacy, which lack attention the most, as well as to offer a roadmap for overcoming the existing misunderstanding.		en_US
dc.description.tableofcontents Chapter 1. Introduction 3
1.1 Background and Purpose of the Research 3
1.2 Significance of the Topic and Research Objectives 5
1.3 Theoretical Framework 7
1.4 Literature Review 14
1.5 Methodology and Empirical Basis 28
1.6 Scope and Limit 29
1.7 The Main Research Questions to Defense 31
1.8 Chapter Arrangement 33
Chapter 2. The Historical Analysis and
the Theoretical Background of Russia’s International Image 35
2.1 Historical Review of the Attitudes towards Russia from 1991 till 2015 35
2.2 Characteristics of Russia’s Public Diplomacy: from Nascence till Present 54
Chapter 3. The Contemporary International Image of
the Russian Federation 68
3.1 Russia in International Mass Media: Cold War Rhetoric vs.
Constructive Cooperation 68
3.2 Public Attitude Towards Russian Government and Russian People 79
Chapter 4. The Main Issues of Image-Building in Russia 92
4.1 Prospects of Russian Public Diplomacy and Roadblocks to a
Successful Comprehension of the Country 92
4.2 Possible Ways to Overcome Misunderstanding and to
Develop an Auspicious Image 98
Chapter 5. Conclusion 104
5.1. General Findings on Russia’s Image-building 104
5.2 Comparative Analysis: Image of Russia in Foreign Media vs.
Image Among Foreign Populace 106
5.3 Recommendations for Policy Reforms 109
5.4 Closing Remarks 112
References 115
Appendix 1 128
Appendix 2 131		zh_TW
dc.format.extent 3097194 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104253022en_US
dc.subject (關鍵詞) 俄羅斯zh_TW
dc.subject (關鍵詞) 俄羅斯公衆外交zh_TW
dc.subject (關鍵詞) 俄羅斯國際形象zh_TW
dc.subject (關鍵詞) 形象塑造zh_TW
dc.subject (關鍵詞) 公衆外交zh_TW
dc.subject (關鍵詞) 俄國zh_TW
dc.subject (關鍵詞) 俄羅斯公共外交zh_TW
dc.subject (關鍵詞) 公共外交zh_TW
dc.subject (關鍵詞) Russiaen_US
dc.subject (關鍵詞) The Russian federationen_US
dc.subject (關鍵詞) Russia`s public diplomacyen_US
dc.subject (關鍵詞) Russia`s international imageen_US
dc.subject (關鍵詞) Public diplomacyen_US
dc.subject (關鍵詞) Image buildingen_US
dc.subject (關鍵詞) Image-buildingen_US
dc.subject (關鍵詞) International imageen_US
dc.title (題名) 俄羅斯聯邦形象塑造研究（2012-2016）zh_TW
dc.title (題名) The study of Russia’s image-building (2012-2016)en_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Official Documents
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Cull, N. J. (2016). Engaging foreign publics in the age of Trump and Putin: Three implications of 2016 for public diplomacy. Place Branding and Public Diplomacy, 12(4), 243-246. doi:10.1057/s41254-016-0052-4
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