| dc.contributor | 企管系 | zh_Tw |
| dc.creator (作者) | 曾祥景 | zh_TW |
| dc.creator (作者) | Hsieh, Sara H. | en_US |
| dc.creator (作者) | Tseng, Timmy H. | en_US |
| dc.date (日期) | 2015-07 | en_US |
| dc.date.accessioned | 14-Aug-2017 16:08:07 (UTC+8) | - |
| dc.date.available | 14-Aug-2017 16:08:07 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Aug-2017 16:08:07 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111956 | - |
| dc.description.abstract (摘要) | Mobile instant messaging is the communication technology revolution that is changing the way people communicate. The adoption rate is surging and the massive growth is experienced worldwide. Prior studies in instant messaging has been primarily concerned with its task relevant or functional aspects, with less attention on social interaction aspects. Drawing from media richness theory, present research highlights that social interaction factors can be facilitated by the enriched communication channel to build closer interpersonal social relationship. Specifically, the findings illustrate that combined effect of text messaging and the use of emoticon, builds information richness which leads to perceived playfulness in mobile instant messaging. Furthermore, the perceived playfulness fostered in the instant messaging process, plays a driving role in facilitating social connectedness, identity expressiveness between the users and the advocacy of mobile instant messaging usage. | en_US |
| dc.format.extent | 438288 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings | en_US |
| dc.relation (關聯) | 19th Pacific Asia Conference on Information Systems, PACIS 2015; Singapore; Singapore; 5 July 2015 到 9 July 2015; 代碼 125136 | zh_TW |
| dc.subject (關鍵詞) | Information systems; Message passing; Social sciences; Communication technologies; Emoticon; Information richness; Instant messaging; Media richness theory; Perceived playfulness; Social connectedness; Social relationships; Text messaging | en_US |
| dc.title (題名) | The effects of emoticons and text-messaging on social interaction: Playfulness in mobile instant messaging | en_US |
| dc.type (資料類型) | conference | |
