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題名 食物科技對消費者行為之影響
A study on the impact of foodtech on consumer behavior作者 謝歆
Hamel, Cecile貢獻者 尚孝純
Shang, Shari
謝歆
Hamel, Cecile關鍵詞 食物科技
消費者
行為
數位
FoodTech
Consumer
Behavior
Digital日期 2017 上傳時間 24-Jul-2017 12:08:39 (UTC+8) 摘要 Supported by the trend of On Demand Economy, the recent emergence of FoodTech companies have reshaped the food service sector. New stakeholders have entered the market, changing the relation between restaurateurs and consumer but above all, impacting the consumer behavior.To understand better this recent phenomenon and how it redefines the consumer buying process and habits, this study analyses the depth of the changes for customers and focuses on the different subsectors of FoodTech that have recently impacted the most the consumer behavior regarding food services in Europe and North America.After giving a wide overview of the consumer behavior and the FoodTech sector, the report will focus on the different steps of the consumer buying process; and by analyzing different case studies, will illustrate the impact of FoodTech companies on each step of this process.This study reveals that the consumer orders more food delivery than before, he uses more internet to order food or to make a reservation in a restaurant. He has become also more demanding, he looks for precise information on the restaurants and reads reviews before going to a place or ordering food. Because the competition between FoodTech companies widens the range of choices for the consumer, he clarifies first his need and evaluates more alternatives, to find the best cost-benefice ratio or the service corresponding exactly to his needs. After a purchase, he shares his opinion and posts reviews on online platforms. 參考文獻 7DETABLE.COM. (2017). Avec Grood, Pages Jaunes fait économiser sur les commandes de repas en groupe. From: https://www.7detable.com/article/digital/avec-grood-pages-jaunes-fait-economiser-sur-les-commandes-de-repas-en-groupe/1037A. CHARDENON (2017). Food Tech : comment mangent les Millennials... et ce qu`ils aiment manger. From : http://www.lsa-conso.fr/food-tech-comment-mangent-les-millennials-et-ce-qu-ils-aiment-manger-infographie,256641A. YAYLI AND M. BAYRAM. (2010). Ewom : the effects of online consumer reviews on purchasing decision of electronic goods. From: http://www.marketing-trends-congress.com/archives/2010/Materiali/Paper/Fr/Yayli_Bayrami.pdfA. ZISKO (2017). Promises in a box:: the burgeoning meal-kit delivery market presents growth opportunities for the housewares industry, [HFN - Home Furnishings News, no. Vol. 91, no 3] From : https://www.highbeam.com/doc/1G1-488712007.htmlB. CRITCHLEY. (2017). ‘Food tech’ sector trying to take a bite out of US$1.4 trillion market. Financial Post. From: http://business.financialpost.com/news/fp-street/food-tech-sector-trying-to-take-a-bite-out-of-us1-4-trillion-marketB. DUBOIS (2006) Comprendre le consommateur, 3e. Dalloz, Paris BALDERJAHN and al. (1998) New Developments and Approaches in Consumer Behaviour Research, Schäffer-Poeschel et McMillan Press, Stuttgart et Houndmills-Londres C. HIRSCHBERG, A. RAJKO, T. SCHUMACHER, and M. WRULICH. The changing market for food delivery. From http://www.mckinsey.com/industries/high-tech/our-insights/the-changing-market-for-food-deliveryC.GAYRAL. (2017). Guide des sites de livraison de repas. From: http://www.lexpress.fr/styles/saveurs/guide-des-sites-de-livraison-de-repas_1846549.htmlCB INSIGHTS (2017) The Periodic Table Of Food Tech. From : https://www.cbinsights.com/blog/periodic-table-food-tech-startups/Consumer Behaviour, Consumer Influence and the Process of Diffusion. (2010, June 18). From: https://managementinnovations.wordpress.com/2010/05/28/consumer-behaviour-consumer-influence-and-the-process-of-diffusion/editorial@cpifinancial.net(CPI_Financial).(2017). Millenials fueling growth of UAE tech start-ups [CPI Financial] G. STERLING, (2017) Breaking out of travel silo, TripAdvisor taps Grubhub for restaurant delivery. From : http://marketingland.com/breaking-travel-silo-tripadvisor-taps-grubhub-restaurant-delivery-214387GROOD.CO.