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題名 東西方之千禧世代：社會價值, 個人態度與行為之比較
Millennials in the East and the West: a comparative study of social values and individual attitudes
作者 周睿玲
貢獻者 關秉寅
Kuan, Ping Yin
周睿玲
關鍵詞 千禧世代
跨文化研究
東西方之比較
Millennial generation
Cross-cultural studies
East versus West
日期 2017
上傳時間 11-Jul-2017 12:12:13 (UTC+8)
摘要 將本論文比較出生於1980年至1997年之東西方社會年輕人的社會價值與態度。 這群年輕人通稱為「千禧世代」。在新千禧長大的他們被視為歷史上平均受教育最多的一群人， 世界的未來也剛好在他們手上。因此，深入瞭解千禧世代的個人態度與行為模式相當重要。本論文與過往研究不同之處在於比較此世代在東方與西方社會中的區別。 本論文聚焦在個人學歷對 其社會價值及態度的影響，並進一步衡量當地不同文化帶來的效果。
This research compares socials values and attitudes of individuals born in East Asian and Western societies after 1980 to 1997. The aforementioned time frame encompasses a generation that has been labeled Millennial, for it accounts for individuals who came of age in the beginning of the new millennium. It is considered the biggest and best educated generation in history and is the leader of the tomorrow’s economy; hence, it has become an increasingly important topic for research and discussion in order to understand its particular characteristics. This research study differentiates itself from those existent, in that it focuses on comparing Millennials from different geographic origins and cultural zones —East Asian and Western countries. It identifies and analyzes the effect of educational attainment on individuals’ attitudes toward the self and their role in society considering the particular features of their geographic zones of origin. The study shed light on the effect of education and origin on Millennials’ attitudes toward issues of social interest such as: abortion, homosexuality, divorce, sex before marriage and women emancipation; having East Asians, a more conservative approach than Westerns have. Furthermore, contrary to what it was expected, it was observed higher levels of self-centered attitude among East Asians when compared to their counterpart in the West.
參考文獻 Agresti, A., & Finlay, B. (2009). Statistical Methods for the Social Science. New Jersey: Pearson Prentice Hall.
AsiaToday. (2016, 11 13). AsiaToday. Retrieved from Asian Millennials: http://www.huffingtonpost.com/asiatoday/asian-millennials-the-new_b_12937942.html
Babbie, E. (2007). The Practice of Social Research. California: Thomson Learning, Inc.
Beck, U. (2002). Losing the Traditional: Individualization and `Precarious Freedoms`. London: Sage.
Bellah, R. (1999). Cultural Indentity and Modernization in Asian Countries. Retrieved from Kokugakuin University: Institute for Japanese Culture and Classics: http://www2.kokugakuin.ac.jp/ijcc/wp/cimac/bellah.html
CBRE. (2016). CBRE Research and Reports. Retrieved from 2016 Global Millennial Survey: http://www.cbre.com/research-and-reports/2016-APAC-Millennial-Survey
Donohue, D. M. (2012, January 13). Millennials, McLuhan and slow dancing [Video file]. Retrieved from TEDxRyersonU: http://www.youtube.com/watch?v=f0PUrZQjVRw
European Comission. (2013). Eurostat. Retrieved from Data Base: http://ec.europa.eu/eurostat/data/database
Greenberg, E., & Weber, K. (2008). Generation We. California: Pachatusan.
Hirai, N. (1999). Cultural Identity and Modernization in Asian Countries. Retrieved from Kokugakuin University: Institute for Japanese Culture and Classics: http://www2.kokugakuin.ac.jp/ijcc/wp/cimac/hirai.html
Hitlin, S., & Piliavin, J. A. (2004). VALUES: Reviving a Dormant Concept. Annual Reviews, 359-396.



Hofstede, G. (1983, Autumn). The Cultural Relativity of Organizational Practices and Theories. Journal of International Business Studies, 14(2), 75-89.
Howe, N., & Strauss, W. (2000). Next Millennials Rising. The Next Great Generation. New York, United States of America: Vintage Books.
