| dc.contributor | 應數系 | zh_Tw |
| dc.creator (作者) | 吳柏林 | zh_TW |
| dc.creator (作者) | Wu, Berlin | en_US |
| dc.creator (作者) | Nguyen, Hung T. | en_US |
| dc.date (日期) | 2014-08 | en_US |
| dc.date.accessioned | 15-Aug-2017 17:02:17 (UTC+8) | - |
| dc.date.available | 15-Aug-2017 17:02:17 (UTC+8) | - |
| dc.date.issued (上傳時間) | 15-Aug-2017 17:02:17 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111965 | - |
| dc.description.abstract (摘要) | Purpose - The purpose of this paper is to use soft computing technique and fuzzy statistical tool to evaluate people’s performance on the marketing research and time management. Design/methodology/approach - Through standardized measurement system, the authors come up with real-value data to satisfy not the current needs but data itself. This is when fuzzy classification stands out and highlights the area of in-between and undefined. Findings - The proposed metric system helps the authors to assess the distance among trapezoidal fuzzy data. The index of efficiency between observed time and ideal time is also presented. Originality/value - With the ranking of fuzzy sample, the authors can examine the decision process by non-parametric testing hypothesis. © 2014, Emerald Group Publishing Limited. | en_US |
| dc.format.extent | 224243 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Management Decision, 52(7), 1330-1342 | en_US |
| dc.subject (關鍵詞) | Efficiency evaluation ; Fuzzy sets ; Index of efficiency ; Time management | en_US |
| dc.title (題名) | New statistical analysis on the marketing research and efficiency evaluation with fuzzy data | en_US |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1108/MD-11-2012-0784 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1108/MD-11-2012-0784 | |