(2017). Foire aux questions - Grood by PagesJaunes. From: http://www.grood.co/faqHARGRAVE, S. (2016, August 18). The startup taking on TripAdvisor and Yelp. From: https://www.theguardian.com/small-business-network/2016/aug/18/startup-taking-on-tripadvisor-yelp-hospitality-ratingsHELLOFRESH.FR (2017) Recettes saines et ingrédients frais à domicile. From https://www.hellofresh.be/tasty/?locale=fr-BEHT SYNDICATION. (2017). Domino`s is consistently launching new services. From: http://www.businessreviewusa.com/leadership/5746/Dominos-is-consistently-launching-new-servicesJ. AVERY, R. KOZINETS, B. MITTAL P. RAGHUBIR, A. WOODSIDE (2010), Consumer Behavior : Human Pursuit of Happiness in the World of Goods, 4e. Open MentisJ. BAUDILLARD (1986), La Société de consommation, Folio Essais, Paris J. BREE (2004) Le Comportement du consommateur, Dunod, Paris J. ENGEL et al (1995) Consumer Behavior, Dryden Press, Hillsdale JACONI, M. (2014, July 13). The `On-Demand Economy` Is Revolutionizing Consumer Behavior - Here`s How. From: http://www.businessinsider.com/the-on-demand-economy-2014-7JD MALONE. (2017). Fast-food chains embrace delivery to survive in competitive climate [The Columbus Dispatch, Ohio], The Columbus Dispatch, OhioK. ACKERS, N. BASH, G. ROUTLEDGE And S. NOLET (2016). What is Food Tech and Food Innovation ? From : http://www.thefoodrush.com/blog/what-is-foodtech-and-food-innovation/L. DE MATHAREL. (2017) La foodtech, un secteur éclaté qui rend gourmands les investisseurs. From : http://www.journaldunet.com/economie/agroalimentaire/1193386-la-foodtech-un-secteur-eclate-qui-rend-gourmands-les-investisseurs/LSA-CONSO.FR. (2017). Comment la conso s`approprie le phénomène food tech. From: http://www.lsa-conso.fr/comment-la-conso-s-approprie-le-phenomene-food-tech,246108LSA-CONSO.FR. (2017). Food delivery, millennials, réseaux sociaux : trois opportunités pour l`agroalimentaire. From : http://www.lsa-conso.fr/food-delivery-millennials-reseaux-sociaux-trois-opportunites-pour-l-agroalimentaire,255441M. FILSER (1994) Le Comportement du consommateur, Dalloz, Paris MANAGEMENT INNOVATIONS. Consumer Behavior Reference Groups. From: https://www.tutorialspoint.com/consumer_behavior/consumer_behavior_reference_groups.htmMARKETING, B. B. (2017, May 23). Study : 92% Of Consumers Using Yelp Make A Purchase After Visiting The Platform. From: https://www.yelpblog.com/2017/05/study-92-consumers-using-yelp-make-purchase-visiting-platformN. BREUIL. (2017). Drones et robots de livraison : coup de com`, rêve ou avenir réaliste ? [Usinenouvelle.com]. From http://www.usine-digitale.fr/article/drones-et-robots-de-livraison-coup-de-com-reve-ou-avenir-realiste.N513859NEWS.MORNINGSTAR.COM. (2017). Free User Registration - Morningstar.Com. From: http://news.morningstar.com/articlenet/article.aspx?id=808095R. LADWEIN (1999) Le Comportement du consommateur, Economica, Paris RJCAPITALMARKETS.COM. (2017). RJ Capital Markets - Featured Research Center. From : https://www.rjcapitalmarkets.com/FeaturedResearchCenterT. NUDD (2013) How a Food-Delivery Company Found Love by Advertising on Adult Websites. From : http://www.adweek.com/creativity/how-food-delivery-company-found-love-advertising-adult-websites-152357/U. DIGITALE. (2017). Quels acteurs pour l`agroalimentaire de demain ? From http://www.usine-digitale.fr/editorial/foodtech-quels-acteurs-pour-l-agroalimentaire-de-demain.N508074 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933057資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933057 資料類型 thesis dc.contributor.advisor 尚孝純 zh_TW dc.contributor.advisor Shang, Shari en_US dc.contributor.author (Authors) 謝歆 zh_TW dc.contributor.author (Authors) Hamel, Cecile en_US dc.creator (作者) 謝歆 zh_TW dc.creator (作者) Hamel, Cecile en_US dc.date (日期) 2017 en_US dc.date.accessioned 24-Jul-2017 12:08:39 (UTC+8) - dc.date.available 24-Jul-2017 12:08:39 (UTC+8) - dc.date.issued (上傳時間) 24-Jul-2017 12:08:39 (UTC+8) - dc.identifier (Other Identifiers) G0105933057 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/111350 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 105933057 zh_TW dc.description.abstract (摘要) Supported by the trend of On Demand Economy, the recent emergence of FoodTech companies have reshaped the food service sector. New stakeholders have entered the market, changing the relation between restaurateurs