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題名 東西方之千禧世代：社會價值, 個人態度與行為之比較
Millennials in the East and the West: a comparative study of social values and individual attitudes作者 周睿玲 貢獻者 關秉寅
Kuan, Ping Yin
周睿玲關鍵詞 千禧世代
跨文化研究
東西方之比較
Millennial generation
Cross-cultural studies
East versus West日期 2017 上傳時間 11-Jul-2017 12:12:13 (UTC+8) 摘要 將本論文比較出生於1980年至1997年之東西方社會年輕人的社會價值與態度。 這群年輕人通稱為「千禧世代」。在新千禧長大的他們被視為歷史上平均受教育最多的一群人， 世界的未來也剛好在他們手上。因此，深入瞭解千禧世代的個人態度與行為模式相當重要。本論文與過往研究不同之處在於比較此世代在東方與西方社會中的區別。 本論文聚焦在個人學歷對 其社會價值及態度的影響，並進一步衡量當地不同文化帶來的效果。
This research compares socials values and attitudes of individuals born in East Asian and Western societies after 1980 to 1997. The aforementioned time frame encompasses a generation that has been labeled Millennial, for it accounts for individuals who came of age in the beginning of the new millennium. It is considered the biggest and best educated generation in history and is the leader of the tomorrow’s economy; hence, it has become an increasingly important topic for research and discussion in order to understand its particular characteristics. This research study differentiates itself from those existent, in that it focuses on comparing Millennials from different geographic origins and cultural zones —East Asian and Western countries. It identifies and analyzes the effect of educational attainment on individuals’ attitudes toward the self and their role in society considering the particular features of their geographic zones of origin. The study shed light on the effect of education and origin on Millennials’ attitudes toward issues of social interest such as: abortion, homosexuality, divorce, sex before marriage and women emancipation; having East Asians, a more conservative approach than Westerns have. Furthermore, contrary to what it was expected, it was observed higher levels of self-centered attitude among East Asians when compared to their counterpart in the West.參考文獻 Agresti, A., & Finlay, B. (2009). Statistical Methods for the Social Science. New Jersey: Pearson Prentice Hall.AsiaToday. (2016, 11 13). AsiaToday. Retrieved from Asian Millennials: http://www.huffingtonpost.com/asiatoday/asian-millennials-the-new_b_12937942.htmlBabbie, E. (2007). The Practice of Social Research. California: Thomson Learning, Inc.Beck, U. (2002). Losing the Traditional: Individualization and `Precarious Freedoms`. London: Sage.Bellah, R. (1999). Cultural Indentity and Modernization in Asian Countries. Retrieved from Kokugakuin University: Institute for Japanese Culture and Classics: http://www2.kokugakuin.ac.jp/ijcc/wp/cimac/bellah.htmlCBRE. (2016). CBRE Research and Reports. Retrieved from 2016 Global Millennial Survey: http://www.cbre.com/research-and-reports/2016-APAC-Millennial-SurveyDonohue, D. M. (2012, January 13). Millennials, McLuhan and slow dancing [Video file]. Retrieved from TEDxRyersonU: http://www.youtube.com/watch?v=f0PUrZQjVRwEuropean Comission. (2013). Eurostat. Retrieved from Data Base: http://ec.europa.eu/eurostat/data/databaseGreenberg, E., & Weber, K. (2008). Generation We. California: Pachatusan.Hirai, N. (1999). Cultural Identity and Modernization in Asian Countries. Retrieved from Kokugakuin University: Institute for Japanese Culture and Classics: http://www2.kokugakuin.ac.jp/ijcc/wp/cimac/hirai.htmlHitlin, S., & Piliavin, J. A. (2004). VALUES: Reviving a Dormant Concept. Annual Reviews, 359-396.Hofstede, G. (1983, Autumn). The Cultural Relativity of Organizational Practices and Theories. Journal of International Business Studies, 14(2), 75-89.Howe, N., & Strauss, W. (2000). Next Millennials Rising. The Next Great Generation. New York, United States of America: Vintage Books.HSBC