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題名 The moderate role of perceived surveillance for value perception in SoLoMo services continuance
作者 林仁祥
楊亨利
Lin, Ren Xiang
Yang, Heng Li
貢獻者 資管系
關鍵詞 Information systems; Consumption value theory; Consumption values; Continuance intentions; Moderating effect; Social values; SoLoMo services; Value drivers; Value perceptions; Monitoring
日期 2016-07
上傳時間 22-Aug-2017 16:10:22 (UTC+8)
摘要 The full-fledged Social-Local-Mobile (SoLoMo) services appear recently as the form of app for Android or iOS system which include Facebook, Instagram, LINE, Google maps, etc. However, no study has attempted to understand the continuance intention among SoLoMo services. Besides, SoLoMo services have provided more powerful means of surveillance to track and profile their users, which might arouse negative feeling. In this study, we apply the consumption value theory to explore the value drivers and investigate the moderating effect of users` perceived surveillance. The results indicate that social value, emotional value, and functional value are significant drivers for continuance intention. Perceived surveillance moderates the relationship of social value and functional value on continuance intention.
關聯 Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings, , -
資料類型 conference
dc.contributor 資管系
dc.creator (作者) 林仁祥zh_tw
dc.creator (作者) 楊亨利zh_tw
dc.creator (作者) Lin, Ren Xiangen_US
dc.creator (作者) Yang, Heng Lien_US
dc.date (日期) 2016-07
dc.date.accessioned 22-Aug-2017 16:10:22 (UTC+8)-
dc.date.available 22-Aug-2017 16:10:22 (UTC+8)-
dc.date.issued (上傳時間) 22-Aug-2017 16:10:22 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112059-
dc.description.abstract (摘要) The full-fledged Social-Local-Mobile (SoLoMo) services appear recently as the form of app for Android or iOS system which include Facebook, Instagram, LINE, Google maps, etc. However, no study has attempted to understand the continuance intention among SoLoMo services. Besides, SoLoMo services have provided more powerful means of surveillance to track and profile their users, which might arouse negative feeling. In this study, we apply the consumption value theory to explore the value drivers and investigate the moderating effect of users` perceived surveillance. The results indicate that social value, emotional value, and functional value are significant drivers for continuance intention. Perceived surveillance moderates the relationship of social value and functional value on continuance intention.
dc.format.extent 177 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings, , -
dc.subject (關鍵詞) Information systems; Consumption value theory; Consumption values; Continuance intentions; Moderating effect; Social values; SoLoMo services; Value drivers; Value perceptions; Monitoring
dc.title (題名) The moderate role of perceived surveillance for value perception in SoLoMo services continuanceen_US
dc.type (資料類型) conference