| dc.contributor.advisor | 郭維裕 | zh_TW |
| dc.contributor.advisor | Kuo, George | en_US |
| dc.contributor.author (Authors) | 吳力凡 | zh_TW |
| dc.contributor.author (Authors) | Wu, Lih-Farn | en_US |
| dc.creator (作者) | 吳力凡 | zh_TW |
| dc.creator (作者) | Wu, Lih-Farn | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 24-Jul-2017 12:08:20 (UTC+8) | - |
| dc.date.available | 24-Jul-2017 12:08:20 (UTC+8) | - |
| dc.date.issued (上傳時間) | 24-Jul-2017 12:08:20 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104933030 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111345 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933030 | zh_TW |
| dc.description.abstract (摘要) | The demand for long-term elderly care in Taipei City has become extremely high as a result of the imbalanced ratio between children and the elderly. To date, Taiwan’s ageing population is fast becoming one of the most urgent problems for the government. Research on Taiwan’s population predicts that by 2025, 20% of its population will be aged 65 and over, meanwhile, its birth rate continues to be amongst the lowest all over the world. Using this statistic as the focal point, this study summarizes the urgent needs of Taipei City`s long-term nursing institutions. Currently, there is an unfulfilled demand of 6,851 beds in Taipei and an average occupancy rate of 90% in long-term care institutions. Both figures are considerably higher than any other country all over the world indicating a serious social problem for the entire Taiwanese population. Part of the reason why Taipei City’s high demand for long-term elderly care keeps getting larger is because the cost of the business plan is extremely high, especially in the area of building and equipment (even with the occupancy rate of 100%, the recovery period is still at the very least 13 years). Another obstacle is that there exists a maximum population limit for large-scale institutions, set between 50 to 200 people. If one brings the cost of land into consideration, it will be even more difficult to meet the breakeven point.In order to overcome these problems, the study starts from a medical center’s point of view, adopting theories of experts such as American academic Michael Porter and Swiss business theorist Alexander Osterwalder…etc., thus proposing a high-end long-term institution business model. Although based on the analysis provided in the body of thesis, the rate of return on investment (ROI) in the high-end long-term institution is low, the medical institution should not regard ROI as the only assessment criteria. Rather, it should be taking social welfare and working alongside government policy into account; moreover, by suggesting the establishment of long-term nursing institution be regarded as an imperative investment, Taipei City can then be the ideal city for the aged till their death where adults are given employment, and the young enabled to grow up. | en_US |
| dc.description.tableofcontents | 1. Introduction 11.1. Reasons to Plan for Long-Term Care Institutions 11.1.1. Population Ageing in Taiwan is becoming more serious than in Europe and America 11.1.2. Declined Ability to Provide Everyday-Life Care for the Elderly in Individual Households 11.2. Insufficient Long-Term Care Institutions in Taipei City 21.2.1. The Demand is far Greater than the Supply 21.2.2. Absence of “Excellent” Accreditation from Existing Long-Term Nursing Institutions in Taipei 21.3. Proposed Solution to the Problem 32. Review on Related Concepts and Theories 52.1. Value Chain 52.2. Industry Life Cycle 72.3. SWOT 92.4. Michael Porter`s Five Forces Model 102.5. STP Marketing Model 112.6. 4Ps Marketing Matrix 122.7. The Marketing Theory of 4Cs 142.8. Business Model Canvas 153. Industry Status 173.1. An Overview of the Long-Term Care Business for the Elderly 173.2. Causes for Demand for Elderly Long-Term Care Business 193.2.1. The Increase of the Ageing Population 193.2.2. Birth Rate Falls to World’s Lowest 223.3. Value Chain 253.3.1. Improving the Customer`s Sense of Belonging to the Institution 253.3.2. Providing Consumers a High Quality Caring Environment 253.3.3. Patients and their Families who are willing to stay are willing to refer the institution to New Customers 263.4. Industry Life Cycle 274. Business and Marketing Strategy 304.1. Analysis on SWOT 314.1.1. Strengths 314.1.2. Weaknesses 324.1.3. Opportunities 324.1.4. Threats 334.2. Michael Porter`s Five Forces Model 344.2.1. Threat of New Entrants 344.2.2. Threat of Substitutes 354.2.3. Rivalry among Existing Firms 354.2.4. Bargaining Power of Suppliers 364.2.5. Bargaining Power of Customer 364.3. Competitors Analysis 374.3.1. Features of Suang-Lien Elderly Center: 384.3.2. Features of Guannenn Institution 384.4. Marketing Factors 394.4.1. Population 404.4.2. Purchasing Power 424.4.3. Buying Desire 434.5. STP Marketing Model 444.5.1. Segmenting 444.5.2. Targeting 454.5.3. Positioning 464.6. 4Ps Marketing Matrix 474.6.1. Product 474.6.2. Price 524.6.3. Place 534.6.4. Promotion 534.7. The Marketing Theory of 4Cs 544.7.1. Consumer 544.7.2. Cost 554.7.3. Convenience 554.7.4. Communication 554.8. Project Timeline 565. Financials 575.1. Sales forecast 575.2. Startup Cost Perspective 585.2.1. Cost of Building Construction 585.2.2. Cost of Medical Equipment 595.2.3. Cost of Labor 595.2.4. Cost of Waste Disposal and Human Outsourcing 605.2.5. Cost of Maintenance 605.2.6. Cost of Medical Supplies 605.2.7. Other Costs 605.3. Cash Flow Statement 615.4. Income Projections 615.5. Analysis of Payback Period 626. Business Model Canvas 636.1. Key Partners 636.2. Key Activities 646.3. Key Resources 646.4. Value Proposition 656.5. Customer Relationships 656.6. Channels 666.7. Customers 666.8. Costs 666.9. Revenue and Benefits 667. Conclusion 678. References 699. Appendix 69 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933030 | en_US |
| dc.subject (關鍵詞) | 長期照護中心 | zh_TW |
| dc.subject (關鍵詞) | 台北 | zh_TW |
| dc.subject (關鍵詞) | 台灣 | zh_TW |
| dc.subject (關鍵詞) | 人口老化 | zh_TW |
| dc.subject (關鍵詞) | 商業模式 | zh_TW |
| dc.subject (關鍵詞) | Long-term care institution | en_US |
| dc.subject (關鍵詞) | Taipei | en_US |
| dc.subject (關鍵詞) | Taiwan | en_US |
| dc.subject (關鍵詞) | Aging population | en_US |
| dc.subject (關鍵詞) | Business model | en_US |
| dc.title (題名) | 以醫學中心角度研究探討老人養護商業模式 | zh_TW |
| dc.title (題名) | Research on business model for long-term institution from the perspective of a medical center | en_US |
| dc.type (資料類型) | thesis | en_US |
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