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題名 Facebook情緒按紐使用與連結強度之探討:以互依我為調節變項
The impact of tie strength on use of Facebook reaction buttons: interdependent self-construal as a moderator
作者 林宛瑩
Lin, Wan Ying
貢獻者 張卿卿
Chang, Ching Ching
林宛瑩
Lin, Wan Ying
關鍵詞 情緒按鈕
連結強度
情緒感染
互依我
自我建構
日期 2017
上傳時間 10-Aug-2017 10:21:22 (UTC+8)
摘要 Facebook的情緒按紐於2016年2月24日全球正式開放上線,在功能上作為「讚」(Like)的延伸功能,讓使用者可以透過情緒按鈕更精準地表達自己對貼文的情緒反應。雖然情緒按鈕的使用情形已經相當廣泛與普及,但學界目前卻缺乏情緒按鈕的相關研究。本研究承接過去Facebook使用者行為研究之脈絡,透過社會人際面向與個人內在面向切入,試圖提出一個調節中介模型,以探討影響情緒按紐使用的因素,並釐清使用者選擇情緒按紐的心理歷程。

研究架構以選擇情緒按鈕的行為本身作為核心,探討使用者與他人的連結強度對於選擇情緒按鈕頻次的影響,同時討論觀看貼文所產生的「情緒感染」是否扮演「連結強度」與「選擇情緒按鈕」之間的中介角色,並藉由「連結強度」與「互依我」高低來探討其對於情緒感染的調節效果。

本研究採用問卷調查法進行,研究結果顯示,使用者與他人連結強度為強連結時,比起弱連結,回應貼文選擇情緒按鈕的頻率較高;且「情緒感染」在「連結強度」與「選擇情緒按鈕」之間具有中介效果。就調節作用的部分,無論互依我較高或較低者,「使用者與他人的連結強度」對情緒感染皆有顯著差異。此外,本研究於假設之外發現到其他交互作用的方向:在強連結的情況下,互依我高低對情緒感染有顯著差異;但在弱連結的情況下則否。
參考文獻 中文部分
葉乃靜(2010)。《創新科技資訊領先使用者資訊行為上的社會資本角色》。《圖書館學與資訊科學》,36(2),4-15。
數位時代(2016)。不只有聲音還可以有表情,看 Facebook 示範如何用 VR 玩社群。取自:http://technews.tw/2016/10/08/facebook-vr-community/
英文部分
Alexa. (2015). Top Sites. Retrieved 20th October 2016 from alexa.com/siteinfo/facebook.com>.
Amichai-Hamburger, Y., & Vinitzky, G. (2010). Social network use and personality. Computers in Human Behavior, 26(6), 1289–1295.
Aubrey J. S., & Rill, L. (2013). Investigating relations between Facebook use and social capital among college undergraduates. Communication Quarterly, 61(4), 479–496.
Babbie, E. R. (2013). The practice of social research. Belmont, CA: Wadsworth Cengage Learning.
Ballantine, P. W., Lin, Y., & Veer, E. (2015). The influence of user comments on perceptions of Facebook relationship status updates. Computers in Human Behavior, 49, 50–55.
Burke, M., & Kraut, R.(2014). Growing closer on Facebook: Changes in
tie strength through site use. ACM CHI 2014: Conference on Human
Factors in Computing Systems.
Burke, M., & Kraut R. E. (2016). The relationship between Facebook use and well-being depends on communication type and tie Strength. Journal of
Computer-Mediated Communication, 21, 265-281.
Carpenter, C. J. (2012). Narcissism on Facebook: Self-promotional and anti-social behavior. Personality and Individual Differences, 52(4), 482-486.
Chang, C. C. (2015). Self-construal and Facebook activities: Exploring differences in social interaction orientation. Computers in Human Behavior, 53, 91–101.
Chen, G. M. (2014). Revisiting the social enhancement hypothesis: Extroversion indirectly predicts number of Facebook friends operating through Facebook usage. Computers in Human Behavior, 39, 263–269.
Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94, 95-120.
Cross, S. E. & Morris, M. L., & Gore, J. S. (2002). Thinking about oneself and others:
The relational-interdependent self-construal and social cognition. Journal of Personality and Social Psychology, 82(3), 399 – 418.
Cross, S. E., & Morris, M. L. (2003). Getting to know you: The relational self-construal, relational cognition, and well-being. Personality and Social Psychology Bulletin, 29(4), 512 – 523.
Doherty, R. W., Orimoto, L., & Singelis, T. M. (1995). Emotional contagion: Gender and occupational differences. Psychology of Women Quarterly, 19, 355-371.