HSBC Holdings plc. (2017, 02 2017). Beyoond de Bricks The Meaning of Home. Retrieved from HSBC: http://www.hsbc.com/news-and-insight/media-resources/media-releases/2017/generation-buy
Inglehart, R. (1977). The Silent Revolution. Princeton: Princeton University Press.
Inglehart, R., & Welzel, C. (2001). Modernization, Cultural Change, and Democracy: The Human Development Sequence. Cambridge: Cambridge University Press. Retrieved from https://0-www.cambridge.org.jenda.lib.nccu.edu.tw/core/books/modernization-cultural-change-and-democracy/introduction/C217BBFF5237D90224237C704E182011
Mannheim, K. (1952). On The Problem of Generations. In K. Mannheim, Essays on The Sociology of Knowledge (pp. 276-322). London: RKP.
Nisbett, R. (2003, April 20). The Geography of Thought . Retrieved from The New York Times: http://www.nytimes.com/2003/04/20/books/chapters/the-geography-of-thought.html
Pan, J. (2017, May 25). Taipei Times. Retrieved from Taipei Times: http://www.taipeitimes.com/News/front/archives/2017/05/25/2003671244/1
Pew Research Center. (2014, September ). Pew Research Center. Retrieved from Global Public Downbeat About Economy: http://www.pewglobal.org/files/2014/09/Pew-Research-Center-Economic-Conditions-Report-FINAL-September-9-2014.pdf
Pew Research Center. (2015). The Whys and Hows of Generations Research. Retrieved from http://www.people-press.org/files/2015/09/09-3-2015-Generations-explainer-release.pdf
Pilcher, J. (1994, September). University of California. Retrieved from Deparment of History: http://www.history.ucsb.edu/faculty/marcuse/classes/201/articles/94PilcherMannheimSocGenBJS.pdf
Rosnow, R. L., & Robinson, E. J. (1967). Experiments in Persuasion. New York: Academic Press.
Stanat, M. (2006). China`s Generation Y. Paramous, New Jersey, USA: Homa & Sekey Books.
Twenge, J. (2006). Generation Me. New York: FREE PRESS.
U.S. Census Bureau . (2016, September). International Database. Retrieved from International Programs: https://www.census.gov/population/international/data/idb/informationGateway.php
United Nations. (2015). World Population Prospects: The 2015 Revision. New York: United Nations.
Waters, T., & Waters, D. (2015). Weber`s Rationalism and Modern Society. New York: Palgrave Macmillan US.
Weber, M. (1948). The Protestant Ethic and the Spirit of Capitalism. (T. Parsons, Trans.) New York: Scribner.
Weber, M. (1999). Sociology Essays in Economic. (R. Swedber, Ed.) Princeton: Princeton University Press.
World Value Surveys. (2015). Inglehart-Welzel Cultural Map. Retrieved from World Value Surveys: http://www.worldvaluessurvey.org/images/Cultural_map_WVS6_2015.jpg
Young Invincibles. (2017, January). Financial Health of Young America. Retrieved from Young Invicibles: http://younginvincibles.org/wp-content/uploads/2017/01/FHYA-Final2017-1.pdf
Yum, J. O. (1988). The Impact of Confucianism on Interpersonal Relationships and Communication Patterns in East Asia. Communication Monographs, 16.
