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題名 食物科技對消費者行為之影響
A study on the impact of foodtech on consumer behavior
作者 謝歆
Hamel, Cecile
貢獻者 尚孝純
Shang, Shari
謝歆
Hamel, Cecile
關鍵詞 食物科技
消費者
行為
數位
FoodTech
Consumer
Behavior
Digital
日期 2017
上傳時間 24-Jul-2017 12:08:39 (UTC+8)
摘要 Supported by the trend of On Demand Economy, the recent emergence of FoodTech companies have reshaped the food service sector. New stakeholders have entered the market, changing the relation between restaurateurs and consumer but above all, impacting the consumer behavior.
To understand better this recent phenomenon and how it redefines the consumer buying process and habits, this study analyses the depth of the changes for customers and focuses on the different subsectors of FoodTech that have recently impacted the most the consumer behavior regarding food services in Europe and North America.
After giving a wide overview of the consumer behavior and the FoodTech sector, the report will focus on the different steps of the consumer buying process; and by analyzing different case studies, will illustrate the impact of FoodTech companies on each step of this process.

This study reveals that the consumer orders more food delivery than before, he uses more internet to order food or to make a reservation in a restaurant. He has become also more demanding, he looks for precise information on the restaurants and reads reviews before going to a place or ordering food. Because the competition between FoodTech companies widens the range of choices for the consumer, he clarifies first his need and evaluates more alternatives, to find the best cost-benefice ratio or the service corresponding exactly to his needs. After a purchase, he shares his opinion and posts reviews on online platforms.
參考文獻 7DETABLE.COM. (2017). Avec Grood, Pages Jaunes fait économiser sur les commandes de repas en groupe. From: https://www.7detable.com/article/digital/avec-grood-pages-jaunes-fait-economiser-sur-les-commandes-de-repas-en-groupe/1037
A. CHARDENON (2017). Food Tech : comment mangent les Millennials... et ce qu`ils aiment manger. From : http://www.lsa-conso.fr/food-tech-comment-mangent-les-millennials-et-ce-qu-ils-aiment-manger-infographie,256641
A. YAYLI AND M. BAYRAM. (2010). Ewom : the effects of online consumer reviews on purchasing decision of electronic goods. From: http://www.marketing-trends-congress.com/archives/2010/Materiali/Paper/Fr/Yayli_Bayrami.pdf
A. ZISKO (2017). Promises in a box:: the burgeoning meal-kit delivery market presents growth opportunities for the housewares industry, [HFN - Home Furnishings News, no. Vol. 91, no 3] From : https://www.highbeam.com/doc/1G1-488712007.html
B. CRITCHLEY. (2017). ‘Food tech’ sector trying to take a bite out of US$1.4 trillion market. Financial Post. From: http://business.financialpost.com/news/fp-street/food-tech-sector-trying-to-take-a-bite-out-of-us1-4-trillion-market
B. DUBOIS (2006) Comprendre le consommateur, 3e. Dalloz, Paris
BALDERJAHN and al. (1998) New Developments and Approaches in Consumer Behaviour Research, Schäffer-Poeschel et McMillan Press, Stuttgart et Houndmills-Londres
C. HIRSCHBERG, A. RAJKO, T. SCHUMACHER, and M. WRULICH. The changing market for food delivery. From http://www.mckinsey.com/industries/high-tech/our-insights/the-changing-market-for-food-delivery
C.GAYRAL. (2017). Guide des sites de livraison de repas. From: http://www.lexpress.fr/styles/saveurs/guide-des-sites-de-livraison-de-repas_1846549.html
CB INSIGHTS (2017) The Periodic Table Of Food Tech. From : https://www.cbinsights.com/blog/periodic-table-food-tech-startups/
Consumer Behaviour, Consumer Influence and the Process of Diffusion. (2010, June 18). From: https://managementinnovations.wordpress.com/2010/05/28/consumer-behaviour-consumer-influence-and-the-process-of-diffusion/
editorial@cpifinancial.net(CPI_Financial).(2017). Millenials fueling growth of UAE tech start-ups [CPI Financial]
G. STERLING, (2017) Breaking out of travel silo, TripAdvisor taps Grubhub for restaurant delivery. From : http://marketingland.com/breaking-travel-silo-tripadvisor-taps-grubhub-restaurant-delivery-214387
GROOD.CO.(2017). Foire aux questions - Grood by PagesJaunes. From: http://www.grood.co/faq