Ekman, P. (1972). Universals and cultural differences in facial expressions of emotion. In J. K. Cole (Ed.), Nebraska symposium on motivation 1971 (pp. 207-286). Lincoln, NE: University of Nebraska Press.
Ellison, N. B., Stenfield, C., & Lampe, C. (2007). The benefits of Facebook friends: Social capital and college students use of online social network sites. Journal of Computer-Mediated Communication, 12, 143–1168.
Ellison, N., & Vitak, J. (2015). Social media affordances and their relationship to social capital processes. In S. Sundar (Ed.), The handbook of psychology of communication technology (pp. 205-227). Boston: Wiley-Blackwell.
Eranti, V., & Lonkila, M. (2015). The social significance of the Facebook Like button. First Monday, 20(6).
Evans, S. K., Pearce, K. E., Vitak, J., & Treem, J. W.(2017). Explicating affordances: A conceptual framework for understanding affordances in communication research. Journal of Computer-Mediated Communication, 22(1), 35–52.
Facebook. (2016). Facebook Reports Second Quarter 2016 Results. Retrieved from Facebook Investor Relations Web site: https://s21.q4cdn.com/399680738/files/doc_financials/2016/Facebook-Reports-Second-Quarter-2016-Results.pdf
Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360–1380.
Grieve, R., Indian, M., Witteveen, K., Anne Tolan, G., & Marrington, J. (2013).
Face-to-face or Facebook: can social connectedness be derived online? Computers in Human Behavior, 29(3) , 604–609.
Gonzales, A. L., & Hancock, J. T. (2011). Mirror, mirror on my Facebook Wall: Effects of exposure to Facebook on self-esteem. CyberPsychology, Behavior, and Social Networking, 14, 79-83.
Hatfield, E., Cacioppo, J., & Rapson, R. (1994). Emotional contagion. New York, NY: Cambridge University Press.
Hatfield, E., Bensmana, L., Thorntona, P. D., & Rapson, R. L. (2014). New perspectives on emotional contagion: A review of classic and recent research on facial mimicry and contagion. Interpersona, 8(2), 159–179.
Hayes, M., Stolk-Cooke, K., & Muench, F. (2015). Understanding Facebook use and the psychological affects of use across generations. Computers in Human Behavior, 49, 507–511.
House, J. S. (1981). Work stress and social support. Massachusetts, MA: Addison-Wesley.
Izard, C. E. (1977). Human Emotions. New York, NY: Plenum.
Kim, J., & Lee, J.-E. R. (2011). The Facebook paths to happiness: Effects of the number of Facebook Friends and self-presentation on subjective well-being. CyberPsychology, Behavior, and Social Networking, 14, 359-364.
Kramer, A. D. (2012). The spread of emotion via Facebook. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 767-770.
Kramer, A. D., Guillory, J. E., & Hancock, J. T. (2014). Experimental evidence of massive-scale emotional contagion through social networks. Proceedings of the National Academy of Sciences, 111(24), 8788–8790.
Lee, C., Ahn, J., & Kim, Y. J. (2014). Personality traits and self-presentation at Facebook. Personality and Individual Differences, 69, 162–167.
Lee, C., Kim, Y. J., & Ahn, J. (2014). How do people use Facebook features to manage social capital? Computers in Human Behavior, 36, 440–445.
Lee, S. Y., Hansen, S. S., & Lee, J. K. (2016). What makes us click “like” on Facebook? Examining psychological, technological, and motivational factors on virtual endorsement. Computer Communications, 73, 332-341.
Lin, J. H.(2016). Need for relatedness: a self-determination approach
to examining attachment styles, Facebook use, and psychological well-being. Asian Journal of Communication, 26(2), 153–173.
Lin, R., & Utz, S. (2015). The emotional responses of browsing Facebook: Happiness, envy, and the role of tie strength. Computers in Human Behavior, 52, 29-38.
Luarn, P., Kuo, H. C., Chiu, Y. P., & Chang S. C. (2015). Social Support on Facebook: The Influence of Tie Strength and Gender Differences. International Journal of Electronic Commerce Studies, 6(1), 37-50.
Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98, 224–253.
Marshall, T. C., Lefringhausen, K., & Ferenczi, N. (2015). The Big Five, self-esteem, and narcissism as predictors of the topics people write about in Facebook status updates. Personality and Individual Differences, 85, 35–40.
McCrae, R. R., & John, O. P. (1992). An introduction to the Five-Factor model and its applications(special edition). Journal of Personality, 60, 175–215.