Holdings plc. (2017, 02 2017). Beyoond de Bricks The Meaning of Home. Retrieved from HSBC: http://www.hsbc.com/news-and-insight/media-resources/media-releases/2017/generation-buyInglehart, R. (1977). The Silent Revolution. Princeton: Princeton University Press.Inglehart, R., & Welzel, C. (2001). Modernization, Cultural Change, and Democracy: The Human Development Sequence. Cambridge: Cambridge University Press. Retrieved from https://0-www.cambridge.org.jenda.lib.nccu.edu.tw/core/books/modernization-cultural-change-and-democracy/introduction/C217BBFF5237D90224237C704E182011Mannheim, K. (1952). On The Problem of Generations. In K. Mannheim, Essays on The Sociology of Knowledge (pp. 276-322). London: RKP.Nisbett, R. (2003, April 20). The Geography of Thought . Retrieved from The New York Times: http://www.nytimes.com/2003/04/20/books/chapters/the-geography-of-thought.htmlPan, J. (2017, May 25). Taipei Times. Retrieved from Taipei Times: http://www.taipeitimes.com/News/front/archives/2017/05/25/2003671244/1Pew Research Center. (2014, September ). Pew Research Center. Retrieved from Global Public Downbeat About Economy: http://www.pewglobal.org/files/2014/09/Pew-Research-Center-Economic-Conditions-Report-FINAL-September-9-2014.pdfPew Research Center. (2015). The Whys and Hows of Generations Research. Retrieved from http://www.people-press.org/files/2015/09/09-3-2015-Generations-explainer-release.pdfPilcher, J. (1994, September). University of California. Retrieved from Deparment of History: http://www.history.ucsb.edu/faculty/marcuse/classes/201/articles/94PilcherMannheimSocGenBJS.pdfRosnow, R. L., & Robinson, E. J. (1967). Experiments in Persuasion. New York: Academic Press.Stanat, M. (2006). China`s Generation Y. Paramous, New Jersey, USA: Homa & Sekey Books.Twenge, J. (2006). Generation Me. New York: FREE PRESS.U.S. Census Bureau . (2016, September). International Database. Retrieved from International Programs: https://www.census.gov/population/international/data/idb/informationGateway.phpUnited Nations. (2015). World Population Prospects: The 2015 Revision. New York: United Nations.Waters, T., & Waters, D. (2015). Weber`s Rationalism and Modern Society. New York: Palgrave Macmillan US.Weber, M. (1948). The Protestant Ethic and the Spirit of Capitalism. (T. Parsons, Trans.) New York: Scribner.Weber, M. (1999). Sociology Essays in Economic. (R. Swedber, Ed.) Princeton: Princeton University Press.World Value Surveys. (2015). Inglehart-Welzel Cultural Map. Retrieved from World Value Surveys: http://www.worldvaluessurvey.org/images/Cultural_map_WVS6_2015.jpgYoung Invincibles. (2017, January). Financial Health of Young America. Retrieved from Young Invicibles: http://younginvincibles.org/wp-content/uploads/2017/01/FHYA-Final2017-1.pdfYum, J. O. (1988). The Impact of Confucianism on Interpersonal Relationships and Communication Patterns in East Asia. Communication Monographs, 16. 描述 碩士
國立政治大學
亞太研究英語碩士學位學程(IMAS)
104926001資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104926001 資料類型 thesis dc.contributor.advisor 關秉寅 zh_TW dc.contributor.advisor Kuan, Ping Yin en_US dc.contributor.author (Authors) 周睿玲 zh_TW dc.creator (作者) 周睿玲 zh_TW dc.date (日期) 2017 en_US dc.date.accessioned 11-Jul-2017 12:12:13 (UTC+8) - dc.date.available 11-Jul-2017 12:12:13 (UTC+8) - dc.date.issued (上傳時間) 11-Jul-2017 12:12:13 (UTC+8) - dc.identifier (Other Identifiers) G0104926001 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110864 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 亞太研究英語碩士學位學程(IMAS) zh_TW dc.description (描述) 104926001 zh_TW dc.description.abstract (摘要) 將本論文比較出生於1980年至1997年之東西方社會年輕人的社會價值與態度。 這群年輕人通稱為「千禧世代」。在新千禧長大的他們被視為歷史上平均受教育最多的一群人， 世界的未來也剛好在他們手上。