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題名 Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: A structural equation modeling approach
作者 成力庚
Cheng, Li-Keng
Chieng, Ming-Hua
Chieng, Wei-Hua
貢獻者 企管系
關鍵詞 Surveys; Visual communication; Flow; Interactivity; Telepresence; Virtual experience; Vividness; Virtual reality
日期 2014-09
上傳時間 17-Aug-2017 15:46:55 (UTC+8)
摘要 With the rapid development of the VR market, virtual experience has increasingly been the object of study in recent years. A growing number of studies have reported the positive effect that virtual experience can have on a user`s mood and loyalty. However, few studies have investigated the influence of the mechanism of virtual experience on users` mood and loyalty. To compensate for this research gap, this study aims to evaluate consumers` virtual experience by examining the flow state in a virtual environment. A total of 368 valid questionnaires were collected, and a structural equation modeling approach was employed in the data analysis. The study reveals that forming flow involves many factors: the intrinsic characteristics of the mediated environment, the consumer`s assumptions and perceptions prior to entering the flow state, the stage at which the customer enters the flow state, and the consequences of the flow experience. © 2014 Springer-Verlag London.
關聯 Virtual Reality, 18(3), 173-188
資料類型 article
DOI http://dx.doi.org/10.1007/s10055-014-0244-2
dc.contributor 企管系zh_Tw
dc.creator (作者) 成力庚zh_TW
dc.creator (作者) Cheng, Li-Kengzh_TW
dc.creator (作者) Chieng, Ming-Huazh_TW
dc.creator (作者) Chieng, Wei-Huaen_US
dc.date (日期) 2014-09en_US
dc.date.accessioned 17-Aug-2017 15:46:55 (UTC+8)-
dc.date.available 17-Aug-2017 15:46:55 (UTC+8)-
dc.date.issued (上傳時間) 17-Aug-2017 15:46:55 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112016-
dc.description.abstract (摘要) With the rapid development of the VR market, virtual experience has increasingly been the object of study in recent years. A growing number of studies have reported the positive effect that virtual experience can have on a user`s mood and loyalty. However, few studies have investigated the influence of the mechanism of virtual experience on users` mood and loyalty. To compensate for this research gap, this study aims to evaluate consumers` virtual experience by examining the flow state in a virtual environment. A total of 368 valid questionnaires were collected, and a structural equation modeling approach was employed in the data analysis. The study reveals that forming flow involves many factors: the intrinsic characteristics of the mediated environment, the consumer`s assumptions and perceptions prior to entering the flow state, the stage at which the customer enters the flow state, and the consequences of the flow experience. © 2014 Springer-Verlag London.en_US
dc.format.extent 519623 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Virtual Reality, 18(3), 173-188en_US
dc.subject (關鍵詞) Surveys; Visual communication; Flow; Interactivity; Telepresence; Virtual experience; Vividness; Virtual realityen_US
dc.title (題名) Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: A structural equation modeling approachen_US
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1007/s10055-014-0244-2
dc.doi.uri (DOI) http://dx.doi.org/10.1007/s10055-014-0244-2