| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari | en_US |
| dc.contributor.author (Authors) | 李建霖 | zh_TW |
| dc.contributor.author (Authors) | Lee, Alex | en_US |
| dc.creator (作者) | 李建霖 | zh_TW |
| dc.creator (作者) | Lee, Alex | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 31-Jul-2017 11:07:17 (UTC+8) | - |
| dc.date.available | 31-Jul-2017 11:07:17 (UTC+8) | - |
| dc.date.issued (上傳時間) | 31-Jul-2017 11:07:17 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104933028 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111481 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933028 | zh_TW |
| dc.description.abstract (摘要) | The smart phone has become the major device for taking photos and filming. There are 800 hours of videos uploaded to YouTube every minute, and more YouTubers participating in generating videos. Because it is an era of we-media, there will be more and more people using video to promote himself. Nowadays, people can shoot 4k video by smartphones, but there’s no solution for people who want to shoot videos with good audio quality, without worrying about the issue of noise, time consuming, post-editing, expensive tools and long distance filming. This new product called WiMic, a wireless noise-reduction recorder for video-shooting on smartphones. The target audience will be YouTubers, video makers, travelers, families, bands, sports. Anyone who want to shoot good videos with great and clear audio quality will need wireless recorder like WiMic. In addition, there are some main features, such as noise reduction by ANR and ANC, light weight, long distance of audio recording, three-sound-tracks simultaneous recording and supporting live streaming, which help video-shooting lovers to produce better audio quality videos without noise and share them with friends and audience. | en_US |
| dc.description.tableofcontents | Chapter One Business Objectives 11.1 Introduction 11.2 Motivation 11.3 Business Objectives 21.4 Business Model 2Chapter Two Market Opportunity 52.1 More Smartphones 52.2 Microfilm Production 62.3 More YouTubers 62.4 Demand of Live Video Streaming 72.5 Smartphones Accessories 7Chapter Three The Product Description 93.1 Product Characteristics 93.1.1 Distance of Recording 103.1.2 Audio Quality 113.1.3 Post-editing 113.1.4 Multiple Sound Tracks 123.1.5 Live Streaming 123.1.6 Light Weight 133.2 Product Design 133.3 Product Specification 15Chapter Four Operation 174.1 Demography 174.2 Organizational Structure 17Chapter Five SWOT 185.1 Strength 185.2 Weakness 185.3 Opportunity 185.4 Threat 19Chapter Six Marketing Strategy 216.1 Target Segment 216.2 Channels 226.3 Pricing 236.4 Promotion 236.5 Growth Strategy 24Chapter Seven Product Roadmap 25Chapter Eight Risk Analysis 268.1 Regulation 268.2 Risk Factor Analysis 26Chapter Nine Financial Analysis 289.1 Source of Revenue 289.2 Fixed Cost 289.3 Variable Cost 299.4 Income Statement 31Chapter Ten Conclusion 32Reference 33 | zh_TW |
| dc.format.extent | 893262 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933028 | en_US |
| dc.subject (關鍵詞) | YouTubers | zh_TW |
| dc.subject (關鍵詞) | 影片 | zh_TW |
| dc.subject (關鍵詞) | 智慧型手機配件 | zh_TW |
| dc.subject (關鍵詞) | 抗噪 | zh_TW |
| dc.subject (關鍵詞) | 錄音機 | zh_TW |
| dc.subject (關鍵詞) | 直播 | zh_TW |
| dc.subject (關鍵詞) | YouTubers | en_US |
| dc.subject (關鍵詞) | Videos | en_US |
| dc.subject (關鍵詞) | Smartphone accessory | en_US |
| dc.subject (關鍵詞) | Noise-reduction | en_US |
| dc.subject (關鍵詞) | Recorder | en_US |
| dc.subject (關鍵詞) | Live broadcasting | en_US |
| dc.title (題名) | 無線降躁麥克風之商業企劃書 | zh_TW |
| dc.title (題名) | Business plan for WiMic wireless & noise-free recorder | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. YouTube company statistics retrieved from http://www.statisticbrain.com/youtube-statistics/2. Internet traffic for video in 2019 retrieved from http://tubularinsights.com/2019-internet-video-traffic/#ixzz4cdja4J9M3. Projected shipment for smartphones. Retrieved from https://www.statista.com/statistics/263441/global-smartphone-shipments-forecast/4. Global video streaming market. Retrieved from http://www.marketsandmarkets.com/PressReleases/video-streaming.asp5. Explanation of ANC and ANR. Retrieved from https://en.wikipedia.org/wiki/Active_noise_control | zh_TW |