Mehdizadeh, S. (2010). Self-presentation 2.0: Narcissism and self-esteem on Facebook. Cyberpsychology, Behavior, and Social Networking, 13(4), 357–364.
Moore, K., & McElroy, J. C. (2011). The influence of personality on Facebook usage, wall postings, and regret. Computers in Human Behavior, 28, 267–274.
Montoya, K. A., & Hayes, A. F. (2017). Two-condition within-participant statistical mediation analysis: a path-analytic framework. Psychological Methods, 22(1), 6–27.
Nabi, R. L., Prestin, A., & So, J. (2013). Facebook friends with (health) benefits? Exploring social network site use and perceptions of social support, stress, and well-Being. Cyberpsychology, Behavior, and Social Networking, 16(10), 721–727.
quintly. (2016). Facebook Reaction Study. Retrieved from quintly Web site: https://www.docdroid.net/DkjNo5u/facebookreactionsstudy.pdf.html
Ross, C., Orr, E. S., Sisic, M., Arseneault, J. M., Simmering, M. G., & Orr, R. R. (2009). Personality and motivations associated with Facebook use. Computers in Human Behavior, 25(2), 578–586.
Ryan, T., & Xenos, S. (2011). Who uses Facebook? An investigation into the
relationship between the big five, shyness, narcissism, loneliness, and Facebook
usage. Computers in Human Behavior, 27(5), 1658–1664.
Shen, J., Brdiczka, O., & Liu, J. (2015). A study of Facebook behavior: What does it tell about your Neuroticism and Extraversion? Computers in Human Behavior, 45, 32–38.
Singer, T. (2006). The neuronal basis and ontogeny of empathy and mind reading:
review of literature and implications for future research. Neuroscience & Biobehavioral Reviews, 30(6), 855–863.
Singelis, T. M. (1994). The measurement of independent and interdependent self-construals. Personality and Social Psychology Bulletin, 20(5), 580–591.
Skues, J. L., Williams, B., & Wise, L. (2012). The effects of personality traits, self-esteem, loneliness, and narcissism on Facebook use among university students. Computers in Human Behavior, 28, 2414–2419.
Tazghini, S., & Siedlecki, K. L. (2013). A mixed method approach to examining Facebook use and its relationship to self-esteem. Computers in Human Behavior, 29(3), 827–832.
Triandis, H. C. (1989). The self and social behavior in differing cultural contexts.
Psychology Review, 96(3), 506–520.
Walters, N. T., & Horton, R. (2015). A diary study of the influence of Facebook use on narcissism among male college students. Computers in Human Behavior, 52, 326–330.
Xiang, R., Neville, J., & Rogati, M. (2010). Modeling relationship strength in
online social networks. In Proceedings of the 19th International Conference on World Wide Web, 981–990.
描述 碩士
國立政治大學
傳播學院傳播碩士學位學程
104464042
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104464042
資料類型 thesis
dc.contributor.advisor 張卿卿zh_TW
dc.contributor.advisor Chang, Ching Chingen_US
dc.contributor.author (Authors) 林宛瑩zh_TW
dc.contributor.author (Authors) Lin, Wan Yingen_US
dc.creator (作者) 林宛瑩zh_TW
dc.creator (作者) Lin, Wan Yingen_US
dc.date (日期) 2017en_US
dc.date.accessioned 10-Aug-2017 10:21:22 (UTC+8)-
dc.date.available 10-Aug-2017 10:21:22 (UTC+8)-
dc.date.issued (上傳時間) 10-Aug-2017 10:21:22 (UTC+8)-
dc.identifier (Other Identifiers) G0104464042en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/111893-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 傳播學院傳播碩士學位學程zh_TW
dc.description (描述) 104464042zh_TW
dc.description.abstract (摘要) Facebook的情緒按紐於2016年2月24日全球正式開放上線,在功能上作為「讚」(Like)的延伸功能,讓使用者可以透過情緒按鈕更精準地表達自己對貼文的情緒反應。雖然情緒按鈕的使用情形已經相當廣泛與普及,但學界目前卻缺乏情緒按鈕的相關研究。本研究承接過去Facebook使用者行為研究之脈絡,透過社會人際面向與個人內在面向切入,試圖提出一個調節中介模型,以探討影響情緒按紐使用的因素,並釐清使用者選擇情緒按紐的心理歷程。

