| dc.contributor | 資訊管理學系 | zh_Tw |
| dc.creator (作者) | 管郁君 | zh_TW |
| dc.creator (作者) | Tsao, Sheng Hao | en_US |
| dc.creator (作者) | Lin, Shu Chiung | en_US |
| dc.creator (作者) | Huang, Eugenia Y. | en_US |
| dc.date (日期) | 2015-01 | en_US |
| dc.date.accessioned | 14-Aug-2017 15:36:27 (UTC+8) | - |
| dc.date.available | 14-Aug-2017 15:36:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Aug-2017 15:36:27 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111945 | - |
| dc.description.abstract (摘要) | Piyo Piyo, yellow duck, from Cayman Tung Ling Industrial Co., Ltd. is not unfamiliar to those who were born in the 70`s and 80`s, merchandise and toys of the brand are their childhood memories. Tung Ling`s Piyo Piyo was found in 1988, over the years, it has over 400 retail branches around the world; however, in this Internet prospered 21st era, even an old brand, such as Tung Ling needs to use its advantages to elevate itself from competitions, especially in e-commerce field. One of the major tasks for Tung Ling is to build and develop a method for e-commerce, and the founder of the company listed this effort as one of the ten key accomplishments within the next 10 years; moreover, it will have more professionals and active discussions regarding the matter in order to thrive in web commerce. | en_US |
| dc.format.extent | 177 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Proceedings of the International Conference on Electronic Business (ICEB), 2015-January, 285-289 | en_US |
| dc.relation (關聯) | 15th International Conference on Electronic Business, ICEB 2015; Hyatt Regency Hotel, CUHKSha Tin; Hong Kong; 6 December 2015 到 10 December 2015; 代碼 118797 | zh_TW |
| dc.title (題名) | How Piyo Piyo peddles from a small pond to the vast sea | en_US |
| dc.type (資料類型) | conference | |