描述 碩士
國立政治大學
亞太研究英語碩士學位學程(IMAS)
104926001
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104926001
資料類型 thesis
dc.contributor.advisor 關秉寅zh_TW
dc.contributor.advisor Kuan, Ping Yinen_US
dc.contributor.author (Authors) 周睿玲zh_TW
dc.creator (作者) 周睿玲zh_TW
dc.date (日期) 2017en_US
dc.date.accessioned 11-Jul-2017 12:12:13 (UTC+8)-
dc.date.available 11-Jul-2017 12:12:13 (UTC+8)-
dc.date.issued (上傳時間) 11-Jul-2017 12:12:13 (UTC+8)-
dc.identifier (Other Identifiers) G0104926001en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110864-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 亞太研究英語碩士學位學程(IMAS)zh_TW
dc.description (描述) 104926001zh_TW
dc.description.abstract (摘要) 將本論文比較出生於1980年至1997年之東西方社會年輕人的社會價值與態度。 這群年輕人通稱為「千禧世代」。在新千禧長大的他們被視為歷史上平均受教育最多的一群人， 世界的未來也剛好在他們手上。因此，深入瞭解千禧世代的個人態度與行為模式相當重要。本論文與過往研究不同之處在於比較此世代在東方與西方社會中的區別。 本論文聚焦在個人學歷對 其社會價值及態度的影響，並進一步衡量當地不同文化帶來的效果。zh_TW
dc.description.abstract (摘要) This research compares socials values and attitudes of individuals born in East Asian and Western societies after 1980 to 1997. The aforementioned time frame encompasses a generation that has been labeled Millennial, for it accounts for individuals who came of age in the beginning of the new millennium. It is considered the biggest and best educated generation in history and is the leader of the tomorrow’s economy; hence, it has become an increasingly important topic for research and discussion in order to understand its particular characteristics. This research study differentiates itself from those existent, in that it focuses on comparing Millennials from different geographic origins and cultural zones —East Asian and Western countries. It identifies and analyzes the effect of educational attainment on individuals’ attitudes toward the self and their role in society considering the particular features of their geographic zones of origin. The study shed light on the effect of education and origin on Millennials’ attitudes toward issues of social interest such as: abortion, homosexuality, divorce, sex before marriage and women emancipation; having East Asians, a more conservative approach than Westerns have. Furthermore, contrary to what it was expected, it was observed higher levels of self-centered attitude among East Asians when compared to their counterpart in the West.en_US
dc.description.tableofcontents Acknowledgements i
Abstract ii
Preface vi
1. Introduction 1
2. Literature Review 3
2.1 Modernization as a Process of Human Development 3
2.2 Values, Attitudes and Behaviors 6
2.3 Defining Generations 9
3. Research Design 18
3.1 Framework 19
3.2 Research Question 21
3.3 Hypothesis 21
3.4 Variables 22
3.5 Research Method 23
4. Findings 27
4.1 Demographics 27
4.2 Factor Analysis Result for Each Outcome Variable 30
4.3 Hypothesis Testing 31
5. Discussion and Conclusion 40
5.1 Limitations 44
5.2 Further Research 45
References 48
Appendices 51
Appendix A: 51
Appendix B: 52
Appendix C: 53
Appendix D: 54		zh_TW
dc.format.extent 4494612 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104926001en_US
dc.subject (關鍵詞) 千禧世代zh_TW
dc.subject (關鍵詞) 跨文化研究zh_TW
dc.subject (關鍵詞) 東西方之比較zh_TW
dc.subject (關鍵詞) Millennial generationen_US
dc.subject (關鍵詞) Cross-cultural studiesen_US
dc.subject (關鍵詞) East versus Westen_US
dc.title (題名) 東西方之千禧世代：社會價值, 個人態度與行為之比較zh_TW
dc.title (題名) Millennials in the East and the West: a comparative study of social values and individual attitudesen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Agresti, A., & Finlay, B. (2009). Statistical Methods for the Social Science. New Jersey: Pearson Prentice Hall.
AsiaToday. (2016, 11 13). AsiaToday. Retrieved from Asian Millennials: http://www.huffingtonpost.com/asiatoday/asian-millennials-the-new_b_12937942.html
Babbie, E. (2007). The Practice of Social Research. California: Thomson Learning, Inc.
Beck, U. (2002). Losing the Traditional: Individualization and `Precarious Freedoms`. London: Sage.
Bellah, R. (1999). Cultural Indentity and Modernization in Asian Countries. Retrieved from Kokugakuin University: Institute for Japanese Culture and Classics: http://www2.kokugakuin.ac.jp/ijcc/wp/cimac/bellah.html
CBRE. (2016). CBRE Research and Reports. Retrieved from 2016 Global Millennial Survey: http://www.cbre.com/research-and-reports/2016-APAC-Millennial-Survey
Donohue, D. M. (2012, January 13). Millennials, McLuhan and slow dancing [Video file]. Retrieved from TEDxRyersonU: http://www.youtube.com/watch?v=f0PUrZQjVRw
European Comission. (2013). Eurostat. Retrieved from Data Base: http://ec.europa.eu/eurostat/data/database
Greenberg, E., & Weber, K. (2008). Generation We. California: Pachatusan.