and consumer but above all, impacting the consumer behavior.To understand better this recent phenomenon and how it redefines the consumer buying process and habits, this study analyses the depth of the changes for customers and focuses on the different subsectors of FoodTech that have recently impacted the most the consumer behavior regarding food services in Europe and North America.After giving a wide overview of the consumer behavior and the FoodTech sector, the report will focus on the different steps of the consumer buying process; and by analyzing different case studies, will illustrate the impact of FoodTech companies on each step of this process.This study reveals that the consumer orders more food delivery than before, he uses more internet to order food or to make a reservation in a restaurant. He has become also more demanding, he looks for precise information on the restaurants and reads reviews before going to a place or ordering food. Because the competition between FoodTech companies widens the range of choices for the consumer, he clarifies first his need and evaluates more alternatives, to find the best cost-benefice ratio or the service corresponding exactly to his needs. After a purchase, he shares his opinion and posts reviews on online platforms. en_US dc.description.tableofcontents 1 Introduction and Objectives 11.1 Introduction 11.2 The Motivation 31.3 The Objectives of this Study 32 Defining the Study Topics 52.1 Food Tech & Technology 52.2 Traditional and New Stakeholders in E-restauration, E-services & Food Delivery 62.3 Consumer Behavior 92.3.1 Introduction 92.3.2 Explaining Factors for Purchasing and Consumption Behavior 102.3.3 The Different Phases of the Purchasing Process 133 Method 173.1 Approach 173.1.1 Multiple Case Study 173.2 Data Collection 193.3 Data Analysis 194 Study Results 194.1 Problem Recognition 194.2 Information Search and Evaluation of Alternatives 224.3 Purchasing Decision 244.3.1 Reservation 254.3.2 Purchasing 254.3.3 From Traditional to Foodtech Actors; The Case of Restaurants and Chains Delivering Their Own Prepared Food Directly to Customers. 264.4 Post Purchase Behavior and Experience 275 Conclusion 305.1 Future Trends and Impacts 326 Contribution 347 Limitation 34References 36 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933057 en_US dc.subject (關鍵詞) 食物科技 zh_TW dc.subject (關鍵詞) 消費者 zh_TW dc.subject (關鍵詞) 行為 zh_TW dc.subject (關鍵詞) 數位 zh_TW dc.subject (關鍵詞) FoodTech en_US dc.subject (關鍵詞) Consumer en_US dc.subject (關鍵詞) Behavior en_US dc.subject (關鍵詞) Digital en_US dc.title (題名) 食物科技對消費者行為之影響 zh_TW dc.title (題名) A study on the impact of foodtech on consumer behavior en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 7DETABLE.COM. (2017). Avec Grood, Pages Jaunes fait économiser sur les commandes de repas en groupe. From: https://www.7detable.com/article/digital/avec-grood-pages-jaunes-fait-economiser-sur-les-commandes-de-repas-en-groupe/1037A. CHARDENON (2017). Food Tech : comment mangent les Millennials... et ce qu`ils aiment manger. From : http://www.lsa-conso.fr/food-tech-comment-mangent-les-millennials-et-ce-qu-ils-aiment-manger-infographie,256641A. YAYLI AND M. BAYRAM. (2010). Ewom : the effects of online consumer reviews on purchasing decision of electronic goods. From: http://www.marketing-trends-congress.com/archives/2010/Materiali/Paper/Fr/Yayli_Bayrami.pdfA. ZISKO (2017). Promises in a box:: the burgeoning meal-kit delivery market presents growth opportunities for the housewares industry, [HFN - Home Furnishings News, no. Vol. 91, no 3] From : https://www.highbeam.com/doc/1G1-488712007.htmlB. CRITCHLEY. (2017). ‘Food tech’ sector trying to take a bite out of US$1.4 trillion market. Financial Post. From: http://business.financialpost.com/news/fp-street/food-tech-sector-trying-to-take-a-bite-out-of-us1-4-trillion-marketB. DUBOIS (2006) Comprendre le consommateur, 3e. Dalloz, Paris BALDERJAHN and al. (1998) New Developments and Approaches in Consumer Behaviour Research, Schäffer-Poeschel et McMillan Press, Stuttgart et Houndmills-Londres C. HIRSCHBERG, A. RAJKO, T. SCHUMACHER, and M. WRULICH. The changing market for food delivery. From http://www.mckinsey.com/industries/high-tech/our-insights/the-changing-market-for-food-deliveryC.GAYRAL. (2017). Guide des sites de livraison de repas. From: http://www.lexpress.fr/styles/saveurs/guide-des-sites-de-livraison-de-repas_1846549.htmlCB INSIGHTS (2017) The Periodic Table Of Food Tech. From : https://www.cbinsights.com/blog/periodic-table-food-tech-startups/Consumer Behaviour, Consumer Influence and the Process of Diffusion. (2010, June 18). From: https://managementinnovations.wordpress.com/2010/05/28/consumer-behaviour-consumer-influence-and-the-process-of-diffusion/editorial@cpifinancial.net(CPI_Financial).