HARGRAVE, S. (2016, August 18). The startup taking on TripAdvisor and Yelp. From: https://www.theguardian.com/small-business-network/2016/aug/18/startup-taking-on-tripadvisor-yelp-hospitality-ratings
HELLOFRESH.FR (2017) Recettes saines et ingrédients frais à domicile. From https://www.hellofresh.be/tasty/?locale=fr-BE
HT SYNDICATION. (2017). Domino`s is consistently launching new services. From: http://www.businessreviewusa.com/leadership/5746/Dominos-is-consistently-launching-new-services
J. AVERY, R. KOZINETS, B. MITTAL P. RAGHUBIR, A. WOODSIDE (2010), Consumer Behavior : Human Pursuit of Happiness in the World of Goods, 4e. Open Mentis
J. BAUDILLARD (1986), La Société de consommation, Folio Essais, Paris
J. BREE (2004) Le Comportement du consommateur, Dunod, Paris
J. ENGEL et al (1995) Consumer Behavior, Dryden Press, Hillsdale
JACONI, M. (2014, July 13). The `On-Demand Economy` Is Revolutionizing Consumer Behavior - Here`s How. From: http://www.businessinsider.com/the-on-demand-economy-2014-7
JD MALONE. (2017). Fast-food chains embrace delivery to survive in competitive climate [The Columbus Dispatch, Ohio], The Columbus Dispatch, Ohio
K. ACKERS, N. BASH, G. ROUTLEDGE And S. NOLET (2016). What is Food Tech and Food Innovation ? From : http://www.thefoodrush.com/blog/what-is-foodtech-and-food-innovation/
L. DE MATHAREL. (2017) La foodtech, un secteur éclaté qui rend gourmands les investisseurs. From : http://www.journaldunet.com/economie/agroalimentaire/1193386-la-foodtech-un-secteur-eclate-qui-rend-gourmands-les-investisseurs/
LSA-CONSO.FR. (2017). Comment la conso s`approprie le phénomène food tech. From: http://www.lsa-conso.fr/comment-la-conso-s-approprie-le-phenomene-food-tech,246108
LSA-CONSO.FR. (2017). Food delivery, millennials, réseaux sociaux : trois opportunités pour l`agroalimentaire. From : http://www.lsa-conso.fr/food-delivery-millennials-reseaux-sociaux-trois-opportunites-pour-l-agroalimentaire,255441
M. FILSER (1994) Le Comportement du consommateur, Dalloz, Paris
MANAGEMENT INNOVATIONS. Consumer Behavior Reference Groups. From: https://www.tutorialspoint.com/consumer_behavior/consumer_behavior_reference_groups.htm
MARKETING, B. B. (2017, May 23). Study : 92% Of Consumers Using Yelp Make A Purchase After Visiting The Platform. From: https://www.yelpblog.com/2017/05/study-92-consumers-using-yelp-make-purchase-visiting-platform
N. BREUIL. (2017). Drones et robots de livraison : coup de com`, rêve ou avenir réaliste ? [Usinenouvelle.com]. From http://www.usine-digitale.fr/article/drones-et-robots-de-livraison-coup-de-com-reve-ou-avenir-realiste.N513859
NEWS.MORNINGSTAR.COM. (2017). Free User Registration - Morningstar.Com. From: http://news.morningstar.com/articlenet/article.aspx?id=808095
R. LADWEIN (1999) Le Comportement du consommateur, Economica, Paris
RJCAPITALMARKETS.COM. (2017). RJ Capital Markets - Featured Research Center. From : https://www.rjcapitalmarkets.com/FeaturedResearchCenter
T. NUDD (2013) How a Food-Delivery Company Found Love by Advertising on Adult Websites. From : http://www.adweek.com/creativity/how-food-delivery-company-found-love-advertising-adult-websites-152357/
U. DIGITALE. (2017). Quels acteurs pour l`agroalimentaire de demain ? From http://www.usine-digitale.fr/editorial/foodtech-quels-acteurs-pour-l-agroalimentaire-de-demain.N508074
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933057
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933057
資料類型 thesis
dc.contributor.advisor 尚孝純zh_TW
dc.contributor.advisor Shang, Sharien_US
dc.contributor.author (Authors) 謝歆zh_TW
dc.contributor.author (Authors) Hamel, Cecileen_US
dc.creator (作者) 謝歆zh_TW
dc.creator (作者) Hamel, Cecileen_US
dc.date (日期) 2017en_US
dc.date.accessioned 24-Jul-2017 12:08:39 (UTC+8)-
dc.date.available 24-Jul-2017 12:08:39 (UTC+8)-
dc.date.issued (上傳時間) 24-Jul-2017 12:08:39 (UTC+8)-
dc.identifier (Other Identifiers) G0105933057en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/111350-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 105933057zh_TW
dc.description.abstract (摘要) Supported by the trend of On Demand Economy, the recent emergence of FoodTech companies have reshaped the food service sector. New stakeholders have entered the market, changing the relation between restaurateurs and consumer but above all, impacting the consumer behavior.