研究架構以選擇情緒按鈕的行為本身作為核心,探討使用者與他人的連結強度對於選擇情緒按鈕頻次的影響,同時討論觀看貼文所產生的「情緒感染」是否扮演「連結強度」與「選擇情緒按鈕」之間的中介角色,並藉由「連結強度」與「互依我」高低來探討其對於情緒感染的調節效果。

本研究採用問卷調查法進行,研究結果顯示,使用者與他人連結強度為強連結時,比起弱連結,回應貼文選擇情緒按鈕的頻率較高;且「情緒感染」在「連結強度」與「選擇情緒按鈕」之間具有中介效果。就調節作用的部分,無論互依我較高或較低者,「使用者與他人的連結強度」對情緒感染皆有顯著差異。此外,本研究於假設之外發現到其他交互作用的方向:在強連結的情況下,互依我高低對情緒感染有顯著差異;但在弱連結的情況下則否。
zh_TW
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第二章 文獻探討 5
第一節 Facebook 5
第二節 連結強度與情緒感染 11
第三節 自我建構 16
第三章 研究架構與假設 22
第一節 研究架構 22
第二節 研究假設 23
第四章 研究方法 24
第一節 研究方法選擇 24
第二節 研究變數之操作定義與問卷設計 24
第三節 前測 35
第四節 研究對象與樣本蒐集方式 38
第五章 研究結果 40
第一節 樣本數量與描述性統計 40
第二節 量表信度檢驗 46
第三節 初步分析 50
第四節 變項操弄檢定 52
第五節 假設檢驗 54
第六節 其他發現 64
第六章 結論 70
第一節 發現與討論 70
第二節 學術與實務貢獻 73
第三節 研究限制與未來研究建議 75
參考文獻 79
附錄一 前測問卷 85
附錄二 正式施測問卷 87
zh_TW
dc.format.extent 1583843 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104464042en_US
dc.subject (關鍵詞) 情緒按鈕zh_TW
dc.subject (關鍵詞) 連結強度zh_TW
dc.subject (關鍵詞) 情緒感染zh_TW
dc.subject (關鍵詞) 互依我zh_TW
dc.subject (關鍵詞) 自我建構zh_TW
dc.title (題名) Facebook情緒按紐使用與連結強度之探討:以互依我為調節變項zh_TW
dc.title (題名) The impact of tie strength on use of Facebook reaction buttons: interdependent self-construal as a moderatoren_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部分
葉乃靜(2010)。《創新科技資訊領先使用者資訊行為上的社會資本角色》。《圖書館學與資訊科學》,36(2),4-15。
數位時代(2016)。不只有聲音還可以有表情,看 Facebook 示範如何用 VR 玩社群。取自:http://technews.tw/2016/10/08/facebook-vr-community/
英文部分
Alexa. (2015). Top Sites. Retrieved 20th October 2016 from alexa.com/siteinfo/facebook.com>.
Amichai-Hamburger, Y., & Vinitzky, G. (2010). Social network use and personality. Computers in Human Behavior, 26(6), 1289–1295.
Aubrey J. S., & Rill, L. (2013). Investigating relations between Facebook use and social capital among college undergraduates. Communication Quarterly, 61(4), 479–496.
Babbie, E. R. (2013). The practice of social research. Belmont, CA: Wadsworth Cengage Learning.
Ballantine, P. W., Lin, Y., & Veer, E. (2015). The influence of user comments on perceptions of Facebook relationship status updates. Computers in Human Behavior, 49, 50–55.
Burke, M., & Kraut, R.(2014). Growing closer on Facebook: Changes in
tie strength through site use. ACM CHI 2014: Conference on Human
Factors in Computing Systems.
Burke, M., & Kraut R. E. (2016). The relationship between Facebook use and well-being depends on communication type and tie Strength. Journal of
Computer-Mediated Communication, 21, 265-281.
Carpenter, C. J. (2012). Narcissism on Facebook: Self-promotional and anti-social behavior. Personality and Individual Differences, 52(4), 482-486.
Chang, C. C. (2015). Self-construal and Facebook activities: Exploring differences in social interaction orientation. Computers in Human Behavior, 53, 91–101.
Chen, G. M. (2014). Revisiting the social enhancement hypothesis: Extroversion indirectly predicts number of Facebook friends operating through Facebook usage. Computers in Human Behavior, 39, 263–269.
Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94, 95-120.
Cross, S. E. & Morris, M. L., & Gore, J. S. (2002). Thinking about oneself and others:
The relational-interdependent self-construal and social cognition. Journal of Personality and Social Psychology, 82(3), 399 – 418.
Cross, S. E., & Morris, M. L. (2003). Getting to know you: The relational self-construal, relational cognition, and well-being. Personality and Social Psychology Bulletin, 29(4), 512 – 523.
