| dc.contributor | 企管系 | zh_Tw |
| dc.creator (作者) | Liao, S. | en_US |
| dc.creator (作者) | Lee, Crystal Tzu-ying | en_US |
| dc.creator (作者) | Lin, Tzu-han | en_US |
| dc.creator (作者) | Lin, Meng-chen | en_US |
| dc.date (日期) | 2014-01 | en_US |
| dc.date.accessioned | 16-Aug-2017 17:07:04 (UTC+8) | - |
| dc.date.available | 16-Aug-2017 17:07:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 16-Aug-2017 17:07:04 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111995 | - |
| dc.description.abstract (摘要) | Drawing on the information richness theory, this study attempts to address how valence of electronic word-of-mouth (eWOM), product type and consumer knowledge will yield different levels of eWOM richness. The results based on an experimental study suggest that negative eWOM has a stronger effect in producing eWOM information richness than does positive eWOM, and such effect is more pronounced for a leisure farm tour (experience goods) than for digital camera (search goods). The tendency that negative eWOM will provide richer information for the leisure farm tour is more evident for high-knowledge consumers than for low-knowledge consumers. The study`s results caution against the aggravated harm of negative eWOM incurred from the dissatisfactory experience of a leisure farm tour. | en_US |
| dc.format.extent | 177 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Proceedings of the International Conference on Electronic Business (ICEB), 2014-January, 96-106 | en_US |
| dc.relation (關聯) | 14th International Conference on Electronic Business, ICEB 2014 and 1st Global Conference on Internet and Information Systems, GCIIS 2014; Imperial Hotel TaipeiTaipei; Taiwan; 8 December 2014 到 12 December 2014; 代碼 118796 | zh_TW |
| dc.title (題名) | Does product type affect electronic word-of-mouth richness effectiveness? Influences of message valence and consumer knowledge | en_US |
| dc.type (資料類型) | conference | |