因此，深入瞭解千禧世代的個人態度與行為模式相當重要。本論文與過往研究不同之處在於比較此世代在東方與西方社會中的區別。 本論文聚焦在個人學歷對 其社會價值及態度的影響，並進一步衡量當地不同文化帶來的效果。 zh_TW dc.description.abstract (摘要) This research compares socials values and attitudes of individuals born in East Asian and Western societies after 1980 to 1997. The aforementioned time frame encompasses a generation that has been labeled Millennial, for it accounts for individuals who came of age in the beginning of the new millennium. It is considered the biggest and best educated generation in history and is the leader of the tomorrow’s economy; hence, it has become an increasingly important topic for research and discussion in order to understand its particular characteristics. This research study differentiates itself from those existent, in that it focuses on comparing Millennials from different geographic origins and cultural zones —East Asian and Western countries. It identifies and analyzes the effect of educational attainment on individuals’ attitudes toward the self and their role in society considering the particular features of their geographic zones of origin. The study shed light on the effect of education and origin on Millennials’ attitudes toward issues of social interest such as: abortion, homosexuality, divorce, sex before marriage and women emancipation; having East Asians, a more conservative approach than Westerns have. Furthermore, contrary to what it was expected, it was observed higher levels of self-centered attitude among East Asians when compared to their counterpart in the West. en_US dc.description.tableofcontents Acknowledgements i Abstract ii Preface vi1. Introduction 12. Literature Review 32.1 Modernization as a Process of Human Development 32.2 Values, Attitudes and Behaviors 62.3 Defining Generations 93. Research Design 183.1 Framework 193.2 Research Question 213.3 Hypothesis 213.4 Variables 223.5 Research Method 234. Findings 274.1 Demographics 274.2 Factor Analysis Result for Each Outcome Variable 304.3 Hypothesis Testing 315. Discussion and Conclusion 405.1 Limitations 445.2 Further Research 45References 48Appendices 51Appendix A: 51Appendix B: 52Appendix C: 53Appendix D: 54 zh_TW dc.format.extent 4494612 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104926001 en_US dc.subject (關鍵詞) 千禧世代 zh_TW dc.subject (關鍵詞) 跨文化研究 zh_TW dc.subject (關鍵詞) 東西方之比較 zh_TW dc.subject (關鍵詞) Millennial generation en_US dc.subject (關鍵詞) Cross-cultural studies en_US dc.subject (關鍵詞) East versus West en_US dc.title (題名) 東西方之千禧世代：社會價值, 個人態度與行為之比較 zh_TW dc.title (題名) Millennials in the East and the West: a comparative study of social values and individual attitudes en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Agresti, A., & Finlay, B. (2009). Statistical Methods for the Social Science. New Jersey: Pearson Prentice Hall.AsiaToday. (2016, 11 13). AsiaToday. Retrieved from Asian Millennials: http://www.huffingtonpost.com/asiatoday/asian-millennials-the-new_b_12937942.htmlBabbie, E. (2007). The Practice of Social Research. California: Thomson Learning, Inc.Beck, U. (2002). Losing the Traditional: Individualization and `Precarious Freedoms`. London: Sage.Bellah, R. (1999). Cultural Indentity and Modernization in Asian Countries. Retrieved from Kokugakuin University: Institute for Japanese Culture and Classics: http://www2.kokugakuin.ac.jp/ijcc/wp/cimac/bellah.htmlCBRE. (2016). CBRE Research and Reports. Retrieved from 2016 Global Millennial Survey: http://www.cbre.com/research-and-reports/2016-APAC-Millennial-SurveyDonohue, D. M. (2012, January 13). Millennials, McLuhan and slow dancing [Video file]. Retrieved from TEDxRyersonU: http://www.youtube.com/watch?v=f0PUrZQjVRwEuropean