Doherty, R. W., Orimoto, L., & Singelis, T. M. (1995). Emotional contagion: Gender and occupational differences. Psychology of Women Quarterly, 19, 355-371.
Ekman, P. (1972). Universals and cultural differences in facial expressions of emotion. In J. K. Cole (Ed.), Nebraska symposium on motivation 1971 (pp. 207-286). Lincoln, NE: University of Nebraska Press.
Ellison, N. B., Stenfield, C., & Lampe, C. (2007). The benefits of Facebook friends: Social capital and college students use of online social network sites. Journal of Computer-Mediated Communication, 12, 143–1168.
Ellison, N., & Vitak, J. (2015). Social media affordances and their relationship to social capital processes. In S. Sundar (Ed.), The handbook of psychology of communication technology (pp. 205-227). Boston: Wiley-Blackwell.
Eranti, V., & Lonkila, M. (2015). The social significance of the Facebook Like button. First Monday, 20(6).
Evans, S. K., Pearce, K. E., Vitak, J., & Treem, J. W.(2017). Explicating affordances: A conceptual framework for understanding affordances in communication research. Journal of Computer-Mediated Communication, 22(1), 35–52.
Facebook. (2016). Facebook Reports Second Quarter 2016 Results. Retrieved from Facebook Investor Relations Web site: https://s21.q4cdn.com/399680738/files/doc_financials/2016/Facebook-Reports-Second-Quarter-2016-Results.pdf
Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360–1380.
Grieve, R., Indian, M., Witteveen, K., Anne Tolan, G., & Marrington, J. (2013).
Face-to-face or Facebook: can social connectedness be derived online? Computers in Human Behavior, 29(3) , 604–609.
Gonzales, A. L., & Hancock, J. T. (2011). Mirror, mirror on my Facebook Wall: Effects of exposure to Facebook on self-esteem. CyberPsychology, Behavior, and Social Networking, 14, 79-83.
Hatfield, E., Cacioppo, J., & Rapson, R. (1994). Emotional contagion. New York, NY: Cambridge University Press.
Hatfield, E., Bensmana, L., Thorntona, P. D., & Rapson, R. L. (2014). New perspectives on emotional contagion: A review of classic and recent research on facial mimicry and contagion. Interpersona, 8(2), 159–179.
Hayes, M., Stolk-Cooke, K., & Muench, F. (2015). Understanding Facebook use and the psychological affects of use across generations. Computers in Human Behavior, 49, 507–511.
House, J. S. (1981). Work stress and social support. Massachusetts, MA: Addison-Wesley.
Izard, C. E. (1977). Human Emotions. New York, NY: Plenum.
Kim, J., & Lee, J.-E. R. (2011). The Facebook paths to happiness: Effects of the number of Facebook Friends and self-presentation on subjective well-being. CyberPsychology, Behavior, and Social Networking, 14, 359-364.
Kramer, A. D. (2012). The spread of emotion via Facebook. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 767-770.
Kramer, A. D., Guillory, J. E., & Hancock, J. T. (2014). Experimental evidence of massive-scale emotional contagion through social networks. Proceedings of the National Academy of Sciences, 111(24), 8788–8790.
Lee, C., Ahn, J., & Kim, Y. J. (2014). Personality traits and self-presentation at Facebook. Personality and Individual Differences, 69, 162–167.
Lee, C., Kim, Y. J., & Ahn, J. (2014). How do people use Facebook features to manage social capital? Computers in Human Behavior, 36, 440–445.
Lee, S. Y., Hansen, S. S., & Lee, J. K. (2016). What makes us click “like” on Facebook? Examining psychological, technological, and motivational factors on virtual endorsement. Computer Communications, 73, 332-341.
Lin, J. H.(2016). Need for relatedness: a self-determination approach
to examining attachment styles, Facebook use, and psychological well-being. Asian Journal of Communication, 26(2), 153–173.
Lin, R., & Utz, S. (2015). The emotional responses of browsing Facebook: Happiness, envy, and the role of tie strength. Computers in Human Behavior, 52, 29-38.
Luarn, P., Kuo, H. C., Chiu, Y. P., & Chang S. C. (2015). Social Support on Facebook: The Influence of Tie Strength and Gender Differences. International Journal of Electronic Commerce Studies, 6(1), 37-50.
Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98, 224–253.
Marshall, T. C., Lefringhausen, K., & Ferenczi, N. (2015). The Big Five, self-esteem, and narcissism as predictors of the topics people write about in Facebook status updates. Personality and Individual Differences, 85, 35–40.
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