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題名 以策略矩陣分析法探討競合中的動態競爭：自行車產業兩領導廠商為例
The Strategic Matrix Analysis of Competitive Dynamics in Co-opetition: The Case of Two Leaders in the Bicycle Industry作者 林明翰
Lin, Ming Han貢獻者 彭朱如
Peng, Tzu Ju Ann
林明翰
Lin, Ming Han關鍵詞 動態競爭
競合動態
動態競合
策略矩陣分析法
自行車產業
Competitive dynamics
Co-opetition dynamics
Co-opetitive dynamics
Strategic matrix analysis
Bicycle industry日期 2017 上傳時間 10-Aug-2017 10:20:18 (UTC+8) 摘要 為了共同面對來自中國大陸廠商的價格競爭壓力，台灣自行車業的兩大領導廠商──巨大與美利達，以朝向高值化的共同目標籌組了競爭者間的合作體系。然而，競爭者雙方以合作為前提下，競合關係下的動態性以及廠商間的競爭性行動呈現何種面貌？又，如何應用策略矩陣分析法更細緻地分析，在競合關係中廠商間的競爭行為？本研究結合動態競爭的對偶層次分析及策略矩陣分析法，以策略點為分析基礎，更細緻地展開處於合作情境下的兩家競爭廠商，如何在歐洲自行車市場佈局競爭性行動。根據結構內容分析兩家廠商2006至2016 年間的新聞事件後發現，在合作的前提下，兩家廠商分別在競爭性行動的時間軸、地理涵蓋範圍、價值單元以及策略點皆進行具差異性的佈局，呈現多樣化的競爭內涵。本研究除擴展競合情境下的動態競爭研究外，亦藉由策略矩陣分析法豐富化廠商間可分析的競爭行為，並探討資源條件不同的廠商間，其競爭行為如何佈局的實質細節。本研究對於廠商如何在競合關係中發起競爭性行動，提供了實務性的指引與參考。
To present a united front against the stress of price-cutting competition from Mainland China, Taiwan’s two leaders in the bicycle industry, Giant and Merida, established an inter-firm cooperation system between competitors in order to achieve the common goal of delivering high-valued product. However, under the premise of cooperation agreement between two competing leaders, what is the dynamicity in co-opetition and the inter-firm competitive action under the real scenario? And, how can we apply the strategic matrix analysis to inter-firm rivalry on competitive behvior involved in co-opetition relationship? This study combines dyadic analysis from competitive dynamics with strategic matrix analysis to investigate the two research questions addressed above. By using the “strategic point” as the analytical basis, this study examines two competing leaders under cooperation agreement and extracts their competitive actions in European bicycle market with structured content analysis. Building on the results from the analysis of the news between 2006 and 2016, two competing leaders separately differentiate and conduct their competitive action deployments on four dimensions, which are time-axis, geographical coverage, value unit, and strategic point. Therefore, this study reveals the variouscontents of two competing leaders in the cooperation-competition. More than contributing to the research field of competitive dynamics in co-opetition, this study enriches the analyzability of inter-firm competitive behaviors by conducting strategic matrix analysis. It provides the details about how the firms compete with each other with different resource endowments. 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American Journal of Sociology, 87(3): 548-577.Yami, S., Castaldo, S., Dagnino, G. B., & Le Roy, F. (Eds.). 2010. Coopetition: winning strategies for the 21st century. Cheltenham, UK: Edward Elgar.Yin, R. K. 2013. Case study research: Design and methods. Thousand Oaks, CA: Sage. 描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