To understand better this recent phenomenon and how it redefines the consumer buying process and habits, this study analyses the depth of the changes for customers and focuses on the different subsectors of FoodTech that have recently impacted the most the consumer behavior regarding food services in Europe and North America.
After giving a wide overview of the consumer behavior and the FoodTech sector, the report will focus on the different steps of the consumer buying process; and by analyzing different case studies, will illustrate the impact of FoodTech companies on each step of this process.

This study reveals that the consumer orders more food delivery than before, he uses more internet to order food or to make a reservation in a restaurant. He has become also more demanding, he looks for precise information on the restaurants and reads reviews before going to a place or ordering food. Because the competition between FoodTech companies widens the range of choices for the consumer, he clarifies first his need and evaluates more alternatives, to find the best cost-benefice ratio or the service corresponding exactly to his needs. After a purchase, he shares his opinion and posts reviews on online platforms.		en_US
dc.description.tableofcontents 1 Introduction and Objectives 1
1.1 Introduction 1
1.2 The Motivation 3
1.3 The Objectives of this Study 3
2 Defining the Study Topics 5
2.1 Food Tech & Technology 5
2.2 Traditional and New Stakeholders in E-restauration, E-services & Food Delivery 6
2.3 Consumer Behavior 9
2.3.1 Introduction 9
2.3.2 Explaining Factors for Purchasing and Consumption Behavior 10
2.3.3 The Different Phases of the Purchasing Process 13
3 Method 17
3.1 Approach 17
3.1.1 Multiple Case Study 17
3.2 Data Collection 19
3.3 Data Analysis 19
4 Study Results 19
4.1 Problem Recognition 19
4.2 Information Search and Evaluation of Alternatives 22
4.3 Purchasing Decision 24
4.3.1 Reservation 25
4.3.2 Purchasing 25
4.3.3 From Traditional to Foodtech Actors; The Case of Restaurants and Chains Delivering Their Own Prepared Food Directly to Customers. 26
4.4 Post Purchase Behavior and Experience 27
5 Conclusion 30
5.1 Future Trends and Impacts 32
6 Contribution 34
7 Limitation 34
References 36
 		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933057en_US
dc.subject (關鍵詞) 食物科技zh_TW
dc.subject (關鍵詞) 消費者zh_TW
dc.subject (關鍵詞) 行為zh_TW
dc.subject (關鍵詞) 數位zh_TW
dc.subject (關鍵詞) FoodTechen_US
dc.subject (關鍵詞) Consumeren_US
dc.subject (關鍵詞) Behavioren_US
dc.subject (關鍵詞) Digitalen_US
dc.title (題名) 食物科技對消費者行為之影響zh_TW
dc.title (題名) A study on the impact of foodtech on consumer behavioren_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 7DETABLE.COM. (2017). Avec Grood, Pages Jaunes fait économiser sur les commandes de repas en groupe. From: https://www.7detable.com/article/digital/avec-grood-pages-jaunes-fait-economiser-sur-les-commandes-de-repas-en-groupe/1037
A. CHARDENON (2017). Food Tech : comment mangent les Millennials... et ce qu`ils aiment manger. From : http://www.lsa-conso.fr/food-tech-comment-mangent-les-millennials-et-ce-qu-ils-aiment-manger-infographie,256641
A. YAYLI AND M. BAYRAM. (2010). Ewom : the effects of online consumer reviews on purchasing decision of electronic goods. From: http://www.marketing-trends-congress.com/archives/2010/Materiali/Paper/Fr/Yayli_Bayrami.pdf
A. ZISKO (2017). Promises in a box:: the burgeoning meal-kit delivery market presents growth opportunities for the housewares industry, [HFN - Home Furnishings News, no. Vol. 91, no 3] From : https://www.highbeam.com/doc/1G1-488712007.html
B. CRITCHLEY. (2017). ‘Food tech’ sector trying to take a bite out of US$1.4 trillion market. Financial Post. From: http://business.financialpost.com/news/fp-street/food-tech-sector-trying-to-take-a-bite-out-of-us1-4-trillion-market
B. DUBOIS (2006) Comprendre le consommateur, 3e. Dalloz, Paris
BALDERJAHN and al. (1998) New Developments and Approaches in Consumer Behaviour Research, Schäffer-Poeschel et McMillan Press, Stuttgart et Houndmills-Londres
C. HIRSCHBERG, A. RAJKO, T. SCHUMACHER, and M. WRULICH. The changing market for food delivery. From http://www.mckinsey.com/industries/high-tech/our-insights/the-changing-market-for-food-delivery