(2017). Millenials fueling growth of UAE tech start-ups [CPI Financial] G. STERLING, (2017) Breaking out of travel silo, TripAdvisor taps Grubhub for restaurant delivery. From : http://marketingland.com/breaking-travel-silo-tripadvisor-taps-grubhub-restaurant-delivery-214387GROOD.CO.(2017). Foire aux questions - Grood by PagesJaunes. From: http://www.grood.co/faqHARGRAVE, S. (2016, August 18). The startup taking on TripAdvisor and Yelp. From: https://www.theguardian.com/small-business-network/2016/aug/18/startup-taking-on-tripadvisor-yelp-hospitality-ratingsHELLOFRESH.FR (2017) Recettes saines et ingrédients frais à domicile. From https://www.hellofresh.be/tasty/?locale=fr-BEHT SYNDICATION. (2017). Domino`s is consistently launching new services. From: http://www.businessreviewusa.com/leadership/5746/Dominos-is-consistently-launching-new-servicesJ. AVERY, R. KOZINETS, B. MITTAL P. RAGHUBIR, A. WOODSIDE (2010), Consumer Behavior : Human Pursuit of Happiness in the World of Goods, 4e. Open MentisJ. BAUDILLARD (1986), La Société de consommation, Folio Essais, Paris J. BREE (2004) Le Comportement du consommateur, Dunod, Paris J. ENGEL et al (1995) Consumer Behavior, Dryden Press, Hillsdale JACONI, M. (2014, July 13). The `On-Demand Economy` Is Revolutionizing Consumer Behavior - Here`s How. From: http://www.businessinsider.com/the-on-demand-economy-2014-7JD MALONE. (2017). Fast-food chains embrace delivery to survive in competitive climate [The Columbus Dispatch, Ohio], The Columbus Dispatch, OhioK. ACKERS, N. BASH, G. ROUTLEDGE And S. NOLET (2016). What is Food Tech and Food Innovation ? From : http://www.thefoodrush.com/blog/what-is-foodtech-and-food-innovation/L. DE MATHAREL. (2017) La foodtech, un secteur éclaté qui rend gourmands les investisseurs. From : http://www.journaldunet.com/economie/agroalimentaire/1193386-la-foodtech-un-secteur-eclate-qui-rend-gourmands-les-investisseurs/LSA-CONSO.FR. (2017). Comment la conso s`approprie le phénomène food tech. From: http://www.lsa-conso.fr/comment-la-conso-s-approprie-le-phenomene-food-tech,246108LSA-CONSO.FR. (2017). Food delivery, millennials, réseaux sociaux : trois opportunités pour l`agroalimentaire. From : http://www.lsa-conso.fr/food-delivery-millennials-reseaux-sociaux-trois-opportunites-pour-l-agroalimentaire,255441M. FILSER (1994) Le Comportement du consommateur, Dalloz, Paris MANAGEMENT INNOVATIONS. Consumer Behavior Reference Groups. From: https://www.tutorialspoint.com/consumer_behavior/consumer_behavior_reference_groups.htmMARKETING, B. B. (2017, May 23). Study : 92% Of Consumers Using Yelp Make A Purchase After Visiting The Platform. From: https://www.yelpblog.com/2017/05/study-92-consumers-using-yelp-make-purchase-visiting-platformN. BREUIL. (2017). Drones et robots de livraison : coup de com`, rêve ou avenir réaliste ? [Usinenouvelle.com]. From http://www.usine-digitale.fr/article/drones-et-robots-de-livraison-coup-de-com-reve-ou-avenir-realiste.N513859NEWS.MORNINGSTAR.COM. (2017). Free User Registration - Morningstar.Com. From: http://news.morningstar.com/articlenet/article.aspx?id=808095R. LADWEIN (1999) Le Comportement du consommateur, Economica, Paris RJCAPITALMARKETS.COM. (2017). RJ Capital Markets - Featured Research Center. From : https://www.rjcapitalmarkets.com/FeaturedResearchCenterT. NUDD (2013) How a Food-Delivery Company Found Love by Advertising on Adult Websites. From : http://www.adweek.com/creativity/how-food-delivery-company-found-love-advertising-adult-websites-152357/U. DIGITALE. (2017). Quels acteurs pour l`agroalimentaire de demain ? From http://www.usine-digitale.fr/editorial/foodtech-quels-acteurs-pour-l-agroalimentaire-de-demain.N508074 zh_TW
