| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 林函潔 | zh_TW |
| dc.contributor.author (Authors) | Lin, Heather | en_US |
| dc.creator (作者) | 林函潔 | zh_TW |
| dc.creator (作者) | Lin, Heather | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 24-Jul-2017 12:08:06 (UTC+8) | - |
| dc.date.available | 24-Jul-2017 12:08:06 (UTC+8) | - |
| dc.date.issued (上傳時間) | 24-Jul-2017 12:08:06 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0102933022 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111343 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933022 | zh_TW |
| dc.description.abstract (摘要) | The purpose of the thesis is to discovery the insight behind pricing strategy of the gyms. The research and survey are focusing on the urban area which narrow the range within Taipei and New Taipei citizens. There is a mystery that most gyms in Taipei won’t let the potential customer know the price directly. They prefer the customers come to the venue and close the deal at the same time. How do the customers feel about pricing strategy and various package of the gym? Do the gyms provide the satisfied deal to the customer? Through analyzing the pricing strategy, there might be some consumer insights or opportunities for the industry. | en_US |
| dc.description.tableofcontents | 1. Introduction 11.1. The Definition of the nouns 12. Gym and fitness market analysis in Taiwan 32.1. The developing history of gym and fitness in Taiwan 32.2. The Scale of gyms in Taiwan and Taipei 62.3. The public sports centers in Taipei and New Taipei City 102.4. The landmark brands of gyms in Taiwan nowadays 153. Pricing Strategy of the gyms 213.1. Pricing strategy of the gyms 213.2. The factor analysis 233.3. The Survey 243.4. Conclusion 364. The opportunities and challenges of gym industry 40Reference 47Appendix: The questionnaires 48 | zh_TW |
| dc.format.extent | 2292470 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933022 | en_US |
| dc.subject (關鍵詞) | 健身房 | zh_TW |
| dc.subject (關鍵詞) | 健身產業 | zh_TW |
| dc.subject (關鍵詞) | 訂價策略 | zh_TW |
| dc.subject (關鍵詞) | 商業模式 | zh_TW |
| dc.subject (關鍵詞) | 消費者行為 | zh_TW |
| dc.subject (關鍵詞) | Gym | en_US |
| dc.subject (關鍵詞) | Fitness industry | en_US |
| dc.subject (關鍵詞) | Pricing strategy | en_US |
| dc.subject (關鍵詞) | Business model | en_US |
| dc.subject (關鍵詞) | Customer behavior | en_US |
| dc.title (題名) | 大台北地區健身房訂價策略 | zh_TW |
| dc.title (題名) | The pricing strategy of the gyms in Taipei | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1.TSENG, LI-CHUAN , “ How the female customers choose service quality from the development of gym and fitness franchises” (2004)2 Paul H.Ray, (1998)3.Business Week 20154. The statics research from the Ministry of Finance5. P215-212 “ The new threshold of sports and leisure activities: A study of development and future prospects of taipei sports center” 2012.66. The Rule and Reference for Public Sports Center 20147.Can World Gym turn over the fitness culture in Taiwan? ,Dec.2010. Vol.294.8. from the Bureau of Sports of Taipei City Government in 20139. Nielsen Global Exercise Trends Survey 2014 | zh_TW |