104363099資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104363099 資料類型 thesis dc.contributor.advisor 彭朱如 zh_TW dc.contributor.advisor Peng, Tzu Ju Ann en_US dc.contributor.author (Authors) 林明翰 zh_TW dc.contributor.author (Authors) Lin, Ming Han en_US dc.creator (作者) 林明翰 zh_TW dc.creator (作者) Lin, Ming Han en_US dc.date (日期) 2017 en_US dc.date.accessioned 10-Aug-2017 10:20:18 (UTC+8) - dc.date.available 10-Aug-2017 10:20:18 (UTC+8) - dc.date.issued (上傳時間) 10-Aug-2017 10:20:18 (UTC+8) - dc.identifier (Other Identifiers) G0104363099 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/111887 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 104363099 zh_TW dc.description.abstract (摘要) 為了共同面對來自中國大陸廠商的價格競爭壓力，台灣自行車業的兩大領導廠商──巨大與美利達，以朝向高值化的共同目標籌組了競爭者間的合作體系。然而，競爭者雙方以合作為前提下，競合關係下的動態性以及廠商間的競爭性行動呈現何種面貌？又，如何應用策略矩陣分析法更細緻地分析，在競合關係中廠商間的競爭行為？本研究結合動態競爭的對偶層次分析及策略矩陣分析法，以策略點為分析基礎，更細緻地展開處於合作情境下的兩家競爭廠商，如何在歐洲自行車市場佈局競爭性行動。根據結構內容分析兩家廠商2006至2016 年間的新聞事件後發現，在合作的前提下，兩家廠商分別在競爭性行動的時間軸、地理涵蓋範圍、價值單元以及策略點皆進行具差異性的佈局，呈現多樣化的競爭內涵。本研究除擴展競合情境下的動態競爭研究外，亦藉由策略矩陣分析法豐富化廠商間可分析的競爭行為，並探討資源條件不同的廠商間，其競爭行為如何佈局的實質細節。本研究對於廠商如何在競合關係中發起競爭性行動，提供了實務性的指引與參考。 zh_TW dc.description.abstract (摘要) To present a united front against the stress of price-cutting competition from Mainland China, Taiwan’s two leaders in the bicycle industry, Giant and Merida, established an inter-firm cooperation system between competitors in order to achieve the common goal of delivering high-valued product. However, under the premise of cooperation agreement between two competing leaders, what is the dynamicity in co-opetition and the inter-firm competitive action under the real scenario? And, how can we apply the strategic matrix analysis to inter-firm rivalry on competitive behvior involved in co-opetition relationship? This study combines dyadic analysis from competitive dynamics with strategic matrix analysis to investigate the two research questions addressed above. By using the “strategic point” as the analytical basis, this study examines two competing leaders under cooperation agreement and extracts their competitive actions in European bicycle market with structured content analysis. Building on the results from the analysis of the news between 2006 and 2016, two competing leaders separately differentiate and conduct their competitive action deployments on four dimensions, which are time-axis, geographical coverage, value unit, and strategic point. Therefore, this study reveals the variouscontents of two competing leaders in the cooperation-competition. More than contributing to the research field of competitive dynamics in co-opetition, this study enriches the analyzability of inter-firm competitive behaviors by conducting strategic matrix analysis. It provides the details about how the firms compete with each other with different resource endowments. This study broadens our view of the competitive dynamics in co-opetition and introduces practical guidelines on initiating competitive action to the firms in co-opetition relationship. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究動機與背景 1第二節 研究目的與研究問題 3壹、 研究目的 3貳、 研究問題 3參、 研究範圍 3第二章 文獻探討 5第一節 動態競爭理論 5第二節 競合中的動態競爭 8第三節 策略矩陣分析法 12壹、 策略形態與策略制定 12貳、 策略形態的構面 12參、 如何應用策略矩陣分法探討動態競爭 14第三章 研究方法 16第一節 研究設計 16壹、 結構內容分析法 16貳、 策略矩陣的構成 17第二節 研究對象與資料蒐集 20壹、 自行車產業及個案公司簡介 20貳、 合作情境之給定：A-Team 29參、 資料蒐集與取樣 33肆、 資料之編碼與分析 33第四章 研究發現 37第一節 價值單元之佈局差異 37壹、 競爭者價值單元佈局之比較分析 37貳、 競爭者價值單元之佈局比較－時間軸分析 41第二節 策略形態構面與策略點之佈局差異 51壹、 競爭者策略形態構面之比較分析 51貳、 競爭者策略點之比較分析 54第五章 結論與建議 60第一節 研究結論與理論意涵 60第二節 實務貢獻與啟發 62第三節 研究限制與後續研究建議 62壹、 研究限制 62貳、 後續研究建議 64參考文獻 66表 次表3-1自行車產業上中下游關聯 20表3-2兩家自行車廠之產銷概況比較 25表3-3 A-Team各執行階段之發展主軸 31表3-4 A-Team成員(2016年) 32表4-1個別廠商之相對價值單元行動總次數百分比比較：按時間先後排列 43表4-2個別廠商上下游端價值單元相對總次數佔比 50表4-3相同策略點之不同競爭內涵 56表4-4相同策略點之不同競爭內涵：產品區隔 57表5-1研究發現彙總表 60圖 次圖3-1自行車製造業之策略矩陣圖 19圖4-1價值單元和策略點行動次數之分佈比較 38圖4-2個別廠商之相對價值單元行動總次數百分比比較 39圖4-3個別廠商之相對價值單元行動總次數百分比比較：按時間先後排列 47圖4-4上下游端價值單元相對總次數百分比比較：按時間先後排列 49圖4-5策略形態構面之相對行動總次數百分比比較 52圖4-6個別廠商策略形態構面之分佈比較 53圖4-7個別廠商之相對策略點行動總次數百分比比較 55 zh_TW dc.format.extent 1419965 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104363099 en_US dc.subject (關鍵詞) 動態競爭 zh_TW dc.subject (關鍵詞) 競合動態 zh_TW dc.subject (關鍵詞) 動態競合 zh_TW dc.subject (關鍵詞) 策略矩陣分析法 zh_TW dc.subject (關鍵詞) 自行車產業 zh_TW dc.subject (關鍵詞) Competitive dynamics en_US dc.subject (關鍵詞) Co-opetition dynamics en_US dc.subject (關鍵詞) Co-opetitive dynamics en_US dc.subject (關鍵詞) Strategic matrix analysis en_US dc.subject (關鍵詞) Bicycle industry en_US dc.title (題名) 以策略矩陣分析法探討競合中的動態競爭：自行車產業兩領導廠商為例 zh_TW dc.title (題名) The Strategic Matrix Analysis of Competitive Dynamics in Co-opetition: The Case of Two Leaders in the Bicycle Industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 司徒達賢，2016。策略管理新論：觀念架構與分析方法（第三版）。台北：智勝文化。司徒達賢，2001。策略管理個案集2001。台北：智勝文化。司徒達賢，2013。管理學的新世界（第二版）。台北：遠見天下文化。司徒達賢，1994。策略矩陣分析法基礎。管理評論，第十三卷第二期：1-22。石育賢主編，2005。2005汽、機、自行車產業年鑑。新竹：經濟部技術處、台灣工業技術研究院產業經濟與資訊服務中心。沈明展，2006。政府干預對產業合作網絡的影響"。國立政治大學地政學系未出版博士論文。李山，2012。代工廠商自創品牌動態競合策略探討。國立政治大學企業管理研究所未出版博士論文。俞慧芸，2004。台灣自行車產業轉型的歷史考察（1970-1990）。2004年台灣社會學會年會研討會論文，新竹：國立清華大學社會學研究所。哈佛商業評論全球繁體中文版，2013。台灣自行車產業聯盟成功方程式。https://www.hbrtaiwan.com/article_content_AR0002366.html。搜尋日期：2017年6月26日。哈佛商業評論全球繁體中文版，2013。競合創造價值的前提是差異化。https://www.hbrtaiwan.com/article_content_AR0002367.html。搜尋日期：2017年6月26日。陳明哲原著、蘇國賢審定，2010。動態競爭（第二版）。台北：智勝文化。陳正忠，2002。自行車廠商經營策略之個案研究。國立政治大學經營管理碩士學程未出版碩士論文。許正和、邱創勳，2007。躍上峰頂的台灣鐵馬：台灣自行車產業發展史。高雄：國立科學工藝博物館。許梅芳譯， D`Aveni, R. 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