Hirai, N. (1999). Cultural Identity and Modernization in Asian Countries. Retrieved from Kokugakuin University: Institute for Japanese Culture and Classics: http://www2.kokugakuin.ac.jp/ijcc/wp/cimac/hirai.html
Hitlin, S., & Piliavin, J. A. (2004). VALUES: Reviving a Dormant Concept. Annual Reviews, 359-396.



Hofstede, G. (1983, Autumn). The Cultural Relativity of Organizational Practices and Theories. Journal of International Business Studies, 14(2), 75-89.
Howe, N., & Strauss, W. (2000). Next Millennials Rising. The Next Great Generation. New York, United States of America: Vintage Books.
HSBC Holdings plc. (2017, 02 2017). Beyoond de Bricks The Meaning of Home. Retrieved from HSBC: http://www.hsbc.com/news-and-insight/media-resources/media-releases/2017/generation-buy
Inglehart, R. (1977). The Silent Revolution. Princeton: Princeton University Press.
Inglehart, R., & Welzel, C. (2001). Modernization, Cultural Change, and Democracy: The Human Development Sequence. Cambridge: Cambridge University Press. Retrieved from https://0-www.cambridge.org.jenda.lib.nccu.edu.tw/core/books/modernization-cultural-change-and-democracy/introduction/C217BBFF5237D90224237C704E182011
Mannheim, K. (1952). On The Problem of Generations. In K. Mannheim, Essays on The Sociology of Knowledge (pp. 276-322). London: RKP.
Nisbett, R. (2003, April 20). The Geography of Thought . Retrieved from The New York Times: http://www.nytimes.com/2003/04/20/books/chapters/the-geography-of-thought.html
Pan, J. (2017, May 25). Taipei Times. Retrieved from Taipei Times: http://www.taipeitimes.com/News/front/archives/2017/05/25/2003671244/1
Pew Research Center. (2014, September ). Pew Research Center. Retrieved from Global Public Downbeat About Economy: http://www.pewglobal.org/files/2014/09/Pew-Research-Center-Economic-Conditions-Report-FINAL-September-9-2014.pdf
Pew Research Center. (2015). The Whys and Hows of Generations Research. Retrieved from http://www.people-press.org/files/2015/09/09-3-2015-Generations-explainer-release.pdf
Pilcher, J. (1994, September). University of California. Retrieved from Deparment of History: http://www.history.ucsb.edu/faculty/marcuse/classes/201/articles/94PilcherMannheimSocGenBJS.pdf
Rosnow, R. L., & Robinson, E. J. (1967). Experiments in Persuasion. New York: Academic Press.
Stanat, M. (2006). China`s Generation Y. Paramous, New Jersey, USA: Homa & Sekey Books.
Twenge, J. (2006). Generation Me. New York: FREE PRESS.
U.S. Census Bureau . (2016, September). International Database. Retrieved from International Programs: https://www.census.gov/population/international/data/idb/informationGateway.php
United Nations. (2015). World Population Prospects: The 2015 Revision. New York: United Nations.
Waters, T., & Waters, D. (2015). Weber`s Rationalism and Modern Society. New York: Palgrave Macmillan US.
Weber, M. (1948). The Protestant Ethic and the Spirit of Capitalism. (T. Parsons, Trans.) New York: Scribner.
Weber, M. (1999). Sociology Essays in Economic. (R. Swedber, Ed.) Princeton: Princeton University Press.
World Value Surveys. (2015). Inglehart-Welzel Cultural Map. Retrieved from World Value Surveys: http://www.worldvaluessurvey.org/images/Cultural_map_WVS6_2015.jpg
Young Invincibles. (2017, January). Financial Health of Young America. Retrieved from Young Invicibles: http://younginvincibles.org/wp-content/uploads/2017/01/FHYA-Final2017-1.pdf
Yum, J. O. (1988). The Impact of Confucianism on Interpersonal Relationships and Communication Patterns in East Asia. Communication Monographs, 16.		zh_TW