| dc.contributor | 資管系 | zh_Tw |
| dc.creator (作者) | 顏婉竹 | zh_TW |
| dc.creator (作者) | Yen, Wan-Chu | en_US |
| dc.date (日期) | 2014-06 | en_US |
| dc.date.accessioned | 16-Aug-2017 16:54:43 (UTC+8) | - |
| dc.date.available | 16-Aug-2017 16:54:43 (UTC+8) | - |
| dc.date.issued (上傳時間) | 16-Aug-2017 16:54:43 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111972 | - |
| dc.description.abstract (摘要) | Information technology, especially social media, has fundamentally changed the way of firm-customer interactions and has shifted more power to customers. Although an increasing number of firms are aware of increased customer power and the importance of co-creation, how to convert customer power into value of co-creation is unclear. In order to fill this gap in the literature, drawing on social exchange theory, this research develops research hypotheses to examine the relationships among IT-enabled customer power, IT-enabled co-creation efforts, and relational value. A Web-based survey is then conducted in the context of the travel service. This research is expected to contribute to the literature by identifying two types of IT-enabled customer power (self-oriented power and other-oriented power) that drive the firm to engage in IT-enabled co-creation efforts and examining the impact of IT-enabled co-creation efforts on relational value. This research believes that the research results will help firms to understand how to integrate different types of IT-enabled customer power into IT-enabled co-creation process and further create relational value. | en_US |
| dc.format.extent | 318615 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014 | en_US |
| dc.relation (關聯) | 18th Pacific Asia Conference on Information Systems, PACIS 2014; Chengdu; China; 24 June 2014 到 28 June 2014; 代碼 111846 | zh_TW |
| dc.subject (關鍵詞) | IT-enabled co-creation; IT-enabled customer power; Relational value; Social exchange theory; Travel service | en_US |
| dc.title (題名) | Converting IT-enabled customer power into relational value of it-enabled co-creation | en_US |
| dc.type (資料類型) | conference | |