C.GAYRAL. (2017). Guide des sites de livraison de repas. From: http://www.lexpress.fr/styles/saveurs/guide-des-sites-de-livraison-de-repas_1846549.html
CB INSIGHTS (2017) The Periodic Table Of Food Tech. From : https://www.cbinsights.com/blog/periodic-table-food-tech-startups/
Consumer Behaviour, Consumer Influence and the Process of Diffusion. (2010, June 18). From: https://managementinnovations.wordpress.com/2010/05/28/consumer-behaviour-consumer-influence-and-the-process-of-diffusion/
editorial@cpifinancial.net(CPI_Financial).(2017). Millenials fueling growth of UAE tech start-ups [CPI Financial]
G. STERLING, (2017) Breaking out of travel silo, TripAdvisor taps Grubhub for restaurant delivery. From : http://marketingland.com/breaking-travel-silo-tripadvisor-taps-grubhub-restaurant-delivery-214387
GROOD.CO.(2017). Foire aux questions - Grood by PagesJaunes. From: http://www.grood.co/faq
HARGRAVE, S. (2016, August 18). The startup taking on TripAdvisor and Yelp. From: https://www.theguardian.com/small-business-network/2016/aug/18/startup-taking-on-tripadvisor-yelp-hospitality-ratings
HELLOFRESH.FR (2017) Recettes saines et ingrédients frais à domicile. From https://www.hellofresh.be/tasty/?locale=fr-BE
HT SYNDICATION. (2017). Domino`s is consistently launching new services. From: http://www.businessreviewusa.com/leadership/5746/Dominos-is-consistently-launching-new-services
J. AVERY, R. KOZINETS, B. MITTAL P. RAGHUBIR, A. WOODSIDE (2010), Consumer Behavior : Human Pursuit of Happiness in the World of Goods, 4e. Open Mentis
J. BAUDILLARD (1986), La Société de consommation, Folio Essais, Paris
J. BREE (2004) Le Comportement du consommateur, Dunod, Paris
J. ENGEL et al (1995) Consumer Behavior, Dryden Press, Hillsdale
JACONI, M. (2014, July 13). The `On-Demand Economy` Is Revolutionizing Consumer Behavior - Here`s How. From: http://www.businessinsider.com/the-on-demand-economy-2014-7
JD MALONE. (2017). Fast-food chains embrace delivery to survive in competitive climate [The Columbus Dispatch, Ohio], The Columbus Dispatch, Ohio
K. ACKERS, N. BASH, G. ROUTLEDGE And S. NOLET (2016). What is Food Tech and Food Innovation ? From : http://www.thefoodrush.com/blog/what-is-foodtech-and-food-innovation/
L. DE MATHAREL. (2017) La foodtech, un secteur éclaté qui rend gourmands les investisseurs. From : http://www.journaldunet.com/economie/agroalimentaire/1193386-la-foodtech-un-secteur-eclate-qui-rend-gourmands-les-investisseurs/
LSA-CONSO.FR. (2017). Comment la conso s`approprie le phénomène food tech. From: http://www.lsa-conso.fr/comment-la-conso-s-approprie-le-phenomene-food-tech,246108
LSA-CONSO.FR. (2017). Food delivery, millennials, réseaux sociaux : trois opportunités pour l`agroalimentaire. From : http://www.lsa-conso.fr/food-delivery-millennials-reseaux-sociaux-trois-opportunites-pour-l-agroalimentaire,255441
M. FILSER (1994) Le Comportement du consommateur, Dalloz, Paris
MANAGEMENT INNOVATIONS. Consumer Behavior Reference Groups. From: https://www.tutorialspoint.com/consumer_behavior/consumer_behavior_reference_groups.htm
MARKETING, B. B. (2017, May 23). Study : 92% Of Consumers Using Yelp Make A Purchase After Visiting The Platform. From: https://www.yelpblog.com/2017/05/study-92-consumers-using-yelp-make-purchase-visiting-platform
N. BREUIL. (2017). Drones et robots de livraison : coup de com`, rêve ou avenir réaliste ? [Usinenouvelle.com]. From http://www.usine-digitale.fr/article/drones-et-robots-de-livraison-coup-de-com-reve-ou-avenir-realiste.N513859
NEWS.MORNINGSTAR.COM. (2017). Free User Registration - Morningstar.Com. From: http://news.morningstar.com/articlenet/article.aspx?id=808095
R. LADWEIN (1999) Le Comportement du consommateur, Economica, Paris
RJCAPITALMARKETS.COM. (2017). RJ Capital Markets - Featured Research Center. From : https://www.rjcapitalmarkets.com/FeaturedResearchCenter
T. NUDD (2013) How a Food-Delivery Company Found Love by Advertising on Adult Websites. From : http://www.adweek.com/creativity/how-food-delivery-company-found-love-advertising-adult-websites-152357/
U. DIGITALE. (2017). Quels acteurs pour l`agroalimentaire de demain ? From http://www.usine-digitale.fr/editorial/foodtech-quels-acteurs-pour-l-agroalimentaire-de-demain.N508074		zh_TW