Comission. (2013). Eurostat. Retrieved from Data Base: http://ec.europa.eu/eurostat/data/databaseGreenberg, E., & Weber, K. (2008). Generation We. California: Pachatusan.Hirai, N. (1999). Cultural Identity and Modernization in Asian Countries. Retrieved from Kokugakuin University: Institute for Japanese Culture and Classics: http://www2.kokugakuin.ac.jp/ijcc/wp/cimac/hirai.htmlHitlin, S., & Piliavin, J. A. (2004). VALUES: Reviving a Dormant Concept. Annual Reviews, 359-396.Hofstede, G. (1983, Autumn). The Cultural Relativity of Organizational Practices and Theories. Journal of International Business Studies, 14(2), 75-89.Howe, N., & Strauss, W. (2000). Next Millennials Rising. The Next Great Generation. New York, United States of America: Vintage Books.HSBC Holdings plc. (2017, 02 2017). Beyoond de Bricks The Meaning of Home. Retrieved from HSBC: http://www.hsbc.com/news-and-insight/media-resources/media-releases/2017/generation-buyInglehart, R. (1977). The Silent Revolution. Princeton: Princeton University Press.Inglehart, R., & Welzel, C. (2001). Modernization, Cultural Change, and Democracy: The Human Development Sequence. Cambridge: Cambridge University Press. Retrieved from https://0-www.cambridge.org.jenda.lib.nccu.edu.tw/core/books/modernization-cultural-change-and-democracy/introduction/C217BBFF5237D90224237C704E182011Mannheim, K. (1952). On The Problem of Generations. In K. Mannheim, Essays on The Sociology of Knowledge (pp. 276-322). London: RKP.Nisbett, R. (2003, April 20). The Geography of Thought . Retrieved from The New York Times: http://www.nytimes.com/2003/04/20/books/chapters/the-geography-of-thought.htmlPan, J. (2017, May 25). Taipei Times. Retrieved from Taipei Times: http://www.taipeitimes.com/News/front/archives/2017/05/25/2003671244/1Pew Research Center. (2014, September ). Pew Research Center. Retrieved from Global Public Downbeat About Economy: http://www.pewglobal.org/files/2014/09/Pew-Research-Center-Economic-Conditions-Report-FINAL-September-9-2014.pdfPew Research Center. (2015). The Whys and Hows of Generations Research. Retrieved from http://www.people-press.org/files/2015/09/09-3-2015-Generations-explainer-release.pdfPilcher, J. (1994, September). University of California. Retrieved from Deparment of History: http://www.history.ucsb.edu/faculty/marcuse/classes/201/articles/94PilcherMannheimSocGenBJS.pdfRosnow, R. L., & Robinson, E. J. (1967). Experiments in Persuasion. New York: Academic Press.Stanat, M. (2006). China`s Generation Y. Paramous, New Jersey, USA: Homa & Sekey Books.Twenge, J. (2006). Generation Me. New York: FREE PRESS.U.S. Census Bureau . (2016, September). International Database. Retrieved from International Programs: https://www.census.gov/population/international/data/idb/informationGateway.phpUnited Nations. (2015). World Population Prospects: The 2015 Revision. New York: United Nations.Waters, T., & Waters, D. (2015). Weber`s Rationalism and Modern Society. New York: Palgrave Macmillan US.Weber, M. (1948). The Protestant Ethic and the Spirit of Capitalism. (T. Parsons, Trans.) New York: Scribner.Weber, M. (1999). Sociology Essays in Economic. (R. Swedber, Ed.) Princeton: Princeton University Press.World Value Surveys. (2015). Inglehart-Welzel Cultural Map. Retrieved from World Value Surveys: http://www.worldvaluessurvey.org/images/Cultural_map_WVS6_2015.jpgYoung Invincibles. (2017, January). Financial Health of Young America. Retrieved from Young Invicibles: http://younginvincibles.org/wp-content/uploads/2017/01/FHYA-Final2017-1.pdfYum, J. O. (1988). The Impact of Confucianism on Interpersonal Relationships and Communication Patterns in East Asia. Communication Monographs, 16. zh_TW
